flyer spirit- facebook
DESCRIPTION
Erin FarrellyJulie BennettMeghan BurkeEric DempseyMary OrletKaitlin SmithSara StrickerTRANSCRIPT
Flyer Spirit Facebook
Julie BennettMeghan BurkeEric DempseyErin Farrelly
Mary OrletKaitlin SmithSara Stricker
Problems with Current Page
Not enough buzz/awareness about page Only 45 fans out of UD’s entire network
No information about the store on the page
FS does not update page with new sales/promotions
FS is not taking advantage of their opportunity to communicate with prime target market
Recommendations
Create new Facebook page to include: Pictures Information about the store Status updates with store activity
Students, alumni and faculty have the ability to become “friends” with Flyer Spirit
Friends of FS will be able to be constantly updated with any FS news or information
FS Facebook Ad Schedule
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Pulsing Strategy Increased advertising at certain
times throughout the year
Steps in Creating a Facebook Page
Step One: Sign up! Step Two: Fill out your profile
information Step Three: Join a network
Step One: Sign Up!
Sign up at www.facebook.com Verify information through
confirmation email to complete registration
Add friends based on your email contacts *this step was skipped because the
email address [email protected] has no contacts
Step Two: Create your Profile!
Fill in high school, college, and company information
The following information was filled in for Flyer Spirit: College: University of Dayton Company: Flyer Spirit
Step Two: Create your Profile!
Step Three: Join a Network!
Network will automatically recommend friends to you based on school, location, company, etc
Flyer Spirit’s networks: Dayton, Ohio University of Dayton
Step Three: Join a Network!
Welcome to Facebook!
Facebook homepage contains a mini feed with constant updates on friends
At Facebook you can: Search for individuals and groups Invite friends into your network Update your status Create events Lots of other Facebook activities!
Welcome to Facebook!
Welcome to Facebook!
Final Facebook Page
Final Facebook Page
Final Facebook Page
Flyer Spirit Facebook
Flyer Spirit will be able to create events, inviting Facebook friends to participate
Can advertise sales and promotions
Target Market can interact with Flyer Spirit through their Facebook page
Flyer Spirit can now promote directly to their target market in a cost effective way
Pulsing Strategy
Future Projections for Facebook
Use photo album for online catalogue for purchase Link to the Flyer Spirit website
List job openings Birthday Promotions for FB friends Interactive blog between
customers through wall posts
Questions??