fleuroselect 27 09-2011
TRANSCRIPT
Dare to Share2nd International Home Garden
Conference 27 september 2011
Leiden
The Power of Social Media
From local to National
Just because I can…
Facebook 1850
• Always Connected• Fast• News• Sharing Knowledge
Personal or Corporate branding
It is fun!
KLM
Media
Crowdsourcing and Cocreation
Crowdsourcing
Cocreation
Push Versus Pull
From Transactions
to Relations
Van Transacties Naar Relaties
Likeability Factor!
Van Transactie Naar RelatieConsumers
do not believe your commercial
message anymore
Twosé, 430 bottles in 8 hours
It’s always starting with a tweet
Revenues
Offline and
Online
Bricks and
Clicks
monitoring
MARKETINGP’S Traditional versus Social Media
PLACE PASSIONPRICE PERSON
PRODUCT PROFILINGPROMOTION PUBLICITY
Start Today!
• You are the director of your own tweets.
• Social Media only works for you when you act social.
• You seed what you sow.
• Join the Thank You Economy
The Book
Dare to Share
VERGEET DOELGROEPEN FORMULEREN, DIE VINDEN JOU WEL