steel march 220313

Upload: mahmood750

Post on 02-Jun-2018

221 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/10/2019 Steel March 220313

    1/38

    11

    Steel

    For updated information, please visit www.ibef.org

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    2/38

    22

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

  • 8/10/2019 Steel March 220313

    3/38

    33

    Steel

    For updated information, please visit www.ibef.org ADVANTAGE INDIA

    Advantage India

    MARCH

    2013

    Advantage

    India

    Demand to be supported by growthin the domestic market

    Infrastructure, oil & gas, andautomotives will drive the growthof the industry

    Intended steel capacity build-upin India is set to result ininvestments in the range ofUSD104.2 billion to USD208.3billion by 2020

    301 MoUs have been signed with

    various states for plannedcapacity of about 488.6 MT

    India is the worlds fourth largestproducer of crude steel (up fromeighth in 2003); the country isexpected to become the secondlargest producer by 2015

    Easy availability of low costmanpower and presence of abundantreserves make India competitive inthe global setup

    100 per cent FDI through automaticroute is allowed in the sector

    Large infrastructure projects inPublic-Private Partnership (PPP)mode are being formed

    National Steel Policy (NSP) toencourage industry in reachingglobal benchmarks

    Market value:

    USD83 billion

    2014E

    Market value:

    USD33 billion

    2009

    Notes: FDI - Foreign Direct Investment, MT - Million Tonnes, MoUs - Memorandum of Understanding,

    2014E - estimated figure for the year 2014; these estimates are from Data monitor

    Robust demandIncreasing investments

    Competitive advantages Policy support

  • 8/10/2019 Steel March 220313

    4/38

    44

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

  • 8/10/2019 Steel March 220313

    5/38

    55For updated information, please visit www.ibef.org

    Evolution of the Indian steel sector

    MARKET OVERVIEW AND TRENDS

    Notes: TISCO - Tata Iron and Steel Company,

    IISC - Indian Iron & Steel Company, SAIL - Steel Authority of India Ltd

    Production ofsteel started in

    India (TISCO

    was setup in1907)

    IISC was set up

    in 1918 to

    compete withTISCO

    Mysore Iron and

    Steel Company

    was set up in 1923

    According to the

    new IndustrialPolicy Statement(1948) new

    ventures were

    undertaken only

    by the centralgovernment

    Hindustan Steel

    Ltd and BokaroSteel Ltd were

    setup in 1954 and

    1964 respectively

    In early 1990s, the

    public sector

    dominated thesteel production

    Private players

    were in

    downstreamproduction, mainly

    producing finished

    steel using crudesteel products

    SAIL was created in1973 as a holdingcompany to oversee

    most of India's iron &

    steel production

    In 1989 SAIL acquired

    Vivesvata Iron and

    Steel Ltd

    In 1993, the

    government set plansin motion to partially

    privatise SAIL

    1907-1918

    1923-1948

    1954-1964

    1973-1992

    Steel

    1993-2012

    Foreign players started

    entering the Indiansteel market

    No license

    requirement for

    capacity creation

    Export duty has been

    imposed on iron ore,

    thereby giving moreimpetus on catering to

    growing domestic

    demand

    Decontrol of domestic

    steel prices

    Launch of Scheme for

    promotion of Researchand Development in

    Iron & Steel sector

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    6/38

    66For updated information, please visit www.ibef.org

    Structure of the steel sector

    MARKET OVERVIEW AND TRENDS

    Source:Report on Indian steel industry by Competition Commission of India, Aranca Research

    Steel

    Steel

    End use

    Structuralsteel

    Constructionsteel

    Rail steel

    Form

    Liquid steel Crude steel

    Ingots

    Semis

    Finished steel

    Flat

    Non flat

    Composition

    Non-alloysteel

    Low carbonsteel

    Mediumcarbon steel

    High carbonsteel

    Alloy

    Stainless

    Siliconelectrical

    High speed

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    7/3877

    13.5 12.7 13.0 13.18.6

    42.6 44.547.6

    52.9

    43.4

    0

    14

    28

    42

    56

    70

    FY08 FY09 FY10 FY11* FY12* (April

    - Dec)

