finding hidden budget dollars in your recruiting practices 10 2012 hrsmart
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Recruiting Recovery
Finding Hidden Budget Dollars in Optimized
Recruiting Practices
HRsmart October 3, 2012
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Introduction
Carl Kutsmode
Partner
Talent Acquisition ManagementConsultant with over 18 years experience
Talent Acquisition & Talent Management
Systems, Process & Strategy optimizationexpertise
Managing Partner and practice lead of thefirms Recruitment OptimizationManagement Consulting Practice.
Works with companies to assess, optimizeand re-align their recruiting capabilities tobest support the future talent needs of thebusiness.
Assess current recruiting practicesand talent or compliance risks inorder toAlign future talent and
business needs
Optimizerecruiting systems ,processes and strategies to reducecosts and improve efficiencies
Recruitthe BEST talent to drivebusiness performance
Retained Executive Search
Contract On DemandRecruiting
talentRISE Services
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Todays Discussion
Review the impact of the recent economic downturn andrecovery on your corporate recruiting department practices andbudget decisions
Reviewthings that you can do today to ensure optimized
recruiting practices enable you to cost effectively and efficientlysupport your future recruiting needs
Provide a financial business case that will help the executiveteam support your recommendations for resources, support
or technology investment
Share lessons learned tips for avoiding costly mistakes as youembark on critical business decisions in the future
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Hiring & Layoff Trends 2008 - 2012
The recession is over!
Hiring is increasingslowly in small spikes
Layoffs and voluntaryseparations havestabilized
Employment / Hiringtrends are steadilyincreasing upward
Now what?
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Source: US Bureau of Labor Statistics 9-11-12 Labor Trends Summary through July 2012
http://www.bls.gov/web/jolts/jlt_labstatgraphs.pdfhttp://www.bls.gov/web/jolts/jlt_labstatgraphs.pdf -
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Economic Trends & Reactions
Economic Downturn2008-2010
Corporate Response
Recruiting slowed or Stalled
Cost cutting across alldepartments do more withfewer people
Hold on new recruiting or HRtechnology investments
Assess and improve efficiencyof core business processes
Layoffs of HR, Admin, dedicatedrecruiting and sourcing staff
Expand workload of remaining HRand Recruiting staff and shift somerecruiting to hiring managers
Vendor contract renegotiations
Increased use ofconsultants and contract labor
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Economic Trends & Reactions
Economic Rebound2010-2012
Corporate Response
Recruiting trending upward unplanned hiring spikes
Cost cutting focus is replacedwith investment in new toolsand technology to gainefficiency in process
Establish New Normal makeinformed decisions basedupon data and relevantperformance metrics
Limited rehiring of HR, recruitingand admin staff
Technology investments resume
Consider RPO or other outsourcedrecruiting models to add futuredelivery model scalability
Focus on data analytics to driverecruiting performance and makeinformed decisions.
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Starting Point: Assess the Following to Identify Efficiency andCost Savings in Your Current Recruiting Practices
1. Are you investing appropriately in recruiting and retainingyour Critical and Strategic Talent recruitment?
2. Are your talent systems, processes, tools and data optimallyused and integrated?
3. Are your recruiters overloaded with too many open
requisitions or recruiting the WRONG mix of positions?
4. Are your recruiters spending too much valuable sourcingtime on low value, administrative activities
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Q1: Do you know which ROLESare CRITICAL and
STRATEGICALLY linkedto driving bottom linebusiness performance in your company?
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Talent Matters!
The TOP PERFORMING Software Developers are MOREproductive than AVERAGE software developers. Not by a factor of10X, 100X, or even 1000X but 10,000X more productive!
Nathan Myhrvold, former Chief Scientist atMicrosoft
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Examples of Various Roles and their Impact On
RevenuesPerform ance Matters!How good are you at
recruiting talent that is
cri t icalorstrategicto
your business?
- Skill training needed?
- More recruiters needed?- Investment in sourcingtools?
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Determining Strategic & Critical Roles
Role Types Strategic Roles Core (Critical)Roles
Support Roles SurplusRoles
RoleDescriptor
Directly ImpactsBusiness Strategycreating value for thefirm
Usually < 15% of allpositions
NOT determined byHierarchy
Critical to deliveringresults to meetbusiness objectives
Roles serve as thecompanys Engine
A role the businesscannot do without
Typically ongoing,needs
It can be staffed byalternative staffing
means (Contingent,outsourced vendor etc)
Does notdirectly createvalue for thefirm
Does notimpact thebusiness
strategy
KeyActions
Make the mostsignificantinvestment in theseroles from arecruiting, training,compensation
perspective.
