fla singapore online newsletter

FLA SINGAPOREONLINE NEWSLETTERJune Issue 2015

Tel: (+65) 6333 0292 Fax: (+65) 6333 0962 [email protected] www.flasingapore.org

LIKE US ON FACEBOOK NOW! https://www.facebook.com/flasingapore.org

1) FLA Members Forum + FLA Awards Briefing

Venue: M2 Academy

25th June 2015

2pm – 5pm

https://fla25june2015.eventbrite.sg/

UPCOMINGEVENTS

Pho Hoa Noodle SoupPho Hoa Noodle Soup is the world’s largest fast-casual Vietnamese noodle

soup restaurant franchise that focuses on exceptional value, quality and

service. As an internationally recognised brand with over 70 restaurants

operating in 7 different countries, they have recently announced its newest

Asian expansion plans into Malaysia and Singapore.

Jean Jacques Lavigne,

Executive Director, FLA Singapore

At FLA, our mission is to contribute to your development and overall success both

locally and internationally. Aside from Japan and Jakarta, FLA has just completed

another business matching session in Myanmar; the first time we assist our members

exploring that country. More are to come by year end with a strong emphasis on the

Thai market.

Though, reality is that there are other places that you would want to see your brand

conquer and the Forum is the opportunity to gather such information, to share ideas

and to empower our committees to work with clearer targets and objectives in mind.

Last but not least, the Forum will be immediately followed by the launch of our 2015

FLA Awards and a get-together for refreshments at Harry's Bar (newly joined member).

Enough said. Free out 25th June afternoon, RSVP ASAP, get hungry for more and help

us help you.

Dear FLA Members and friends,

Something big and important is coming your way this

month, and it is not a Hollywood blockbuster but THE

FLA Members Forum. On June 25th, we invite you to

discuss with us about your preoccupations, your wants,

your wishes and what you would like to see your

Association do for you in the coming months and in 2016

and 2017. This is a particularly good moment to hear you

out and forge common goals. As the ASEAN market

integration is now on its way, geopolitics are influencing

the markets like never in the past 20 years, FLA itself is

evolving under the influence of dozens of brand new

members representing young companies with new ideas

and methods.

MEMBERS NEWS

2) 29th Fundamentals of Franchise Management

Venue: 50 Market Street, #10-01, Singapore 048940

23rd – 24th July 2015

9am – 5pm

Fees: Member: $550. Non-Member: $650

Refer to pg 12 for early bird details!

3) Starting your Business in Indonesia

Venue: Signature Patisserie

21 Lorong Kilat, #01-01, Sun Court, Singapore 598123

30th June

3.30pm – 5.30pm

1

FLA 2015Executive Committee

CHAIR

- Ms Donna Lee (Kindergolf)

VICE CHAIR

- Mr Andrew Tjioe (Tung Lok Millenium)

TREASURER

- Mr John Ong (FT Consulting)

SECRETARY

- Mr Li Dong (7-eleven)

COMMITTEE MEMBERS

- Mr Alex Butt (Signarama)

- Mr Bobby Ong (AutoSaver)

- Mr Low Cheong Kee (Home Fix-DIY)

- Mr Andrew Khoo (ABR Holdings)

- Mr Andrew Lee (Zingrill Holdings)

- Mr Albert Kong (Asiawide Franchise Consultants)

ADVISORS

- Mr Robert Leong (Kinderland Educare Services Pte Ltd)

- Mr Dhirendra Shantilal (Fircroft Pte Ltd)

- Dr T. Chandroo (Modern Montessori International)

- Ms Karen Eidsvik (Subway Systems)

https://www.facebook.com/flasingapore.org

https://fla25june2015.eventbrite.sg/




In order to offer FLA members, the

government sector and investors a more

comprehensive understanding on the

franchise industry in Singapore, FLA

launched a nation-wide study franchise

retail survey (building up a massive

database with over 17,000 retail outlets)

covering 100 shopping malls, all the

existing MRT/LRT stations and Bus

interchanges in Singapore. The sample

population excludes the stores that scatter

across streets, residential areas, hospitals,

hotels, office buildings, etc. Then FLA

filtered out the franchise brands and

produced analytic summaries that are

condensed in a neat little survey report.

S$85 for non-members.

Free for all 2015 members.

Call 6333 0292 to receive your free

digital copy or to order one.

FLA 2014 Survey Report is on sale!

2

FLA SINGAPORE 2015 Sub-Committees

We would like to thank all 2014 Sub-Committee Members who have

contributed their time and energy for the various sub-committees of our

association. We also welcome new Sub-Committee Members for 2015 to

continue to value-add to the fraternity of franchising and licensing through

these high value-add sub-committees. Our Association’s full-time secretariat

supports the endeavours of the above Sub-Committees.

