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FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
Tel: (+65) 6333 0292 Fax: (+65) 6333 0962 [email protected] www.flasingapore.org
LIKE US ON FACEBOOK NOW! https://www.facebook.com/flasingapore.org
1) 13th Franchise & License Expo Indonesia,
(up to50% grant)
11th-13th September 2015
Jakarta convention Centre
3) FLA Awards 2015 Dinner29th Occtober 20157pm – 10pm Venue: Marina Mandarin
2) FLAsia 2015 Show & Conference
19th- 31st October 2015
All day
Venue: Marina Bay Sands
10 Bayfront Avenue
Singapore 018956
UPCOMINGEVENTS
MEMBERS NEWS
Jean Jacques Lavigne,
Executive Director, FLA Singapore
Dear FLA Members and friends,
Since the beginning of the year, our membership has
increased by a significant 40%. There are 15 possible
compounding factors that has contributed to that growth. One
key factor is Singapore’s economical structure changes. The
word “reformasi” has not been applicable to Singapore in
recent years. But, what we are witnessing and going through
is the road of painful structural policies paved by bumpy
productivity drive.
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FLA 2015Executive Committee
CHAIR
- Ms Donna Lee (Kindergolf)
VICE CHAIR
- Mr Andrew Tjioe (Tung Lok Millenium)
TREASURER
- Mr John Ong (FT Consulting)
SECRETARY
- Mr Li Dong (7-eleven)
COMMITTEE MEMBERS
- Mr Alex Butt (Signarama)
- Mr Bobby Ong (AutoSaver)
- Mr Low Cheong Kee (Home Fix-DIY)
- Mr Andrew Khoo (ABR Holdings)
- Mr Andrew Lee (Zingrill Holdings)
- Mr Albert Kong (Asiawide Franchise Consultants)
ADVISORS
- Mr Robert Leong (Kinderland Educare Services Pte Ltd)
- Mr Dhirendra Shantilal (Fircroft Pte Ltd)
- Dr T. Chandroo (Modern Montessori International)
- Ms Karen Eidsvik (Subway Systems)
Did you know that Howard Storage opened August
29th a new outlet in Parkway, Marine Parade, with a
brand new look? It is worth visiting!
In 2014, ECG was fully acquired by TEHO
Development Pte Ltd for $17 million. TEHO
Development Pte Ltd is a wholly owned subsidiary
of SGX-listed company, TEHO International Inc Ltd.
September 2015 issue
It is a tough road ahead of us, but push hard and long enough to make it to the
highway of scalability. What makes the difference on the highway is how big your
engine is. In that regard, there is no doubt that franchising and licensing are the
big engines for scalability. This is why many business owners are outfitting their
business with franchise engines. But, as with all engines, running a franchise is
not without its own costs and a myriad of challenges such as marketing, branding
and human nature.
FLA Singapore has always existed to steer you down the highway, and this is why
we have various events such as the FLAsia Show in October to promote local
businesses on an international platform, The FLA Awards to recognize
outstanding franchise businesses and of course, the Fundamentals of Franchise
Management to guide and teach businesses how to expand intelligently. We have
also launched a coffee-table book and directory entitled the “Franchising &
Licensing Icons of Singapore”.
For expansion beyond our borders, we have overseas matchmaking missions and
tradeshows (Business Development), workshops and seminars (knowledge
development) and lastly, we are working on an exciting new project that will be
unveiled in 2016 to help businesses franchise.
4) FFM 30th intake
26th - 27th November 2015
9am – 5pm
Venue: TKP Conference Centre Raffles City
Grandluxe was started in 1942 by Mr Chan Koon
Song in a small bindery workshop
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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In order to offer FLA members a more
comprehensive understanding on the
franchise industry in Singapore, FLA
launched a nation-wide franchise
retail survey (building up an extensive
database with over 17,000 retail
outlets) encompassing 100 shopping
malls, all existing MRT/LRT stations
and Bus interchanges in Singapore.
The sample size excludes stores that
are scattered across streets,
residential areas, hospitals, hotels,
office buildings, etc and also filtered
out the franchise brands and
produced analytic summaries that are
condensed in a concise and
comprehensive report.
S$85 for non-members.
Free for all 2015 members.
Call 6333 0292 to receive your free
digital copy or to order one.
FLA 2014 Survey Report is on sale!
2
FLA Singapore’s tips about franchising
MoolahSense has been helping local
SMEs (from various industries) grow
their businesses through short-term,
low-cost financing. Start with yours
here: http://bit.ly/1Uy3Qiv
Ever thought about franchising? Well of course you have, that’s why you are reading this article from our
monthly newsletter. Franchising is an excellent way for businesses to expand without the risks of starting
a self-owned outlet. This is because the franchisee will bear the costs of setting up the outlet and face the
risks involved. But in return, they get access to a pre-existing customer base and a strong brand that has
taken capital, marketing, effort and time to create and of course, the support of the franchisor.