    Public sector Private sector

    For updated information, please visit www.ibef.org

    Steel production in India has beengrowing at a fast pace

    Total crude steel production grew at a CAGR of 6.6 per cent over FY08-11 to 69.6 MT; production in the first nine

    months of FY12 is a litt le more than three-fourth of FY11 levels and is estimated to touch 128.1 MT by FY17

    Finished steel production stood at 66.0 MT in FY11, recording a CAGR of 4.2 per cent over the above-mentioned

    period; analysts expect production figures to shoot up in the next five years with the Ministry of Steel forecasting

    production levels at 115.3 MT by FY17

    Total crude steel production (million tonnes)

    MARKET OVERVIEW AND TRENDS

    Steel

    Source: Ministry of Steel, Aranca Research,

    Notes: FY - Indian Financial Year (April - March), MT - Million Tonnes, * - Provisional, CAGR - Compound Annual Growth Rate

    17.1 16.4 16.7 17.012.3

    36.842.1

    49.152.6

    41.1

    0

    20

    40

    60

    80

    FY08 FY09 FY10 FY11* FY12* (April

    - Dec)

    Public sector Private sector

    Total finished steel production (million tonnes)

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    8/3888For updated information, please visit www.ibef.org

    Shares in production: SAIL and Tatalead the way

    SAIL is the leading player in the steel sector in India; it accounted for 18.7 per cent of crude steel production in

    the country in the first nine months of FY12 and had a 13.5 per cent share in finished steel production in that

    period

    TATA Steel, another household name in the country, leads private sector activity in the steel sector; during April -

    December 2011, the firm accounted for 9.9 per cent of crude steel production and 7.8 per cent of finished steelproduction

    India crude steel market share by production - FY12* (Apr-Dec)

    MARKET OVERVIEW AND TRENDS

    Steel

    Source: Ministry of Steel, Aranca Research,

    Notes: RINL - Rashtriya Ispat Nigam Limited, *Provisional

    7.8%

    13.5%

    4.0%

    74.7%

    TATA steel

    SAIL

    RINL

    Other

    India finished steel market share by production - FY12* (Apr-Dec)

    9.9%

    18.7%

    4.3%67.1%

    TATA Steel

    SAIL

    RINL

    Other

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    9/38

    99For updated information, please visit www.ibef.org

    Growth in market value of the Indiansteel sector has also been strong

    In 2011, the total market value of the steel sector in

    India was estimated to be USD55.1 billion

    The sector has benefitted from rise in prices

    and production, especially since the beginning

    of the millennium

    Over 2006-11, market value of the sector is estimated

    to have posted a strong CAGR of 19.3 per cent

    Market value of the Indian steel sector (USD billion)

    Source: Datamonitor, Aranca Research

    Note: E - Estimates

    MARKET OVERVIEW AND TRENDS

    Steel

    22.8 25.5

    38.6

    32.9

    46.8

    55.1

    0

    10

    20

    30

    40

    50

    60

    2006 2007 2008 2009 2010 2011E

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    10/38

    1010For updated information, please visit www.ibef.org

    Demand has outpaced supply over thelast five years

    Total consumption of steel exceeded production and

    grew to 70.9 MT in FY12 as against 66.4 MT in FY11;

    over FY07-12, consumption has expanded at a CAGR

    of 8.7 per cent

    In the most likely economic growth scenario (9 percent GDP growth as envisaged by the Draft Approach

    Paper of the 12thFive Year Plan), demand for steel is

    set to rise to 113.3 MT by FY17

    Consumption of steel (in million tonnes)

    Source: Ministry of Steel, Indian Steel Markets Conference,

    Aranca Research

    Notes: FY12* - Data for FY12 is provisional, MT - Million Tonnes

    MARKET OVERVIEW AND TRENDS

    Steel

    46.852.1 51.9

    59.3

    66.470.9

    FY07 FY08 FY09 FY10 FY11 FY12*

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    11/38

    1111For updated information, please visit www.ibef.org

    A consequence of demand outpacingsupply has been rising imports

    With demand growth for steel outpacing growth in

    domestic production over the last few years, import

    dependency has increased

    Imports have increased at a CAGR of 6.8 per

    cent over FY07-12

    Total imports in FY12 stood at about 6.8 MT

    Steel exports and imports (in MT)

