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FLA SINGAPORE

ONLINE NEWSLETTER ISSUE: OCTOBER 2014

tel: 6333 0292 fax: 6333 0962 [email protected] www.flasingapore.org

LIKE US ON FACEBOOK NOW! https://www.facebook.com/flasingapore.org

6-7 th November 2014

Fundamentals of Franchise

Management (FFM)

- 28th Intake

Fees:

$550 for FLA 2014 Members

$650 for Non-Members

DO NOT MISS!! Reg is te r a t www.regon l ine .sg /FFM ,

o r RSVP to : judy@f las ingapore .o rg

UPCOMING WORKSHOP

News FLAsia show 2014 achieved great success! The three-day Franchising & Licensing Asia (FLAsia) 2014 was a

great success! This year’s event was the largest showing to date,

attracting a record 300+ brands from 22 countries and regions,

marking a 20% in floor space increase from last year. FLAsia 2014

has been the most exciting franchising and licensing exhibition thus

far, showcasing numerous international business concepts.

FLA awards 2014 result came out! The result of FLA awards 2014 was announced during the gala

dinner in the evening of Oct 16th. 15 companies, brands and

individuals were conferred with 6 titles of awards under the witness

of FLA executive committee, FLA members and other attendees.

FLA’s new office location! FLA moved into its new office on the 15th of August.

New Location is:

50 Market St, #10-07, Golden Shoe Hawker Centre (near Raffles

Place MRT), (S) 048940

Find us here: https://goo.gl/maps/I5Rd7

FLA 2014 Executive Committee

Jean-Jacques Lavigne, Executive Director of FLA

[email protected]

CHAIR

- Ms Karen Eidsvik (Subway Systems)

VICE CHAIR

- Ms Donna Lee (Kinderland Golf)

TREASURER

- Mr Li Dong (7-Eleven)

SECRETARY

- Mr Bobby Ong (AutoSaver)

COMMITTEE MEMBERS

- Mr John Ong (FT Consulting)

- Mr Alex Butt (Signarama)

- Mr Low Cheong Kee (Home Fix-DIY)

- Mr Andrew Tjioe (Tung Lok Group)

- Mr Christopher Gay (Andersen’s Of Denmark (Asia))

- Mr Albert Kong (Asiawide Franchise Consultants)

ADVISORS

- Mr Robert Leong (Kinderland Educare Services Pte Ltd)

- Mr Dhirendra Shantilal (FIRCROFT)

- Dr T. Chandroo (Modern Montessori International)

slides presentation. A wrong file versioning created the confusion and I am truly apologetic

for it. Beside that corporate word of apology, be assured that each case is being looked

after individually as well.

FLAsia 2014 is also past and the dust is settling down. Significantly bigger, the show also

was a step up in term of branding experience delivered by the exhibitors such as Casa

Italia, Owndays, Altiplly (A.S Louken), Astreem to name a few. It really starts feeling like a

world-class show. Many thanks again to all exhibitors. The coming weeks and months will

decide on the quality of the harvest in terms of brand recognition, new franchisee sign-ups

etc. And before you know, it will be time to prepare for FLAsia Show 2015. By October

2015, your Association will have carried out the plans it is mapping. Its new 5 years

partnership with BizLink for the organization of FLAsia show is only one of the many

programs it is engaging to make your life as a franchisor/franchisee/licensor/licensee

easier, better, and in all ways more rewarding. Thank you for your unwavering support.

All the best,

Dear FLA Members and friends,

12 months have passed and Singapore has a new Franchisor of the

Year (Dapur Penyet), a new Promising Franchisor of the Year

(KCuts), a new Franchisee of the Year (Bobby Chiam for 7-Eleven) ,

a new Licensor of the Year (Soul Kids) and a new Star Achiever of

the year (Express Print).

Congratulations to all the winners and sincere thank you to all

participating companies. On behalf of FLA, I also ought to apologise

to the companies whose name or logo didn't appear in the final

https://www.facebook.com/flasingapore.org

http://www.regonline.sg/FFM

mailto:[email protected]

https://goo.gl/maps/I5Rd7











FLA SINGAPORE




WINNER RUNNER RUNNER



Congratulations!

FLA awards 2014

Winners & Runners!

Bobby Chiam Dar Toon from 7-Eleven

Mani and Nalla from Signarama

Genecia Luo from Coffee NowHere


FLA SINGAPORE




WINNER RUNNER

WINNER


Congratulations!

FLA awards 2014

Winners & Runners!