This can seem like a daunting and intimidating task with risks for both sides. However, find the right
partner, and it could be very successful and profitable. Below you will find FLA Singapore’s tips about
franchising and licensing from our Chair, Donna Lee.
1.) Before venturing into franchising, business owners should ask themselves these questions
Is your business suitable for franchising?
Why franchise if you have enough capital to open an outlet on your own?
Is your current management team ready to support a franchise structure?
Are your operations and processes well documented?
Is your business easy to replicate or knock off?
How well protected is your brand and IP?
2.) Be picky
Just like dating and marriage, you should be extremely careful when it comes to choosing a franchisee. You
are after all, doing this to expand intelligently. Franchisees will be representing your brand and thus, have
the ability to destroy your reputation that took years to build up. Set up an interviewing process to weed out
the unsuitable ones and don’t be afraid to take the time to find the right match. It is well worth your time and
effort to ensure that the franchisee is an excellent fit so that both of you will prosper and be successful.
3.) How easy is it to replicate your system for success?
This was mentioned briefly in the interview with Asian Entrepreneur but I shall elaborate here. You should
take a step back and evaluate your business and its processes. Then, put yourself into potential
franchisees shoes and think about how easy it is for them to emulate your system for success. This is an
important factor that both sides do not normally consider but really should. Franchisors should keep in
mind that they are not merely selling their brand, product or service to entrepreneurs, they are selling their
system for success.
4.) Protect your brand and IP (Intellectual Property)
Franchising provides franchisees with access to your brand and IP which is your most valuable asset.
Your brand is your culture, beliefs, mission and how customers perceive you. This can be a big risk
because as mentioned before, a bad franchisee can tank your reputation and destroy the brand that you
have spent years building. Guidelines on brand usage should be clear, unambiguous and your approval
needed for any usage not covered under the guidelines.
5.) Location, location and location
Location in Singapore is important. Absurdly important. As a country, Singapore is great for setting up a
new business because the process is simple, efficient and swift, taking as little as one day to incorporate
a new company. Deciding on your location within Singapore is crucial. Ponder about whether your
business would suit the heart of the business district like the CBD or, would a residential area like Jurong
allow your business to thrive? This factor alone can make or break the business so choose wisely.
September 2015
Article content contributed by : Donna Lee, Chair of FLA Singapore
Compiled and written by : Nicholas Ho, Membership and development, FLA Singapore
September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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3
Fundamentals of Franchise Management (23th – 24thJuly 2015)
Attendees paying rapt attention at the workshop
Together with FT Consulting, we conducted our flagship workshop “The Fundamentals of Franchise Management”. Held at a cozy corner of Raffles
Place, our participants had an enriching experience that helped veterans augment their knowledge and franchising capability and equipping the
rest with the knowledge and ability to fulfil their franchising ambition.
FT Consulting’s CEO, John Ong sharing
his knowledge with the class
Many businesses want to expand and franchising may be the way to go for them. But, due to the lack of
knowledge about what is involved, some may decide not to go into franchising at all while others may try to
push on ahead regardless of the risks.
The Fundamentals of Franchise Management is FLA Singapore’s flagship workshop conducted with the
purpose of introducing businesses to the multiple disciplines involved in franchising their business. This is
to help businesses to gain knowledge and to have crystal clear understanding about how to intelligently
and rapidly expand their business both locally and overseas.
Networking during lunch
Sign-ups for FFM in
November are open and
the early bird rate ends on
November 6st 2015.
Please visit our website to
find out more about FFM
and to sign up for the
course.
Should you have any
questions or concerns,
please do not hesitate to
contact FLA Singapore.
September 2015September 2015 issue
12
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FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
Tel: (+65) 6333 0292 Fax: (+65) 6333 0962 [email protected] www.flasingapore.org
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5
SME Financing Best Practices for F&B, Lifestyle and education sectors (13th August 2015)
Wee Chin Chuan from Oriel Consulting speaking about financing for SMEs
For more information regarding our events and how you can attend, please
do not hesitate to contact FLA Singapore to find out more.
September 2015
Attendees learning about the different types of financing available to them
FLA Singapore co-organized this event
with International Enterprise Singapore.
The event was specifically for SME’s
who often found difficulty in getting
banks to finance them.
The different types of financing and
which one was more suitable for their
business models was also imparted to
the business owners which led to a
lively debate and discussion.
Many SMEs who attended were not sure of
the type of financing that were available to
them and had the impression that their
business had to be entirely self-funded.
International Enterprise (IE) Singapore,
actually has several newly implemented
programs and schemes to help local
businesses expand beyond Singapore’s small
domestic economy.