    Source: Ministry of Steel, Aranca Research

    Notes: FY - Indian Financial Year (April - March)

    *Data for FY12 is provisional

    MARKET OVERVIEW AND TRENDS

    Steel

    4.9

    7.0

    5.8

    7.4 6.8 6.8

    5.2

    5.14.4

    3.3

    3.5 4.0

    -

    1.0

    2.0

    3.0

    4.0

    5.0

    6.0

    7.0

    8.0

    FY07 FY08 FY09 FY10 FY11 FY12*

    Imports Exports

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    12/38

    1212For updated information, please visit www.ibef.org

    Construction and infrastructure: Keyconsumers of steel in India

    Construction & infrastructure is the largest

    consumer of steel in India, accounting for 61 per cent

    of total consumption in 2010

    This is not surprising given the heavy use of

    steel in this sector and soaring constructionand infrastructure activity in the country over

    the past decade

    Capitalgoods is the nex t largest consumer, with 11

    per cent of total consumption

    Sector-wise steel consumption shares (2010)

    Source: Crisil, Aranca Research

    MARKET OVERVIEW AND TRENDS

    Steel

    61%11%

    8%

    5%

    3%

    12%

    Construction &

    Infrastructure

    Capital goods

    Autos

    Packaging

    Consumer

    durables

    Others

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    13/38

    1313For updated information, please visit www.ibef.org

    Key players in the industry

    MARKET OVERVIEW AND TRENDS

    Steel

    Company Products

    Tata Steel Ltd Finished steel (non-alloy steel)

    SAIL Finished steel (non-alloy steel)

    J S W Steel Ltd Hot rolled coils, strips, sheets

    Jindal Steel & Power Ltd Iron and steel

    Ispat Industries Ltd Hot rolled coils, strips, sheets

    Welspun-Gujarat Stahl Rohren Ltd Tubes and pipes

    Bhushan Steel Ltd Cold rolled coils, strips, sheets

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    14/38

    1414For updated information, please visit www.ibef.org

    Notable trends in the Indian steelindustry

    MARKET OVERVIEW AND TRENDS

    Growing investments

    SAIL has undertaken modernisation and expansion of its integrated steel plants

    in Bhilai, Bokaro, Rourkela, Durgapur, Burnpur and Salem

    It is in the process of expanding its crude steel production capacity to 21.4 MTPA

    Completed mega expansion of Rashtriya Ispat Nigam Limited (RINL) to more

    than double capacity of plant (from 2.9 MT to 6.3 MT)

    Strategic alliances

    International Coal Ventures Pvt. Ltd., comprising of SAIL, RINL, CIL, NTPC, and

    NMDC, has been set up for acquisition of coal mines overseas The consortium of SAIL and National Fertilizer Limited (NFL) has been

    nominated for revival of Sindri Unit of Fertilizer Corporation of India Limited

    RINL, Vishakhapatnam Steel Plant and Power Grid Corporation of India Ltd.

    (POWERGRID) signed an MoU to set up a joint venture company for

    manufacturing of Transmission Line Towers and Tower Parts including R&D of

    new high-end products

    Entry of international

    companies

    Attracted by the growth potential of the Indian steel industry, several globalsteel players have been planning to enter the market

    National Mineral Development Corporation (NMDC) has signed an MoU with

    Russias third-largest steelmaker, Severstal for a greenfield steel plant in

    Karnataka

    Posco Steel to invest USD12 billion for setting up 12 MT project in India

    Source: Ministry of Railways, Aranca Research

    Notes: MOUs - Memorandum of Understanding, MT - Million Tonnes

    SteelMARCH

    2013

  • 8/10/2019 Steel March 220313

    15/38

    15

    Source: Company websites, Aranca Research

    Steel

    Key steel plants in India

    RINL steel plant in

    Vishakhapatnam

    Steel integrated plants

    under SAIL (Bhilai,

    Rourkela, Bokaro,

    Durgapur and Burnpur)