Award and Gala Dinner Sub-CommitteeThe objective of the Award Sub-Committee is to recognize franchisors,

licensors, franchisees who have excelled in their field of expertise locally and

internationally. 5 application opens in May/June annually and awards are

presented in October/November during the FLAsia Show period, at the 29

October 2015 Gala Dinner at Marina Mandarin, Singapore.

Chair: Donna Lee

Vice-Chair: Andrew Tjoe

Members: Alex Butt, Eric Lim, Low Cheong Kee

FLAsia Show Sub-CommitteeThe objective of this FLAsia Show Sub-Committee is to bring together an

international participation of leading franchisors and licensors to the regional

hub of Singapore. An educational conference featuring pertinent issues and

trends in franchising and licensing, is part of the show component. This

exciting show will take place 29 to 31 October 2015 at Marina Bay Sands,

Singapore.

A special mention for Albert Kong who chaired both the International Relations

and FLAsia Show Sub-Committees since show inception. He has requested

for Dhirendra Shantilal to chair 2015 FLAsia Show as Albert wants to focus

more on International Relations. Dhirendra has kindly agreed.

Chair: Dhirendra Shantilal

Vice-Chair: Albert Kong

Members: Donna Lee, Robert Leong

International Relations Sub-CommitteeThe objective of this Sub-Committee is to promote synergistic relationships

with international franchise and licensing associations/organizations around

the world. Our Association is also linked to World Franchise Council (WFC)

and Asia Pacific Franchise Confederation (APFC), to name a few.

Chair: Albert Kong

Members: Donna LeeMoolahSense attracts $207,000

through Crowd-funding platform

during its first funding campaign for

an education firm.





FLA Singapore 2015 Sub-

CommitteesCont’

Membership Sub-CommitteeOur Membership Sub-Committee’s objective is for members

recruitment, benefits and relations. It liaises with various Sub-

Committees like education to meet the pertinent needs of

members. Networking sessions are organized regularly for

informal sharing and discussion of practical franchising and

licensing issues/topics, which helps in cultivating business

relationships.

3

Government Liaison Sub-CommitteeThe objective of this Sub-Committee is to provide synergistic

relationship with government bodies and agencies. Important

directions, plans and trends are discussed so that the

Association’s members can continue to grow well in co-

ordination with various assistance available in the market.

Chair: Bobby Ong

Members: Sally Forrest, Andrew Lee

Chair: Donna Lee

Members: Andrew Tjioe, Andrew Khoo, Low Cheong Kee

Education Sub-CommitteeThe objective of this Sub-Committee is for capability building of

our franchising and licensing fraternity and is an important part

of our members’ benefits. It organizes an array of seminars and

workshops throughout the year.

Chair: Andrew Khoo

Members: John Ong, Alex Butt

Special Projects Sub-CommitteeThe objective of this Sub-Committee is to launch FLA’s first

coffee table book in the fourth quarter of 2015 to showcase

stories from various franchisors, licensors and franchisees.

Interested members of the public, education institutions,

prospective entrepreneurs, investors, government agencies and

related organizations will be able to know more about the

various businesses, business model and proven success

formula internationally.

Chair: Andrew Tjioe

Members: Alex Butt





FLA Singapore is proud to announce the

launch of our advertising media platform.

FLA’s Website and Newsletter are the

premier platform for franchise marketing in

Singapore and Asia. With over 80% of

business decisions now being made

online, more than ever, when it comes to

marketing your franchise, you simply

cannot afford to do it wrong.

Our newsletter reaches out to over 3,000

contacts and our website is the only

official source of franchise news and

information in Singapore.

If you want to expose your franchise

concept to the Asian markets, advertising

with FLA Singapore is the best option.

Advertising with FLA is only for Members.

Rates start at $800 for 6 months and

$1,500 for 1 year.

Contact: Info@flasingapore for more

details

Banner size requirements:

1,000px (w) by 480px (h)

FLA Advertising

4

Market Readiness Assistance (MRA) GrantBy International Enterprise (IE) Singapore

For Singapore SMEs, looking at international expansion, MRA can be the first step

for their overseas venture. This grant by IE Singapore supports pre-determined activities

focused on helping you in overseas set-ups, identification of business partners and

overseas market promotion.