Focus on new hirequality and fit
Align TOP talent inthese roles with thebusiness strategy andsuccession plan
Develop technicalskills; Be good atinternal and externalrecruitment
Provide equitable
rewards andincentives
Provide self directedopportunities to grow,learn and advancecareer in the firm
Improve and automaterecruiting process togain efficiencies
Focus on quality andlower turnover
Provide opportunitiesto grow into core roles
Look for opportunitiesto leverage contingentstrategies
Make little tono investmentin recruiting forthese roles
Look for
opportunitiesto leveragecontingentworkforcestaffingstrategies oroutsourcingopportunities.
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Source: A Differentiated Workforce, by Dick Beatty PhD, Mark Huselid PhD, Brian Becker PhD.
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Why Invest Money in Being Good at Recruiting andRetaining Critical and Strategic, Top Performing Talent?
High performing companies do better at managingand retaining talent
Valuation of companies is in now measured by thequality of its talent
Business environments are more complex anddynamic
Advisory Boards and financial markets are expectinggreater business performance
Their contribution to thebottom line is mostsignificant, measurable and noticeable! Cost ofturnover can be 5-100X greater than the cost toreplace other employees
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Source: DDI Nine Best Practices for Effective Talent Management (White Paper 2009)
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Business Case For Investing MORE in Recruiting ANDRetaining your Strategic & Critical Roles
Identify your Strategic and Critical Roles in your company
Ask your CFO if they can share the average NET annual revenue OR download a copy of the mostrecent annual report consolidated 10-K summary from your website
Use the formula below to create your business case for investment in new tools, resources orproactive sourcing support needed to help you fill Strategic & Critical Rolesfaster! A 10%reduction in hiring cycle time to hire can be a significant savings!
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Q2: How optimized are
your talent systems &processes?
Are your recruiting processes streamlined andautomated?
Are your systems and processes aligned withyour current business strategy?
Are your users trained and usingALL of thecapabilities of your existing systems?
Are the systems seamlessly unifiedORintegrated?
Are the systems SAAS (Cloud) or server based?
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Talent Identification, Selection & Planning O CR SRCore Leadership
Competencies / Traits
Core set of validated core competencies exists for each operational roleand manager training and tools with behavioral anchors exists and is used.Strategic talent competencies are assumed and little or no assessmentagainst the competencies is done in the selection process.
Talent Assessment &
Selection
Talent assessment and selection in operational and critical roles isstandardized and tools are used to assess candidates against corecompetencies and skills needed.
Succession Planning /
Pipeline +Bench
Strength
Readiness assessment criteria includes mobility and situational experiencecriteria. All high potentials are tracked manually in spreadsheets by HR.HR does a monthly rollup of high potential candidate data into a sharedspreadsheet for overall tracking/ reporting and review by executive team.
Retention of Critical and Strategic Talent O CR SR
Critical & Strategic
Retention Planning
Focused on development plan, leadership skills and competency gapassessment and development
Analytics of Turnover Turnover data by role to identify trends in critical and strategic role turnoveris not done. Turnover data is only reported in HR but not analyzed againstany industry or internal benchmarks to identify trends and risks.
Conduct a Current State Qualitative Assessment of Your Practices FromDifferent Role Perspectives
O= OverallCR = Critical RolesSR = Strategic Roles
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Common HR Data Management Business Challenges
Redundant, inconsistent manual data entryof recruiting and newhire data into separate recruiting, HRIS and performance managementsystems.Impacts staff time and creates more opportunities for error inyour data
Lack of user sophistication , adoption or skills training in utilizing
the full capabilities of the existing systems.Impacts recruiter efficiency, data integrity, performance reportingaccuracy
Hours of recruiter time spent manually tracking data in manual
excel spreadsheets or exporting and formatting data from multiple HRsystems that are not integrated and then manually merging it into a singleroll up spreadsheet for management reportingImpacts recruiter time that should be spent on higher value recruitingand sourcing activities and creates opportunity for recruiters to manuallymanipulate data in their favor
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Legacy Collaboration Model
Unified Collaboration
Model
Hiring Managers input
Performance Data into a
different Performance
system
HR Admin pulls data from 3 different systems to create management
reports on recruiting, performance and new hire data
Recruiters Enter Recruiting Data into an ATS System
HR Admin re-enters data into
HRIS System for each hire
Hiring Managers
enter performance
data in same system
Recruiters enter
recruiting data into a
single unified talent
management system (i.e
Hrsmart)
HR Admin updates
new hire and on-
boarding data in
same system
Everyone can access their appropriate talent
Dashboard and Report section of the Unified
system to view Real-Time metrics - anytime
Data Management Comparison
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Unified vs. Integrated Technology
Unified (HRsmart ) Integrated (Multiple Vendors)
All talent management modules are builtfrom the ground up by a single vendor
Data entered into any module is linked by acommon source record to all other talent
modules that require input on that datapoint
System upgrades to any module areseamlessly updated to all modules
A single HR Talent dashboard for decision
support is comprehensive and customizable: Recruiting & Onboarding
Performance management
Succession Planning
Retention
Diversity
Each talent management module ispurchased from a separate vendor(Recruiting/ATS, Performance Mgmt,Succession Planning, etc)
OR
The core technology vendor (ATS, ERP orHRIS) has acquired other vendors andintegrated them into their solution
Data entered into each vendor module maynot always be linked by a common datasource record which requires a customizedAPI link be created and regularly updated as
vendor updates are rolled out ($)
Multiple HR Talent Dashboards typicallymust be accessed unless a customizedcentral dashboard is requested ($)
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The Business Case for a Unified Platform
The Power ofONE!
