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Food Lo g istics Warehousing and Transportation Solutions for the Food and Beverage Supply Chain E-commerce and the Supply Chain Pg. 24 WEB EXCLUSIVES New videos, podcasts and audio blogs Industry insights from Food Logistics’ staff and others WWW.FOODLOGISTICS.COM More Perishables, More Supply Chain Keeping fresh food in optimal condition is an ongoing challenge. Pg. 18 Complexity Issue No. 146 May 2013 PLUS: SECTOR REPORTS • Sustainable Pallets & Packages Liquid Bulk Logistics • Load Planning With a JIT Mindset The Big Thaw in Cold Chain Storage Pg. 30

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Page 1: Food Logistics May 2013

Food Logistics

Warehousing and Transportation Solutions for the Food and Beverage Supply Chain

E-commerce and the Supply Chain

Pg. 24

W E B E X C L U S I V E S

New videos, podcasts and audio blogs

Industry insights from Food Logistics’ staff and others

▼▼

W W W . F O O D L O G I S T I C S . C O M

More Perishables,More Supply Chain

Keeping fresh food in optimal condition is an ongoing challenge. Pg. 18

Complexity

Issue No. 146 May 2013

PLUS: SECTOR REPORTS

• Sustainable Pallets & Packages

• Liquid Bulk Logistics

• Load Planning With a JIT Mindset

The Big Thaw in Cold Chain

StoragePg. 30

Page 2: Food Logistics May 2013

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Page 3: Food Logistics May 2013

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Page 4: Food Logistics May 2013

4 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

MAY 2013 • ISSUE NO. 146

Food Logistics (USPS 015-667; ISSN 1094-7450 print; ISSN 1930-7527 online) is published eight times per year in Jan/Feb, March, April, May, June, July, August, September, October and Nov/Dec by Cygnus Business Media, Inc., 1233 Janesville Avenue, Fort Atkinson, WI 53538, (920) 563-6388. Copyright 2013, Cygnus Business Media, Inc. All rights reserved. Editorial and sales offices: Cygnus Business Media, Inc., 3 Huntington Quadrangle, Suite 301N, Melville, NY 11747, (631) 845-2700, Fax (631) 845-2723. For change of address or subscription information, call (920) 568-3783 or fax (920) 563-1704. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send change of address forms to Food Logistics, Cygnus Business Media, P. O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Food Logistics, Station A, PO Box 25542, London, ON N6C 6B2. Subscriptions: US, one year $35, two years $65; Canada & Mexico, one year $50, two years $95; International, one year $75, two years $145. All subscriptions must be paid in U.S. funds, drawn on U.S. bank. Canadian GST #131910168. Printed in the USA.

18

30

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More Perishables, More Supply Chain ComplexityGlobal consumption of fresh food is rising, and getting it from farm to fork in optimal condition is the ongoing challenge. By Lara L. Sowinski

E-commerce and the Supply ChainThe impact is affecting sourcing, transportation, fulfillment and more.By Lara L. Sowinski

The Big Thaw in Cold Chain StoragePost-recession expansion of the refrigerated warehouse network shows no sign of cooling down. By Lara L. Sowinski

18

30

SECTOR REPORTS

WAREHOUSING: Sustainable Pallets, Packages & MoreGreen products are better for the earth and better for the bottom dollar.By Lauren Levy

TRANSPORTATION: The Logistics of Liquid BulkWine shippers see a value proposition that’s hard to beat. By Lauren Levy

TECHNOLOGY: Can We Apply JIT Thinking to the Outbound Problem?Advanced load planning reduces lead time and lowers labor costs.By Matthew D. Bent

COLUMNS

FOR STARTERS: Keeping Up With Fresh DemandsConsumers want fresh food, a lot of it, and they want it now. By Lara L. Sowinski

COOL INSIGHTS: Cold Chain Management Tools: Assessments and AuditsThese two tools are necessary for comprehensive cold chain management.By David M. Sterling

FOOD (AND MORE) FOR THOUGHT: Protecting Your Supply Chain From Foodborne PathogensExpert tips on how to manage risk in the food supply chain. By Mike Rozembajgier

DEPARTMENTS

8 Supply Scan • 12 Food on the Move • 41 Marketplace • 41 Ad Index

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16

42

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38

ON THE MENUCOVER STORY

FEATURES

24

40

Photo © Cynthia Y. McCann

Page 5: Food Logistics May 2013

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Page 6: Food Logistics May 2013

F R O M T H E E D I T O R ’ S D E S K

FOR STARTERS

Consumers want fresh food, a lot of it, and they want it now. Our cover story this month looks at perishables in the supply chain. Sufce it to say that despite tighter food budgets for many American households, spending on fresh food is actually rising as many people incorporate fresh fruits and vegetables

into their diets.Grocery retailers know that fresh food ranks high when it comes to where consumers

choose to shop, and they’re putting time and resources into better merchandising and selection at the store level, while the transportation and distribution needed to keep fresh food flowing through the supply chain is also tasked to perform at its highest level.

On the sourcing side, it’s getting more complex. More grocers are incorporating locally-sourced fresh foods into their overall product mix, along with fresh food that has traveled thousands of miles, thanks to advancements in refrigerated and controlled atmosphere technology.

For example, just last month California-based Global Fresh Foods announced that it would begin shipping fresh salmon via ocean container from Chile to the U.S. West Coast. A new technology they developed makes it possible to manipulate oxygen levels inside the container so that deterioration of the fish, and growth of bacteria, are essentially stalled during transit.

Previously, fresh salmon from Chile to the U.S. West Coast moved via airfreight, typi-cally through Miami. Putting fresh salmon in an ocean container for a 40-day voyage was unheard of until recently, and there are similar trade-changing developments popping up more frequently these days.

E-commerce is also responsible for driving new realities in today’s supply chains, even ones for fresh food. During my research for the e-commerce article this month, I was surprised to learn just how many new online food and grocery sites are out there. All the big guys are scrambling to figure out how to make large-scale e-com grocery work—Amazon.com, Google, Walmart, Target—everyone’s got their eye on the prize, even the smaller, local players. This is one story we’ll undoubtedly be covering more in-depth going forward.

The rest of our editorial this month also complements the topics of perishables and e-commerce. Inside you’ll find an update on the public refrigerated warehouse sector, along with reports on liquid bulk transportation trends in the wine industry, a by-lined article from Syntelic Solutions’ Matt Bent on load planning software, and coverage on pallets, packages and containers in our warehousing sector report. Our Cool Insights col-umn this month is an “encore presentation” from Georgia Tech’s Integrated Food Chain Center on cold chain management tools—it was popular with our readers when first published and deserves some extra exposure.

We’ve been hitting Twitter hard in recent weeks after a temporary hiatus and will soon roll out some much needed Web site improvements too.

We’ll keep you posted.Enjoy the read.

LARA L. SOWINSKI,

EDITOR-IN-CHIEF

[email protected]

S O W I N S K I

W W W . F O O D L O G I S T I C S . C O M

Gloria Cosby, Executive Vice President,

Agriculture, Technology and Transportation Group

Jolene Gulley, Publisher

EDITORIAL

Lara L. Sowinski, Editor-in-Chief

262-443-5919; [email protected]

Lauren Levy, Assistant Editor

920-568-8680 x1680; [email protected]

John Sidor, Art Director

631-963-6362; [email protected]

Editorial office: 3 Huntington Quadrangle, Suite 301N,

Melville, NY 11747 Fax: 631-845-2723

EDITORIAL ADVISORY BOARD

Jaymie Forrest, managing director, Georgia Tech’s

Integrated Food Chain Center

Peter Mehring, CEO, Intelleflex

Kam Quarles, director, legislative affairs, McDermott

Will & Emery LLP

Pamela Erb, vice president of supply chain, Wegmans

ADVERTISING SALES

Judy Welp, East Coast Sales Manager

480-821-1093; Fax: 480-240-4897

[email protected]

Sharon Cordina, West Coast Sales Manager

847-454-2728;

[email protected]

Sara-Emily Steadman, Classified Sales Manager

800-547-7377, ext. 1344

[email protected]

PRODUCTION

Suzette Schear, Production Director

631-963-6260 Fax: 631-845-4069;

[email protected]

REPRINT SERVICES

For reprints and licensing please contact Nick

Iademarco at Wright’s Media 877-652-5295 ext. 102

or [email protected].

CIRCULATION

Tammy Steller, Audience Development Manager

For change of address or subscription information:

Toll Free — 877-382-9187, Local — 847-559-7598,

Email — [email protected]

LIST RENTALS

Elizabeth Jackson, List Rental Manager

847-492-1350 ext. 18; Fax: 866-596-0280

[email protected]

John French, CEO

Paul Bonaiuto, CFO

Gloria Cosby, E.V.P., Agriculture, Technology and

Transportation Group

Julie Nachtigal, V.P., Audience Development

Eric Kammerzelt, V.P., Technology

Rob Brice, S.V.P., Cygnus Expo

Curt Pordes, V.P., Production Operations

Ed Wood, V.P., Human Resources

6 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Keeping Up With Fresh Demands

Page 7: Food Logistics May 2013

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Page 8: Food Logistics May 2013

NEWS FROM ACROSS THE FOOD SUPPLY CHAIN

SUPPLY SCAN

8 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Bee Decline Linked To

Pesticide Use

A class of pesticides called neo-

nicotinoids have been linked to

a decline in bees, butterflies and

other pollinators. These pesticides

were developed to be less harmful

to beneficial insects and mammals,

but have impacted the ecosystem,

resulting in what scientists call

Colony Collapse Disorder.

Neonicotinoids have been used

since the late 1990’s in crop seeds.

The pesticide binds to receptors in

an insect’s nervous system killing

them and keeping corn and soya

bean crops safe. Unfortunately, it

appears that collateral damage has

occurred in bees and other pol-

linators who have come in contact

with the plants.

European food safety regulators

determined that the use of clo-

thianidin, imidacloprid and thia-

methoxam—the three most com-

mon neonicotinoids—should be

minimized for use in certain crops.

It was followed by a proposed two-

year ban on these chemicals by the

European Union.

Meanwhile, UK grocery chain

Waitrose is taking action to avoid

stocking shelves with products that

have used these pesticides.

Food Hackathon &

the Future of Food

Technology

Recently, bloggers, foodies, and

software developers gathered in San

Francisco for the Food Hackathon

to discuss the future of food tech-

nology. The event’s creator, Matt

Wise, said the goal is “to harness

intellectual and creative capital to

focus on innovative ways to solve

problems that affect the entire food

ecosystem.”

The winner from this year’s

event was an iPhone app called

Vibrantly. The app helps a user

make positive food choices

according to a food’s color. Color

is important, according to the

developer, because studies indicate

that it “stimulate[s] your right

brain” and will motivate a positive

behavioral change. Food color is

also linked to nutritional quality

and this helps the user make wiser,

more health-conscious decisions.

The link between food and

technology is growing with $350

million invested in related fields

during 2012.

Venture Capitalists Bet

Big on Food Start-Ups

Venture capitalists in Silicon

Valley have begun making signifi-

cant investments in food start-ups.

The emerging sector offers a lot in

terms of investment opportunity.

Investors are excited about fields

that have a sustainable or environ-

mental appeal, while others are

attracted to the health and fitness

angle. Still others see food start-ups

as good places to grow technology

and advertising related investments.

“There are pretty significant

environmental consequences

and health issues associated with

sodium or high-fructose corn syrup

or eating too much red-meat,”

explained Samir Kaul, a partner at

GMO Labeling Bill Intro-

duced Into Congress

Sen. Barbra Boxer (D-Calif.)

and Rep. Peter DeFazio

(D-Oregon) have introduced

legislation that would require

genetically modified foods to

be labeled. Otherwise known

as the “Genetically Engineered

Food Right-To-Know Act”

this federal legislation would

mandate that foods made from

genetically modified seeds or

other ingredients would need to

be labeled.

© T

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Page 9: Food Logistics May 2013

Fresh is always

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Page 10: Food Logistics May 2013

SUPPLY SCAN

10 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

NEWS FROM ACROSS THE FOOD SUPPLY CHAIN

Khosla Venture, to the New York

Times. “I wouldn’t bet my money

that Cargill or ConAgra are going

to innovate here. I think it’s going

to take start-ups to do that.”

