FMG/SimmonsPresidents’ Day 2016 Bed Bundle Giveaway

FEBRUARY 4, 2016THROUGHFEBRUARY 23, 2016

Is there a national Simmons advertising campaign supporting this event?

 

No.

This event is exclusively for FMG member retailers that carry Simmons Beautyrest mattresses and foundations.

Which Beautyrest products are included in the event?Consumers qualify for a premium bed bundle by purchasing one of the following Simmons Beautyrest mattress and foundation sets:

Beautyrest Recharge

Beautyrest Recharge World Class

Beautyrest Recharge Hybrid

Beautyrest Black

ComforPedic IQ

ComforPedic Memory Foam

Note: Promotional Simmons products not included.

What Will The Customer Receive?Consumers who purchase one of the previously mentioned Simmons Beautyrest mattress and foundation sets will receive a bed bundle consisting of premium bed sheets and a reversible down alternative comforter:

Good Life Bed Sheet Set: Flat sheet, fitted sheet and pillowcases all included

Colors: White · Aqua · Sage · Navy · Gray · Purple · Chocolate · Gold · Burgundy · Cream · Black

Sizes: King ·Queen ·Full ·Twin XL ·Twin

Grand Down Comforter: Reversible Down Alternative Comforter

Colors: Taupe & Ivory · Taupe & Chocolate · Plum & Lavender · Chocolate & Sky Blue · Black & Grey · Sage & Ivory · White

Sizes: King ·Queen/Full ·Twin XL/Twin

Point of Sale Flyer

Each store will be sent flyers for this event which should be made available to sales associates and consumers.

The flyer details the qualifying items that must be purchased in order for a customer to receive the bed bundle.

The flyer clearly states the dates of the event. The event is for customers making a qualifying purchase between February 4, 2016 and February 23, 2016.

Reminder: This offer is only available to FMG members. Other Simmons Beautyrest dealers in your trading area will not be making this offer.

PAST

PROMOTION

What has to happen for the customer to get the bed bundle voucher?

Here are the steps(continued):

1. Customer makes purchase. Store provides Customer a flyer explaining how to go about getting their premium bed bundle voucher. (see back of flyer, right). Stores will receive flyers to be given customers at time of sale. If, for any reason, flyers are not available, it is possible to go to the Current News page at www.fmgbuyinggroup.com (password required) or www.fmgbuyinggroup.com/currentnews.aspx (no password needed) to download and print a copy of the flyer which can be given to the customer. Back page of flyer- text for

customers that have made a purchase.

PAST

PROMOTION

What has to happen for the customer to get the bed bundle voucher?

Here are the steps(continued):

2. Record of qualifying sale.At the conclusion of the event, each participating retailer must provide to FMG a listing of all Customers that have made a qualifying purchase during the event.This simple spreadsheet requires a modest amount of information--name, address, phone, retailer, branch, date and items purchased.

Go to http://www.fmgbuyinggroup.com/Home.aspx (password required) Current News or http://fmgbuyinggroup.com/currentnews.aspx (no password required) to view and download the spreadsheet.

What has to happen for the customer to get the bed bundle voucher?

Here are the steps (continued):

3. Upon completion of sale (purchased items are delivered to the customer) store is to notify FMG using the Dealer Worksheet (see prior page) that the Customer should be sent a voucher. FMG will notify Capitol Marketing that the voucher is to be released to the Customer.

Customer will not be sent voucher until the DELIVERY DATE has been completed.

Past Promotion

Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing

on or before August 31, 2016.

What has to happen for the customer to get the bed bundle voucher?

Here are the steps (continued):

4. Customer receives the voucher from Capitol Marketing. The voucher can be completed in writing and returned to Capitol Marketing by • Mail OR • On-line (website title to be

named later) and entering the voucher certificate number.Customer redeems the voucher by following the instructions on the voucher certificate.

PAST P

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Vouch

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Redem

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Websit

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How is the event being supported?Vinyl 24 x 62.5" banner signs have been designed for all FMG stores. The banners are designed to accommodate grommets so that they can be used on X-stands, mounted to a wall, or hung from the ceiling. The graphic design files for banner signs are available at www.fmgbuyinggroup.com/currentnews.aspx Higher resolution image may be obtained by contacting betsyc@fmgbuyinggroup.com

Each store will be responsible to have flyers available for customers that purchase a qualifying product between February 4, 2016 and February 23, 2016. Approximately 100 will be sent to each store location.

A .pdf of the flyer is also available at www.fmgbuyinggroup.com/currentnews.aspx and may be downloaded by stores as needed.

Past Promotion

Banner

Suggested information for use in any advertising your store might produce.

Receive bed bundle voucher by mail. Customers will receive a voucher for a bed bundle from Capitol Marketing/Meridian upon completion of the sale. The voucher is to be completed by the consumer either by mail or on-line. Offer valid for purchases made between February 4, 2016 and February 23, 2016 at participating dealers only. Only one premium sheet set and comforter per voucher. Vouchers will only be mailed to the original purchaser. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the bed bundle directly to the purchasing consumer in 2 to 4 weeks. In case of a return or cancellation, the value of the bed bundle will be deducted from any refund. Vouchers are completely transferable, but may not be resold under any circumstances. Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing on or before August 31, 2016. All taxes are the responsibility of the person receiving the redemption. Prior sales excluded.

Still have a question?The Presidents Day Bed Bundle Giveaway promotion is intended to help your store get sales at little or no cost additional cost. Please consider that the Bed Bundle Giveaway is being provided at no charge. And marketing support materials will be provided at little or no cost. If you have a question regarding this event, please go to the Current News page at the FMG website www.fmgbuyinggroup.com or contact

Bonnie Wallace or Michael Herschel IV336.885.0866 336.885.0866

bonniew@fmgbuyinggroup.com michaelh@fmgbuyinggroup.com