FLA SINGAPORE




Franchisor of the Year – Dapur Penyet

The Dapur Penyet franchise was launched in 2008 with its first store at

Jurong Point and quickly expanded to new locations in Orchard Road,

Clementi Mall, Tiong Bahru Mall, Lot One Mall and City Square. In 2010

Dapur Penyet expanded to Malaysia followed by Indonesia in 2012. This

year it opened its first store in Brunei Darussalam. The franchise has

plans to open new stores in Singapore, Australia, Myanmar and China.

Quotes by Edy Ongkowijaya, Founder

“Having opened in four countries it is apparent that this type of food

is well accepted by all races and caters to the Halal market segment

as well.”

“Franchising is an opportunity for people with similar passions but

who do not possess the industry skill and knowledge, to be part of

this business. It is also a faster way to develop the business and

brand.”

“We are discussing numerous ways to achieve our regional growth

plan including opening outlets in Australia (Sydney and Brisbane),

Yangon (Myanmar) and Manila (Philippines). Our long-term growth

strategy is to expand to the Middle East and China.”

“The people we are discussing these franchises with are customers

and fans of the dish who have regularly tried the food, so they

believe this product can be successful in their respective countries.” SOURCE: MYPAPER PHOTO: RAFEYAH ABDUL RAHAMAN

Promising Franchise of the Year – kcuts

‘kcuts’ offers clients a professional 10 minute Korean-style quick haircut. It

is a profitable and efficient franchise system based on a simple store

concept, requiring low investment and minimal space at high traffic

locations. Through its proprietary IT business management system, kcuts’

franchisees learn the skills to own and operate multiple locations, without

the need to quit their full time job. The franchise has 14 stores in

Singapore and plans to expand to 30 outlets by 2016, while also targeting

the international market.

Quotes by Samuel Pei, Managing Director

“kcuts is a recession-proof business and a popular service concept amongst the

growing middle class consumer population. The projected increase in Singapore

population size also gives us confidence in starting this business concept."

"Our stylists are the reason we can be successful. We take good care of our

stylists because they are our company's chief assets. Our stylists interact with our

customers on a daily basis and they are our brand ambassadors."

"Our short-term goal is to open 40 outlets in Singapore. Our long-term goal is to

expand regionally in the Asia Pacific region. We are looking at Hong Kong,

Malaysia and Indonesia. The fast-paced lifestyle in these major cities fuels the

demand for quick cut salon services, and kcuts is poised to take off in such fertile

markets."


FLA SINGAPORE




Quotes by Vikas Malkani, Founder

“SoulKids is our unique and proprietary training program for children that gives them

essential life-skills that support traditional education. With SoulKids, children can

maintain a high self-esteem and also create their own success and happiness in all

aspects of life."

"We will continue to expand the brand in Singapore. Vietnam, Philippines, Hong Kong

and India are areas we have targeted for research and growth. We are currently

seeking potential partners in these countries."

"SoulKids is a brand destined for growth, because it offers a unique training process

that supports and compliments the traditional academic training children receive. The

initial investment is low and the return on investment is very attractive. Moreover, we

offer a complete turn-key model for our licensees that make them a part of our

success and the future growth of the brand."

Quotes by Alex Butt, President

"Signarama franchises operates a retail Sign Centre that are full-service

sign designers, producer and installers. It takes the complex process of

creating a professional, high quality and visible signs from the customers,

allowing the customers to focus in their business and not into designs and

types of materials."

"Signarama leverages digital and computer technology to transform the

traditional craft of sign making. Previously signs were painted by skilled

craftspeople. With software and digital printing technology, signs can now

be designed and made by a small team of creative people and produced in

a small space."

"Since every business needs a sign, I realised the Signarama concept

would work well in any market."

"There is a simple formula for success with Signarama - follow the system.

Do the things that are hard to do because these are tested by years of

mistakes and lesson learnt. Be creative in marketing and sales - but follow

the operations manual, and you will be a successful franchisee."

International Franchisor of the Year -

SIGNARAMA

The Signarama brand was founded in 1986 when father and son team Ray

and Roy Titus realised the need for a more efficient way to purchase signage.

By taking signage from the industrial facilities and warehouses to a clean,

easily accessible retail space, they instantly made the task buying a sign a

much easier and more pleasant experience. The first Singapore store was

opened in 2012 by entrepreneur and ex-Microsoft executive, Mr Alex Butt.