Funding Support Up to 70% of the eligible cost for activities listed below, capped at $20,000 per

company per fiscal year

Maximum of two applications per fiscal year, starting on 1 April and ending on 31

March the following year

Limited to one activity (e.g. market assessment or market entry) per application

Supportable Activities

Overseas Market Set-up

Market Assessment Market Entry

Overseas Market Set-up

Business Matching

Overseas Market Promotion

Overseas marketing

and PR activities

Online Marketing

activities

Participation in

overseas trade fairs

NOT supported under

iMAP

*For more information

Please visit www.iesingapore.com/MRA_Grant

Eligibility

To qualify for financial support, you will need to fulfil the following criteria:

1) Global HQ anchored in Singapore

2) SMEs with annual turnover of less than S$100 million per annum based on the most

recent audited report

Retrospective applications will not be accepted. Please apply and obtain approval before

proceeding with any of the below:

1) Making payment including initial deposit

2) Signing of contractual agreement, rental agreement or purchase order

3) Commencement of the project

Companies may submit their applications, six months before at the earliest, but no later

than 15 working days from the project start date.


http://www.iesingapore.com/MRA_Grant




Steady Sales from Early Morning Until Late at Night!

Casa Italia is a modern day interpretation of the traditional Italian bar serving a

wholesome menu of Micro-Roasted Coffee OTTO, Freshly-Made Food (salads, oven-

baked pizzas and panini), Handcrafted Premium Gelato, Italian beers and wine in a fast

casual all-day dining setting.

So strong is the firm's belief in authenticity that it has developed its own in-house coffee

brand – Coffee OTTO. "Otto" means eight in Italian, reflecting the company's commitment

to serve the coffee within eight weeks of roasting it.

The secret of their success is simple. They keep the demand for their food high throughout the day by catering to different needs.

5

What Makes Them Unique?

STEADY SALES FROM EARLY MORNING TILL LATE NIGHT!

Because of the product mix they have carefully selected, their restaurants attract a steady stream of

customers from early morning until late at night! The secret of their success is simple. They keep the

demand for their food high throughout the day by catering to different needs: micro-roasted coffee

OTTO and pastries in the morning; freshly-made food (salads, oven-baked pizzas and panini) for

lunch and dinner; handcrafted premium gelato in the afternoon and evening. The unique mix

generates more revenue, more profits and higher customer patronage than any other F&B concepts

in the market.

Casa Italia is founded by Fox Hardegger; lead by Fox and his management team of experts in various sectors. Fox is a visionary serial

entrepreneur, franchising expert, and a renowned motivational and business management speaker. His vision is to create a unique dining

concept that serves to provide the best Italian comfort food using honest ingredients.

Casa Italia is established as a fast casual all-day dining restaurant that offers specialty coffee and comfort food. They have since grown

rapidly, with close to 20 restaurants opened and international locations coming up soon.

The company's name translates into "Italian home". "We want to make everything – coffee, pizza, gelato – the way people did in the old

days... We are very particular about being traditional," said Mr Hardegger, 45, who is Swiss-born but of Italian descent.





6

RetailEX FranchisEX ASEAN 2015 Singapore-Thailand Business Forum

On 29 May 2015, Globe International Events Consultancy (GIEC), IMPACT Exhibition Management Co Ltd, and the Thai Retailers Association

successfully organised the RetailEX FranchisEX ASEAN 2015 Singapore-Thailand Business Forum at the Marina Mandarin Hotel Singapore.

Supported by the Franchising & Licensing Association (Singapore), the full day event had 14 esteemed speakers taking the stage and more than 80

key industry players in attendance. The morning session was dedicated to Franchising and the afternoon session was focused on Retailing.

Ms Donna Lee, Chairman of the Franchising & Licensing Association delivered the opening keynote speech for the Franchising session and

addressed key statistics on the Franchise Industry in Singapore and Thailand. The ASEAN Franchise Business Forum gave attendees the

opportunity to hear from other experienced industry professionals such as Mr Sethaphong Padungpisuth (Gnosis Company Limited (Thailand)), Mr

Albert Kong (Asiawide Franchise Consultants), Mr Dickson Low (Revenue Valley), and Mr Khoo Teck Kim (VF Franchise Consultants). Insightful

topics such as Key Issues Faced in Thailand Franchise Development, Key Drivers of a Successful Franchise, and an active panel discussion on

Accessing the Thailand and ASEAN Franchise Market gave attendees a wide view of the Franchise opportunities and developments in the region.

The ASEAN Franchise Business Forum was followed by a

networking lunch which provided the opportunity for attendees to

mingle and exchange business contacts with fellow industry

players. In the afternoon, the forum continued with the ASEAN

Retail Business Forum which discussed key topics in the retailing

industry in ASEAN.