    Biggest steel plant of Tata

    Steel in Jamshedpur

    Alloy and special steel

    plants under SAIL

    (Bhadrawati and Salem)

    MARCH

    2013

    For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

  • 8/10/2019 Steel March 220313

    16/38

    1616

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

  • 8/10/2019 Steel March 220313

    17/38

    1717For updated information, please visit www.ibef.org GROWTH DRIVERS

    Strong demand and policy supportdriving investments

    Notes: FDI - Foreign Direct Investment

    Steel

    Policy support

    100 per cent FDI insteel sector

    Government isencouraging R&Dactivities in the

    sector

    Reduced customduty and other

    favourablemeasures

    Growing demand

    Growing demandin the construction

    industry

    Increasing investments

    Rising investmentsfrom domestic and

    foreign players

    Increase in numberof MoUs signed to

    boost investment in

    steel

    Foreign investmentof nearly USD40

    billion committed inthe steel sector

    Inviting Resulting

    in

    Growing demandin the automotives

    sector

    MARCH

    2013

  • 8/10/2019 Steel March 220313

    18/38

    1818For updated information, please visit www.ibef.org GROWTH DRIVERS

    Construction & infrastructure andautomotives driving steel growth

    Steel

    Source: Planning Commission, Aranca Research

    Notes: MTPA - Million Tonnes per annum

    Projected values of investment in infrastructure (USD billion) Investment in infrastructure is expected to expand at

    a CAGR of 14.5 per cent over FY12-17 by the Planning

    Commission

    The Planning Commission expects total investment in

    infrastructure to be USD1 trillion in the 12th

    Five-YearPlan (2012-17), as compared to USD428 billion in the

    11thPlan

    This increase in investment in infrastructure is set to

    raise steel demand by roughly 40 MTPA from FY13 to

    FY17

    110.1129.0

    148.5

    168.7

    191.3

    216.6

    0

    50

    100

    150

    200

    250

    FY12 FY13 FY14 FY15 FY16 FY17

    MARCH

    2013

    MARCH

  • 8/10/2019 Steel March 220313

    19/38

    1919For updated information, please visit www.ibef.org GROWTH DRIVERS

    Steel

    Source: SIAM, Aranca Research

    Notes: E - estimate; FY - Indian Financial Year (April - March)

    Total production of automobiles in India (million units) Automotives production expanded at a CAGR of 22.2

    per cent over FY09-12

    Commercial vehicles are the fastest growing segment

    with a CAGR of 29.8 per cent over the same period

    Automotives leading sector in drivingsteel growth

    0

    5

    10

    15

    20

    25

    30

    35

    FY09 FY10 FY11 FY12 FY16E FY21E

    Passenger vehicles Commercial vehicles

    Three wheelers & two wheelers

    MARCH

    2013

    MARCH

  • 8/10/2019 Steel March 220313

    20/38

    2020For updated information, please visit www.ibef.org

    National Steel Policy

    2012

    In view of the changed dynamics of the sector both globally as well as

    domestically, Ministry of Steel has initiated the process of drafting the new

    National Steel Policy in place of the existing National Steel Policy in 2005

    The government has set up a committee headed by the Steel Secretary for

    monitoring the progress on formulation of the new National Steel Policy

    Four task forces have been constituted to study, analyse, consult and formulate

    draft policy documents on different aspects of the policy

    R&D and innovation

    A new scheme named The scheme for the promotion of R&D in the iron and

    steel sector has been approved with budgetary provision of USD24.6 million to

    initiate and implement the provisions of the scheme as per the 11th Five Year

    Plan

    A total amount of USD8.5 million has been spent under the scheme upto

    December 2011

    Steel Innovation Council for promotion of innovative ideas in the steel sector has

    been set up by the Ministry of Steel

    Increased export duty on

    iron ore

    The government hiked the export duty on iron ore to 30 per cent ad-valorem on

    all varieties of iron ore* (except pellets)