South-east Asia currently has 10 Signarama stores with Singapore acting as

the Regional Mentor for stores in Indonesia and Thailand.

Licensor of the Year – SoulKids

SoulKids is a specially designed program for children aged between six

and 15 where the inner beliefs and thought patterns of children are

explored and positive changes made. Training techniques include games,

play, teamwork exercises and experiential stories to develop a myriad of

skills. Teaching techniques also include positive self-talk, developing self-

reference, connecting with the senses, nurturing stillness, building

confidence, facing their fears and learning team skills.


FLA SINGAPORE




Star Achiever Award - ExpressPrint

The Star Achiever Award is awarded to a franchise that has achieved more than 300

franchise stores. The winner, ExpressPrint, is a commercial printing company offering

a diversified range of printing services such as offset printing, digital printing, large

format printing and sublimation printing that will meet today’s printing needs.

Franchisee of the Year – Bobby Chiam

Mr Chiam's franchise journey began with 7-Eleven when Shell and 7-Eleven formed

an alliance in 2007. At that time, Mr Chiam was operating three 7-Eleven outlets all

in Shell petrol kiosks. Two years later Mr Chiam began investing in standalone 7-

Eleven stores. He now has 10 7-Eleven outlets across Singapore with a total of 60

team members. All of Mr Chiam's stores perform with distinction achieving a high

average of 90 per cent in internal audit assessments.

Fresh FLA 2014 Survey Report is on sale!

In order to offer FLA members, the government

sector and investors a more comprehensive

understanding on the franchise industry in

Singapore, FLA started a survey and build a

database on the market.

Shopping malls, MRT/LRT stations and Bus

interchanges, with the most absorption capacity

to gather people, are considered as the major

locations for retail stores. Therefore, the stores

siting there are worth studying and they can

reflect the real picture of the entire retail

industry.

The sample population of the Survey includes

all the stores in 100 shopping malls, all the

existing MRT/LRT stations and Bus

interchanges in Singapore. The sample

population excludes the stores that scatter

across streets, residential areas, hospitals,

hotels, office buildings, etc.

Contact 6333 0292 and

Get the report now at S$35 !


FLA SINGAPORE




Fundamentals of Franchise Management (FFM) - 28th Intake

INTRODUCTION

Fundamentals of Franchise Management (FFM) is the first foundation course on franchising by Franchising and

Licensing Association (FLA) Singapore. FFM will introduce participants to multidisciplinary areas involved in the

franchising practice. Using lectures, case studies and assignments, FFM will provide participants the necessary

theories, background information and practical learning experiences for their executive responsibilities. FT

Consulting, together with Franchising and Licensing Association (FLA Singapore), will conduct the course.

Topics covered the key areas of:

• Understanding the Franchise Business

• Franchise Manuals and Marketing

• Legal and Commercial Framework of Franchising

• Financial Considerations in Franchising

Conducted by experienced lecturers, consultants, lawyers and business practitioners, the FFM course was an

engaging and interactive time for the participants. Using case studies and real world examples, together with active

participation and discussions, the course proved to be time and money well spent for the participants.

WHO SHOULD ATTEND

• Managers and Supervisors in the franchising industry wishing to develop a solid educational foundation

• Entrepreneurs wishing to expand their business using the different types of franchising models

DURATION

2-days course:

Thursday, 6th November 2014, 9:00 AM - 5:00 PM

Friday, 7th November 2014, 9:00 AM - 5:00 PM

VENUE

10 Anson Road, International Plaza, #13-13, Singapore 079903

COURSE FEE

FLA Member : SGD550 nett

Non-FLA Member : SGD650 nett

There will be no refund for no-show registrants. Any postponement requests should be communicated in writing to

FLA within 7 days before the course commences.

Register NOW ! http://www.regonline.sg/FFM










FLA SINGAPORE




Over 300 Brands at FLAsia 2014

SINGAPORE - Entrepreneurs and prospective franchisees met face to face with representatives of international brand concepts for 3 days

during the 9th annual Franchising & Licensing Asia (FLAsia), presented by the Franchising & Licensing Association (FLA) Singapore and

organised by BizLink Exhibition Services Pte Ltd, a subsidiary of Singapore Press Holdings. FLAsia took place from Oct 16 to 18 at Marina

Bay Sands Expo and Convention Centre, Singapore.

This year's event was the largest showing to date, attracting a record 300+ brands from 22 countries and regions, marking a 20 per cent

increase from last year.