Iowa Judge Moves to

Block Pink Slime Study

Iowa State University recently

conducted a study on ‘pink slime’

in hopes of shedding light on

the controversial beef additive.

However, Judge Dale Ruigh from

Iowa City, Iowa, decided to block

the university from releasing the

results of the study claiming that

the report could cause “irreparable

harm” to the beef company and

would “damage Beef Products Inc.

by revealing information about its

proprietary food-processing tech-

niques.”

So-called pink slime is added to

lean, finely textured beef product.

During this process the lean beef is

exposed to either ammonia or citric

acid to kill any bacteria in which

the meat may have been exposed to

during this process.

Although this additive is consid-

ered by the meat industry to be safe

for consumption, public concern

has grown considerably.

GAP Questions the Safety

of Chemicals in Poultry

Plants

The Government Account-

ability Project (GAP), a whistle-

blower protection organization, is

investigating the impact of harsh

chemicals used to disinfect poultry

processing plants.

Federal inspectors have agreed

to team up with whistleblowers to

examine the health implications

related to chemical exposure for

employees in these types of plants.

Already, the Government Account-

ability Project has published two

affidavits where FDA inspectors

have stated there is “great concern

over chemical use.”

Indeed, many of the affidavits

collected over two years’ time were

particularly worrisome. Some of

the problems identified included

leaving contaminated carcasses on

the line with other birds; while

employees suffering serious health

problems, such as breathing prob-

lems, were unable to receive treat-

ment.

For their part, inspectors claim

their concerns and safety reports

continue to be ignored or ineffec-

tively addressed.

Many companies, meanwhile,

have allegedly ignored physician’s

warnings that the chemicals used

during poultry processing could

negatively affect employees’ health.

In one case, a company’s

response to poor ventilation was to

install overhead fans, which simply

circulated airborne chemicals rather

than expelling them.

Putting a Number on

Global Food Waste

Each year, two billion tons of

food will end up in the trash. To

put that in perspective, two billion

tons of food is equal to half of all

the food produced in the world

annually. It seems unbelievable that

hundreds of millions of people go

hungry across the globe every year

while half of all food produced will

end up thrown away.

The UK’s Institution of

Mechanical Engineers blames the

high level of food waste on a few

specific factors: “Strict sell-by dates,

buy-one-get-one free promotions,

Western consumers’ demand for

cosmetically perfect food; poor

engineering and agricultural prac-

tices; inadequate infrastructure; and

poor storage facilities.”

In the UK, 30 percent of crops

were not harvested due to their

failure to meet retailers’ exacting

standards on physical appearance,

while up to half the food that is

bought in Europe and the U.S. is

thrown away by consumers.

Arsenic In Chicken Feed?

The San Francisco Federal

Court is hearing a case that claims

lax federal regulators allowed

arsenic-based additives in chicken

and pig feed. Eight groups, includ-

ing the Center for Food Safety, are

suing the federal Department of

Health and Human Services, claim-

ing that arsenic has the potential to

case cancer in humans and needs to

be immediately removed from all

animal feed.

In the 1940’s, arsenic was

approved for use in animal feed.

And “more than 70 years later,

arsenic-containing feed additives—

namely Roxarsone, arsanilic acid,

nitarsone, and carborsone—are still

used in chicken, turkey and swine

production,” states the complain-

ant.

In 2004 and 2005, the plaintiff

tested retail products made from

raw chicken and chicken used in

fast food chains. The results found

that chickens, which were fed food

with no arsenic, had no detectible

arsenic levels in the food. Chicken

that had consumed feed with

arsenic did have testable levels of

arsenic.

According to the plaintiff,

“These results strongly suggest

that the use of arsenic-containing

compounds in poultry feed leads to

arsenic residues in chicken market-

ed and eaten in the United States.”

Most important is the defen-

dants’ claim that the FDA failed

to act on their request to revoke

arsenic-containing feed.

Germany Raises Food

Waste Awareness Through

‘Best-By’ Date

Germany is raising awareness

and reducing food waste by edu-

cating their citizens about how to

properly use the ‘best-by’ dates on

food as guidelines.

The Agriculture and Consumer

Protection Ministry will distribute

pamphlets throughout supermar-

kets as a way to alert the general

population that expiration dates

are not exact dates in which to

trash food. The pamphlets will also

inform German citizens that they

each waste 181 pounds of food a

year. The pamphlets will be circu-

lated in 21,000 markets.

The Risks With Raw Milk

A single vote this month kept

a ban on raw milk illegal in Mon-

tana. House Bill 574 would have

shifted liability should anyone

become ill from ingesting contami-

nated raw milk, from the producer

to the consumer.

In Pennsylvania there had been

an outbreak of campylobacter that

sickened 148 individuals after

ingesting raw milk, which was

published in Clinical Infectious

Disease in January 2012. This dairy

had a permit to sell unpasteurized

milk. They had passed inspections

and were diligent in testing for E.

coli. Even with these protections in

place there still exists a danger of

consuming unpasteurized dairy.

Criminals In China Sell

Rat Meat As Lamb

Chinese authorities in Shanghai

and Jiangsu have wrapped up a

three month long investigation and

detained 63 individuals who were

implicated in a criminal ring selling

fox, rat and mink meat to restau-

rants as lamb.

Reportedly they made more

than $1.6 million dollars (10 mil-

lion yuan) selling this meat to

unsuspecting markets and restau-

rateurs. The men had to treat the

meat with additives and chemicals

to mask its animal original origin.

This incident comes right on

the heels of a number of safety

violations recently making news in

China. In December Yum! Brands

Inc. was accused of feeding mass

amounts of antibiotics and growth

hormones to their chickens. In

March thousands of dead pigs and

chickens were pulled from the

Huangpu River.

Page 12: Food Logistics May 2013

L O G I S T I C S T R E N D S I N O U R I N D U S T RY

FOOD ON THE MOVE

12 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Lineage Operating Tennessee Cold Storage Facilities for Rich Products

Lineage Logistics has begun operating two

cold storage facilities in Arlington and Mur-

freesboro, Tennessee. The warehouses are for

its client, Rich Products Corporations, which

specializes in non-dairy frozen foods.

According to Refrigerated Transporter, the

Arlington facility was built in 2005 and is 4.3

million cubic feet. The facility in Murfrees-

boro was built in 2002 and offers 5.3 million

cubic feet of space. Both facilities are located

close to Rich Products’ production plant.

Hong Kong Dockworkers Stage Strike

An estimated 450 “May Day” strikers in

Hong Kong called for better working condi-

tions and higher wages at a protest earlier this

month. Specifically, workers were looking

to secure a 15 to 18 percent pay raise. Previ-

ously, they had rejected a 7 percent pay hike

offered during tense negotiations.

A scheduled pay hike will go in effect

this month, bringing the minimum wage to

HK$30 or US$3.90. That represents a seven

cent pay raise above the current minimum

wage rate.

A representative for Hong Kong Inter-

national Terminals said that workers are

employed by subcontractors and therefore

could not be directly involved in salary nego-

tiations.

U.S. Pushing WTO to Improve Food Safety

During the last WTO meeting, the U.S.

discussed how agricultural policy reform

affects food safety, and are committed to

take a proactive position to examine “the full

range of trade-related government measures”

that can contribute to the goal of enhancing

food safety.

Agricultural policy reform has been a

long-standing controversy within the WTO.

In 2001, the global trade body attempted

to cut farm subsidies and tariffs on agricul-

tural goods, but this goal was never met, in

part because of U.S. insistence that more

advanced developing countries, such as China

and Brazil, offer up better deals in exchange

for proposed cuts to U.S. farm subsidies.

U.S. Ambassador to the WTO Michael

Punke hopes there can be some agreement

when WTO member-nations meet in Bali

this year. In particular, he said the new pro-

posal should “examine the effectiveness of

pubic stockholding and administered prices

in addressing food security concerns, as well

as how to improve food security though

better-functioning markets.”

Maersk Launches Triple E ShipsMaersk’s new “Triple E” vessels will soon

begin navigating the Northern Sea trade lane.

The new generation of vessel is 400 meters

long and 59 meters

wide, making the

Triple E the world’s

largest container

ship and capable

of carrying up to

18,000 TEUs.

Despite its enormous size the vessel is also

incredibly energy efficient. The Maersk Triple

E emits half the CO2 of conventional con-

tainer ships. The vessel is also designed to sail

with a maximum cargo load at a slow steam-

ing pace, which reduces “negative effects on

the environment,” acording to Maersk.

HS Logistics, a UK-based frozen transport operator, has

added two 7.5 ton reefer trucks to its “panic” delivery feet, so-

called because they’re used for last-minute orders. The trucks,

contracted from Ryder Europe, are custom-ftted with sleeper cabs

and single compartment Paneltech bodies with Carrier Xarios direct drive

refrigeration units.

According to a Ryder Europe press release, the new trucks carry up to 7

pallets and can expedite the delivery of last-minute orders or shipments to

regions where it is not economically feasible to deploy a larger truck.

Ryder Europe Trucks Ease “Panic” Delivery Fleet

Page 14: Food Logistics May 2013

14 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

L O G I S T I C S T R E N D S I N O U R I N D U S T RY

FOOD ON THE MOVE

The Triple E also has an energy-saving

waste heat recovery system, which captures

and recycles up to 25 percent of energy

released by the ship’s engine.

Maersk’s new target goal is to reduce its

total CO2 emissions by 40 percent by 2020.

Europe Testing New Aerodynamic Trucks

A new aerodynamic truck is being tested

in Europe that would reduce carbon emis-

sions while “giving a boost to the struggling

auto sector,” claim EU officials.

Siim Kallas, European Transport Com-

missioner, explained that, “a brick is the least

aerodynamic shape you can imagine,” when

referring to the current box shape of most

trucks. “That’s why we need to improve the

shape of our trucks on the roads.”

Seventy percent of Europe’s freight is car-

ried by road transport and the new design

has the potential to set a standard in design

stability and ultimately save money.

For example, the trucks feature a uniquely

curved windshield, which not only adds to

the aerodynamics, but improves driver vis-

ibility.

If the EU chooses to adopt these trucks,

they will begin operating by 2018-2020.

Watch Commercials Right From Your Shopping Cart

Washington state-based Yoke’s Fresh Mar-

kets will start using RFID-tagged shopping

carts to promote items in one of their test

stores. As customers walk down an aisle in

Mead, Washington their carts will trigger

advertisements that play on a seven-inch

screen attached to the shelves.

There are currently 18 to 20 RFID read-

ers strategically placed around the test store,

which can track customer movements and

feed data back to Yoke’s cloud-based network.

After the advertising is triggered, the cus-

tomer is prompted to touch the screen. As

the customer goes to purchase that item they

will automatically be given a discount at the

counter.

The RIFD technology allows companies

better access to customers’ purchasing habits

and in-store behavior, which will help retailers

improve the placement of merchandise and

develop more effective marketing techniques.

Possible Dole Deal for Port of Hueneme

Japanese trading house Itochu decided not

to close a vegetable oil deal with the Port of

Hueneme in Ventura County, California.

However, the Port has high hopes that it

can secure business from two units of Dole

Foods, which was recently purchased by

Itochu.

Currently, Dole has a 24 1/2 year lease

with the Port of San Diego, and it’s unclear

whether there is an early escape clause built

into that contract.

Oxnard Harbor Commissioner Jason

Hodge, said, “We are actually in a better

position with Dole now than we have been in

the past…now is the perfect time to try and

bring them on as a future business.” This deal

could potentially make the Port of Hueneme

one of the largest food processing centers in

the world.

11,700 New Trucking Jobs AddedThe total unemployment rate dropped

to 7.5% in April. 114,000 additional jobs

were added in March. This year trucking has

added a total of 11,700 new jobs.

In March the trucking industry had lost

6,300 jobs. This number is still 600 fewer job

losses than February’s total of 6,900.

Within the transportation sector* the total

number of jobs added amounted to 4,200 in

the month of April. March reported a decline

of 2,800.

