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    Recruiting Recovery

    Finding Hidden Budget Dollars in Optimized

    Recruiting Practices

    HRsmart October 3, 2012

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    Introduction

    Carl Kutsmode

    Partner

    Talent Acquisition ManagementConsultant with over 18 years experience

    Talent Acquisition & Talent Management

    Systems, Process & Strategy optimizationexpertise

    Managing Partner and practice lead of thefirms Recruitment OptimizationManagement Consulting Practice.

    Works with companies to assess, optimizeand re-align their recruiting capabilities tobest support the future talent needs of thebusiness.

    Assess current recruiting practicesand talent or compliance risks inorder toAlign future talent and

    business needs

    Optimizerecruiting systems ,processes and strategies to reducecosts and improve efficiencies

    Recruitthe BEST talent to drivebusiness performance

    Retained Executive Search

    Contract On DemandRecruiting

    talentRISE Services

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    Todays Discussion

    Review the impact of the recent economic downturn andrecovery on your corporate recruiting department practices andbudget decisions

    Reviewthings that you can do today to ensure optimized

    recruiting practices enable you to cost effectively and efficientlysupport your future recruiting needs

    Provide a financial business case that will help the executiveteam support your recommendations for resources, support

    or technology investment

    Share lessons learned tips for avoiding costly mistakes as youembark on critical business decisions in the future

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    Hiring & Layoff Trends 2008 - 2012

    The recession is over!

    Hiring is increasingslowly in small spikes

    Layoffs and voluntaryseparations havestabilized

    Employment / Hiringtrends are steadilyincreasing upward

    Now what?

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    Source: US Bureau of Labor Statistics 9-11-12 Labor Trends Summary through July 2012

    http://www.bls.gov/web/jolts/jlt_labstatgraphs.pdfhttp://www.bls.gov/web/jolts/jlt_labstatgraphs.pdf
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    Economic Trends & Reactions

    Economic Downturn2008-2010

    Corporate Response

    Recruiting slowed or Stalled

    Cost cutting across alldepartments do more withfewer people

    Hold on new recruiting or HRtechnology investments

    Assess and improve efficiencyof core business processes

    Layoffs of HR, Admin, dedicatedrecruiting and sourcing staff

    Expand workload of remaining HRand Recruiting staff and shift somerecruiting to hiring managers

    Vendor contract renegotiations

    Increased use ofconsultants and contract labor

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    Economic Trends & Reactions

    Economic Rebound2010-2012

    Corporate Response

    Recruiting trending upward unplanned hiring spikes

    Cost cutting focus is replacedwith investment in new toolsand technology to gainefficiency in process

    Establish New Normal makeinformed decisions basedupon data and relevantperformance metrics

    Limited rehiring of HR, recruitingand admin staff

    Technology investments resume

    Consider RPO or other outsourcedrecruiting models to add futuredelivery model scalability

    Focus on data analytics to driverecruiting performance and makeinformed decisions.

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    Starting Point: Assess the Following to Identify Efficiency andCost Savings in Your Current Recruiting Practices

    1. Are you investing appropriately in recruiting and retainingyour Critical and Strategic Talent recruitment?

    2. Are your talent systems, processes, tools and data optimallyused and integrated?

    3. Are your recruiters overloaded with too many open

    requisitions or recruiting the WRONG mix of positions?

    4. Are your recruiters spending too much valuable sourcingtime on low value, administrative activities

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    Q1: Do you know which ROLESare CRITICAL and

    STRATEGICALLY linkedto driving bottom linebusiness performance in your company?

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    Talent Matters!

    The TOP PERFORMING Software Developers are MOREproductive than AVERAGE software developers. Not by a factor of10X, 100X, or even 1000X but 10,000X more productive!

    Nathan Myhrvold, former Chief Scientist atMicrosoft

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    Examples of Various Roles and their Impact On

    RevenuesPerform ance Matters!How good are you at

    recruiting talent that is

    cri t icalorstrategicto

    your business?

    - Skill training needed?

    - More recruiters needed?- Investment in sourcingtools?

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    Determining Strategic & Critical Roles

    Role Types Strategic Roles Core (Critical)Roles

    Support Roles SurplusRoles

    RoleDescriptor

    Directly ImpactsBusiness Strategycreating value for thefirm

    Usually < 15% of allpositions

    NOT determined byHierarchy

    Critical to deliveringresults to meetbusiness objectives

    Roles serve as thecompanys Engine

    A role the businesscannot do without

    Typically ongoing,needs

    It can be staffed byalternative staffing

    means (Contingent,outsourced vendor etc)

    Does notdirectly createvalue for thefirm

    Does notimpact thebusiness

    strategy

    KeyActions

    Make the mostsignificantinvestment in theseroles from arecruiting, training,compensation

    perspective.