    Steel

    Foreign direct

    investment 100 per cent FDI through the automatic route is allowed in the Indian steel sector

    GROWTH DRIVERS

    Source: Ministry of Steel, Aranca Research

    Notes: *w.e.f. 30th

    December 2011

    MARCH

    2013

    Policy support aiding growth in the steelsector

    MARCH

  • 8/10/2019 Steel March 220313

    21/38

    2121For updated information, please visit www.ibef.org

    Source: Ministry of Steel, Aranca Research

    Notes: w.e.f - with effect from 30thDecember, 2011

    Steel

    Export duty on iron ore has been increased to 30

    per cent ad-valorem on all varieties of iron ore

    (except pellets), in order to preserve iron ore

    resources for domestic use

    As per the Government decision, 51 per cent

    shareholding of Government of India in Eastern

    Investments Company Limited (EIL) under Bird

    Group of Companies was transferred to RINL

    New Research and Development policy for Steel

    Sector has been finalised/adopted for

    implementation

    New techno-economic benchmarks have beenevolved on international pattern for improvement in

    performance of steel PSUs and its implementation is

    being monitored closely

    The Joint Plant Committee (JPC) under the

    Ministry studied 300 districts, 1500 villages, 4500

    manufactures and 8000 retailers spread over all

    the 35 states and union territories of the company

    to assess the steel demand in the rural areas and

    examine the potential of increasing the level of

    steel consumption

    Steel Innovation Council for promotion of

    innovative ideas in the steel sector has been set

    up by the Ministry of Steel

    New National Steel Policy for the forthcomingyears is under finalisation

    Major initiatives taken by the Ministryof Steel during the year

    MARCH

    2013

    GROWTH DRIVERS

    MARCH

  • 8/10/2019 Steel March 220313

    22/38

    2222For updated information, please visit www.ibef.org

    Steel SEZs in India

    Steel

    Developer Location Product

    Viraj Profiles Ltd Thane, Maharashtra Stainless steel engineering products

    Jindal Steel Ltd Kalinganagar Stainless steel

    SAIL Salem SEZ Pvt Ltd Salem, Tamil Nadu Steel

    Orissa Industrial InfrastructureDevelopment Corporation

    Jajpur, Orissa Metallurgical-based engineering andancillary/downstream industry

    Source: Formal approvals granted in the Board of Approvals after the SEZ rules coming into force, Special Economic Zones in India website,

    www.sezindia.nic.in

    GROWTH DRIVERS

    MARCH

    2013

    MARCH

  • 8/10/2019 Steel March 220313

    23/38

    2323For updated information, please visit www.ibef.org

    The sector witnessed rising investmentsin the last decade

    Steel

    M&A scenario - details

    Period: 1 January 2011 to 13 June 2012

    Deal type No of deals Largest deal (USD million)

    Inbound - -

    Outbound 1 1.01

    Domestic 7 474.4

    Source: Thompson ONE Banker, Fact Sheet On Foreign Direct Investment (FDI), Department of Industrial

    Policy and Promotion; JSW - JFE Partnership Press Meet Presentation, Press releases; and Ministry of Steel,

    Government of India, Annual Report 2009-10

    Cumulative FDI inflows

    Period: April 2000 to September 2012

    Sector

    Metallurgical industries USD6.7 billion

    Per cent of total FDI inflow 4.0

    GROWTH DRIVERS

    MARCH

    2013

    S lMARCH

  • 8/10/2019 Steel March 220313

    24/38

    2424For updated information, please visit www.ibef.org

    Steel

    State MoUs signed Capacity addition (MTPA)

    Orissa 63 81.2

    Jharkhand 49 105.1

    Chhattisgarh 76 60.0

    West Bengal 16 39.4

    Karnataka 57 173.0

    Andhra Pradesh 18 11.8

    Other states 22 18.2*

    Total 301 488.6

    Capacity addition plans

    Company Plans

    SAILSAIL is planning to invest USD27.3 billion to increase capacity from 21.4MTPA to 45MTPA. In

    its recent expansion plan, it has undertaken modernisation and expansion of its integratedsteel plants at Bhilai, Bokaro, Rourkela, Durgapur, Burnpur and a special plant at Salem