*Transportation sector employment also fac-

tors in trucking jobs

Illegal West African Tuna Shipments Seized

Tuna shipments imported into the UK

from West Africa were seized recently amid

fears they had been caught illegally. The

Department for Environment, Food and

Rural Affairs warned seafood companies in

February that there were “serious concerns

about the contamination of the EU sup-

ply chain and IUU (Illegal, Unreported &

Unregulated fishing) fisheries products.”

In particular, officials suspect the West

African tuna may have been imported using

false documents. The UK receives approxi-

mately 10 percent of its tuna from Ghana,

which totals £27million annually.

The complaint prompted action from oth-

er EU states. Spain, for example, has become

more vigilant and has rejected shipments of

tuna from Ghana, suspecting it was also pro-

cured illegally.

Air Cargo Germany Forced To Declare Insolvency

Air Cargo Germany declared itself insol-

vent closely following the suspension of its

German operating certificate on April 18th

by the LBA (Luftfahrt-Bundesamt). Airline

debt had many worried that overall safety

might be compromised.

Prior to the declaration of insolvency an

unnamed source discussed the possible future

of Air Cargo Germany in the Loadstar.com,

“I think it won’t come back, the current mar-

ket environment appears to be unfriendly to

all-cargo-airlines, in particular those outside

of niche markets.”

Air Cargo Germany is hoping that there

will be an opportunity for company restruc-

ture. CEO Michael Schaecher wrote, “All

options will be taken into account to restore

customer confidence.”

Panama Canal Loses Out To Suez

Authorities at the Panama Canal antici-

pate a 2.4% decline in cargo volume this

fiscal year. Traffic at the Panama Canal has

dropped off as some ships have decided to

re-route through the Suez Canal citing the

cheaper cost.

Maersk Line, whom once was the Panama

Canal’s top customer, decided to route some

of their ships through the Suez Canal this

March. The trip adds 11 days to the journey

but ultimately will save the company money.

The Panama Canal is still undergoing a

$5.25 billion expansion and should open in

2014-2015.

Page 15: Food Logistics May 2013

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Page 16: Food Logistics May 2013

V I E W S F R O M G E O R G I A T E C H ’ S I F C C E N T E R

COOL INSIGHTS

16 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Two essential tools used as a part of the

cold chain management process are

assessments and audits. Tese tools

are utilized at diferent points in the

cold chain management process and

have diferent objectives. However, at

times they may be combined to accomplish dual

objectives.

The cold chain assessment is designed to

measure the effectiveness of the cold chain

management process. Through the assessment,

gaps are identified, issues are raised, and risks

are determined. Upon completion of the assess-

ment, management will have a good perspec-

tive on where resources should be deployed in

addressing cold chain risks. Of course, the hard

part comes after the assessment—what must

be put into place to address the risks and issues

identified?

The assessment is actually the first part of the

overall cold chain management process. These

management elements include:

• Assessment

• PolicyDevelopment

• ProcessDevelopment

• ManagementPracticesandControls

• Audit

• PerformanceFeedback/PostAuditResults

Mostcompaniesalreadyhaveatleastsome

portions of the cold chain policy developed and

have implemented specific processes, practices,

and controls as a part of that policy. However,

the assessment focuses on where policy and con-

trolsfallshort.Assessmentresultswillhighlight

areas and process gaps needing special attention.

Before beginning the assessment, manage-

ment must determine its scope, both in terms

of process and products. How far upstream and

downstream will the assessment cover? What

products or product groups will be included?

These scope decisions will include tradeoffs of

efficiency versus comprehensiveness. The assess-

ment begins with an understanding of product

movement, transactions, information flows, and

process times. This information often provides

insight about the entire cold chain not previ-

ously known by management.

Once the process is detailed and mapped,

critical reviews are made. One of the best meth-

ods to identify risks is a systematic, thermal

mapping of product and ambient temperatures

throughout the end-to-end cold chain. It should

be performed over multiple days, conditions,

carriers, route or trip durations, facilities, et

cetera in order to provide a practical operating

reality. The data should be summarized graphi-

cally to show a single system result across all

testing performed. It is usually very difficult

to understand the behavior of the system when

only multiple, individual snapshots of results

are provided. In other words, a grasp of totality

must be reported in meaningful ways.

Once completed, testing results and reviews

must be correlated to provide a consistent

understanding of the cold chain. In many

cases, this process yields completely unexpected

results.Anexampleoftheunexpectedoccurred

during an assessment involving a multi-delivery

routeofrefrigeratedproductinMinnesota

during a frigid January. Our findings indicated

exceptionally high product temperatures for sev-

eral risky meat products. This was unexpected

becauseofsingledigittemperatures.Further

analysis revealed that because of the cold

weather, refrigerated trailers were being heated

by the driver.

Whereas an assessment is performed to

determine areas at risk and requiring corrective

action, the audit is used to determine if the cold

chain actually operates as intended for those

processes designed by management. The audit

reviews compliance with processes and controls

specifiedandestablishedbymanagement.For

contrast, the assess-

ment is about the

design of the cold

chain and whether

its processes are

adequate versus

compliancewiththoseprocesses.Management

may have designed excellent cold chain manage-

ment processes, but if not executed as intended,

the system will be fraught with risk.

To begin the audit process, scope is deter-

mined, objectives are set, and the process design

isprovidedbymanagement.Audittestsare

then designed to test compliance with the poli-

cies that management has implemented. Ide-

ally, these tests are designed statistically so that

results can be summarized with a confidence

level and precision. In addition, other process

testing is conducted as an additional way to

determine the processes in place are yielding the

results intended. This may include individual

temperature samples and product temperature

tracking over several days, conditions through-

outdistributionareas,andsoon.Asinthe

assessment, if the results of the compliance test-

ing are not consistent with the process testing

results, then further analysis must be done. In

some cases, it may be determined the process is

operating as intended, but the process is ineffec-

tive at controlling product quality.

Assessmentsandauditsarevaluableelements

of the cold chain management toolkit. The

assessment is most effective in gauging the effec-

tiveness of cold chain design, while the audit is

the essential component in evaluating how well

the management oversight process works.

Agreatwaytostayontopofthelatesttrends

in the supply chain sector is to participate in the

professional education courses offered through

GeorgiaTech’sSupplyChainandLogistics

Institute.Formoreinformationonupcoming

courses,visitwww.scl.gatech.edu/professional-

education/calendar/.◆

David M. Sterling is a partner with Sterling

Solutions and is a co-founding member of Georgia

Tech’s Integrated Food Chain Center.

Cold Chain Management Tools: Assessments and Audits

B Y D A V I D

M . S T E R L I N G

The assessment focuses on where

policy and controls fall short.

Page 17: Food Logistics May 2013

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Page 18: Food Logistics May 2013

Global consumption of fresh food is rising, and getting it from farm to fork in optimal condition is the ongoing challenge.

B y L A R A L . S O W I N S K I

More Perishables, More Supply Chain

18 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

COMPLEXITY

Page 19: Food Logistics May 2013

Consumer trends and regulatory crackdowns

In the U.S., the fresh produce industry is valued at $100 billion and growing. More healthy eating habits along with Americans’ desire for fresh fruits and veg-etables year-round are big drivers.

At the same time, emerging markets in Asia, Latin America, Eastern Europe and the Middle East and Africa are adopting Westernized palates, which means more fresh (and frozen) food is being transported, oftentimes over great distances. The easing of trade restric-tions and the formation of new free trade pacts is also expanding fresh food imports and exports.

Not surprisingly, longer transit time and distance puts more pressure on fresh food shippers and transportation provid-ers. Profit margins in the food sector in general are already relatively thin, which means it’s imperative to avoid any com-promises to temperature or proper han-dling that can lead to shorter shelf life or complete spoilage altogether.

More advanced refrigerated equip-ment, storage, and software and tech-nology tools that continually monitor temperature and environment make it possible to support a global supply chain for fresh food. However, there are some glaring weak links in this chain, which are mostly related to cutting corners as opposed to lack of adequate equipment.

Last year, Indiana’s state police began cracking down on hot trucks—refrig-erated trucks that transport food in trailers whose temperature exceeds safe limits. The crackdown made national headlines because of the sheer number of refrigerated shipments that were non-compliant. An unusually warm summer exacerbated by steep fuel prices were partly to blame for the high number of hot trucks snagged in the crackdown, according to the state’s law enforcement and public safety officials.

Recently, Indiana implemented stiffer laws that give state police authority to impound trucks that transport food in unsafe conditions and levy steep fines

on drivers. The state now boasts some of the strictest food transportation laws in the nation.

In California, tougher rules govern-ing refrigerated trailers, which came into effect on January 1, also have steep fines attached for non-compliance. For example, soon after the new regulation was implemented, the California Air Resources Board (CARB) fined Ontario, California-based Foster Enterprises $300,000 for failing to upgrade its diesel engines on its refrigerated trailer fleet to meet the new emissions standards.

Meanwhile, the Food Safety Modern-ization Act (FSMA) is also ratcheting up regulations—and fines—surrounding refrigerated transportation of food as it continues its phase-in.

Advances in equipment and technology

For shippers not willing to sacrifice food safety, the good news is that the latest equipment and technology is mak-ing it easier, safer, more environmentally friendly, and even cheaper in some cases to transport fresh and frozen food.

Manufacturers of refrigeration units along with manufacturers of refrigerated containers and trailers are constantly improving their products, from the design and engineering of the cooling units to the insulating ability and per-formance of the containers and trailers. In addition, other companies are intro-ducing new software and technology to monitor and control temperature and environment.

Indeed, the market for cold chain monitoring tools has plenty of room to grow, according to Tom Chicoine, vice president of business development for Cooltrax.

“Approximately 500,000 trailer refrig-eration units operate across the United States, but only an estimated 15 percent of these vehicles operate with on-board telematics technology,” he states in a recent white paper. “Companies operat-ing trucks without this technology deny their fleet managers the ability to moni-

C O V E R S T O R Y

www.foodlogistics.com FOOD LOGISTICS • MAY 2013 19

he recession has forced grocery shoppers in the U.S. to place an even greater emphasis on price and value. There-fore, private label brands have become more popular

over the past four years, as have discount grocers and club stores. Yet, access to high quality produce and a great selection of fresh food continue to rank high on consumer surveys.

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Page 20: Food Logistics May 2013

20 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

tor reefer unit and refrigerated box temperatures, or to be alerted to truck locations and open-door durations. Fleet managers also lack the ability to remotely change reefer settings when necessary. Having these capabilities allows transportation firms to react when tempera-tures fall outside of accepted ranges—whether based on government regulations or internal requirements. More importantly, having these capabilities can help companies avoid catastrophic consequences.”

While remote monitoring devices have been available for years, telematics technology that allows for remote management of tempera-ture and environment is still relatively new, notes Chicoine.

Telematics technology can zero in on other problems in the cold chain, he says. “One food transportation company discovered that some drivers left the doors open from their arrival until their depar-ture at each delivery location—often for 20 minutes or more. The company instituted a policy requiring drivers to close their trailer doors immediately after removing products. Not only did this new SOP (standard operating procedure) ensure product temperatures remained consistent, with telematics, the company was able to moni-tor drivers.”

For companies looking to invest in telematics technology, Chicoine advises considering solutions “that extract as much data as possible through alerts, fault codes, temperature set points, door open/close statuses, and geo-zone tracking. The data can serve as the ultimate proof of your company’s ability to properly care for food and adhere to regulations.”

In the meantime, containerized ocean carriers are transporting more refrigerated cargo while the specialized reefer carriers are losing market share, and they’re investing in equipment and technology to support this key business segment.

C O V E R S T O R Y

BY JEFF STOUT

he advance ship notice (ASN) is essentially an electronic com-

munication from a vendor or supplier to its customer advising

them that a shipment has been created against a purchase

order (P.O.) with specific item(s) and quantities. At shipment level,

an ASN can provide basic information about the order. More advanced ASNs

can offer detailed information via case/pallet level license plate identification,

which can be imbedded to include data elements such as end customer/

store, lot numbers, expiration dates, catch weight and even country of origin/

pedigree information. This visibility can be extremely valuable and provides

the key to unlock the handcuffs on your supply chain. In order to fully under-

stand the power of the ASN, let’s take a look back.

