the answers to your questions about…. survey results facebook 47.0% twitter 18.0% youtube 14.0%...
TRANSCRIPT
WEB 2.0 AND MARKETING
The answers to your questions about…
Survey Results
Facebook 47.0% Twitter 18.0% YouTube 14.0% Flickr 8.8% MySpace 8.6%
Web 2.0 and Marketing
• Why do we want to use social media?• How do we work it into our already busy
schedules?• How do we choose which social media to use?• How do we use it?• How do we promote it?• How can we tell if it is really worth our time?
Why do we want to use social media?
Libraries need to change and adapt to the needs of customers.Social networking sites give voices to your customers.Social media is rapidly becoming a core channel for
disseminating information.Go where the fish are!
85% of teens engage in some form of electronic personal communication—they are immersed in media and gadgets. They are mobile!
It’s not going away…
NEW YORK (MarketWatch) -- With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny. (October 13, 2009)
The main players today may not be the main players tomorrow.
How do we work it into our already very busy schedule?
Share responsibility with other staff members.
Look closely at the current duties of staff and decide which functions to stop performing so that Web 2.0 tools may be incorporated into the work flow of library staff members.
If you are a one or two person library, just chose one or two tools to use and focus on them.
Policies for Using Social Media
Visit Genny Carter’s delicious page http://delicious.com/gencarter/policy
http://socialmediagovernance.com/policies.php
How do we choose which one to use?
Facebook MySpace Blogs Twitter YouTube
Pictures Yes Yes Yes Yes (with app)
No
Videos Yes Yes Yes Yes (with app)
Yes
Live Chat Yes Yes No No No
Announcements Yes Yes Yes Yes No
Comments Yes Yes Yes Yes Yes
What do people want out of social networks? Getting news and product updates
(67%) Having access to promotions (64%) Viewing or downloading music or videos
(41%) Submitting opinions (36%) Connecting with other consumers (33%)
So….
Give them information that they can’t get elsewhere
Make it the first place you place the updates
Give them an offer that can only be gotten from the social network
Provide value and be contextually relevant to why they’re there in the first place.
How do I use it? Share information.
You can post links related to your niche (databases, your web page, etc) or just interesting things you find around the Internet.
“Today in History”Answers to frequently asked questionsPost tips related to your niche.
Ask questions. You can increase your relationship with your
fans/followers by asking questions. Share your opinion.
You can post links to recent news stories, especially those related to your niche, and offer your opinion.
Any more ideas?
New book/materials information Announce events/programs Share pictures or video from
events/programs Inform about current displays Tell about a service the library offers Be sure and tell them when you make
history (Brentwood addition for example)
And for Universities….
Gather and Share Information Showcase Student and Faculty Work Broadcast Events Emergency Notification Create a dialogue with students
Facebook: Number 1 social
network in the U.S. Number of users
350,000,000 Number that log in
every day 175,000,000
Number of friends average user has 130
61% of users are between 18 and 44
Twitter Third largest social
network…but is considered the “hottest.”
Number of Tweets to date 1,111,991,000
Number of Tweets per day3,000,000
Number of users 26,000,000 63% of Twitter users are
male Lots of free applications at
various other sites http://search.twitter.com/
(see following page)
http://search.twitter.com
Do an advanced search Search for the word “library” within 25
miles of your city to see what people are saying about the library
Search for a keyword if you want to see if there is any interest in a particular subject (for a potential program, etc.)
MySpace Second place, but…. Down to 30 percent
of the market from 66.8 percent last year.
“Facebook and Twitter are in, MySpace is out, according to Experian Hitwise.” http://news.cnet.com
YouTube (videos) Number of total
videos 70,000,000 Number viewed per
day 100,000,000 Average length of
video 2 min 46.17 seconds
Average age of uploader 26.57
YouTube uses:Tours of libraryInformation about library servicesShow programs at the libraryOnline tutorials
The Big Question: How do I promote it? “Doesn’t social media promote itself?...well, kind
of. You can usually find someone through a search engine.
But…You still need to let folks know of your presence. It’s just like a building. Do you want people to find you through “serendipitous discovery” only?
Passive endorsement-when fans and friends post to your wall, comment on your postings, and accept invitations, News Feed (FB) will tell the story!
Promoting… Electronic
Link, link, link: web site, to FB, to Twitter, etc.Staff can obtain accounts to help promote library’s accountAsk “fans” to “share” with their friends (If your 100 fans tell
their 100 friends….wow)Library’s email signature
Word of mouthTell about it everywhere you speak
Post it everywhere! (use old marketing methods)Flat-screen TV in library which displays library infoReceipt when patron checks out materialsOutdoor signHandoutsYour business card
Social Media Cards
Just remember…
Be patient. Rome wasn’t built in a day. It takes time. Do not measure your success by the
number of fans.
How can we tell if it is truly worth our time? Difficult to measure quantitatively Set goals that can be measured
qualitatively—assessing the value of the resulting conversations and relationships.
And we didn’t even talk about
Wikis Blogs RSS feeds Flickr Delicious (social bookmarking) Web sites Or the next big thing….
Which is……
Mobile technology Read about it at http://ow.ly/10XQR Convergence is the keyword People want what they want, when they
want it, with the least amount of effort as possible
Dinah [email protected]
www.everetthornlibrary.org
http://twitter.com/librarye
Search for Everett Horn Public Library on
www.facebook.com
www.flickr.com