Food, drinks & the Lappish atmosphere

Executive summary

Concept: people are interested in Lapland and everything about it. The hut introduces you to Finnish Lapland. If you don’t get a chance to visit Lapland you can get a little piece of it by visiting us.

Café

• Popup café: we change locations all the time• Open from 8.00 to 20.00 every day• Lapland themed hut• A reindeer statue outside as an advertisement• Small salty dishes and sweet pastries• Hut themed from inside, wood decor

Decor• Dim lighting (the Northern Lights painted into

windows and roof)• Trees (birch)• Logs as seats• Tables have wood legs

Business profile• Limited liability company• Six workers at the beginning:– Manager (marketing, design)– Accountant– Two cooks– Two restaurant workers

• In tourist locations

Marketing• Marketed as a Lapland themed small cafe, a

tourist attraction• Ads to Finnair, Silja and Tallink magazines and

hotel flyers• Facebook marketing: http://bit.ly/KotaCafeFin

Target customers: Tourists in general

• Competitors: Finland cafe, Restaurant Lapland, Haltia Nature Center café

Hygiene and requirements

• General hygiene demands• Rubbish to recycling• Hygiene pass is not necessary• Self supervision• If you want to sell alcohol drinks you

must have an alcohol license

• Helsinki, Central Railway Station, there is a place for ice skating in winter

• Helsinki, Market square• Helsinki, Harbour, lot of cruise

ships• All of these have a lot of

tourists and local people

Locations

MenuSavory:• Salad with reindeer meat 11 €• Mushroom salad 8 €• ”Karjalanpiirakka” (Karelian pie) 2 €• Sausage 2 €

Sweets:• Cranberry cake 4 €• Lappish cheese and cloudberry jam 5 €• Cinnamon bun 2 €• Pancakes with jam 4 €• Blueberry ice cream 3 €• Lappish scone 4 €

Drinks:• Coffee 2 €• Tea 2 €• Coca-Cola/Fanta/Sprite 2,50 €• Hot juice 2 €• Mint hot chocolate 2 €• ”Puolukkalimonaadi”

(lingonberry soft drink) 3 €• Water 0,50 € (customers 0 €)• Spring water 2,50 €

Income

• Customers– Estimated 50 customers a day in the beginning

and increasing– Estimated spend per customer 6 €

• Startup grant from TE-services– 32,66 €/person per day– Up to 18 months

CostsFixed costs• Hut 4 790 €• Decor 0 €

(Tables and chairs made out of logs from a summer cottage)

• Fridge 129 €• Paints 50 €• Smart card reader 179 €• Laptop 350 €• Cash register 250 €

Running costs• Salaries 4000 € / month• VAT 25 % of prices• Materials: about 3000 € / month

– Food ingredients– Plates, cups, cutlery etc.

• Marketing: 300–800 € / month

Month 1 Month 2 … Month 12

1. Startup Capital 10 000 € 0 € … 0 €2. Revenue … turnover 3600 € 2400 € … 6000 € loans 12000 € 0 € … 0 € private investment 0 € 0 € … 0 € other 3976 € 3976 € … 3976 €TOTAL revenue 7576 € 6376 € … 9976 €3. Expenditure … Investment 6600 € 0 € … 0 € Materials 2998 € 2580 € … 3958 € Running costs 4380 € 4380 € … 4380 € Taxes and fees 900 € 600 € … 1500 € Interest + repayment on loans 460 € 460 € … 460 € Other expenditures 0 € 0 € … 0 €TOTAL expenditures 15338 € 8020 € … 9938 €

2013 2014 2015 2016 2017 2018 2019 20200

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

TurnoverCosts

Series1

-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

best caserealistic caseworst case

Future outlook

• In the future our café will be our occupation and our café won’t be popup anymore

• Interesting products and good service will get us enough customers, sponsors and money to expand

• A franchising concept can be built and cafés would be opened in big European cities

WELCOME TO OUR

HUT!

Questions are welcome!