Many retailers have been utilizing ASNs and ASN compliance with their

vendors for more than 20 years and they have come to fully appreciate their

value. For example, a large department store will require an apparel supplier

to do a “ship to/mark for”, meaning that the ASN label on that carton already

earmarks the contents for a specific store location. Once it arrives at the dis-

tribution center that carton will be cross-docked directly to the targeted store

without being opened, reducing handling and transit time to the selling floor.

Another method is for the cartons to be pre-packed with an assortment that

is defined at the ASN level. These cartons are then scanned at receipt and

systemically directed to an associated store location thus eliminating the need

to put-away, replenish and pick the products, reducing labor and increasing

the speed of processing.

However, grocery retailers have been slow to adopt detail level ASNs. It

could be due to the typical “pull” environment where the store locations order

the required inventory, which creates the store order that is provided to the

operations of the grocery DC, versus the “push” environment of other retailers

where POS feeds a replenishment system that creates the orders. So it may

seem on the surface that ASNs and flow-through distribution won’t work in

the grocery supply chain.

But some supermarket chains are seeing the light. For example, one

Manhattan Associates customer, Giant Eagle, employs ASNs with Manhattan’s

Warehouse and Distribution Management solutions, utilizing “put to store”

functionality for virtually all their fresh items. With those vendor supplied

ASNs, they’re not having to put away, replenish or pick it, saving a day or two

of shelf life by reducing turnaround time at the warehouse. Stores can offer

fresher produce and reduce waste from spoilage. In an environment where

consumers demand more fresh, healthy selections, even an extra day of shelf

life can make a big impact on any grocer’s bottom line.

That’s the power of the ASN—enabling flow-through/cross-dock distribu-

tion to drive efficiency from the guard shack to the store. But in order to

understand how ASNs can streamline your distribution, we need to take a

closer look at your typical supermarket DC, beginning with the guard shack

operation.

When a truck driver arrives at a typical facility, he presents someone in

the guard shack his paperwork, usually a packing slip or a manifest. That

employee goes back into the guard shack and keys in the information to

determine if this is a valid delivery and if the driver has an appointment. The

guard shack employee has to look at the paperwork, assume it’s accurate,

and decide, or call, to determine what door it should be unloaded at to get it

closer to where it’s going to be put away for receiving. This results in a line of

trailers backing up, day in, day out. Meanwhile, the clock is ticking, especially

on those fresh items.

Once the delivery has been directed to its door for unloading it will

ASNs Pick Up the Pace for Supply Chains

T

(continued on page 22)

Page 22: Food Logistics May 2013

22 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

For example, Hamburg Sud says it aims to achieve a 15 percent reduction in energy consumption from its reefer containers by 2015, with the newest reefer containers expected to save up to 20 percent in energy consumption. The box carrier says its new reefers will use inverter technology to produce cooling power only when it’s needed, making it more energy efficient and cost effective.

Meanwhile, Global Fresh Foods has begun shipping fresh salmon from Chile to the U.S. West Coast by ocean cargo, a route that was previously serviced only by air. The company’s patented fuel cell technology, Safe and Fresh Distribution (SAF-D), controls oxygen levels inside the ocean container to keep the salmon fresh during the longer transit. Ultimately, the solution provides a more cost effective transportation solution and a more sustainable alternative (no ice, polystyrene foam packaging, or carbon-intensive airfreight). Buyers, including food wholesalers and restaurant operators, have expressed interest in the service not only because of the lower freight costs, but also because it offers a dramatic reduction in the use of Styrofoam. In addition to the U.S. West Coast market, Global Fresh Foods will soon be shipping fresh salmon to Japan via ocean cargo.

Battery technology is also advancing. Last month, Emerald Tech-nology Partners and EnerDel announced they would work together to develop EnerDel’s lithium-ion battery for commercialization with Emerald’s WedWay Zero-Emission Refrigeration Power System.

The system uses kinetic energy produced by a semi-trailer’s rotating wheels to produce power, which is stored in the lithium-ion battery and used to run the refrigeration or freezer unit of the semi-trailer when it is stationary anywhere from 12 to 24 hours. It also allows for the removal of a dedicated fuel system, which reduces the weight of the semi-trailer and makes it possible to carry more cargo. ◆

C O V E R S T O R Y

need to be received. The check-in process can be labor intensive and detail

oriented. In most operations, check-in requires that quantities, lot numbers,

expiration dates and many other criteria be manually captured at the time of

receiving in order to be tracked throughout its lifecycle. This information is

then entered into the system of record and updated prior to any release of

outbound orders for fulfillment.

If you have outdated systems in your distribution operation, you may have

to receive, put away, then in many cases wait for an overnight process to

update the host systems. Distribution can’t even begin until the next day, so

already you’ve added a day to processing time within your DC. Another day to

process, pull and ship to stores and you’ve lost about two days of shelf life.

If you think you can implement flow-through in that kind of environment—

dream on.

Now, let’s imagine your grocery operation with fully optimized distribution

technology in place. Your vendor generates an ASN for your order, detailing

quantities, lot numbers, even expiration dates—giving you complete vis-

ibility of what’s on that truck headed to your DC down to the item level. And

because that ASN can drive online appointment scheduling, your system can

start prioritizing and slotting loads while that truck is still on the road.

So when that driver pulls up to your guard shack and presents that ASN,

the data is scanned and input into your system so fast he doesn’t even need

to get out the truck. You send him straight to a designated door because

you’ve already prioritized when you want to unload it and how you want to

unload it.

Granted, cross-dock is difficult to do with most palleted staples such

as canned goods. But, a pallet of bottled water? Most stores can sell that

amount fairly quickly. ASNs make that commodity an ideal candidate for

cross-dock.

The other items can be processed utilizing flow-through where the

received pallets are directed to a put-to-store area where the cases are

broken down from each pallet and store pallets are built based on the case

level allocations.

When you enable flow technology, you reduce travel in the DC. The ability

to move fresh and even seasonal items to your stores in less time can make

a huge difference to your already razor thin margins.

Another trend we are beginning to see with retailers is the requirement

of an ASN for all store level shipments both within their network and vendor

direct deliveries. This provides the ability to leverage the same advantages

for the store locations including appointment scheduling, improved visibility

and streamlined receiving. Furthermore, many companies are using this func-

tionality for store returns going back to the distribution center. This greatly

reduces the time and labor required to receive, process and disposition the

return items improving both throughput and turns.

The vast majority of vendors today have the capabilities to create detailed

ASNs. In fact, Wal-Mart and other mass retailers require it of their suppliers.

All you need to do is ask. Vendor compliance capabilities are key to Manhat-

tan Associates’ solutions. For example, our Extended Enterprise Management

(EEM) solution allows you to measure vendor performance as well as the

accuracy of their ASNs. EEM even enables you to be proactive with your

smaller vendors by providing them a secure log in to create ASNs and print

out labels for the goods they ship to you. Now you can source wherever you

want to. Even a small farm can provide ASNs for fresh local produce that can

be showcased in your stores—all they need is Internet access and a printer.

All of this can happen because of the ASN—the visibility, the paperless

operation, the flow-through—the efficiencies are tangible and the bottom line

savings are real. When you increase turns and get inventory to stores faster,

you sell more, reduce spoilage and keep your customers happy. ◆

Jeff Stout is a solutions architect for Manhattan Associates.

(continued from page 20)

ASNs Pick Up the Pace for Supply Chains

Page 23: Food Logistics May 2013

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Page 24: Food Logistics May 2013

24 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Electronic commerce is on fire. Whether it’s B2C or B2B, buyers from around the world are using com-puters and smartphones

to purchase everything from consumer goods and groceries to airplane parts and more.

The early pioneers of e-tailing and recent

entrants alike are creating new services to appeal

to consumers who demand speedy delivery, easy

returns, and an abundance of selection. Behind

the scenes, the pressure is on to figure out where

to locate distribution and fulfillment centers,

how to manage the transportation requirements,

and what kind of IT systems and software is

needed to support it all.

Amazon.com—the mother of e-comNo e-commerce conversation is complete with-

out Amazon.com. The online retailer launched

in 1995 and now dominates global e-commerce.

Amazon.com is furiously building up its infra-

structure to handle booming Internet sales.

One of its most recent additions is a 950,000

square-foot fulfillment center in San Bernardi-

no, California (just east of the Los Angeles-Long

Beach port complex), that opened in October.

According to the facility’s owners, Hillwood

Development Co. and Clarion Partners LLC,

Amazon.com is adding another 515,000 square

feet of space at a nearby facility. Together, the

facilities will serve the Central Coast region

of California all the way down to San Diego

and into southern Nevada. Aside from its close

proximity to the ports, Amazon.com’s facilities

benefit from the area’s transportation network,

including transcontinental rail links and major

airfreight hubs.

In the coming months, Amazon.com plans

to open a second, huge distribution and fulfill-

ment center in Patterson, California, located

southeast of San Francisco. The company is

already trying out its Amazon Lockers in San

Francisco, which allows consumers to pick up

merchandise at a supermarket or other store

where the lockers are installed—a highly desir-

able option for consumers who aren’t home to

accept deliveries. Amazon Lockers are also in

several other major metro areas in the U.S.,

including New York, Los Angeles, Washington,

D.C. and Seattle.

Although Amazon.com’s B2C business in

the U.S. is worth an impressive $186 billion,

the company is also making inroads in the B2B

space with AmazonSupply, which it launched a

year ago. The site offers about 600,000 SKUs

now, but Amazon.com is beefing it up to gain

a stronger position in the maintenance, repair,

and operations (MRO) segment, whose overall

sales are expected to reach $559 billion in sales

this year.

AmazonSupply’s biggest competitor is W.W.

Grainger, which boasts over 1 million parts

online and another 400,000+ in its catalogue.

In April, Grainger reported its first quarter prof-

its hit a record high. The company is expanding

its product offerings this year and focusing on

new global markets, particularly Asia and Latin

America.

Approximately 25 percent of Grainger’s

current sales are attributed to e-commerce,

although the company projects that will

grow to between 40 and 50 percent by 2015,

which is certainly achievable considering that

e-commerce is the fastest growing channel for

Grainger today. Recently, Grainger’s CEO Jim

Ryan stated that, “Over the balance of the

year, we will invest in e-commerce, our sales

force, our distribution center network and our

enterprise systems that will provide value to our

customers and help us gain additional market

share longer term.”

The online grocery warsConventional grocers have a hard enough

time battling slim margins, shorter shelf life,

food safety concerns and other challenges, so

it’s not surprising that early forays into online

grocery mostly failed.

A lot has changed over the last decade or so,

however. The online grocery segment is gaining

ground fast. Research firm IBISWorld predicts

the online grocery segment will grow 9.5 per-

E-commerce and the Supply Chain

E - C O M M E R C E

The impact is affecting sourcing, transportation, fulfillment and more. By LARA L . SOWINSKI

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Page 25: Food Logistics May 2013

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Page 26: Food Logistics May 2013

26 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

cent annually to become a $9.4 billion industry

by 2017.

Naturally, Amazon.com is among the field

of contenders. The company’s AmazonFresh

grocery segment is available only in the Seattle

area. However, there are persistent rumors that

Amazon.com CEO Jeff Bezos may soon rollout

the concept to one or two other densely popu-

lated urban areas, like Los Angeles.

Meanwhile, others are building their online

presence.

One of the leading online grocers in the U.S.

is Relay Foods, which started in 2009. The

Charlottesville, Virginia-based company oper-

ates in the Mid-Atlantic region and partners

with local farmers and producers to provide

fresh and locally-grown food to consumers. It

recently announced a common-stock capital

infusion of $8.25 million that the company will

use to reach new markets in Washington, D.C.,

Baltimore, and Williamsburg, Virginia. The

funds will also help speed up development of

a dedicated mobile platform and pay for Web

redesign, additional delivery vehicles, and more

food storage.

In an article on VentureBeat.com, Relay

Foods’ CEO Zach Buckner seemed undeterred

by the challenges in online grocery retailing.

“Many people consider groceries to be the Ber-

muda Triangle of e-commerce—a place where

investment dollars go but never return,” he said.

“Relay has some fairly compelling evidence to

the contrary, however. Our key metrics are cur-

rently right-side-up, so we’re cranking up our

bet, big time. We aren’t out of the woods yet,

but I think we’re poised to do to traditional gro-

ceries what Netflix did to video rental stores.”

