FOLIO INSTITUTIONALBrokerage, custody, and technology solutions to help advisors and enterprises streamline and grow their businesses.

Flexible. Scalable. Cost-Effective.A unique brokerage, custody, and financial technology platform—all in one

As financial services professionals, you face the ongoing challenge of

providing clients with consistent service excellence in an environment of

constant change. To stay current and competitive, you need scalable and cost-

effective ways to manage your investment offering, provide diversification

through alternative and sustainable investments, and help clients minimize

the tax consequences of investing. You also need more efficient ways of doing

business—with less paper—to streamline your processes. Folio Institutional

offers all this and more.

MODERNIZE YOUR BUSINESSFolio Institutional offers an ideal solution to evolve and digitize your investment offering. We have comprehensive solutions for registered investment advisors, advisors to retirement plans, banks, brokerages, financial technology firms, and more. Our patented systems deliver portfolio management, trading, custody, clearing, tax optimization, a client portal, and digital advice solutions in a single integrated turnkey platform.

Turbocharge your model management—Create and manage your own models, license third-party models, or use

our Ready-to-GoTM Folios (RTGs), in any combination you choose. Choose from stocks, ETFs, mutual funds, REITs,

alternative investments, and more to manage diversified portfolios easily. Build models around specific sectors or

investing styles.

Go as digital as you want—Decide how you want to

work with us to launch your own customized digital

advice platform. Select an off-the-shelf solution

that can be private labeled just for you or pick and

choose components from our platform. Use our

comprehensive suite of APIs to build your own

custom program.

Streamline account management—Folio’s robust

client management features let you automate time-

consuming tasks, like account opening, funding,

portfolio rebalancing, billing, and reporting. With

less time spent on managing the nuts and bolts of

your practice, you can focus on client connections.

Harness Folio’s enhanced trading capabilities—Our flexible technology allows you to set account-level exclusions

for individual securities, sectors, or specific industries to customize to client needs while maintaining efficiency and

scalability. You can rebalance all accounts subscribed to a model or allocation with just a few clicks. And our window-

trading technology lets you trade free of ticket charges.

Benefit from automated tax management tools—Select from 10 tax lot relief strategies designed to support a wide

range of clients’ financial needs. Easily harvest tax gains or losses using our patented Tax FootballTM, a tool which lets

you select a desired outcome and model the tax consequences before you trade.

Offer alternative investments and private securities—We make investing in private and alternative securities

accessible to a wide range of clients, allowing them to invest in innovative businesses' stable yield offerings, real estate

securities, and so much more. Folio’s technology makes it possible to invest small amounts in multiple offerings. Clients

can hold private and alternative securities alongside exchange-traded securities in their Folio brokerage account.

Align clients’ portfolios with their values—Offering sustainable, responsible, and impact (SRI) investment options

allows you to provide a more personalized experience for your clients.

Model ManagementTop Features

• Create your own models with any combination of available investment vehicles and/or license third party models through our Model Manager Exchange and/or choose one of our Ready-to-Go Folios

• Create customized allocations—or “models of models”

• Apply fractional share capabilities to any sized account

• Rebalance holdings in every account subscribed to a model with just a few clicks

Benefits• Get maximum flexibility

• Expand your offerings

• Customize investments to individual clients

• Keep costs low

Account ManagementTop Features

• Open accounts electronically with our paperless process

• Fund accounts with ACAT or non-ACAT transfers

• Provide clients online access to their accounts with a branded portal

• Stay on top of your business using a customizable dashboard and more than 60 widgets

• Benchmark your models with our performance management system

Benefits• Increase productivity

• Create administrative efficiencies

• Go paperless

• Enjoy an intuitive user interface branded for your practice

Trading CapabilitiesTop Features

• Buy and sell thousands of U.S. exchange-traded equities and ADRs, stock-based and fixed income-based ETFs, and mutual funds

• Exclude investments in individual securities, SRI categories, and entire industries

• Trade on Folio’s platform without paying ticket charges using Window trading

Benefits• Give clients flexible investing

options

• Save on transaction costs with flat monthly billing and commission-free trading

Automated Tax ManagementTop Features

• Model trade-level tax results automatically with Tax Football

• Employ one of our 10 automated tax strategies to minimize or maximize long- or short-term gains or losses

• Export account data directly into popular tax reporting software programs

Benefits• Choose the tax strategies which

make the most sense for your clients

• Help clients keep more of what they earn

• Streamline tax time paperwork

Customized Digital Advice*

Top Features• Get a ready-built modular platform for goals-based planning and

portfolio construction across accounts, individualized for each client

• Create and test various investment scenarios automatically

• Benefit from advanced portfolio analysis and data sharing with third-party vendors using both daily extracts and APIs

