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Jamal Jalil , Apsana Sanya, Rasheed Ajibola, Sejal Patel , Sophie Williams

Are you sick of extortionate mechanic costs?

Don’t know if you’re being ripped off by mechanics?

Need help to simple problems with your car?

Then get The online mechanic!

What is our product?

• Online & mobile car maintenance app.

• Computer chip installed in the car, for a one off fee.

• Sends users updates on the status of their car, alerts &

reminders towards any issues.

• User directed to nearest supported garage if needed.

• Searchable videos for car queries on the go.

• Online shop, B2C and C2C transactions, one click purchases.

• Online car community, forums, car tips & facts of the day.

Mission Statement

• Cut out the middle man.

• Save time and money.

• Re-innovate car maintenance.

• Online help & solutions to car problems.

• Online shop for all car related products.

• Available on the go in one easy to use app.

• Virtual car community.

Revenue Model

How we will make money• Selling the chip at one of cost for £19.99 Inc. installation• Strategic alliances. • Fee for content – every time a video is downloaded small

fee is paid.• C2C & B2C online shop.

Target market• Anyone that owns or drives a car.• No specific Age or Gender.

Advertising FIX IT©

• Word of mouth.

• Posters with our strategic alliances.

• Online and television commercials.

• Bumper stickers given out at major events.

• Virtual Community

• Social Media such as Facebook and Twitter

Why FIX IT© is different

• No similar app on the market.

• Helping users to save time & money.

• Encouraging users to FIX IT© themselves.

• Online car support & community.

• Strategic alliances with big name mechanic retailers.

SWOT AnalysisStrengths• Niche product.• Huge possible clientele.• Easy to access and use.• Can use remotely or at home.• Online support community to

resolve any issue.

Weaknesses• Cost of storing products for

B2C store.• Cost of buying products for

B2C store.

Opportunities• With the economic climate

people will want to save money, FIX IT© saves people money.

• Introduction of new technologies.

Threats• Appearance of competitors.• Strategic alliances not backing

FIX IT©.