finding quality prospects to boost your linkbuilding and outreach efforts kp meetup
TRANSCRIPT
ABOUT ME
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
• Director of Marketing, Launch That
• I’ve had something to do with linkbuilding since day 1 –
• Linkbuilder
• Linkbuilder Manager
• Managed Linkbuilding Managers
• We are really good at building links in some of the most
competitive spaces on the internet.
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
3 BOLD STATEMENTS
Linkbuilding should be an essential aspect of your
overall SEO strategy…
Manual linkbuilding is still effective in 2017 and will continue to
be for many years…
Targeted linkbuilding works…
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
COMING UP WITH AFFINITIES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Website
Topic
TopicTopic
Sub Topic
Sub Topic
Sub Topic
Sub Topic
COMING UP WITH AFFINITIES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Credit Union
Retirement Accounts
MortgagesFinancial
Assistance
FA Department
Seniors
Realtors
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
LET’S START WITH THE ACTIONABLE STUFF
1. SEARCH OPERATORS – LINKS AND RESOURCES PAGES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
bit.ly/Search-Operators-List
Choose Your Search Operator
• inurl:
• intitle:
Links? Resources?
Useful Links?
• Links
• Resources
Choose Your Affinity
• Affinity 1
• Affinity 2
EXAMPLES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
"financial aid" inurl:links
"financial aid" inurl:resources "real estate" inurl:resources
"financial aid" intitle:resources
"financial aid" intitle:links
"real estate" inurl:links
"real estate" intitle:resources
"real estate" intitle:links
2. FINDING PATTERNS – SEARCHES OVER SEARCHES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
3. STALK YOUR DIRECT COMPETITORS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
4. STALK YOUR COMPETITORS, AGAIN…
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
"PMLive" -site:pmlive.com
5. STALK YOUR NON- DIRECT COMPETITORS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
5. GOOGLE MAPS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
6. REVERSE IMAGE SEARCH
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
7. FOLLOWERWONK
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
8. FACEBOOK GROUPS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
9. BUILD RELATIONSHIPS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
http://bit.ly/Twitter-Chats
10. LIFE BEYOND GOOGLE
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
11. MILLIONSHORT
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
http://bit.ly/MS-Help-Resources
12. LINKS IN RESOURCE PAGES
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
13 LINKING
OPPORTUNITIES
13. UNLINKED BRAND MENTIONS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
FINDING EMAILS
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
HERE IS BRETT’S EMAIL
KEEPING TRACK OF THIS DATA
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts
$$$
FREE
FREE
Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts