Social Media Toolsby

Angela Doucet Rand, MLISHead of Information ServicesUniv of S. AL Baldwin County

www.myusabc.org

MAKING FRIENDS: INFLUENCING PERCEPTIONS

Image: http://www.flickr.com/photos/pagedooley/3057952953/sizes/l/

The AgendaConnecting with Social

Media Here comes everybody. We aren’t in Kansas anymore. Who moved my cheese? Flickr photo sharing YouTube videos LinkedIn FaceBook

http://www.pewinternet.org/Infographics/2010/Internet-acess-by-age-group-over-time.aspx

Tech Toys impact Twitter usage

4 or more devices: 39% 3 devices: 28% 2 devices: 19% 1 device: 10%

Devices include laptops, cell phones, game consoles, Kindles, ereaders, etc.

Impact of the internet

72 % Agree 26% Disagree

By 2020, innovative forms of online cooperation will result in significantly more efficient and responsive governments, business, non-profits, and other mainstream institutions.”

Organizational resistance to change.

Different institutions will be affected at different rates.

Businesses will change before organizations/non-profits

2020 is too soon.

Ubiquity!

http://www.flickr.com/photos/juhansonin/2960324558/sizes/m/

http://pewinternet.org/Trend-Data/Internet-Adoption.aspx

In 1965 Gordon E. Moore, co-founder of Intel, proposed a concept that would later be deemed "Moore's Law". He proposed that the number of transistors that could be cost-effectively placed on a computer chip would double every 12 months.

Technology Adoption Theory

http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

The Old Plan

Phase 1: Uncritical acceptance.Phase 2: Wild enthusiasm.Phase 3: Dejected disillusionment.Phase 4: Total confusion.Phase 5: Search for the guilty.Phase 6: Punishment of the innocent.Phase 7: Promotion of nonparticipants.   — Harsh Reality of IT Project Life Cycle.

The new social media plan

Tagging Sharing Contacts Friending Commentin

g

Image: http://www.flickr.com/photos/seattlemunicipalarchives/2659101708/sizes/o/

http://www.flickr.com/photos/au_tiger01/110282480/sizes/o/

http://toyotaswaggerwagon.com/

http://zubeta.com/beta/timeline-five-years-of-youtube-infographic/

www.civic.moveon.org/facebook/chart/

http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html#

Brand your stuff!

A paradigm shift is afoot!

“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono

The road ahead