The success of this forum sets the pace for the industry towards

the inaugural FranchisEX ASEAN 2015 (co-located with RetailEX

ASEAN 2015) scheduled to take place from 17-19 September

2015, at the IMPACT Exhibition & Convention Centre in Bangkok,

Thailand.

FLA members and industry professionals can avail up to 50%

subsidy by joining the Singapore Pavilion for their participation at

FranchisEX ASEAN 2015. In addition, you can also join the Deal

Hunter buyer-seller program held in conjunction with FranchisEX

ASEAN to enjoy 70% subsidy. For more info, you may contact FLA

(Michelle: [email protected]/+65-63330281) or email

[email protected] (Tel: +65-67023005).

FranchisEX ASEAN 2015 is the gateway for companies into the ASEAN Franchising & Licensing market. It offers a dynamic platform for

franchisors and franchisees to network, hear from local and international industry leaders, and find business opportunities and solutions for their

franchise. The event will provide the opportunity for franchisors to strategize their business and fast-track their entry into the market via an

informative, valuable and complete platform.

Co-located with FranchisEX ASEAN 2015, RetailEX ASEAN 2015 is an annual international trade exhibition and conference that caters to retailers

and showcases retail technology solutions, equipment, and services from local and international exhibitors. It provides an important trade platform

for exhibitors to market themselves profitably and increase awareness of their brand, and providing a conducive marketplace for buyers and sellers

to network, extend customer base, as well as identify and tap on new opportunities in ASEAN’s growing economy.

Find out more about FranchisEX ASEAN 2015 at www.franchisexasean.com.


mailto:[email protected]


http://www.franchisexasean.com/




FLA WELCOMES

NEW MEMBERS

OF May2015 !!

Mister Minit (Singapore) specialises in the services of shoe

repairs, key duplication, bag repairs, engraving and watch repair services. Mister

Minit’s future will continually be driven by their vision:

‘To be an excellent service brand “MISTER MINIT” through excelling in the categories

of Shoe, Key, Engraving and Watch.”

Contact: Tan Yeow Lin [email protected]

Website: http://lushaddiction.com

Contact: Tom Ng [email protected]

Website: www.pazzion.com

Lush Addiction, a brand of Glow Creation, started to defy

the trend of quality jewellery being exorbitant. With the belief that quality

is a factor every customer must take for granted, Glow Creation

established itself as a renowned name in the jewellery designing and

manufacturing industry.

Contact: Lina Lin [email protected]

Website: www.misterminit.com.sg

Barcode Marketing - PAZZIONPazzion was born in 2002 to cater to the needs of today’s woman, the confident, elegant lady

who sets trends with good taste. With an uncompromising standard for taste and quality, utmost

emphasis is placed on high-caliber craftsmanship and an unwavering attention to details, using

only the finest calf leather and lambskin for all of its products to ensure it fits well and remain a

trusted wardrobe staple.

MoolahSense cultivates entrepreneurship by empowering businesses

and investors with a trusted and vibrant crowd-lending platform. Being involved in

the financial sector for more than a decade, MoolahSense founders realized that

capital and opportunities gravitate towards the “big boys” and were motivated to

address the structural impediments towards entrepreneurships, focusing on SMEs.

MoolahSense is perfectly fitted for franchise and retail developments. Contact: Lawrence Yong [email protected]

Website: www.moolahsense.com

Fidgets (Grandstand) Play is a natural instinct. Children learn more about the world and themselves

through play. At Fidgets, a holistic approach is taken to engage the young inquiring minds of children with state-of-the-art

facilities, pro-active and fun facilitators, and progressive programmes for skills and character development.

Contact: Yap Hui Min [email protected]

Website: www.fidgets.com.sg

7

Visibility Design has 14 years of experience in conceptualisation and implementation of

location-based projects for clients in diverse industries. Visibility takes part in a wide range of

campaigns or publicity work that often start from conceptualisation of brand identities, on ground

promotion and potentially closing the loop with retail activation projects.

Contact: Leong Kean Wye [email protected]

Website: www.visibility.com.sg

Jewel Coffee has emerged as the leading purveyor of specialty coffee in Singapore

since 2011. Running on a rapid expansion path, more is to come in the near future adding on to

the current 3 locations. Contact: Adrian Khong [email protected]

Website: www.jewelcoffee.com












Fundamentals of Franchise Management

(FFM) - 29th Intake (23rd to 24th July 2015)

Fundamentals of Franchise

Management (FFM) is the first

foundation course on franchising by

Franchising and Licensing Association

(FLA) Singapore. FFM will introduce

participants to multidisciplinary areas

involved in the franchising practice.