This assistance comes in the form of double
tax deductions which now covers salaries of
Singaporeans stationed overseas to create
more skilled jobs for Singaporeans overseas.
The funding support for SMEs through IE
Singapore’s grant schemes has also been
raised from 50% to 70%. Lastly, there will be
a new tax incentive called the International
Growth Scheme to help larger businesses
expand overseas while being anchored in
Singapore
September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
Tel: (+65) 6333 0292 Fax: (+65) 6333 0962 [email protected] www.flasingapore.org
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ADVERTISE ON FLA
NEWSLETTER AND WEBSITE!
FLA’s Newsletter and Website is the
premier platform for franchise marketing
in Singapore and Asia. With over 80%
of business decisions now being made
online, it is critical to market your
franchise correctly.
Our newsletter has a circulation of
3,000 and our website is the only official
source of franchise news and
information in Singapore.
If you want to expose your franchise
concept to the Asian markets,
advertising with FLA Singapore is the
best option.
Advertising with FLA is only for
Members. Rates start at $800 for 6
months and $1,500 for 1 year.
Contact: Info@flasingapore for more
details
Banner size requirements:
1,000px (w) by 480px (h)
FLA Advertising
6
Franchising and licensing in the furniture industry (19th August 2015)
Held in their secluded headquarters in the
heart of Sungei Kadut, Singapore’s furniture
industrial centre, attendees received a wealth
of knowledge about franchising their
business, protecting their intellectual property
and unorthodox means of financing through
crowdfunding.
The latest crowd-financing campaign
ended at 105% oversubscription from
38 investors with $100,000 raised in
21 days at an interest rate of 14% p.a.
Start here: http://bit.ly/1Uy3Qiv
JJ opens the workshop
FT Consulting commanding the attention of the speakers
Andrew from FT Consulting gave a brief but
informative talk about steps businesses needed
to take in order to be ready to franchise. Most
of the attendees were businesses who were
interested to take the plunge into franchising
and Andrew found himself bombarded with
questions both during and after his talk.
Bird and Bird’s Lorraine speaking about IP
Bird and Bird (Nothing related to ornithology)
had an excellent sharing about intellectual
property in Singapore.
They gave penetrating insights into trademark
registration specifically about how crowded it
has become. They also shared about how
important it is to protect your own trademark
and brand.
MoolahSense is a crowd funding platform in
Singapore that provides a unique and creative
method for companies to acquire financing.
Most banks aren’t built to take risks and
therefore, they will reject loans to SME’s as
they are a higher risk than established
companies. MoolahSense allows SMEs and
newer companies to acquire financing from
interested individuals through their crowd
funding platform.
Lawrence Yong of MoolahSense sharing about crowdfunding
September 2015September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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FLA WELCOMES
NEW MEMBERS
OF Aug/Sept 2015 !!
Grandluxe A fine heritage & tradition in book binding spanning three generations has come to
shape what Grandluxe is today. Growing from a family business that started out with hand stitched note books
to having a strong presence in more than 30 countries, Grandluxe has many successful brand portfolios under
its umbrella
Contact: Winnie Chan [email protected]
Website: http://www.grandluxe.com/
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September 2015
Coffee Hive Coffee Hive is set up by four enterprising young men in January 2012.
We love local coffee and came together to provide a cosy place with affordable coffee and great
food to the people working around the area. Our unique blend of local coffee is specially
formulated to bring out the aroma and taste of original local coffee. All our food is specially
prepared with a myriad of herbs and spices to provide an interesting meal every day of the
week.
Contact: Anthony Chan [email protected]
Website: http://www.thecoffeehive.com
ECG Property Since their inception in
2003, ECG Group of Companies has embarked on a path of
dynamic expansion into myriad industries collectively
classified under our three core business groups: Property
Development, Property Services and Investment.
Citylong Citylife, a brand synonymous with HIGH QUALITY
HOUSEHOLD PLASTIC PRODUCTS, is Singapore's answer to a product
gap that has been missing in the market. Together with our focus on
lifestyle product designs and vibrant colours, which puts us at the forefront
of our industry partners, join us on this journey as we bring new live and
concepts to your Storage and Organisation Solution.Contact: Vic Toh [email protected]
Website: http://www.ecgproperty.com/
Contact: Leo Lee [email protected]
Website: http://www.citylong.com.sg
September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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FLA AWARDS
GALA DINNERBOOK YOUR TABLE NOW!
Date 29 October 2015, Thursday
Time 7pm – 10pm
Venue Marina Mandarin Ballroom
6 Raffles Boulevard
Marina Square
Singapore 039594
Cost per
seat
S$150 (Early bird rate, ends 18 Sept 2015)
S$180 (Normal rate)
Cost per
table
S$1,500 (Early bird rate, ends 18 Sept 2015)
S$1,800
For further information, please contact the Award Secretariat at
(65) 6333 0292 / 0281 or email [email protected]
September 2015
You can book your seats online at this link
https://www.eventnook.com/event/flaawards2015dinner/home
The annual FLA Awards is where we recognize the most outstanding
achievers in the local industry. Our gala dinner is where we unveil the
overall winners and where you can mingle and network with the best in the
industry.
