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Food, drinks & the Lappish atmosphere
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Executive summary
Concept: people are interested in Lapland and everything about it. The hut introduces you to Finnish Lapland. If you don’t get a chance to visit Lapland you can get a little piece of it by visiting us.
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Café
• Popup café: we change locations all the time• Open from 8.00 to 20.00 every day• Lapland themed hut• A reindeer statue outside as an advertisement• Small salty dishes and sweet pastries• Hut themed from inside, wood decor
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Decor• Dim lighting (the Northern Lights painted into
windows and roof)• Trees (birch)• Logs as seats• Tables have wood legs
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Business profile• Limited liability company• Six workers at the beginning:– Manager (marketing, design)– Accountant– Two cooks– Two restaurant workers
• In tourist locations
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Marketing• Marketed as a Lapland themed small cafe, a
tourist attraction• Ads to Finnair, Silja and Tallink magazines and
hotel flyers• Facebook marketing: http://bit.ly/KotaCafeFin
Target customers: Tourists in general
• Competitors: Finland cafe, Restaurant Lapland, Haltia Nature Center café
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Hygiene and requirements
• General hygiene demands• Rubbish to recycling• Hygiene pass is not necessary• Self supervision• If you want to sell alcohol drinks you
must have an alcohol license
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• Helsinki, Central Railway Station, there is a place for ice skating in winter
• Helsinki, Market square• Helsinki, Harbour, lot of cruise
ships• All of these have a lot of
tourists and local people
Locations
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MenuSavory:• Salad with reindeer meat 11 €• Mushroom salad 8 €• ”Karjalanpiirakka” (Karelian pie) 2 €• Sausage 2 €
Sweets:• Cranberry cake 4 €• Lappish cheese and cloudberry jam 5 €• Cinnamon bun 2 €• Pancakes with jam 4 €• Blueberry ice cream 3 €• Lappish scone 4 €
Drinks:• Coffee 2 €• Tea 2 €• Coca-Cola/Fanta/Sprite 2,50 €• Hot juice 2 €• Mint hot chocolate 2 €• ”Puolukkalimonaadi”
(lingonberry soft drink) 3 €• Water 0,50 € (customers 0 €)• Spring water 2,50 €
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Income
• Customers– Estimated 50 customers a day in the beginning
and increasing– Estimated spend per customer 6 €
• Startup grant from TE-services– 32,66 €/person per day– Up to 18 months
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CostsFixed costs• Hut 4 790 €• Decor 0 €
(Tables and chairs made out of logs from a summer cottage)
• Fridge 129 €• Paints 50 €• Smart card reader 179 €• Laptop 350 €• Cash register 250 €
Running costs• Salaries 4000 € / month• VAT 25 % of prices• Materials: about 3000 € / month
– Food ingredients– Plates, cups, cutlery etc.
• Marketing: 300–800 € / month
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Month 1 Month 2 … Month 12
1. Startup Capital 10 000 € 0 € … 0 €2. Revenue … turnover 3600 € 2400 € … 6000 € loans 12000 € 0 € … 0 € private investment 0 € 0 € … 0 € other 3976 € 3976 € … 3976 €TOTAL revenue 7576 € 6376 € … 9976 €3. Expenditure … Investment 6600 € 0 € … 0 € Materials 2998 € 2580 € … 3958 € Running costs 4380 € 4380 € … 4380 € Taxes and fees 900 € 600 € … 1500 € Interest + repayment on loans 460 € 460 € … 460 € Other expenditures 0 € 0 € … 0 €TOTAL expenditures 15338 € 8020 € … 9938 €
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2013 2014 2015 2016 2017 2018 2019 20200
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
TurnoverCosts
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Series1
-20,000
-10,000
0
10,000
20,000
30,000
40,000
50,000
best caserealistic caseworst case
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Future outlook
• In the future our café will be our occupation and our café won’t be popup anymore
• Interesting products and good service will get us enough customers, sponsors and money to expand
• A franchising concept can be built and cafés would be opened in big European cities
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WELCOME TO OUR
HUT!
Questions are welcome!