    NMDCIt is setting up a greenfield integrated steel plant of 3MTPA capacity in Nagarnar,Chhattisgarh at an estimated cost of about USD3.2 billion

    GROWTH DRIVERS

    Source:Ministry of Steel, Annual report 2011-12,

    Note: MTPA - Million Tonnes Per Annum, * - Estimated figures

    MARCH

    2013

    Planned capacity additions in differentstates

  • 8/10/2019 Steel March 220313

    25/38

    2525

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

    S lMARCH

  • 8/10/2019 Steel March 220313

    26/38

    2626For updated information, please visit www.ibef.org

    TATA Steel: A compelling growth story (1/3)

    SUCCESS STORIES: TATA STEEL, JSW STEEL

    Steel

    Source: Company website (www.tatasteel.com),

    Planning Commission, Aranca Research

    Projected crude steel capacity in the 12thPlan (million tonnes)TATA Steel Limited

    Established in 1907, by the visionary-founder JN Tata, Tata Steel

    is among the top ten global steel companies with an annual

    crude steel capacity of over 28 million tonnes per annum

    (MTPA)Caters to - Automotive, Construction, Consumer goods,

    Engineering, Packaging, Energy & Power, Ship Building, Rail,

    and Defence and Security

    Milestones

    2009 - Tata Ryerson and HMPCL merge with TataSteel in 2009

    2007 - Integration of Tata Steel and Corus was

    accomplished at USD12 billion, making Tata Steelone among the top ten steel producers globally

    6.87.6

    9.2

    11.0

    15.1

    17.5

    20.0

    0

    5

    10

    15

    20

    25

    FY11 FY12 FY13 FY14 FY15 FY16 FY17

    MARCH

    2013

    S lMARCH

  • 8/10/2019 Steel March 220313

    27/38

    2727For updated information, please visit www.ibef.org

    TATA Steel: A compelling growth story (2/3)

    SUCCESS STORIES: TATA STEEL, JSW STEEL

    Steel

    Financial growth (USD billion)Production and sales of steel division (million tonnes)

    0.9 1.0 1.1 1.11.4 1.4

    4.24.7

    5.7 5.8

    6.87.4

    -

    2

    4

    6

    8

    FY07 FY08 FY09 FY10 FY11 FY12

    NPAT Gross revenue

    Source: Company website (www.tatasteel.com), Aranca Research

    Notes: NPAT - Net Profit After Tax

    4.95.4

    6.46.7

    7.0

    4.85.2

    6.2 6.46.6

    -

    1

    2

    3

    4

    5

    6

    7

    8

    FY08 FY09 FY10 FY11 FY12

    Production Sales

    MARCH

    2013

    S l

    MARCH

  • 8/10/2019 Steel March 220313

    28/38

    2828For updated information, please visit www.ibef.org

    Steel

    SUCCESS STORIES: TATA STEEL, JSW STEEL

    1994 1995 1996 1997 1998 1999 2000 2002 2004 2006 2008 2010 2011 2012

    Blast furnace

    Wheel, tyre and

    axle plant (railways)

    Alloy steel

    Iron making and

    castings

    Developed products

    Organic growth in

    Steel

    Capacity

    expansion

    (3 MT)

    M&A

    (Tata-Corus)

    Technological

    upgradation

    1912

    Production

    capacity (1.6

    Lakh tonnes)

    Diversification

    (Coal injection

    unit)

    TATA Steel: A compelling growth story (3/3)

    FY06

    USD3,625

    millionturnover

    FY12USD7,445

    million

    turnover

    Pig iron and

    steel ingots

    Wheel, tyre and

    axle plant (railways)

    Alloy steel

    Iron making and

    castings

    Developed products

    MARCH

    2013

    St lMARCH

  • 8/10/2019 Steel March 220313

    29/38

    2929For updated information, please visit www.ibef.org SUCCESS STORIES: TATA STEEL, JSW STEEL