    Focus on new hirequality and fit

    Align TOP talent inthese roles with thebusiness strategy andsuccession plan

    Develop technicalskills; Be good atinternal and externalrecruitment

    Provide equitable

    rewards andincentives

    Provide self directedopportunities to grow,learn and advancecareer in the firm

    Improve and automaterecruiting process togain efficiencies

    Focus on quality andlower turnover

    Provide opportunitiesto grow into core roles

    Look for opportunitiesto leverage contingentstrategies

    Make little tono investmentin recruiting forthese roles

    Look for

    opportunitiesto leveragecontingentworkforcestaffingstrategies oroutsourcingopportunities.

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    Source: A Differentiated Workforce, by Dick Beatty PhD, Mark Huselid PhD, Brian Becker PhD.

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    Why Invest Money in Being Good at Recruiting andRetaining Critical and Strategic, Top Performing Talent?

    High performing companies do better at managingand retaining talent

    Valuation of companies is in now measured by thequality of its talent

    Business environments are more complex anddynamic

    Advisory Boards and financial markets are expectinggreater business performance

    Their contribution to thebottom line is mostsignificant, measurable and noticeable! Cost ofturnover can be 5-100X greater than the cost toreplace other employees

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    Source: DDI Nine Best Practices for Effective Talent Management (White Paper 2009)

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    Business Case For Investing MORE in Recruiting ANDRetaining your Strategic & Critical Roles

    Identify your Strategic and Critical Roles in your company

    Ask your CFO if they can share the average NET annual revenue OR download a copy of the mostrecent annual report consolidated 10-K summary from your website

    Use the formula below to create your business case for investment in new tools, resources orproactive sourcing support needed to help you fill Strategic & Critical Rolesfaster! A 10%reduction in hiring cycle time to hire can be a significant savings!

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    Q2: How optimized are

    your talent systems &processes?

    Are your recruiting processes streamlined andautomated?

    Are your systems and processes aligned withyour current business strategy?

    Are your users trained and usingALL of thecapabilities of your existing systems?

    Are the systems seamlessly unifiedORintegrated?

    Are the systems SAAS (Cloud) or server based?

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    Talent Identification, Selection & Planning O CR SRCore Leadership

    Competencies / Traits

    Core set of validated core competencies exists for each operational roleand manager training and tools with behavioral anchors exists and is used.Strategic talent competencies are assumed and little or no assessmentagainst the competencies is done in the selection process.

    Talent Assessment &

    Selection

    Talent assessment and selection in operational and critical roles isstandardized and tools are used to assess candidates against corecompetencies and skills needed.

    Succession Planning /

    Pipeline +Bench

    Strength

    Readiness assessment criteria includes mobility and situational experiencecriteria. All high potentials are tracked manually in spreadsheets by HR.HR does a monthly rollup of high potential candidate data into a sharedspreadsheet for overall tracking/ reporting and review by executive team.

    Retention of Critical and Strategic Talent O CR SR

    Critical & Strategic

    Retention Planning

    Focused on development plan, leadership skills and competency gapassessment and development

    Analytics of Turnover Turnover data by role to identify trends in critical and strategic role turnoveris not done. Turnover data is only reported in HR but not analyzed againstany industry or internal benchmarks to identify trends and risks.

    Conduct a Current State Qualitative Assessment of Your Practices FromDifferent Role Perspectives

    O= OverallCR = Critical RolesSR = Strategic Roles

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    Common HR Data Management Business Challenges

    Redundant, inconsistent manual data entryof recruiting and newhire data into separate recruiting, HRIS and performance managementsystems.Impacts staff time and creates more opportunities for error inyour data

    Lack of user sophistication , adoption or skills training in utilizing

    the full capabilities of the existing systems.Impacts recruiter efficiency, data integrity, performance reportingaccuracy

    Hours of recruiter time spent manually tracking data in manual

    excel spreadsheets or exporting and formatting data from multiple HRsystems that are not integrated and then manually merging it into a singleroll up spreadsheet for management reportingImpacts recruiter time that should be spent on higher value recruitingand sourcing activities and creates opportunity for recruiters to manuallymanipulate data in their favor

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    Legacy Collaboration Model

    Unified Collaboration

    Model

    Hiring Managers input

    Performance Data into a

    different Performance

    system

    HR Admin pulls data from 3 different systems to create management

    reports on recruiting, performance and new hire data

    Recruiters Enter Recruiting Data into an ATS System

    HR Admin re-enters data into

    HRIS System for each hire

    Hiring Managers

    enter performance

    data in same system

    Recruiters enter

    recruiting data into a

    single unified talent

    management system (i.e

    Hrsmart)

    HR Admin updates

    new hire and on-

    boarding data in

    same system

    Everyone can access their appropriate talent

    Dashboard and Report section of the Unified

    system to view Real-Time metrics - anytime

    Data Management Comparison

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    Unified vs. Integrated Technology

