become a social superhero (wk 4): flickr & youtube aka the dymamic duo
DESCRIPTION
Flickr & YouTube are “simple” add on’s that can be easily managed in sync with your content calendar, while establishing a central easy to use media library that allows content to be re-purposed wherever you want to use it. Oh, and lest we forget: everything is searchable & can lead qualified traffic back to your website.TRANSCRIPT
Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)
Week 4: Flickr & YouTube-The Dynamic Audio & Video Media
Duo
Become a Social Superhero
Become a Social SuperheroEstablishing Yourself on Social Media Without Wasting Time (or Losing
Your Mind)
Critical profile & content elements that will make sure your efforts don’t go to waste.
How?
1.1
Why?
Some ideas on what to post, and how to organize it so it’s truly a valuable resource
What & Where?
Why the heck do you need yet another Social Media platform to manage?
1.2 1.3
Week 3: Flickr & YouTube-The Dynamic Audio & Video Media
Duo
How frequently do you need to post, & how long will it take?
When
Become a Social Superhero: Week 4
1.4
Two More Things To Monitor?!
Why?
Become a Social Superhero: Week 4
• Content on YouTube & Flickr is “searchable” via search engine & another opportunity to lead people to your website
• Content on YouTube & Flickr can increase your credibility, and qualify leads before they arrive at your site
• All content can be re-purposed to your Blog, Facebook & Twitter
• Gives everything a “central location” that you can easily search and pull content from at any time.
New Media to Real World Comparisons
Become a Social Superhero: Week 4
Flickr = Your Central Photo Album (alternate: Picassa)
YouTube = Your Own TV Channel (alternate: Vimeo)
Your Profile is Important if You Want to Drive People to Your Website
Become a Social Superhero: Week 4
The following should always be present on your YouTube Channel:
• Name• Website• About Me
Optional, but good to have:
• Age (if your company is over 13 years old)• Hometown• Country• Occupation• Companies (parent company, other brands, etc)
Your Profile is Important if You Want to Drive People to Your Website
Become a Social Superhero: Week 4
The following should always be present on your Flickr Profile:
• Name• Website• About Me
Optional, but good to have:
• Basic HTML & Links to Spruce it Up within “About Me” Section• Favorite photos from other members• Contacts (outreach required)• Groups (outreach required)
Networking and Outreach
Become a Social Superhero: Week 4
Opportunities to Network & Build a Community on YouTube:
YouTube• Friends• Subscriptions• Comments
Networking and Outreach
Become a Social Superhero: Week 4
Opportunities to Network & Build a Community on YouTube:
Flickr• Groups• Contacts• Comments• Favorites
Provide Valuable Content
Become a Social Superhero: Week 4
Organize your Albums & TV Channel so they clearly guide visitors to the valuable content you are providing
Flickr• Photosets
YouTube• Your own uploads• Playlists• Featured Video• Customized View
Helpful Tools for Creating Content
Become a Social Superhero: Week 4
You already have many of these at your disposal:
Contracted Services
• Professional Video• Professional Photography• Professional Animation
You & Your Team
• Smart Phones=Photos & Videos• Cameras• Flip Cameras• Video Cameras• Screencasts• Animoto (slideshows)
Content Ideas
Become a Social Superhero: Week 4
Wondering what kind of content could possibly be valuable?
Flickr• Event Photos• Inspirational Photos• Product Photos• In-Office Photos• Staff Contributions• Fan Contributions
YouTube• How-To Videos• Photo Slideshows• Clips from Events• Brand/Business Partner Content• Local/Community Content• Industry Specific Content• Professionally Produced Content (ie: commercials & product videos)
Make Your Content Searchable
Become a Social Superhero: Week 4
Titles, Tags & Descriptions Are All Discoverable via Search Engines, so be sure to fill out as much information as you possibly can when uploading new material…
Flickr• Titles• Descriptions• Tags
YouTube• Titles• Descriptions• Tags• GeoTagging
Analyze InsightsWhat are your followers responding to?
Become a Social Superhero: Week 4
Check your analytics on a regular basis for traffic
coming from both Flickr & YouTube.
Did something work well? Try something like that again!
Become a Social Superhero: Week 4
Time Commitment
As Needed:• Load content when there’s content to load• Allow time to fill out titles, tags & descriptions completely
BONUS: • Create a series pertaining to specific content and post on a regular basis based on the time & budget you have available.
It’s Okay…It’s really ok if you DON’T:
• Have a ton of content.– Think quality over quantity!
• Have new stuff to add every month
You’re only human. So is everybody else on Flickr & YouTube…
that’s the point, so don’t beat yourself up over NOT being a superhero sometimes.
Become a Social Superhero: Week 4
RememberBlogging is About Using Your Own Voice
Use this as a guide to get started, then
develop your own style!
Become a Social Superhero: Week 4
Next Session…Keywords
Week 5:
Effective Use of Keywords
Become a Social Superhero: Week 4
Portland, [email protected]://www.meshmarketing.biz