Using lectures, case studies and

assignments, FFM will provide

participants the necessary theories,

background information and practical

learning experiences for their executive

responsibilities.

FT Consulting, together with

Franchising and Licensing Association

(FLA Singapore), will conduct the

course.

Topics covered the key areas of:

• Understanding the Franchise

Business

• Franchise Manuals and Marketing

• Legal and Commercial Framework

of Franchising

• Financial Considerations in

Franchising

. Using case studies and real world

examples, together with active

participation and discussions, the

course proves to be time and money

well spent for the participants.

*Participation form: Last page of Newsletter

FLA Members Forum &FLA Awards Launch + Networking

8

FLA’s first Members ForumJune 25, 2015 2.00 PM – 4.00 PM

Join us at our first Members Forum,

a closed door event catered only for FLA members!

Gathering of feedbacks on the concerned

topics and issues

What you would like to see more?

(Courses/ Talk/ Events)

What additional support would you like

to see from FLA?

RSVP* by 22- June 2015 to confirm seats.

*2 representations per Company.

FLA Awards 2015 LaunchJune 25, 2015 4.00 PM – 5.00 PM

Find out how have winning the award helps the past winners in their

franchise journey

M2 Academy, Theater

orchardgateway@emerald

(Opp. 313, next to Emerald Hill)

218 Orchard Road, Level 11, Singapore 238851

Networking NightJune 25, 2015 5.30 PM onwards

Join us for a drink after the Members Forum and FLA Awards 2015

Launch. Have the 2nd drink on us!

Harry’s @ Cuppage

17/19 Cuppage Road

Cuppage Terrace, Singapore 229450

To RSVP for the above events, click here.


https://www.eventbrite.sg/e/fla-singapore-25th-june-2015-event-members-forum-awards-launch-networking-night-registration-17076656740




FLA Secretariat

Jean-Jacques Lavigne (Executive

Director):

Email: [email protected]

Tel: (65) 6333 3093

Judy Ong (Accounts

Executive):


Tel: (65) 6333 0292

Michelle Kwok (Industry

Development Manager):


Tel: (65) 6333 0292

9

Franchise

News !

Asia Franchise Magazine and

FLA have been long time

partners. Asiawide Trends,

publisher of Asia Franchise

Magazine, is granting FLA

Members a special 66%

discount from the published rates

card (Full Page US$4,800 or

S$6,000 before FLA Discount).

So call now at 6743-2282 or email

to: [email protected] now

to book your space and enjoy FLA

Benefits!

Joan Ting (Membership

Development Executive):


Tel: (65) 6333 0292

JUNE

Date Event

12th - 14th Franchise Asia Philippines Trade Fair (up to 50% grant!)

25th FLA Members Forum (afternoon) & Networking night

30th Workshop: Starting your Business in Indonesia

JULY

Date Event

23rd – 24th 29th Fundamentals of Franchise Management

AUGUST

Date Event

14th Franchising vs Licensing Seminar (Tentative)

SEPTEMBER

Date Event

11th - 13th13th Franchise & License Expo Indonesia (up to 50% grant!)

18thBangkok Franchise Business Mission (FranchisEX & RetailEX)

OCTOBER

Date Event

29th - 31st FLAsia 2015 Trade Fair & Conference (up to 50% grant!)

29th FLA Awards 2015 Dinner

November

Date Event

26th – 27th 30th Fundamentals of Franchise Management

FLA EventsContact our secretariat for more info.










Countdown with us to FLAsia 2015,

October 29th-31st 2015

Franchising & Licensing Asia (FLAsia) 2014 was a great

success! This year we are delighted to announce that we

will be welcoming a even more international franchises

systems and brands to the show this year, from even more

countries than before!

To be part of the Singapore Pavilion and enjoy grants and

other benefits of being a FLA Member, or simply to get more

information, contact

Michelle Kwok@ FLA (Singapore)PHONE: +65 6333 0292FAX: +65 6333 [email protected]

10

• 2014 event was a great success and saw visitors-ship of over 8,000 from

33 countries/ regions.

• 91% of visitors are involved in decision-making / recommending when

buying a franchise/ license.

• Not less than 42 Singapore companies benefited from IMAP grants

through FLA to participate to FLAsia 2014!

• 94% of visitors who attended the Educational Talks felt that it was

beneficial for them.

• 2015 FLASIA INTERNATIONAL CONFERENCE & WORKSHOP will be

focusing on the role the Asia-Pacific region will have in the future of

Franchising and Licensing.






Advertisements

11


fla singapore online newsletter

Documents