One system
One vendor
One contract One price with volumediscounts
One support team / contact
One source record that links
data to all modules One HR Metrics Dashboard
One update impact on allmodules when updates aremade
And TheSimplicity of..
Financial and contractsmanagementwith a single vendor
No $ needed for custom API integrationof each module
No $ needed to maintain the customAPIs when vendors make systemupdates
Time savings on reporting and dataanalysis in one system vs. logging intomany to pull separate reports andmanipulate them
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Q3: How can data be used to help you optimize yourability to RecruitTop Quality Talentto your
organization?
HIRED!
HiringManager
Satisfaction
Talent Qualityand Ability toAttract the BEST
Talent
Recruiting Performance /Speed to Hire
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Best In Class Talent Acquisition Survey Says- Top Impacts on Recruiting Success are:
Staff ing Eff iciency, Effectiveness, Scalabi l i ty and Candid ate
Qual i ty w i l l be the Staff ing Imperat ives o f the Next Decade
Source: Staffing.org 2011 Staffing Benchmark Report
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Starting Point Resource Properly!- Requisition Load Directly Impacts Recruiter Performance and Quality
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Source: Recruiting Roundtable 2009 Benchmark Report. Workload is defined as the average number of open requisitions per recruiter
Experienced employees are defined as those with five or more years of experience
External Benchmark: Recruiting Roundtable research recommends for optimal performance a requisition load of 11-20 for recruiters hiringexperienced positions. For entry level positions the recommended recruiter requisition load is 20-30
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Time Allocation Impact on Recruiter Performance - Are YourRecruiters Spending More Time onHigh OR Low Value Activities?
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Lower Value Activities: 45%
30% - Managing admin activities with 17%beingdedicated to just candidate interviewcoordination and scheduling
13% - Reviewing applicant resumes to postedjobs ( internal and external )
High Value Activates: 55%
37% of recruiter time is spent sourcing andphone pre-screening / interviewing candidatesfor match to current openings
5% of recruiter time is spent managing candidateand hiring manager relationships and driving therecruiting process forward
7% - Special projects & internal meetings
4% of recruiter time is spent proactively sourcingand networking for top talent
2% - Initial recruiting strategy meetings withhiring managers clarifying new open jobspecifications
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Key Questions to Answer and a Business Case ForProperly Resourcing Your Talent Function
Do you have HR Generalists doingrecruiting part time or dedicatedrecruiters focused 100% onrecruiting?
Do you have admin support staff
supporting your recruiting or HRteam to own lower value activities ?
Are your recruiters carryingrequisition loads greater than 25 -30 per recruiter for variouscorporate positions at all levels and
40-50 for high volume lower levelrecruitment of the same positionongoing?
What is the requisition mix of yourrecruiters? Is it strategicallyaligned to your business needs?
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Strategic Business Alignment Metrics that Matter
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Source: 2010 Corporate Recruiting Benchmark Report
Staffing.org
Recruiting Cost Ratio (RCR) andRecruiting Efficiency Ratios(RER) are better measures ofRecruiting Effectiveness andRecruiter Productivity
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Measuring Recruiting Costs Using the RCR vs. CPH
Recruiting Cost Per Hire Ratio (CPH) - Does not account for variations in positiondifficulty to recruit or geographic impact on the search costs or timeline.
