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WEBTV SPECIFICATIONS

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Page 1: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

WEBTV SPECIFICATIONS

Page 2: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

SPECIFICATIONS FOR WEBTV- MIXED ROLL, PROGRAM SPONSORSHIP AND COMPANION BANNER

Mixed roll – Prerolls, Midrolls and Postrolls

(for more info and examples http://www.videoplaza.com/demo)

Basic Specifications

�16:9 1280x720p

�Max. 20 seconds

�Landing page URL

�Optional: Impression Tracking URL

Detailed Specifications

�16:9 format

Mixed roll

�16:9 format

�Uncompressed .avi or quicktime (mov) encoded in H264

3. Party Delivery

�VAST

�VPAID: Interactive rolls that i.a. are supported by MediaMind, Vindico etc.

�Closebutton needs to be included in the top right corner

Audio

�The audio must be uncompressed and coded to max. -12db

�Mp3 or AAC

Ekstra Bladet is added to the DG/MediaMind list of certified networks

Page 3: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

SPECIFICATIONS FOR WEBTV- PROGRAM SPONSORSHIP

Program Sponsorship – Sponsor Bumper

(for more info and examples http://www.videoplaza.com/demo)

Basic Specifications

�16:9 1280x720p

�Max. 5 seconds

�Landing page URL

�Optional: Impression Tracking URL

Detailed Specifications

�16:9 format

Programsponsorat

�16:9 format

�Uncompressed .avi or quicktime (mov) encoded in H264

3. Party Delivery

�VAST

�VPAID: Interactive prerolls that i.a. are supported by MediaMind

�Closebutton needs to be included in the top right corner

Audio

�The audio must be uncompressed and coded to max. -12db

�Mp3 or AAC

Page 4: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

SPECIFICATIONS FOR WEBTV- COMPANION BANNER

Companion Banner can be shown on Desktop with Mixed Rolls or Overlay.

Follows the same banner specifications as Display, read more on http://www.eb.dk/salg

Basic Specifications

�Pixel Format: 920x100 px

�Size/weight: 60 KB

�Animation: 45 seconds

�File format: swf, jpeg, gif or 3. party tag

�Landingpage URL

�Optional: Impression Tracking URL

Companion Banner

�Optional: Impression Tracking URL

Page 5: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

SPECIFICATIONS FOR WEBTV- VIDEO INTERSTITIALS

Video Interstitials Is a takeover format with video, which is shown as a layer above the editorial content – which is toned down

during playback.

Basic Specifications

�16:9 1280x720p

�Max. 20 seconds

�Landingpage URL

�Optional: Impression Tracking URL

Additional Specifications

�The format is executed with Frequency 1 per day

Video Interstitial

�The format is executed with Frequency 1 per day

�The format is executed with a delayed close-button (2 second delay)

�Audio is active

�The format runs towards predefined target groups (defined by the customer)

�The format is not executed on the front page – and only runs on desktop

�Does not run on mobile and tablet

Audio

�The audio must be uncompressed and coded to max. -12db

�Mp3 or AAC

Page 6: EB Webtv Guidelines UK - Ekstra Bladetekstrabladet.dk/incoming/article5257584.ece/media... · SPECIFICATIONS FOR WEBTV-VIDEO INTERSTITIALS Video Interstitials Is a takeover format

SPECIFICATIONS FOR WEBTV- Overlay

Overlay Banner which is shown as a layer in the bottom of the webtv-screen.

Follows the same banner specifications as Display, read more on http://www.eb.dk/salg

Basic Specifications

�Pixelformat: 400x50 px

�Size/weight: 60 KB

�Animation: 45 seconds

�Fileformat: swf, jpeg or gif

�Landingpage URL

�Optional: Impression Tracking URL

Overlay

�Optional: Impression Tracking URL

Additional specifications

• The banner appears after 20 seconds and is visible for 30 seconds