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GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553 FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World

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Brand is what people say about you behind your back. That means that your brand exists whether or not you're part of the conversation. This presentation - given by advertising agency copywriter and brand strategist Graham North - gives small businesses and startups practical tips on how to discover the unique soul of their business and communicate it to customers through every interaction.

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Page 1: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553

FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World

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WHAT IS BRAND?

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BRAND IS WHAT PEOPLE SAY ABOUT YOU BEHIND YOUR BACK.

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KNOW THY CUSTOMER

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EXAMPLES

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SOUL DISCOVERY

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NAME

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BRAND IDENTITY

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WEBSITE

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THANK YOU!

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