Cost per hire = total recruiting cost / number of people recruited Accurate only when uniformity in staffing specifications and operations exist Inaccurately accounts for variations in job functions, skill levels, labor market conditions and industry
variables Example Someone recruiting an executive level position in a rural market will take longer and incur
greater costs than someone recruiting a mid level management role in an easily sourced skill set in amajor metro market
Recruiting Cost Ratio (RCR) More fairly measure and compare recruiting costs acrossposition levels, geographies and recruiters
Recruiting Cost Ratio = total recruiting costs / total compensation recruited
Example: Recruiter Xhired 15 engineers, who were paid $50,000 each (first year comp.), and spent $66,000
doing so (all in cost including office overhead, candidate travel, the recruiters proportional salary, etc.)
Recruiter Y hired 7 senior managers, who were paid a total of $980,000 (first year comp.), and spent$84,000 doing so
Source: 2010 Corporate Recruiting Benchmark Report Staffing.org
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Recruiter X: Cost per hire = $66,000 / 15 = $4,400Recruiter Y: Cost per hire = $84,000 / 7 = $12,000
Recruiter X: Recruiting Cost Ratio = $66,000 / $750,000 = 8.8%Recruiter Y: Recruiting Cost Ratio = $84,000 / $980,000 = 8.6% ***
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Recruiting Cost Ratio (RCR) Benchmarks
Source: 2010 Staffing.org Recruiting Benchmark Study
Example: Consulting 13.8 18.4
Average = 16.0
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Cycle Time Vs. Recruiting Efficiency Ratio Benchmarks
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Source: Staffing.org 2010 Benchmark Report
UsingRERmetr ic to m easure eff ic iency accoun ts for the im pact of
unique indu stry experience, costs, cycle t ime, geography, com pany
size, total hires (internal vs external) and outso urc inginto an
average Recruit in g Eff ic iency rating.
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Mutual Accountability- Measure Recruiter AND Hiring Manager Satisfaction?
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Use Post Hire web surveys
to measure new hireexperience, candidate quality,and hiring manager andrecruiter satisfaction with
each other during the searchprocess
SLA Agreements are usedto manage expectations andcreate clear accountabilities
between sourcers, recruitersand hiring managers
Source: Staffing.org 2010 Benchmark Report
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What Best in Class Organizations are Doing Differently
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1. Proactive, ongoing pipel ine sourcing in advance of n eed to f i l l cr i t ical & strategicroles faster
2. Focus on ability to identify, predict and assess talent quali ty3 . S trateg ic work fo rce p lann ing and bus iness a lignmentto support changing needs
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Sourcing:- Talent MAPPING tools and data can help you make INFORMEDSourcing & Recruiting Decisions
www.WantedAnalytics.com
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Predictive Assessments Reduce Turnover Costs andImprove Your Ability to Predict Talent Quality
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Business Case For Investing In Tools To Assess andPredict Talent Performance / Quality
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Are you tracking andanalyzing turnover andperformance ratings trendsin Critical / Strategic roles?
Do you have tools in placeto improve your ability toassess employeeperformance and predictnew hire performance?
Are your managers trained
in the use of yourperformance managementand talent selectionassessment tools?
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Recap / Action Items
Assess your current talent related systems and processes to identify
opportunities for seamless data integration, management, collaboration& reporting.
Identify and focus talent planning on your critical and strategic roles thatdrive bottom line business performance.
Regularly analyze your workforce data to identify trends and potentialtalent risks related to turnover, performance, aging workforce, leadershipand critical role succession, and diversity.
Assess your recruiting practices regularly to optimize resources and tools.
Re-align recruiting and talent management performance metrics to drivethe right behaviors.
Strategically use talent supply & demand tools to make informeddecisions on recruiting, compensation and new office locations.
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talentRISE Talent Risk Analysis Report Offer
To conduct a talent RISK analysis for your organization, we will need an HRIS data export of the
following current workforce data for the employee group you wish to have analyzed. Minimum of 250 employee records required. Cost is $3 per record. Minimum fee is $1500.
A report will be generated within 2-4 weeks of receiving the data from your HR team:
Position Title
Department
Hire Date
Birth date
Date Entry into Current Role
Termination Date
Termination Reason
EEO Gender
EEO Race Last Performance Rating Score
Annual Pay $
Compensation Grade / Code
Employee Employment Full time / Part Time
Employee Exempt Status Exempt / Non Exempt
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Additional questions needed to complete thefinancial risk analysis section of the report:
Percentage that headcount is expected toincrease or decrease next year in this role oroverall?
Industry classification?
Total annual gross revenues
Total annual gross expenses
Average revenue per employee
Overtime policy
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Questions / Contact Info
Carl Kutsmode,Managing Partner
Ph 773 916 6801 www.talentRISE.com
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