    Steel

    Source: Company website (www.jsw.in),

    Planning Commission, Aranca Research

    Projected crude steel capacity in the 12thPlan (million tonnes)JSW Steel

    Established in 1994, JSW Steel Ltd manufactures iron and steel

    products in India and abroad

    Products - Hot rolled coils, plates, and sheets; cold rolled coilsand sheets; galvanised sheets and coils; pre-painted galvanised

    coils, sheets, and galvanised corrugated sheets

    Achievements -

    2011 - National Sustainability Award by Indian

    Institute of Metals

    2009 - Gold Award in Metal and Mining Sector

    2008 - National Energy Management Awardinstituted by CII

    11.1

    13.2314.3 14.3 14.3

    17.6 18.4

    0

    4

    8

    12

    16

    20

    FY11 FY12 FY13 FY14 FY15 FY16 FY17

    MARCH

    2013

    JSW Steel: Surging ahead on costcompetitiveness (1/3)

    St lMARCH

  • 8/10/2019 Steel March 220313

    30/38

    3030For updated information, please visit www.ibef.org SUCCESS STORIES: TATA STEEL, JSW STEEL

    Steel

    JSW Steel: Surging ahead on costcompetitiveness (2/3)

    1,937

    2,6313,162

    4,053

    5228

    7221

    269 360 96421 419 339

    0

    2,000

    4,000

    6,000

    8,000

    FY07 FY08 FY09 FY10 FY11 FY12

    Gross revenue NPAT

    Source: Company website (www.jsw.in)

    0.3

    3.1

    1.1

    1.6

    0.4

    4.3

    1.5

    1.7

    0.0

    0.5

    1.0

    1.5

    2.02.5

    3.0

    3.5

    4.0

    4.5

    Semis Rolled Flats Rolled Longs Value Added

    Flat

    FY11 FY12

    MARCH

    2013

    Product group-wise sales (in million tonnes) Financial growth (in USD million)

    St lMARCH

  • 8/10/2019 Steel March 220313

    31/38

    3131For updated information, please visit www.ibef.org

    Notes: JV - Joint Venture TMT - Thermo Mechanically Treated, MML - Mysore Minerals Limited MTPA - Million Tonnes Per Annum

    Steel

    SUCCESS STORIES: TATA STEEL, JSW STEEL

    JSW Steel: Surging ahead on costcompetitiveness (3/3)

    2013

    1994 1995 1996 1997 1998 1999 2000 2002 2004 2006 2008 2010 2011 2012

    Special steel bars

    Wheel, tyre and

    axle plant (railways)

    Alloy steel

    Iron making and

    castings

    Organic Growth

    & Integration

    1994

    ISO Accreditations

    Capacity addition

    7.8 MT

    1994

    Production

    capacity

    (1.25 MTPA)

    FY06

    USD1,417

    millionturnover

    FY 12USD7,221

    million

    turnover

    Galvanised

    product

    TMT rebars

    Wire rods

    Cold rolled

    Hot rolled

    JV formed toexplore, develop

    & mine iron ore

    with MML

  • 8/10/2019 Steel March 220313

    32/38

    3232

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

    St lMARCH

  • 8/10/2019 Steel March 220313

    33/38

    3333For updated information, please visit www.ibef.org OPPORTUNITIES

    Opportunities (1/2)