Online grocer Peapod has been around since

1989. It’s owned by Ahold USA and is tied to

grocery chains Stop & Shop and Giant Foods.

The Illinois-based company serves 24 markets

in the states of Illinois, Wisconsin, Indiana,

Maryland, Washington, D.C., Virginia, Mas-

sachusetts, Connecticut, Rhode Island, New

Hampshire, New York, New Jersey and Penn-

sylvania. Peapod has made 23 million deliveries

since its launch.

In April, the company debuted a new Web

site, Peapodpromo.com, that offers shopping

tips and promotional offers for Peapod.

Another key player is FreshDirect, a New

York City-based online grocer that launched

in 2002. In addition to New York City, Fresh-

Direct is also in Philadelphia. The company’s

future expansion plans call for a presence in the

15 largest markets in the U.S. At the same time,

it’s in the process of moving its headquarters

from Long Island City in Queens to the Bronx,

where it will build a 200,000 square-foot green-

house and also grow vegetables on the roof.

E - C O M M E R C E

San Francisco-based Good Eggs partners with some 150 Bay Area sustainable

food producers for its direct to consumer online grocery service.

FreshDirect hopes to finish the relocation by

the end of 2015.

Unlike Peapod, FreshDirect does not work

with established grocery chains. They source

directly from a variety of meat, seafood and

produce vendors. According to the company’s

co-founders, Jason Ackerman and David McIn-

erney, this keeps the focus on freshness.

In a recent interview on Yahoo.com, McIn-

erney explained that, “Our model takes out

a lot of the distribution because we’re buying

it directly from the farm. We can take entire

truckloads from the farm into us, often pre-

selling it before it even arrives in our facility

because we take orders seven days out.”

As for what people are willing to pay for

online groceries, FreshDirect’s Ackerman

acknowledged that, “People perceive that online

is a luxury so there is a perception that prices

are more expensive.” However, “We do price

surveys for tens of thousands of products across

all competitive landscapes, and we’re quite

competitive.”

Of course, offering a good selection enhances

the online shopping experience, even if it lacks

discount pricing.

“Take a category like chickens—we try

to offer a wide range from really traditional

chickens that people see in most grocery stores,

to more of the specialty higher end,” explains

McInerney. “Whether it’s organic or antibiotic-

free or pastured chickens, we try to provide the

whole range to people so that we can hit the

entire market.”

One of the newer entrants is San Francisco-

based Good Eggs, which partners with some

150 small, sustainable food producers in the

Bay Area. The online grocer also emphasizes a

Page 27: Food Logistics May 2013

www.foodlogistics.com FOOD LOGISTICS • MAY 2013 27

Following are a few ‘small’ statistics that

indicate just how big e-commerce has

become. For instance, consider that…

• E-commerce is forecast to be worth

$1.4 trillion globally by 2015. “This has led dis-

tributors to consider more online options and how

to expand their channels to create an ‘endless

aisle’ for customers,” says Tompkins Interna-

tional’s Vince Esposito.

• In its Shape of the U.S. Industrial Recovery

Report, ProLogis expects the average indus-

trial rents across the nation to rise 25 percent

over the next four years, driven in large part by

e-commerce. Furthermore, of the new builds

going up, over one-third are build-to-suit projects

for e-commerce facilities.

• Matt McGregor with commercial real estate

firm Colliers International said about e-commerce:

“The snowball has picked up a massive amount of

speed and growth, and I don’t see anything stop-

ping it. These firms that focus strictly online are

seeing growth patterns that we’re just not used to.

We used to do 10-year lease deals for a certain

amount of space with retailers without concern,

now they’re seeing 20 percent growth per year.”

• In 2011, online grocery grew 11.6 percent

over the previous year, while in-store sales grew

only 2.5 percent, according to MyWebGrocer. On

average, the online grocery shopper spends $145

each visit.

• Brick-and-mortar retailers are also getting

into the online grocery game. Walmart’s Asda sub-

sidiary, one of the biggest grocery chains in the

UK is investing a whopping $1.07 billion to launch

new supply chain initiatives, including expansion

of its e-commerce business. Asda plans to bolster

its click-and-collect program, which allows shop-

pers to select and pay for purchases online then

pick up their order at an Asda location.

• Like Amazon.com, UPS and FedEx are intro-

ducing new pickup and delivery options for online

sales, ranging from premium, same-day services

to free, three- to five-day options to meet various

customers’ demands—and price points.

• Forrester Research says e-commerce sales

in the U.S. exceeded $200 billion in 2011 and

is expected to grow to $327 billion by 2016,

comprising nearly 9 percent of all retail sales in

the U.S.

• Who is the online grocery shopper? Accord-

ing to The Hartman Group’s 2013 report, The

Online Grocery Shopper, that person is “more

likely to be young, urban, a user of mobile tech-

nology, in a multi-person, high-income household,

and within walking distance to a grocery store,”

and represents 14 percent of U.S. households. In

addition, online shopping is helping, not hurting,

in-store shopping. “The online grocery shopper is

a high-value customer, spending more and shop-

ping more every month than those who do not use

the online channel. Retailers and manufacturers

who are able to build loyalty programs with these

behaviors in mind will be well positioned for over-

all growth.”

• In a recent study on global e-commerce,

German research firm yStats.com says mobile

commerce will attract over half a billion customers

by 2016.

The E-com Explosion

Page 28: Food Logistics May 2013

28 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

direct to consumer business model. Once an order is placed online, Good

Eggs picks and preps the order from the vendors and either delivers to the

customer’s door or makes the order available at one of its locations in the

Bay Area.

The Bay Area is also the site for Google’s online grocery pilot, Google

Shopping Express, which offers same-day delivery for food and other

products.

“We hope this will help users explore the benefits of a local, same-day

delivery service, and help us kick the tires on the new service,” said the

company during launch in late March.

Shoppers who participate in the pilot can shop from retailers such as

Target, Walgreens, Staples, American Eagle, and Toys R Us/Babies R Us,

as well as local Bay Area shops like San Francisco’s Blue Bottle Coffee, the

Bay Area’s Palo Alto Toy & Sport, and Raley’s Nob Hill Foods.

Tom Fallows, a product management director at Google who is heading

up Google Shopping Express, said the pilot will expand as “we work out

the kinks.”

Online grocery is not only taking off in the U.S., there’s plenty of activ-

ity overseas as well. Just last month, the UK’s Tesco launched Tesco Lotus in

Bangkok, Thailand. The new service offers over 20,000 grocery, fresh food

and non-food products online for home delivery. The launch is part of Tes-

co’s strategy to be an “outstanding international retailer in-store and online.”

“Tesco Lotus is committed to innovation to meet the changing needs

and lifestyles of today’s consumers. We will combine online technology

with our retail expertise to provide a great online shopping experience

for customers. With our solid infrastructure, our true understanding of

customer needs for great service and good product quality, and our profes-

sionally trained staff, we are confident that we’re offering Thailand’s best-

in-class online grocery shopping service,” remarked Tesco Lotus CEO John

Christie.

He added that, “In today’s hectic world our customers need more help

to make their lives easier—an ‘extra pair of hands’ to do the shopping for

them. Tesco Lotus is ready to do just that—have specially trained personal

shoppers to pick the best products and deliver them to customers at the

time customers choose. Product quality is also on the top of customers’

minds. So, we have invested in specially designed delivery vans that can

keep fresh, chilled and frozen products in good condition from stores to

customers’ door steps.”

Tesco started its online presence in the UK in 2000, growing to one of

the country’s busiest retail Web sites. In addition to Bangkok’s Tesco Lotus,

the company offers online grocery shopping in a number of other Asian

countries as well as emerging markets in Eastern Europe and Africa.

India’s 120 million Internet users are also looking to buy food and gro-

ceries online. The country is a hotspot for online growth, racking up 25

percent growth in e-tailing in 2012, according to the Internet and Mobile

Association of India (IAMI).

In its GAIN Report from March 25, the U.S. Department of Agricul-

ture’s Foreign Agricultural Service (FAS) states there are currently 14 online

food retailers in India.

“Most carry at least some imported food products and one sells

imported food products exclusively. Whether retailers will be able to com-

pete with the traditional neighborhood grocer remains to be seen, but the

greater selection online retailing provides could prove attractive for some

consumers,” noted the FAS.

Two of the major players in India are Mumbai’s Eemli.com, which offers

both domestic and imported fruits and vegetables, while Nature’s Basket has

physical stores in several Indian cities, in addition to its online site.

Where e-com is headingWhile e-commerce continues to grow at a blistering rate, logistics pro-

viders and others are scrambling to adapt.

In a recent blog, Steve Schwegman, senior vice president with real estate

services provider Jones Lang LaSalle, discussed just how big the impact of

e-commerce is on supply chains.

“According to the Retail Industry Leaders Association, nine out of 10

retailers still haven’t settled on their e-commerce fulfillment strategy,” he

stated, opening up “plenty of opportunity for leaders within the industry

(including consultants, third-party providers, MHE and systems integra-

tors, etc.) to create innovative solutions and value for their clients and

customers.”

At the same time, consumers are increasingly looking for free or same-

day shipping for their orders. “Same-day shipping means it will become

more important to locate inventory in closer proximity to massive popula-

tions,” Schwegman pointed out. “This could mean more e-commerce ful-

fillment DCs in large, metro areas. This could also mean less distribution

E - C O M M E R C E©

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Page 29: Food Logistics May 2013

www.foodlogistics.com FOOD LOGISTICS • MAY 2013 29

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COOL-R Kitsby online-only retailers in states such as Virginia, Indiana, Nevada and

Tennessee, which will begin enforcing collection of online sales tax over

the next year.”

One place e-tailers are heading is Kansas City, which has been in the

midst of a transportation and warehousing build-out, driven in part by

e-commerce.

The new BNSF Intermodal facility, set to open later this year, is a big

draw. With 443 acres under development at the complex there’s plenty

of room to handle the half a million containers that it will attract—and

there’s space to eventually handle 1.5 million containers annually.

According to the Kansas City Star newspaper, congestion and rising

costs in hubs like Chicago, Dallas, Los Angeles and Memphis means “its

Kansas City’s turn to land national companies seeking to consolidate their

logistic operations or new Internet-based firms looking for a central loca-

tion to process and ship orders.”

Indeed, over the last 10 years, “the amount of bulk warehouses in the

area, defined as buildings bigger than 200,000 square feet with at least

28-foot ceilings, has grown 47.5 percent, from 13.1 million square feet to

19.4 million square feet last year,” the newspaper reported, and will more

than double again in the coming decade. ◆

Although Amazon.com’s competitors are lining up left and right,

the company is still the darling of many Wall Street analysts.

Morningstar’s R. J. Hottovy, CFA, a director of equity analysis

with the firm, said last month about the Internet giant: “We believe

the global e-commerce industry is still very much a land grab, and we

believe the company is taking appropriate steps to keep its customers

coming back to Amazon.com.” Hottovy pointed to “Amazon’s continu-

ously improving

content library;

and two, getting

‘closer to con-

sumers’ through

recent fulfillment center investments” as activities that stood out during

the first quarter of this year. 

The Morningstar analyst added that, “After more than two years of

investing heavily in fulfillment centers (which now stand at approxi-

mately 42 locations in North America exceeding 32.4 million square

feet, excluding subsidiary fulfillment centers), we believe Amazon has

the capacity necessary to facilitate the increased demand from its

active user base.”

Getting the merchandise in the customers’ hands is also part Ama-

zon’s core strength. “Delivery speed is a key competitive advantage

that Amazon holds over its bricks-and-mortar rivals, and something

that can potentially mute the impact of proposed online sales tax col-

lection legislation,” said Hottovy. “We believe the benefits of expedited

shipping will become more apparent over the next several periods.

We also believe a wide-reaching fulfillment center network will help to

facilitate new growth avenues such as AmazonSupply (whose end cus-

tomers often require expedited shipping due to the specialized nature

of the products) as well as AmazonFresh.”

ALL THINGS

Amazon.com

Page 30: Food Logistics May 2013

Now that the global economy is on the rebound, construc-tion and expansion of refrigerated warehouses in the U.S. and abroad is picking up to stay ahead of grow-ing demand. A number of high-profile projects offer a glimpse into who’s expanding where and how these state-

of-the-art facilities are supporting the cold chain.

