personal branding aussie style - tips for australians on how to build your personal brand without...
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Personal Branding Aussie style - Tips to Build Your Brand without Selling Your Soul. Presentation for Australians on strategies to build your credibility and visibility for a successful career through effective personal branding and career practices. Discover how to develop, strengthen and promote your brand through easy steps without compromising yourself, your integrity and hopefully without feeling like a turkey.TRANSCRIPT
PERSONAL BRANDING
FOR AUSSIES
Building Your Credibility
Without Selling Your Soul
Australians generally HATE self-promotion
Suggesting to some Australians that they build their personal brand is akin to asking them to
dance naked… sooo not going to happen.
Because a lot of people in
Australia think personal
branding looks like this
But the world of work has changed.
Job certainty is a thing of the past. Success today rests on our ability to build a reputation
for excellence in our identified field.
Everyone needs a strong brand. Brands promote trust
…and in fast-moving times employers are looking for people they know they can trust.
What many people don’t realise is you already have a brand.
Your personal brand is simply what others say when you are not in the room
‘Is what they are saying what you want in line with
your goals?’
If it’s not or you don’t know you need to work on
your brand.
The question then is …
So how do you build your brand without feeling like a rampant self-promoter?
1. BE AUTHENTIC Australian’s hate fake anything.
Don’t try and be something that you are not. Simply identify clearly what makes you valuable in the work or marketplace.
2. Use your strengths
70% of people don’t use their talents each day in the
workplace. This is often simply because others don’t
know what they are.
What are you known for?
Building relationships?Influencing positive
change?Creating new ideas?Improving old ideas?
Analysing data trends?Writing catchy content?
Designing new programs?Helping people Learn?
Find your signature skills and talents.
\
3. DON’T PROMOTE
EVIDENCE! Hate Having To Self-promote?
When You Need To Communicate Your Skills in a
Resume, Work Bio or your LinkedIn profile don’t brag -
evidence! It feels more comfortable and is a better
indicator of your skills.
I have top notch widget design skills and great problem solving abilities
WRITE THIS….
>>>> Designed a new widget for Acme Pty Ltd that resolved production quality issues and saved the business more than 2000 hours in rework in its first year
Instead of
this…
4. BUILD YOUR COMMUNITYTHROUGH COLLABORATION
Collaboration is a great simple way to build your visibility and credibility in your field.
Don’t think of it as networking – think of it as helping your mates.
Build real relationships with people inside and outside the organisation that will help you and your business
be successful. Look for opportunities to help others through
your knowledge and skills.
5. PRACTICE YOUR PITCHMost of us hate talking about ourselves so you need to practice. Be prepared so you can answer the question “Who are You” in a way that tells others more about what your signature talents are and how you use them to help others, and less about your job title. You are so much more than that.
5. FEEL FREE TO BE REAL Real is interesting and we like interesting in Australia. Don’t just build a persona, let others know the true you – your passions, interests and story.(Within reason of course - just keep it clean and professional. )
Dare to Be You
To find out more about Personal Branding or our Personal Branding Corporate Workshops contact
Outplacement Australia Pty LtdBrisbane ~ Perth ~ Sydney ~ Melbourne ~ Adelaide
Ph: 1300 061 009 | info@outplacementaustralia.com.auwww.outplacementaustralia.com.au