    Notes: Capex - Capital Expenditure

    Steel

    Automotive

    The size of the

    automotives industry

    is forecasted to grow

    between USD122

    billion and USD159

    billion by 2016

    With increasing

    capacity addition by

    the automotives

    industry, demand for

    steel from the sector

    is expected to be

    robust

    Capital goods

    Capital goods

    accounts for 11 per

    cent of steel

    consumption, and has

    the potential to

    increase in tonnage

    and market share

    Corporate Indias

    capex is expected to

    grow and generate

    greater demand for

    steel

    Infrastructure

    The government aims

    to increaseinfrastructure

    spending from 8.4

    per cent of GDP in

    FY11 to 10.7 per cent

    of GDP by FY17

    Due to such a huge

    investment in

    infrastructure the

    demand for long

    products of steel will

    be increasing in years

    ahead

    Airports

    More and more

    modern and privateairports expected to

    be set up

    Development of Tier-II

    city airports will

    sustain consumption

    growth

    The estimated steelconsumption in

    airport building is

    likely to grow more

    than 20 per cent over

    next few years

    2013

    SteelMARCH

  • 8/10/2019 Steel March 220313

    34/38

    3434For updated information, please visit www.ibef.org OPPORTUNITIES

    Opportunities (2/2)

    Steel

    Railways

    Dedicated Rail Freight

    Corridor (DRFC)

    network expansion

    will be enhanced in

    future

    Gauge conversion,

    setting up of new

    lines, and

    electrification will

    drive steel demand in

    the near future

    Oil and gas

    Pipeline network for

    liquid fuel

    transportation is

    likely to grow from

    the present 16,800 km

    to 22,000 km in 2014

    This would lead to an

    increase in demand

    of steel tubes and

    pipes and hence

    provides a lucrative

    opportunity to the

    steel industry

    Power

    The government is

    aiming to add 71,000-1,07,500 MW of

    capacity during the

    12thFive Year Plan

    Both generation and

    transmission

    capacities will be

    enhanced, thereby

    raising steel demand

    from the sector

    Source: Planning Commission, Aranca research

    2013

  • 8/10/2019 Steel March 220313

    35/38

    3535

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: TATA Steel, JSW Steel

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    SteelMARCH

    2013

    SteelMARCH

  • 8/10/2019 Steel March 220313

    36/38

    3636For updated information, please visit www.ibef.org USEFUL INFORMATION

    Industry associations

    Indian Stainless Steel Development Association

    L-22/4, DLF Phase - II

    Gurgaon, Haryana - 122 002

    Phone: 91-124-4375501

    Fax: 91-124-4375509

    E-mail: [email protected]

    Steel 2013

    SteelMARCH

  • 8/10/2019 Steel March 220313

    37/38

    3737For updated information, please visit www.ibef.org

    Glossary

    CAGR Compound Annual Growth Rate

    FDI Foreign Direct Investment

    FY Indian Financial Year (April to March)

    So FY10 implies April 2009 to March 2010

    JV Joint Venture

    MoU Memorandum of Understanding

    MT Million tonnes

    MTPA Million tonnes per annum

    NPAT Net Profit After Tax

    SEZ Special Economic Zone

    TMT Thermo Mechanically Treated

    USD US Dollar

    Conversion rate used: USD1= INR48

    Wherever applicable, numbers have been rounded off to the nearest whole number

    USEFUL INFORMATION

    Steel 2013

    SteelMARCH

  • 8/10/2019 Steel March 220313

    38/38

    India Brand Equity Foundation (IBEF) engaged Aranca to

    prepare this presentation and the same has been

    prepared by Aranca in consultation with IBEF.

    All rights reserved. All copyright in this presentation and

    related works is solely and exclusively owned by IBEF.

    The same may not be reproduced, wholly or in part inany material form (including photocopying or storing it in

    any medium by electronic means and whether or not

    transiently or incidentally to some other use of this

    presentation), modified or in any manner communicated

    to any third party except with the written approval of

    IBEF.

    This presentation is for information purposes only. While

    due care has been taken during the compilation of this

    presentation to ensure that the information is accurate to

    the best of Aranca and IBEFsknowledge and belief, the

    content is not to be construed in any manner whatsoever

    as a substitute for professional advice.

    Aranca and IBEF neither recommend nor endorse any

    specific products or services that may have been

    mentioned in this presentation and nor do they assume

    any liability or responsibility for the outcome of decisions

    taken as a result of any reliance placed on this

    presentation.

    Neither Aranca nor IBEF shall be liable for any direct or

    indirect damages that may arise due to any act or

    omission on the part of the user due to any reliance

    placed or guidance taken from any portion of thispresentation.

    Steel 2013

    Disclaimer