Activity in the PRW sector

In the public refrigerated warehouse (PRW) sector, several key proj-ects have recently come online or are near completion. In Dallas, US Cold Storage is close to wrapping up construction on a new 500,000 square-foot facility. The company purchased the site in 2007, but delayed construction because of the recession.

US Cold Storage already runs a facility in Dallas, but it’s been operating at maximum capacity for the past few years, according to the company’s Dallas general manager. The new facility features six 42-pallet blast cells, a temperature-con-trolled dock with 21 doors, and rail accessibility.

It’s also highly energy efficient. A CO2 cascade refrigeration system will use hot gas defrost, instead of electric defrost, allowing the system to operate at opti-mum efficiency.

Boosting energy efficiency is key for cold storage opera-tors, and was a determining factor behind a partnership between Lineage Logistics and Cascade Energy, which aims to lower resource utili-zation and costs for Lineage by 10 to 15 percent.

Cascade Energy’s CEO Marcus Wilcox explained that, “Lineage is taking both an aggressive and compre-hensive approach to energy management.” Acknowledg-ing the high energy costs associated with running a cold storage facility, he

30 JANUARY/FEBRUARY 2013 • FOOD LOGISTICS www.foodlogistics.com30 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Post-recession expansion of the refrigerated warehouse network shows no sign of cooling down. B y L A R A L . S O W I N S K I

The Big Thaw in Cold Chain Storage

P R W U P D A T E

2013 IARW Top 25 North American Public Refrigerated Warehousing CompaniesCompany Headquarters In Capacity

(cubic feet)

Capacity

(cubic meters)

Americold Logistics Atlanta, Georgia 873,969,537 24,748,021

Lineage Logistics Colton, California 289,976,853 8,211,217

Millard Omaha, Nebraska 279,571,738 7,916,577

Preferred Freezer Services Chatham, New Jersey 235,100,269 6,657,287

United States Cold Storage, Inc. Voorhees, New Jersey 198,595,682 5,623,594

VersaCold Vancouver, British Columbia, Canada 117,331,544 3,322,454

Interstate Warehousing, Inc. Fort Wayne, Indiana 90,285,937 2,556,609

Cloverleaf Cold Storage Co. Sioux City, Iowa 67,898,876 1,922,679

Burris Logistics Milford, Deleware 63,679,576 1,803,202

Nordic Logistics and Warehousing, LLC Atlanta, Georgia 59,529,000 1,685,671

Columbia Colstor, Inc. Moses Lake, Washington 50,610,000 1,433,113

Congebec Logistics, Inc. Quebec City, Quebec, Canada 48,380,000 1,369,967

Frialsa Frigorificos S.A. De C.V. Tlalnepantla, Edo de Mexico, Mexico 45,538,850 1,289,515

Henningsen Cold Storage Co. Hillsboro, Oregon 42,589,635 1,206,002

Hanson Logistics St. Joseph, Michigan 35,178,539 996,144

Conestoga Cold Storage Kitchener, Ontario, Canada 33,762,000 956,032

Trenton Cold Storage, Inc. Trenton, Ontario, Canada 28,335,972 802,384

Confederation Freezers Brampton, Ontario, Canada 26,450,000 748,979

Zero Mountain, Inc. Fort Smith, Arkansas 23,644,000 669,522

Interstate Cold Storage, Inc. Fort Wayne, Indiana 21,403,000 606,064

Allied Frozen Storage, Inc. Brockport, New York 21,246,747 601,640

Hall’s Warehouse Corp. South Plainfield, New Jersey 20,625,304 584,043

Nor-Am Cold Storage, Inc. LeMars, Iowa 18,042,000 510,892

U.S. Growers Cold Storage, Inc. Los Angeles, California 16,365,356 463,415

Trans Continental Cold Storage Company Dakota Dunes, South Dakota 16,000,000 453,069

2013 TOTAL 2,724,110,415 77,138,092

Page 32: Food Logistics May 2013

32 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

added that Cascade is working with Lineage “shoulder-to-shoulder” to “strategically con-trol utilization and costs that are second only to labor in the industry.”

Central to Cascade’s approach to reducing its clients’ energy costs is the facility “tune up,” which identifies opportunities for energy savings through proper maintenance and operations, all of which is captured by Cas-cade’s proprietary energy tracking software and efficiency platform called SENSEI.

According to Cascade, the company has saved its industrial clients approximately $125 million, and two billion kilowatt hours per year with its energy savings solutions.

To date, Cascade has completed more than 3,000 projects across a variety of industries, including cold storage, foodservice distribu-tion, food processing, agribusiness, oil and gas, pulp and paper, and general manufactur-ing.

Meanwhile, Lineage Logistics has been steadily building out its network. Most recently, it acquired Seattle Cold Storage (SCS) and its business in Algona, Washing-ton and the Port of Tacoma. Between the two locations, SCS has 420,000 square feet with services ranging from temperature-controlled storage, to import/export, retail distribution, and transportation services.

Bill Hendrickson, Lineage CEO, said the acquisition of SCS “complements our exist-ing Seafreeze and CityIce operations in Seat-tle and enables us to provide our customers with unparalleled service and supply chain capabilities in the Puget Sound. Our Lin-eage Freight Management division has also expanded its market leading transportation-freight consolidation solutions to these new locations.”

In the meantime, Lineage really boosted its network last July when it acquired Cali-fornia-based Castle & Cooke Cold Storage (CCCS), positioning itself as the third-largest refrigerated warehouse company in North

America. The acquisition of CCCS

included 24 facilities totaling 112 million cubic feet located across California, Illinois, Maryland, Mis-souri, Georgia and Texas.

Foreign trade adding to demand

An increase in U.S. imports and exports is also adding to demand for cold storage. Although Port-land, Maine has been without direct ocean container service to Europe for 33 years, that changed in late March when Iceland’s liner company Eimskip added the city as a port of call—the only U.S. city currently served by Eimskip.

The liner’s expertise in ship-ping frozen seafood is a boon for the region’s seafood companies. However, it’s causing some to ques-tion whether Portland has the cold storage capacity to support the new traffic (Eimskip estimates it will move 5,000 containers through Portland annually with the new service).

Right now, the port has only one cold storage facility, a 1.7 mil-lion cubic-foot warehouse operated by Americold Logistics. Most sea-food companies in New England use cold storage providers in the Boston area. There are reports that Americold will invest in its Port-land-based cold storage operations, but no details are available yet.

Meanwhile, there are other developments in the works result-ing from the new Eimskip service. For one, the Maine Port Authority is installing 150 reefer container

2013 IARW Top 25 Global Public Refrigerated Warehousing CompaniesCompany Locations In Capacity

(cubic feet)

Capacity

(cubic meters)

Americold Logistics and China

Merchants Americold

Argentina, Australia, China,

New Zealand, United States

958,449,139 27,140,213

Lineage Logistics United States 289,976,853 8,211,217

Swire Cold Chain Logistics (Langfang)

Ltd., Swire Cold Chain Logistics (Shang-

hai) Ltd., Swire Cold Storage, Finlay

Cold Storage (Pvt.) Ltd., Swire Cold

Storage Vietnam, Swire Pacific Cold

Storage Company. Ltd., United States

Cold Storage

Australia, China, Sri Lanka,

United States, Vietnam

289,937,626 8,210,106

Millard United States 279,571,738 7,916,577

Preferred Freezer Services China, United States, Vietnam 235,100,269 6,657,287

Nichirei Logistics Group, Inc., Eurofrigo,

Frigo Logistics, HIWA Rotterdam Port

Cold Stores

Japan, Netherlands, Poland 152,406,799 4,315,673

Kloosterboer Canada, France, the Nether-

lands, United States

119,188,125 3,375,026

VersaCold Canada 117,331,544 3,322,454

Partner Logistics Netherlands 101,021,075 2,860,594

Interstate Warehousing, Inc. United States 90,285,937 2,556,609

Cloverleaf Cold Storage Co. United States 67,898,876 1,922,679

Burris Logistics United States 63,679,576 1,803,202

MUK Logistik GmbH Germany 60,758,989 1,720,500

Nordic Logistics and Warehousing, LLC United States 59,529,000 1,685,671

Gruppo Marconi Logistica Integrata Italy 55,090,931 1,559,999

Columbia Colstor, Inc. United States 50,610,000 1,433,113

Congebec Logistics, Inc. Canada 48,380,000 1,369,967

Frialsa Frigorificos S.A. De C.V. Mexico 45,538,850 1,289,515

Bring Frigoscandia Sweden 42,847,343 1,213,300

Henningsen Cold Storage Co. United States 42,589,635 1,206,002

Hanson Logistics United States 35,178,539 996,144

Oxford Logistics Group Australia 34,943,549 989,489

Conestoga Cold Storage Canada 33,762,000 956,032

Trenton Cold Storage, Inc. Canada 28,335,972 802,384

Confederation Freezers Canada 26,450,000 748,979

2013 TOTAL 3,328,862,365 94,262,732

P R W U P D A T E

Page 33: Food Logistics May 2013

plugs at the port terminal to power the reefers discharged from the Eimskip vessels. In addi-tion, a Maine-based lobster company says it may export some of its Europe-bound prod-uct out of Maine instead of trucking it down to Boston now that more cold chain services and shipping are available in Portland. Other cold storage operators are watching the lat-est developments too, but say they won’t commit to adding any cold storage capacity to Portland unless more business starts to materialize.

Foreign trade is also driving cold storage construction in the U.S. Southeast. Last month, the Georgia Ports Authority cel-ebrated the grand opening of Nordic Cold Storage’s new facility near the Port of Savan-nah. The facility features more than 200,000 square feet of convertible temperature-con-trolled storage space and is capable of blasting more than 10 million pounds of product, ranging from fresh poultry to produce, per week. Nordic plans to start on a second phase of the facility by the end of the year.

The new facility is a win for the state’s poultry producers, according to Curtis Foltz, Georgia Ports Authority’s executive director.

“The Port of Savannah handles nearly 40 percent of the nation’s containerized poultry exports, supplied largely by Georgia’s farms. Quality providers like Nordic will give ship-pers more cost effective options for moving refrigerated commodities to and from inter-national markets,” he remarked.

Reefer business is central to the Port of Savannah’s cargo mix. In 2012, the port’s refrigerated cargo exports grew 3.9 percent to nearly 108,000 TEUs. Over the last seven years, refrigerated cargo exports through Savannah have risen 130 percent.

The Georgia Ports Authority says that more than 80 cold storage facilities around the state rely on the Port of Savannah, with a combined storage capacity greater than 16 million square feet.

“These private investments help to grow Savannah’s market reach, to attract a greater base of cold storage commodities, and to make Savannah a hub for refrigerated cargo,” noted Cliff Pyron, Georgia Ports Authority’s chief commercial officer.

In neighboring South Carolina, Millard Refrigerated Services is breaking ground on a new cold storage facility in Charleston Coun-

ty that will begin operating in 2014. “The team at Millard is excited about

the business opportunities with our new operation in Charleston County. The facil-ity will give us access to the world class port in Charleston and provide an efficient hub for our customers along the East Coast and throughout the Southeast,” said Lance Lar-son, the company’s president and CEO.

Millard’s new cold storage facility will be used to freeze and store poultry, pork and beef products that will be exported to foreign markets.

South Carolina’s Secretary of Commerce Bobby Hitt added that, “Distribution and logistics companies are increasingly coming to understand that South Carolina is just right for their operations. Being centrally located between Miami and New York City, having solid infrastructure and one of the busiest ports on the East Coast makes the Palmetto State ideal for reaching customers and mar-kets.”

South Carolina’s exports last year rose more than 21 percent to $24.6 billion worth of goods sold to 198 countries around the world. ◆

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Page 34: Food Logistics May 2013

SECTOR REPORTS WAREHOUSING: PALLETS AND PACKAGING

Sustainable Pallets, Packages & MoreGreen products are better for the earth and better for the bottom dollar. By Lauren Levy

34 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Sustainable pallets, packaging and

containers offer many advantages

within the supply chain. Compa-

nies are offering green products

that provide durability while

reducing overall costs, decrease possibil-

ity of cross-contamination, offer better

protection while transporting goods, and

increase overall efficiency. Sustainability is

ultimately more than plastic vs. wood pal-

lets, as both offer solutions that help meet

environmental goals.

