flumotion 360 webtv: maximum content monetization
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TRANSCRIPT
![Page 1: Flumotion 360 WebTV: Maximum Content Monetization](https://reader036.vdocuments.us/reader036/viewer/2022081518/54bb665f4a7959a4328b4581/html5/thumbnails/1.jpg)
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Agenda
1. Flumotion
2. Industry Challenges
3. Benefits of the Technology
4. Benefits of WebTV
5. User Experience
6. 360 WebTV
7. WebTV Offer
8. Q&A
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Clients:
Awards:
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• Effective delivery of content through multiple channels
• Content monetisation
• User experience
• Management of content for multi-device delivery
• Online management
• Rights management
• Live recording
• Audience measurement
Industry Challenges
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Benefits of The TechnologyMulti-format/Platform
· Client can focus on their core business - content
· Multi-format technology allows for the rapid integration of any new format or device in record time such as the iPad and WebM.
End-to-end
· End-to-end service that covers the whole streaming value chain from acquisition of the signal to content delivery and customised interface design.
Customisable
· Service together with the Flumotion Streaming Platform are based on proprietary technology that allow for market unique streaming features such as Time-Shifting and 100% customisable interface design.
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Benefits of WebTV
· Create communities and loyalty around content and brand
· Increase viewership and visitor frequency
· Effectively monetise content
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Benefits Audience Loyalty
· Viewers can access content 24/7 from any device
· Direct communication with audience effectively creates thriving communities
· Interaction among users creates an active social sphere around content and brand
· Integration of new formats and devices such as iPhone, iPad, Android
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Benefits Increase Viewership
· Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic)
· Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views)
· Adapt your contents to the “YouTube generation” (content when and where they want)
· Reach new audiences and adapt the user experience to them (design, features, advertising)
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Benefits Income and Advertising Efficacy
• WebTV effectively helps avoid loss of audience to piracy
• Multiple advertising formats enhance creativity and results
• Online video ensures advertising is targeted and engaging
• Real time statistics enable rapid campaign optimisation and management
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User Experience
Optimal user experience is key to any successful online video strategy and it will maximise your short and long term return of investment.
• Customised interface design
• Variety of advertising formats
• Advanced features
• Multi-device
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User Experience Interface Design
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User Experience Advertising
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User Experience Functionalities
· Embedding
· Visual Seeking
· Social Sharing
· Commenting
· Time-Shifting
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Embedding
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Visual Seeking
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Social Sharing
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Sharing via email
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Commenting
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Timeline Commenting
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Time-shifting for Live Events
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User Experience Multi-Device
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The New Flumotion 360 WebTV
360 WebTV PLAY
360 WebTV PLUS
360 WebTV PREMIER
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360 WebTV PLAY
• Video Players
• Customisable
• Plug & Play for websites
• Optional Advertising Module
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Player Templates
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360 WebTV PLUS
• Template based Video Portal
• Advanced Features
• Optional Advertising Module
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Template
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360 WebTV PREMIER
• State-of-the-art media agency
interface design
• Advertising Module
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360 WebTV Media BackOffice
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Channels
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Ad Campaigns
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Statistics
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Customisation
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Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50
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