fishbowl product mapping and business model individual assignment #2
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Fishbowl Product Mapping and Business Model Individual Assignment #2. Nina Chomuklieva Student ID: 992157349. Part A: The Product Map. ENABLER. THE ENABLER. ENABLER. E-mail address. Merchandise. Internet browser. Groceries. Home. Stores. THE ENABLER. Shopping. iPod. - PowerPoint PPT PresentationTRANSCRIPT
FishbowlProduct Mapping and Business ModelIndividual Assignment #2
Nina Chomuklieva Student ID: 992157349
ENABLER
THE ENABLER
Phone/iPhoneLaptop/PC/iPad
Car
iPod
Groceries
Shopping
Best-value customer
StoresHome
Internet browser
E-mail addressMerchandise
ENABLER
THE ENABLER
Office EquipmentTV/DVD/BluRay
Discretion
Customization
Privacy advocates
Teenagers
House Appliances
iTunes
The Office
Restaurants
Entertainment VenuesSocial Media
eBay/Amazon
Personal Empowerment
ENABLER
THE ENABLERTaxi Cabs
House Alarm
Hair Dresser/Spa
Travel Agency
AirportsBanks
The Neighbourhood
Income from your habitsTransportation
Daily Commuter
Business TravelerMarketing
TTC
ENABLER
THE ENABLER
Schools
LibraryCity Festivals
Hospitals/Doctors Offices
Chronic Disease Management
Dating
The park
Childcare Play Time
Energy Efficiency
Education
Preventative healthcare
Real Estate
Business Strategy
ENABLER
THE ENABLER
Sustainability of markets
Preferential pricing
A win-win game
Combat loneliness
Search EnginesSocial Programs
Isolated Seniors
Lifestyle Choices
Personal Empowerment
Take control of your own data
Competition
Convenience
More Time for Fun
Globalization
Office EquipmentTV/DVD/BluRay
Discretion
Customization
Privacy advocates
Teenagers
House Appliances
iTunes
The Office
Restaurants
Entertainment VenuesSocial Media
eBay/Amazon
Taxi Cabs
House Alarm
Hair Dresser/Spa
Travel Agency
AirportsBanks
The Neighbourhood
Income from your habitsTransportation
Daily Commuter
Business TravelerMarketing
TTC
Schools
LibraryCity Festivals
Hospitals/Doctors Offices
Chronic Disease ManagementDating
The park
Childcare Play Time
Energy Efficiency
Education
Preventative healthcare
Real Estate
Business Strategy
ENABLER
Sustainability of markets
Preferential pricing
A win-win game
Combat loneliness
Search EnginesSocial Programs
Isolated Seniors
Lifestyle Choices
Personal Empowerment
Take control of your own data
Competition
Convenience
More Time for Fun
Globalization
THE ENABLER
Phone/iPhoneLaptop/PC/iPad
CariPod
Groceries
ShoppingBest-value customer
StoresHome
Internet browser
E-mail addressMerchandise
TARGET DISRUPTOR DISRUPTION VALUEDESIRE DISRUPTOR DISRUPTION BEHAVIOUR RELATIONSHIP VALUE OF DISRUPTIONBe/Feel successfulFeel specialFeel safe/protectedCreate value
GOALSOptimize value/profitMinimize time wastedMinimize resources wastedProtect your privacy ACTION/INTERFACE SATISFACTION
MOTIVATIONSSave/make moneyGet the best valueFind good dealsMake optimal choices
BUSINESS DISRUPTION MONETIZATION POTENTIALCREATOR
DISTRIBUTOR
BROKER
LANDLORD
Consumers use smart phones to share their data, including their purchasing behaviour, online. However, some are cautious about disclosing too much information
Smart phones with GPS, sensors, data sharing, non- specific online marketing
The Enabler software which allows the consumer to control the data they collect and share. They can control who they share it and for what price. The Enabler customizes the information by synchronizing the data of the consumer with data from manufacturers/sellers. Any two enabled devises can interact using database of the consumer with database of seller
The Enabler is a broker media between the customer and the seller.
Create value for all parties by alowing them to share and exchange information that is highly customized based on behaviour. The Enabler saves money and time; gives privacy to the users, and optimizes value for all parties.
Win- win situation: the software company (Motorola) wins; the data company (Sprint) wins; the customer wins (gets best value); and the seller wins (increases market share)
The opportunity is to address the concerns of previous technologies (privacy issues) while creating value for all parties. Users would prefer to use the Enabler, because it 1) provides customized information based on previous behaviour/habits; 2) allows users to control the level of data being shared, thus protecting privacy; 3) creates value for all parties.
The Enabler brokers data between the customers and the sellers; could be easily transfered to other purposes
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSCUSTOMER BASE
KEY RESOURCES DISTRIBUTION
BROKER
Software development;Hardware?; Product testing;Create partnerships; with disrtibutors;Enroll corporate customers;Continuous product improvement;Expand customer base into different industries
Software developers;Software;Partnerships with corporate customers;License/patent;Distribution partnerships
Information/Marketing customized based on behaviour;
Save money and time while gaining value;
Control your data sharing and privacy;
Simple and easy to use
Software available on your Smart phone;
Software used with your existing data plan
Download through data plans of data carriers (ex. Sprint)
Motorolla
For commercial customers; can be downloaded online
The Enabler software provides a media where the parties can exchange data.
Virually anyone who: 1) has a Smart Phone; 2) is interested in receiving customized promotions and marketing; 3) willing to collect data on their behaviour and share it with at least one commercial entity
4) looking to save time and optimize value of their shopping experience
Data carriers (ex. Sprint, Vodafone, Orange, Q2);
Hardware producers (ex. Motorola);
Commercial companies (ex. Grocery chains, big brands like Campbell's Soups)
Customers (ex. J oanne) for whom The Enable creates value and makes their life easier
Potential expansion in other industries within retail (ex. music stores, clothing companies, restaurants, libraries, healthcare, travel, etc)
COST STRUCTURE REVENUE FLOWS Software development, including customer testing;Continuous improvement of software;Negotiations team to develop partnerships with distributors Business team to enlist commercial customersAny applicable hardware costs (unsure)Tech support for software
Potentially could license the software to different data carriers;There could be a small fee for each software download (ex. $5 per download)Possible fees for commercial customers (could be flat fee or based on the data volume per unit time)