Often, companies initiate a move toward

green products because the consuming public

has demanded it. Once a company makes the

decision to ‘go green’ they will set goals and

design a program based around sustainable

practices. However, sustainability does not

necessarily mean adding costs. In fact, more

companies are realizing that ‘going green’

not only produces a better product, but also

allows for a greater return on investment.

What ‘going green’ has to offerCompanies now more than ever are aware

of their environmental impact and are mak-

ing an effort to reduce waste, improve saving

and increase overall efficiency. IPC, iGPS,

CHEP, ORBIS and Rehrig have all concen-

trated their focus on sustainable pallets and

packages.

Insulated Products Corp (IPC) made the

decision to focus on a green product because

“the consumer demanded it,” said Charles

Veiseh, president of IPC. IPC special-

izes in cold/frozen pallets and cartons.

IPC took advantage of that market

niche and created a product that,

according to Veiseh, is more effective

at temperature control yet doesn’t use

the more conventional polystyrene.

Polystyrene is not an environmentally

friendly product. Polystyrene is made

from petroleum, is non-renewable and is not

biodegradable. Moreover, it is inflexible when

it comes to managing storage.

IPC’s temperature control bag uses a

reflective foil that keeps products cool using

an

insulated

liner, whereas

polystyrene is “strictly

a heat insulator.” IPC’s

main products, the GreenLiner

and CooLiner, are green, affordable and

offer an alternative to traditional polystyrene.

IPC uses soft panel to insulate their bags

so they are easier to ship and store. Further-

more, after the CooLiner has fulfilled its use,

it can then be turned into secondary packag-

ing and become “recycled lumber or food

trays,” adds Veiseh.

IPC has high hopes for their company

in terms of cold sensitive freight. They are

optimistic that their CooLiner Pallet Covers

will be used in conjunction with dry trucking

as a means to eliminate the “more expensive

refrigerated shipping in its entirety” and

“potentially result in tens of thousand[s] of

dollars saved in shipping costs,” says Veiseh,

who points out that dry trucks are consider-

ably more fuel efficient and ‘greener’ than

refrigerated trucks.

Rehrig, unlike IPC, doesn’t solely market

itself as a ‘green’ product. Nonetheless, it is a

sustainable and ecofriendly product. Rehrig

admits that much of the driving force behind

its sustainable development of pallets and

containers is creating solutions that maximize

customers’ return on investment.

According to Van Nguyen of Artime (the

firm responsible for Rehrig’s marketing), the

true green attributes of Rehrig’s products are

in how the pallets are used. For example,

Rehrig’s products increase sustainability

by aiding in the reduction of spoilage and

shrink. They eliminate “the burden placed on

the environment by one-way packaging and

pallets; and reducing the number of trucks

on the road all while helping to increase

product safety,” explains Nguyen.

Rehrig, apart from maximizing ROI, has

invested time developing a “more durable

design, by minimizing wasted diesel

fuel and space in the truck, and by

meeting GMA Block Pallet perfor-

mance with a sub 50-lb plastic pallet

that is exactly 48x40x5.6 inches over

the course of its entire life.”

Rehrig also uses the latest in

polyolefin resins to ensure durabil-

ity. “Rehrig will collaborate with

the leading resin and additive manufactures

to develop specific grades for a [particular]

application. And if discussed, that application

can be made of 100 percent composted recy-ORBIS FliPak® is durable, reusable and

fully recyclable.

iGPS uses RFID-tagging to trace the

location of each unitized product load

through the supply chain.

Page 35: Food Logistics May 2013

ORBIS integrates with your supply chain to implement

your reusable plastic pallet program.

With more than 35 global manufacturing, sales and service locations,

ORBIS has the resources and insight to support you every step of the

way. That means improved efciency, decreased environmental

impacts and reduced trip costs. ORBIS helps leading companies:

>> Compare reusable and single-use pallets

>> Evaluate ROI and cost-per-trip

>> Calculate energy, waste and emission impacts

>> Optimize supply chain performance

>> Standardize shipments

>> Improve plant cleanliness

It’s a revolutionary shift in thinking.

And it’s only available from ORBIS.

A shift in thinking leads to a place

where planet and proft coexist.

To learn more, please call 888-217-0965 or

visit www.orbiscorporation.com.

Page 36: Food Logistics May 2013

36 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

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clable polyethylene or polypropylene. Addi-

tives like a specific color or fire retardants are

“non-halogenated, non-toxic and also 100

percent recyclable.”

Many green and sustainable solutions often

coincide with ways to fix fiscal and logistical

problems. Companies want to save money

and pass those savings on to the consumer

through an ecologically sound product.

ORBIS’ Life Cycle Assessment Tool, which

helps generates quantifiable, measurable sus-

tainability data, is one such example.

ORBIS manufactures reusable plastic

containers and pallets that improve and assist

workflow along the supply chain. Each plastic

container can be fully recycled after it has

fulfilled its use. ORBIS also calculates solid

waste, greenhouse gas emissions and energy

usage that impact their packaging. They are

also able to minimize their carbon footprint

by fully understanding and calculating their

environmental output.

One unique aspect to ORBIS is that they

have created a program to calculate and make

sustainable decisions based on quantifiable

environmental data. ORBIS’ Life Cycle

Assessment Tool provides quantifiable data,

which will detail a company’s environmental

impact. Heather Markovich, public rela-

tions executive with ORBIS, mentions that

engineering teams compile this data and the

outcome will examine “carbon emissions,

energy, and solid waste generated on a relative

basis from their data and assumptions, and

the opportunities for improvement.”

Another feature of ORBIS’ pallets is that

they are hygienic. Their plastic pallets are

non-porous and can be easily cleaned and

disinfected. They have an open-deck flow

through design, which minimizes areas “for

contaminants to collect” and makes clean-

ing easier and supports sanitary conditions

throughout the food supplycchain.

CHEP is another company that incor-

porates sustainable practices in developing

and maintaining their wooden pallets. David

Deal, senior director of marketing, is aware

that “retailers frequently instruct their buyers

to give preference to suppliers that use prod-

ucts made of renewable resources.” The use

of renewable wood is part of their sustainable

strategy.

Deal states that a benefit to wooden pallets

is that repair is much simpler than in plastic

pallets. “The right kind of wooden pallet

enables repair of a single component that

may become damaged rather than require an

entire pallet to become scrapped when dam-

aged.” The wood used as a replacement can

come from reclaimed sources, further enhanc-

ing the sustainability aspect.

CHEP controls “the sourcing of all its

lumber and has the publically stated goal of

sourcing 100 percent of lumber from certi-

fied sources by 2015. In addition, CHEP

uses a heat-treatment process for pallets that

is required to meet international ISPM 15

standards, rather than the chemical treatment

alternative,” adds Deal.

On a corporate level, CHEP uses a Life

Cycle analysis as part of its sustainability pro-

gram. This analysis calculates the total envi-

ronmental impact CHEP actually produces

on a yearly basis. This study is conducted by

a third party—Franklin Associates—which

looks at various elements that impact the

environment, such as solid waste, total energy

usage, and greenhouse gas emissions, to

help CHEP make more informed decisions

around sustainability.

Innovation and sustainability go hand

in hand in maximizing product efficiency.

Lewis Taffer from iGPS says that Intelligent

Global Pooling System’s pallet fits into this

category. The iGPS system is 100 percent

recyclable. According to Taffer, “It’s the

highest form of sustainability, called ‘cradle-

to-cradle.’ Contrast this with wood pallets,

which require a constant cycle of felling

trees and landfilling broken pallets.”

iGPS is one of the sustainable leaders in

their business segment and on the vanguard

of innovation and sustainable design. The

company describes itself as the world’s “first

and only pallet rental service to provide light-

weight platforms with embedded RFID tech-

nology for tracking shipments.” These pallets

have been adapted by some of the country’s

most ecologically friendly companies and

because they are 35 percent lighter than tradi-

tional wood pallets, they also lighten a truck’s

load. This lighter pallet can add up to a total

reduction of between 500 to 2,200 lbs. per

truckload compared to traditional wooden

pallets, which in turn reduces fuel burn and

greenhouse gas emissions.

Companies moving toward sustainable

practices are definitely seeing a return on

their investment, reduction in overall costs

and increased efficiency. Whether plastic or

wood pallets, the decision to ‘going green’ is

well worth the effort. ◆

IPC’s GreenLiner provides high performance

box insulation for cold chain shipping.

Page 37: Food Logistics May 2013

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Page 38: Food Logistics May 2013

SECTOR REPORTS TRANSPORTAT ION: LIQUID BULK

38 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Richard Lloyd, global manufactur-

ing director for Accolade Wines,

was quoted as saying, “We don’t

ship glass around the world, we

ship wine.” Liquid bulk capabili-

ties are truly transforming logistics

networks for wine, juice concentrate, water

and even paints. Te efect, particularly in

the feld of bulk wine transport, has dealt

repercussions both positive and negative for

both consumers and suppliers.

For starters, liquid bulk transport saves

money. Rabobank estimated that bulk

shipping yielded an annual savings of

$142,300,000 in 2010 when compared with

2001 bulk shipments. That’s a savings of

$2.25 for a standard 9-liter case of wine.

Ocean transport charges are typically

based on volume, therefore it’s in a shipper’s

best interest to use the maximum amount

of space available. One-third of an ocean

container’s space is “lost” when filled with

bottled wine. By comparison, Bloomberg’s

David Fickling notes that, “While a 20-foot

container accommodates about 9,000 liters

of bottled wine, a bladder holds 24,000 liters

and costs only a little more to transport.” The

mass also helps keep wine cooler during the

voyage and reduces the need for refrigeration,

which can contribute to the overall savings by

up to $5,000, according to Ben Mislov, sales

manager JF Hillebrand Group AG.

An equally big advantage to shipping liquid

bulk is the environmental benefit. There is a

large carbon footprint when it comes to ship-

ping in general. In fact, “The carbon footprint

of alcohol consumed in the UK is 1.5 percent

of the total UK greenhouse gas emissions,

which one-quarter is attributable to wine,”

reports The Horse’s Mouth. The development

and use of the flexitank is one way to reduce

carbon emissions from wine shipments.

Shipping liquids by bulk does have a

drawback, however, the largest being job

loss. Because the wine is no longer bottled

before shipment, factory workers previously

employed at bottling plants or glass factories

are losing their jobs. South Africa is a prime

example of job loss due to increasing liquid

bulk transport.

The wine industry in South Africa played

a major economic role in building the post-

apartheid nation. The weather, land and

resources make the country perfect for grow-

ing and bottling wine. In 1994, there were

275,000 people employed either directly or

indirectly in the wine industry. By 2000,

those numbers had fallen to 160,000.

Meanwhile, Thomson Reuters reported

that in January 2011, “bulk [wine] exports

overtook bottled shipments in South Africa

for the first time.” This was a major turning

point for the industry, and triggered many

The Logistics of Liquid BulkWine shippers see a value proposition that’s hard to beat. By Lauren Levy

Whether by rail, truck or ocean container, liquid bulk shipments are a cost effective way to transport beverages like juice and wine.

Even high-end wine shippers are moving more product by bulk now that flexitank technology and better monitoring is available.

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Page 39: Food Logistics May 2013

layoffs. Leo Burger, Rostberg Winery’s general

manager, said, “The only way we can cre-

ate more jobs is if we could bottle our wine

locally.” The South African government was

so incensed they threatened retaliation against

the UK, the largest importers of wine, saying

they would import bulk whiskey from Great

Britain and bottle it in South Africa.

Wine contained in every four out of five

bottles in the UK’s stores has been shipped

in bulk. In the U.S., it’s two out of every

five bottles. Furthermore, many brands have

begun using liquid bulk transport as a way to

remain competitive.

Bulk wine imports are on the rise and

the future forecast is for more of the same.

