1. Fitness Tips
http://stayfitthiswinter.blogspot.com/
Internet Marketing Recommendation
April 26, 2011
By: Nicole Spearing

2. Importance ofInternet Marketing
Minimizes Marketing costs
Wide Exposure
Have the opportunity to reach your target market a lot easier
More and more people are on the internet then watching TV or listening to the radio
Can optimize searches which will help consumers find your websites and learn more
3. Overview
Blog Topic: Fitness Tips
Persona:
Alexandra DiGiovanni
Age 25
Grade 2 teacher
University Graduate
Busy lifestyle
4. Blog titles
Why stay Fit?
Tips before working out
Top 5 Cardio exercises
Ab exercises
Top 5 leg exercises
Top 5 arm toning exercises
Boot Camp Workout
How to lose weight
How to set a realistic weight lose goal
How to change your eating to lose weight
5. Facebook, Twitter, Youtube
6. How my blog performed
Ice rocket:
Blog rank: 4632
Google Analytics:
Bounce rate: 75.7%
Unique Visitors: 45
Twitter
14 tweets
Facebook
23 people liked it
7. Business Overview
Key Learnings:
How useful these online marketing sites can be for promoting
That you can find anything out about your blog
Analytics if a very useful to see how effective your blog or website is performing
How using so many different tools can drive traffic to your site
8. Blog
How many different things there are to add on you blog to make it attractive
So many things can be linked threw one place
Howmany people actually read blogs
9. Facebook
How many people can view yourpage without you having to be there friend
Can reach a large audience
How effective it can be because so many people are on facebook
10. Youtube
How many great videos there are out there to help your market understand things
Great tool for life demonstrations
Can find any video on any topic you wish
11. Twitter
How many people actually payattention to tweets
How many people actually use twitter
Good tool to send out messages to reach a large audience
Great way to advertise about certain products
12. Indicated Actions
Spend more time tweeting
Spend more time in creating blog posts
Look at ranking daily to help drive traffic
Focus more time to my Facebook page
Create more of my own videos
13. Recommendations
No website
Be more passionate when writing blogs
Improve the SEO
Improve the social media as it is growing fast
14. Recommendations
15. Rationale
PPC ads would be to expensive for this small business
E-mail marketing is too expensive
Focusing on social media and SEO is the least expensive and the most popular
PR is a great idea as it isnt costly and it would maximize the traffic