At the opening ceremony of FLAsia 2014, Minister of State for Trade and Industry, Mr Teo Ser Luck said that franchising and licensing

continue to play important roles in Singapore's retail trade as well as F&B industries. In 2013, the nominal value added (VA) of both sectors

were 5.1 billion and 3.3 billion Singapore dollars respectively, with the franchising industry alone accounting for approximately 1 billion

Singapore dollars.

This years' showing has seen increased interest from international brands seeking to use Singapore as a launch pad, with South Korea

and Malaysia having their largest pavilions in FLAsia's history.

On the question of "Why choose to bring your local brand concepts to Singapore?", Ms Yuseon Eom, Manager of the Food Service

Promotion Team of the Korea Agro-Fisheries & Food Trade Corporation (aT) and organiser of the Korea Pavilion, together with the Korean

Franchise Association (KFA), said that Korean franchisees are extremely keen to expand overseas and bring their brands to Asia. Their

plans are to use Singapore as the hub of expansion.

A good example is Beesket from South Korea, one of the participants at the Korea Pavilion at FLAsia. Beesket offers a unique business

concept which allows customers to select up to 3 different combinations of fruit and vegetable ingredients for their fresh beverage, made of

100 per cent natural juice with no sugar and additives.

Beesket recently secured a Singapore master franchise, and exhibited at FLAsia 2014 so as to help obtain more sub franchisees for

Singapore and the region. Mr Kevin Cho, CEO of Beesket Global Inc commented that through FLAsia, they have garnered much positive

interest for regional franchises, including - Malaysia, Indonesia, and the Philippines.

Organiser of the largest Malaysia Pavilion at FLAsia, Mr Mohd Nadmin Bin Ramlan, Senior Assistant Director of the Ministry of Domestic

Trade, Co-Operatives and Consumerism (KPDNKK) said that the Singapore market was chosen out of the other ASEAN countries due to

the high purchasing power of its citizens. All the Malaysian franchise concepts that were showcased currently have no presence in

Singapore, thus KPDNKK chose these brands for promotion. A number of enquiries have been received from international visitors and Mr

Mohd Nadmin is pleased with the results.

FLAsia 2014 has been the most exciting franchising and licensing exhibition thus far, showcasing numerous international business

concepts. Executive Director of BizLink Exhibition Services, Mr Chua Wee Phong, is pleased that the many years of hard work has paid off

and that FLAsia has become the largest edition, and the largest event in the region. Mr Chua said, "It is our belief to make sure we bring in

quality franchisees for the exhibitors, and we will do so continually."

(SOURCE - http://news.asiaone.com/news/business/over-300-brands-franchising-licensing-asia-2014#sthash.hyud1Q4b.dpuf)


FLA SINGAPORE





FLA SINGAPORE




Franchising and Licensing

Association (Singapore) (FLA),

started as Singapore’s national

franchise body. It was one of

the World Franchise Council .

FLA, formerly known as

Singapore International

Franchise Association (SIFA),

was established in 1993 with

the mission to nurture and

develop Singapore's franchise

industry.

Tel: (65) 6333 0292

Fax: (65) 6333 0962

50 Market Street, #10-07

Singapore (048940)

www.flasingapore.org

CLICK HERE TO JOIN US:

www.regonline.sg/joinFLA

BE PART OF

THE

ORGANIZATION

TODAY

!!


http://www.flasingapore.org/

http://www.regonline.sg/joinFLA

FLA SINGAPORE




WELCOME NEW

MEMBERS OF

OCTOBER 2014 !!

Contact: Dr Khin Khin Soe

Email: [email protected]

Tel: (959) 7323 2064

Founded in 2010, Wynn Land International Comp; Ltd is Myanmar’s largest

specialty retailer of best quality nutritional

products, vitamins, minerals, herbal, and

other specialty supplements, sports nutrition,

diet and energy products.

The company is the sole distributor of worlds'

No 1 brands, GNC (made in USA) and LAC

(made in Japan) and operates retail stores

throughout Myanmar.

Date Event

6th Nov The Annual SME Development Conference

6th-7th Nov Fundamentals of Franchise Management (FFM) 28th Intake

6th-8th Nov Fuzhou Franchise Exhibition 2014

28th Nov Best Practice Series & Cocktail Session, Franchise Branding Overseas

Calendar of Events

The company dedicated to help Myanmar customer Live Well, also operates multi-

channel business model and offers product information on www.wynnland-gnc.com.mm

Thank you for your support

in putting a great show

together with us!

See you in FLAsia 2015 !







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