Shipping in liquid bulk for the producer

is one of the most compelling ways to stay

competitive in the market place. Job loss is an

unfortunate consequence that will have to be

acknowledged and managed before it is too

late. Yet, liquid bulk shipments will continue

to reshape transportation and logistics by

cutting costs, maximizing cargo space and

providing a more ecologically sound way to

transport liquids. ◆

1Data as of 3/31/13 2 Fiscal Year 2011 – 2012 ® denotes a registered trademark of Alliance Shippers Inc.

“The Business of America is Business.”— Calvin Coolidge

The Business of Alliance Shippers Inc. is . . . “To Manage Our Customers’ Business.”

ThePerfect Shipment®

Our Commitment To You.

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For more information about all of our services, visit us at:

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Refrigerated Services = 99.49% Dry Van Intermodal and Highway Services = 99.65%

®

Rail Makes Tracks into the Wine Biz

BY LARA L . SOWINSK I

In the U.S., most bottled wine is still transported by truck. However, in recent years the rising

cost of fuel coupled with advancements in insulated railcars and temperature-control technol-

ogy has resulted in more wine moving via rail.

Not only are shipping costs less for a coast-to-coast rail move compared to truck, a railcar

can hold more than three times the number of wine cases (4,300-5,000 versus about 1,235 in

a typical 53-foot truck trailer). Fuel costs are substantially lower for rail too, and greenhouse gas

emissions are dramatically reduced.

Trucks beat rail on transit time, of course, but better planning on the shippers’ part can cover

the extra days it takes to move wine by rail in many instances. However, for smaller shippers or

expedited shipments, transportation and logistics companies like Alliance Shippers offer specialty

services for wine shippers. Alliance can ship one or multiple pallets anywhere in North America,

the Caribbean and most international destinations. The company also offers temperature-controlled

shipping and warehousing for wine and spirits and has been recognized by Diageo, the world’s larg-

est distributor of wine and spirits, for its shipping expertise.

In the meantime, rail carriers continue to growth their market share for wine transport. Last

month, Railex opened a $20 million warehouse and distribution center in Wallula, Washington

targeting regional winemakers who ship their wine throughout the U.S. The temperature- and

humidity-controlled facility can store up to five million cases of wine.

Ste. Michelle Wine Estates is the anchor company for the new Railex facility. This year, Ste.

Michelle will ship about 8 million cases of wine and Railex will handle over 6 million of those cases.

Railex also has facilities in California and New York, and plans to open its next one in Jackson-

ville, Florida.

Page 40: Food Logistics May 2013

SECTOR REPORTS SOFTWARE & TECHNOLOGY: LOAD PLANNING

40 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Most outbound warehouse opera-

tions routinely execute two

independent processes: selec-

tion and loading, with staging

in the middle. Selectors pick

cases onto pallets (or carts, or other con-

tainers) and stage product on the dock.

Later, a smaller number of loaders move

product from the dock into the trailer.

Product staging before loading is generally

used as a defensive measure, or buffer. Work

can be assigned in advance, with minimal risk

of falling behind and risking late dispatches.

For all its convenience, staging has several

drawbacks, including:

• Stagedproductrequiressubstantialdock

space;

• Temperature-sensitiveproductsareat

risk; and

• Double-handlingofpalletsbyboth

selectors and loaders adds labor time and can

cause errors and damage.

However, warehouse managers are seeking

ways to compress their response times and

reduce their labor costs. Like many supply

chain efficiency strategies, bypassing staging

by loading products directly onto trailers after

selection aims to:

• Limitthenumberoftouchpointsfor

each item in the chain; and

• Executeeachstepjustwhenneeded,

butnotbefore(ajust-in-timestrategy).

Up-front load planning Tomorefullyintegrateselectionandload-

ing processes, each outbound trailer must

have a good load plan with a pallet assign-

ment for every case, and trailer position

designated for every pallet. Load plans may

incorporate compartment assignments, axle

weightlimitations,deliverysequence,product

stacking and mixing rules, and so on. Plan-

ning should be as automated as possible. Let-

ting loaders plan as they load by rebuilding

pallets on the loading dock is both inefficient

and costly.

Direct loading A successful direct load-

ing strategy demands a robust

“command and control” system

with three essential compo-

nents:

Visibility.Thedirectloading

system must have in view the

loads to be built (load plans),

the dispatch schedule, and the

labor pool assigned to carry

out the work. A robust system

will even learn from the experi-

ence of assigned employees, for

instance, automatically recog-

nizing that a new hire will take

longer to execute a task than a

seasonedveteran.Tomakeit

through the dispatch peak in a

just-in-timeenvironmentcalls

for flexibility in labor schedul-

ing, perhaps by overlapping

shift schedules.

Parallel Processing. Robust

task and labor planning logic

is needed that factors in ware-

house rules and work standards. Planned start

and stop times for every task and any task

dependencies must be mapped in a timeline.

Toavoidstaging,someselectiontasksmust

be delayed to wait for available loading doors

andequipment.Multipleloadsarethen

selected and loaded simultaneously by multi-

pleemployees.Thesystemsinvolved—WMS,

load planning, labor planning, task manage-

ment—shouldbetightlyintegrated.

Dynamic Task Management. A direct

loading system must be able to monitor the

progress of all work tasks as they are executed

by employees and dynamically assign tasks

minute-by-minute (if not second-by-second).

Work dependent on tasks completed late

must be carefully accelerated when cleared to

start. Work dependent on tasks completed

early must be held back to allow other more

critical tasks to take priority. Furthermore,

voice is an ideal technology to enable real-

time communication with employees in a

just-in-timeenvironment.

Thestagingprocesshasexistedforalong

time. It provides a comfortable means of

managing a labor pool, especially when man-

ual systems are included in the mix. However,

moving in the direction of direct loading

may offer a reduction in the lead time for

outbound processes, and a corresponding cost

reduction.Suchatrendwillrequirereal-time

execution systems having the advanced plan-

ning logic necessary to build parallel tasks

and labor plans, and the dynamic visibility to

implement timely course corrections. ◆

Matthew D. Bent is the president of Syntelic

Solutions Corporation, a Food Logistics’

FL100 technology provider located in

Germantown, Maryland.

Can We Apply Just-in-Time Thinking to the Outbound Problem?Advanced load planning reduces lead time and lowers labor costs. By Matthew D. Bent

Robust load planning software helps free up dock

space and make better use of labor.

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Page 41: Food Logistics May 2013

www.foodlogistics.com FOOD LOGISTICS • MAY 2013 41

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FG Products, Inc. ............................................................ 29

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Ford Motor Company .............................................Cov 2, 3

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ProCat Management Services......................................... 13

Rehrig Pacific Company .................................................. 37

Safeway Management Group .......................................... 20

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Superior Tire & Rubber Corp. .......................................... 28

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Page 42: Food Logistics May 2013

B Y M I K E R O Z E M B A J G I E RFOOD (and More) FOR THOUGHT

42 MAY 2013 • FOOD LOGISTICS www.foodlogistics.com

Each year, the Centers for Disease Control and Prevention

(CDC) estimates 31 different pathogens cause 9.4 million

foodborne illnesses in the U.S. In addition, the problem

is on the rise: According to the most recent data available

from the CDC, hundreds more consumers become ill from

foodborne illnesses every year.

Foodborne illnesses attract the attention of media and regulators;

each month, there are hundreds of articles about outbreaks of ill-

ness in online and traditional newspapers, with the largest outbreaks

discussed on national news shows. In response to the threat to public

health, the federal government has enacted the Food Safety Mod-

ernization Act (FSMA), which shifts the focus from reacting to a

situation to prevention, with additional scrutiny and accountability

on companies. As a result, food manufacturers find themselves in an

operating environment where just one negative incident can quickly

attract a lot of attention to their brand.

With the threat of foodborne illness increasing, it’s not a matter

of if your company faces a food recall—it’s when a recall will occur.

More than ever, food manufacturers need to consider how recalls will

impact their supply chains and plan in advance. While most compa-

nies have a crisis scenario plan in place, there are important issues to

consider in order to navigate today’s unique business environment:

• Know your supply chain inside and out. Time and time again,

when a recall strikes, companies realize that their knowledge of who

sells their products is just as critical as tracking their own supply chain

data. By improving food traceability through new technologies, better

recordkeeping and increased data requirements, food companies can

better visualize supply chains during a foodborne illness outbreak and

more quickly determine the source of the problem. The ability to track

source ingredients and final products can help reduce the size and span

of any recall, as well as help determine who will be most affected.

• Ensure speed in a time of crisis. The

impact of foodborne infections on your

consumers happens at a rapid pace. Once

the public is made aware of the presence of a

pathogen, regular communication with con-

sumers is vital to help people protect them-

selves. In addition, a quick response from

a company can help minimize reputational

damage and keep your brand as safe as pos-

sible.

• Have a recall plan in place that is prepared

for a high volume of consumer inquiries. Developing a recall plan in

advance can save time, energy and money. Often, companies don’t

realize that they will need to be prepared to handle a high number of

hits to the company Web site, as well as a high influx of calls from

concerned customers. Given this surge of inquiries, you must have a

plan in place to have the right number of well-trained representatives

to handle questions by phone, as well as enough bandwidth to keep

your Web sites and servers running.

• Test your recall plan frequently and completely. A mock recall is

impactful, as it allows your team to test its recall preparedness first

hand. Because food traceability is such a critical issue, it’s crucial for

you to have good relationships with your food supply chain partners.

Recall planning and preparedness extends beyond your four walls;

you need to interact with your suppliers and vendors down the line to

increase the effectiveness of their recalls plans, as well as your own.

• Identify a core recall team. Part of an effective recall plan also

includes identifying a recall team with dedicated personnel who are

effectively trained in implementing your recall plan. A common over-

sight is making sure members outside of logistics are on this team.

You should bring in colleagues from across the organization, including

operations, communications, finance and sales. With a wide variety

of recall team members, you can ensure you’ll have a better perspec-

tive on the affected customer base, where the product is, and how to

quickly and efficiently remove it from shelves.

Despite best efforts at prevention, the threat of a foodborne recall

still exists throughout your supply chain. With increased media and

government scrutiny, now is the time to prepare your company in

order to meet this threat head on. It’s the only way to effectively pro-

tect your consumers and your brand. ◆

Mike Rozembajgier is Vice President of Recalls for Stericycle

ExpertRECALL, online at www.expertrecall.com.

Protecting Your Supply Chain From Foodborne Pathogens

R O Z E M B A J G I E R

“Part of an effective recall plan also includes identifying a team with dedicated personnel who are effectively trained in implementing your recall plan.”

Page 43: Food Logistics May 2013

MONDAY & THURSDAY’S EDITION

Food Logistics

Warehousing and Transportation Solutions for the Food and Beverage Supply Chain

Food Logistics is proud to announce our new eNewsletter series, Fresh Take on:

Fresh Take on: Industry News covers a

range of general news relative to the food

supply chain, including trends and develop-

ments in the industry, new products and

services, regulatory compliance issues, and

changes in trade policy, to name a few.

Fresh Take on: Sustainability looks at

news relating to sustainability in the food

supply chain, from transportation and

logistics practices to more effcient

packaging design.

Fresh Take on: Software & Technology,

focuses on a very critical and rapidly evolving

sector in the food supply chain—software and

technology. Advancements and innovations

that improve supply chain visibility and

collaboration, enhance tracking and tracing,

and streamline operations are just some of the

news items that will be covered each Wednesday.

Fresh Take on: Safety & Security, reports on

safety issues as they apply to both physical safety

(in the warehouse environment, for example), as

well as safety in the food supply chain (regulatory

developments, etc.)

Subscribe today to these Fresh Takes at http://www.foodlogistics.com/reg/newsletter/

TUESDAY’S EDITION

WEDNESDAY’S EDITION FRIDAY’S EDITION

Page 44: Food Logistics May 2013

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Great Dane’s Everest series gives you more of the things that count

most...long-term value, performance and reliability.

Now in stock for immediate delivery at Great Dane branches andauthorized dealers. Or let us custom build a trailer tailored to your exact needs.

Explore our line of reefers online at

greatdanetrailers.com/refrigeratede v e r e s t

r e e f e r sTL CLSS

www.greatdanetrailers.com

Great Dane and the oval are registered trademarks of Great Dane Limited Partnership.

Find an approved Great Dane location near you by visitingwww.greatdanetrailers.com, or download our new mobileapp for free from the App Store or Google Play.