fits.me virtual fitting room
DESCRIPTION
Fits.me - solves the biggest problem of online clothing retail - lack of a fitting room. For customers, it helps them choose the right size, when shopping for clothes online. For retailers, it increases sales, and reduces costs associated with returns - all mostly due to poor fit.TRANSCRIPT
Fits.me V I R T U A L F I T T I N G R O O M
Solving the single biggest problemof online clothing retail
www.fits.me [email protected]
Clothing
$31bnannual sales - clothing is the biggest eCommerce category
Double-digit growth rate for the next four years – clothing is the fastest growing category
Fits.me helps it grow dramatically faster
the most important eCommerce category
One out of every four brick-and-mortar clothing shops will be closed by 2018
Growing eCommerce, and flat retail sales, will move fashion to digital retail channels. It’s already happening with books and travel.
We create robots...... that will change the apparel eCommerce
The computer-controlled robotic mannequin can take approximately 100,000 different body shapes. It creates a copy of consumer’s unique body, and helps them buy the right fit online.
Virtual Fitting Room
Fits.me answers the single biggest question for online shoppers: “Which size should I add to the shopping cart?”Without the answer, the retailer will be without a sale.
How does it work?
The customers are asked to enter their body measurements.
*Fits.me builds the world’s largest database of body measurements – tagged geographically and demographically. It helps create the new size standard for eCommerce, manufacturing, and brick-and-mortar retail.
The robotic mannequin mimics customers’ body shape and size – and helps him choose the perfect size.
* Fits.me uses thousands of 3D body scans to find the right body shape.
Customers can use the Fitting Room to “virtually” try different sizes, see the fit, and select the size they like the best. Fits.me makes online clothing shopping easy.
Apparel eCommerce
Only 7% of clothing is sold online (50% of computers are sold online). eCommerce clothing sales are growing fast.
eCommerce – Annual Sales
In 2010, clothing is already the largest eCommerce category. By 2018, it’s estimated to surpass 25% of total retail clothing sales. Sales channels will move online.
Average return rate
30%mostly due to poor fit.
The biggest reason why people don’t buy online is the lack of the fitting room.
Fits.me decreases returns and increases sales.
Fits.me Virtual Fitting Room
Trial demonstrated
Sales increased 3.1 times
Returns decreased 28%Customer lifetime value increased
Brand loyalty increased
* real cost of returns: it takes 1½ months for the item which is sold online and returned, to get back into the sales cycle. Often it cannot be resold since the season has finished
Fits.me is the only technology that shows the customers which size fits them right.
Easy to Implement & easy to scale up
On average Fits.me needs to digitize only 4 garments per brand. Logistics are minimal and implementing Fits.me is simple.
Heikki Haldre, CEO, eCommerce and apparel retail, serial entrepreneur.Paul Pällin, CTO, innovation management and apparel industry.Maarja Kruusma, PhD, head of the Center of Biorobotics at Tallinn University of Technology.Alvo Aabloo, PhD, head of the Intelligent Materials and Systems Laboratory of Institute of Technology, University of Tartu.
The Team...
... and Science
Intelligent Systems Laboratory of Institute of Technology,University of Tartu (Estonia)Center of Biorobotics at Tallinn University of Technology (Estonia)Human Solutions GmbH, the world’s biggest research facility of anthropometrics and 3D laser human body scanning (Germany)
* Fits.me has patents filed for in the US, EU, Japan, China and other regions
Other Applications
eCommerce (primary focus)
Size data collection
Apparel size standardization
Apparel manufacturing
Made-to-measure clothing
Fashion design and tailoring
Ergonomics
Healthcare
Social applications
Military
* Fits.me participates in the European
Space Agency programmes
March 2010, winner of the European Web Technology Award, Plugg.eu, Brussels.
February 2009, winner of the Eurostars European Union Research & Development grant.
November 2009, winner, Plug and Play Technology Center, Silicon Valley.
October 2009, winner, TheNextWomen Darwinian Business winner, London.
May 2009, winner, ITechLaw,Tallinn.
Fits.mewww.fits.me Veerenni 24CTallinn 10135
phone: +372 58148422
“...the twin dream of increased conversion and reduced returns...”Internet Retailing Magazine
“Fits.Me – ...huge benefit to online retailers in reducing the number of returns of ill-fitting garments.”Financial Times
"Fits.me... Retailers can sell more with fewer returns which directly impacts their P&L."Apparel Magazine