• Access the same model management, adaptive tax management, flexible rebalancing criteria and other features available through Folio’s other offerings

Benefits• Retain clients

• Fight industry commoditization

• Empower and educate clients

• Reinforce your brand

• Generate an additional revenue stream

APIs*

Top Features• Leverage all the power, features, functions, and benefits of the

Folio platform—with the look and feel, branding, navigation, user interface, and functionality of your own website

• Create unique applications, allowing you to build services for accounts, deposits and withdrawals, transfers, alerts, models, reporting, and more

Benefits• Gain control over your

website’s functionality and user experience

• Benefit from complete customization and integration

SRI InvestingTop Features

• Offer sustainable investment solutions, including the first unified managed account program for SRI investors

• Access mutual funds, ETFs, fixed income investments, and more from dozens of funds and managers who integrate environmental, social, and governance (ESG) criteria into their investment decision-making process

Benefits• Meet the growing client demand

for sustainable investment strategies

• Align clients’ investments with their consciences

Alternative InvestmentsTop Features

• Invest in private company equity securities, corporate debt securities, community impact notes, real estate securities, hedge funds, private equity funds, venture capital, and more

• Benefit from an end-to-end online platform which simplifies the subscription, funding, and closing processes

• Receive regulatory compliance support and investor protections

• Consolidate all holdings in a Folio brokerage account

Benefits• Differentiate your practice

• Offer your clients even more portfolio diversification

• Make a once-difficult process easy

* Most appropriate for enterprises and large RIA firms.

HERE'S HOW IT ALL WORKS TOGETHERFolio’s platform allows you to spend more time doing what you do best: gathering and managing assets, and growing client relationships.

Benefit from the Folio Advantage

With Folio, you can deliver a truly bespoke investment experience to your clients at a low total cost, whether you

represent a large or small financial institution. Our technology has it all—from customized digital advice platforms,

model management, and tax optimization, to SRI investing and alternative investments—all seamlessly integrated with

our brokerage and custody services solution. To learn more, visit us at Folio Institutional or contact us at 888.485.3456

to see how we can help you solve your business challenges.

Autom

ated Tax

Managem

ent

AccountManagement

Mod

elM

anag

emen

t

CustomizedDigital Advice

APIs

YOURCLIENTS

TradingCapabilities

RIA

s, banks, credit unions, brokerages, Fin Tech, advisors to

retir

emen

t pla

ns

YOUR PRACTICE

Alte

rnat

ive

Inve

stm

ents

Autom

ated Tax

Managem

ent

SRI

Investing

Since 2000, over 450 investment firms—from large financial institutions to start-ups—have achieved unprecedented efficiency and significant business growth using our platform.

SOME FOLIO "FIRSTS"

Stock baskets—Since 2000, Folio has given you a way to build and manage baskets of stocks—a/k/a folios

Fractional share investing—Patented in 2000, Folio’s fractional- and dollar-based trading technology helps you

precisely manage all client portfolios

Commission-free investing—Proprietary window-trading technology saves time and money

Patented tax tools—Deliver high-end tax service in a few clicks with Tax FootballTM and other tools

Online, from end-to-end—Folio pioneered online account opening and management

APIs—We were one of the first to offer APIs that give you complete control over features and functionality

Model Manager Exchange (MMX)—Launched in 2011, MMX offers hundreds of third-party manager models

Online proxy management—Folio built a paperless process for proxies, with easy online voting

Private investing—Folio built the first end-to-end alternative investment digital solution

SRI investing—Since the beginning, Folio has offered the ability to create security, sector, and social-issue filters

Automate complex trading and operational tasks

Leverage powerful portfolio management tools

Improve your tax management capabilities

Control costs with commission-free window trading

Customize portfolios with values-based stock screening

Offer alternative investments through our turnkey platform

Create a co-branded client portal

Establish your own web-based advisory service (full robo or hybrid offering)

Leverage our APIs for unique offerings

Grow your business with Folio Institutional

©2018 by Folio Financial, Inc. All rights reserved. Securities products and brokerage and clearing services are offered by Folio Investments, Inc., a registered broker-dealer and member FINRA/SIPC.

8180 Greensboro Drive, 8th Floor, McLean, VA 22102 888.485.3456 | folioinstitutional.com @folioadvisor

/company/folio-institutional