Our table bookings are still open to all who wish to sign up and should it be
your desire to mingle and network with the best in the industry and of
course, witness the unveiling of the winners
September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
Tel: (+65) 6333 0292 Fax: (+65) 6333 0962 [email protected] www.flasingapore.org
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Countdown with us to FLAsia 2015,
October 29th-31st 2015
Franchising & Licensing Asia (FLAsia) 2014 was a great
success! This year we are delighted to announce that we
will be welcoming even more international franchise
systems and brands to the show this year, from even more
countries than before!
To be part of the Singapore Pavilion and enjoy grants and
other benefits of being a FLA Member, or simply to get more
information, contact
Michelle Kwok@ FLA (Singapore)PHONE: +65 6333 0292FAX: +65 6333 [email protected]
9
• 2014 event was a great success and saw visitorship of over 8,000 from
33 countries/ regions.
• 91% of visitors are involved in decision-making / recommendations when
buying a franchise/ license.
• Not less than 42 Singapore companies benefited from IMAP grants
through FLA to participate in FLAsia 2014!
• 94% of visitors who attended the Educational Talks felt that it was
beneficial for them.
• 2015 FLASIA INTERNATIONAL CONFERENCE & WORKSHOP will be
focusing on the role the Asia-Pacific region will have in the future of
Franchising and Licensing.
September 2015September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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September 2015September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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11
Franchising and Licensing Icons of Singapore 2015 - 2016FLA Singapore’s first coffee table book and directory
Following the success of the 2013-2014 FLA Directory and to celebrate SG50 with Singapore’s successful franchisors and
licensors, FLA is launching an updated and more glamorous members directory with style this time!
The directory comes in the form of an elegant Coffee Table Book, with 188 full colour pages, in a format that will be both
handy to carry around and beautiful to browse through; in your office or on your yacht coffee table for example. FLA 2015-
2016 SG book is both a daily tool for the franchise professional worldwide and a collectible, It is for you, the valued FLA
Members and also a wonderful opportunity to introduce your brand in the best possible light for the years to come. Starting
from now.
2015 – 2017 Edition Facts sheet:
Content 188 pages
History of Singapore Franchising & Licensing – Celebration of SG50
Singapore Franchising & Licensing champions, past, present and future
Directory of all FLA members as of September 2015
Member Experiences/ Interviews/ Insights
Circulation
2,000 copies
Franchise Exhibitions under Singapore Pavilions in all overseas tradeshows FLA
participates in (5 – 10 events a year)
Selected Bookstores
IE Offices
Spring SME centres
Franchise Consultants
World Franchise Council (WFC) Association Members– 43 countries
Asia-Pacific Franchise Confederation (APFC) -12-
Selected Clubs and business federations in Singapore and Overseas.
Online PDF version on FLA website (With link to members website)
Target Demographic Individuals and Corporate Investors
Franchisors, franchisees, licensors and licensees
National Franchise Associations worldwide
Franchise Consultants worldwide
Franchise tradeshow visitors
Government Bodies
Readership (est.) 84,000
September 2015
Booking deadline is September 11th 2015
September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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FLA Coffee Table Book & Directory 2015 - 2016Contact our secretariat for more info.
September 2015September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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FLA Secretariat
Jean-Jacques Lavigne (Executive
Director):
Email: [email protected]
Tel: (65) 6333 3093
Michelle Kwok (Industry
Development Manager):
Email: [email protected]
Tel: (65) 6333 0281
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FLA EventsContact our secretariat for more info.
Nicholas Ho (Membership
Development)
Email: [email protected]
Tel: (65) 6333 0292
SEPTEMBER
Date Event
11th - 13th 13th Franchise & License Expo Indonesia (up to 50% grant!)
OCTOBER
8th Sri Lanka Deal Hunter
29th -31st FLAsia 2015 Trade Fair & Conference (up to 50% grant!)
29th FLA Awards 2015 Dinner
NOVEMBER
Early Nov Bangkok Deal Hunter
Early Nov Vietnam Deal Hunter
10th -11th World Franchise Forum & Exhibition
26th -27th 30th Fundamentals of Franchise Management
DECEMBER
Early
DecemberHong Kong Deal Hunter
Early
DecemberShanghai Deal Hunter
Alison Chan (Administration and
Accounts)
Email: [email protected]
Tel: (65) 6333 0292
September 2015September 2015 issue
FLA SINGAPOREONLINE NEWSLETTERJuly/August Issue 2015
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September 2015 issue