    Unified (HRsmart ) Integrated (Multiple Vendors)

    All talent management modules are builtfrom the ground up by a single vendor

    Data entered into any module is linked by acommon source record to all other talent

    modules that require input on that datapoint

    System upgrades to any module areseamlessly updated to all modules

    A single HR Talent dashboard for decision

    support is comprehensive and customizable: Recruiting & Onboarding

    Performance management

    Succession Planning

    Retention

    Diversity

    Each talent management module ispurchased from a separate vendor(Recruiting/ATS, Performance Mgmt,Succession Planning, etc)

    OR

    The core technology vendor (ATS, ERP orHRIS) has acquired other vendors andintegrated them into their solution

    Data entered into each vendor module maynot always be linked by a common datasource record which requires a customizedAPI link be created and regularly updated as

    vendor updates are rolled out ($)

    Multiple HR Talent Dashboards typicallymust be accessed unless a customizedcentral dashboard is requested ($)

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    The Business Case for a Unified Platform

    The Power ofONE!

    One system

    One vendor

    One contract One price with volumediscounts

    One support team / contact

    One source record that links

    data to all modules One HR Metrics Dashboard

    One update impact on allmodules when updates aremade

    And TheSimplicity of..

    Financial and contractsmanagementwith a single vendor

    No $ needed for custom API integrationof each module

    No $ needed to maintain the customAPIs when vendors make systemupdates

    Time savings on reporting and dataanalysis in one system vs. logging intomany to pull separate reports andmanipulate them

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    Q3: How can data be used to help you optimize yourability to RecruitTop Quality Talentto your

    organization?

    HIRED!

    HiringManager

    Satisfaction

    Talent Qualityand Ability toAttract the BEST

    Talent

    Recruiting Performance /Speed to Hire

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    Best In Class Talent Acquisition Survey Says- Top Impacts on Recruiting Success are:

    Staff ing Eff iciency, Effectiveness, Scalabi l i ty and Candid ate

    Qual i ty w i l l be the Staff ing Imperat ives o f the Next Decade

    Source: Staffing.org 2011 Staffing Benchmark Report

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    Starting Point Resource Properly!- Requisition Load Directly Impacts Recruiter Performance and Quality

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    Source: Recruiting Roundtable 2009 Benchmark Report. Workload is defined as the average number of open requisitions per recruiter

    Experienced employees are defined as those with five or more years of experience

    External Benchmark: Recruiting Roundtable research recommends for optimal performance a requisition load of 11-20 for recruiters hiringexperienced positions. For entry level positions the recommended recruiter requisition load is 20-30

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    Time Allocation Impact on Recruiter Performance - Are YourRecruiters Spending More Time onHigh OR Low Value Activities?

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    Lower Value Activities: 45%

    30% - Managing admin activities with 17%beingdedicated to just candidate interviewcoordination and scheduling

    13% - Reviewing applicant resumes to postedjobs ( internal and external )

    High Value Activates: 55%

    37% of recruiter time is spent sourcing andphone pre-screening / interviewing candidatesfor match to current openings

    5% of recruiter time is spent managing candidateand hiring manager relationships and driving therecruiting process forward

    7% - Special projects & internal meetings

    4% of recruiter time is spent proactively sourcingand networking for top talent

    2% - Initial recruiting strategy meetings withhiring managers clarifying new open jobspecifications

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    Key Questions to Answer and a Business Case ForProperly Resourcing Your Talent Function

    Do you have HR Generalists doingrecruiting part time or dedicatedrecruiters focused 100% onrecruiting?

    Do you have admin support staff

    supporting your recruiting or HRteam to own lower value activities ?

    Are your recruiters carryingrequisition loads greater than 25 -30 per recruiter for variouscorporate positions at all levels and

    40-50 for high volume lower levelrecruitment of the same positionongoing?

    What is the requisition mix of yourrecruiters? Is it strategicallyaligned to your business needs?

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    Strategic Business Alignment Metrics that Matter

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    Source: 2010 Corporate Recruiting Benchmark Report

    Staffing.org

    Recruiting Cost Ratio (RCR) andRecruiting Efficiency Ratios(RER) are better measures ofRecruiting Effectiveness andRecruiter Productivity

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    Measuring Recruiting Costs Using the RCR vs. CPH

    Recruiting Cost Per Hire Ratio (CPH) - Does not account for variations in positiondifficulty to recruit or geographic impact on the search costs or timeline.

    Cost per hire = total recruiting cost / number of people recruited Accurate only when uniformity in staffing specifications and operations exist Inaccurately accounts for variations in job functions, skill levels, labor market conditions and industry

    variables Example Someone recruiting an executive level position in a rural market will take longer and incur

    greater costs than someone recruiting a mid level management role in an easily sourced skill set in amajor metro market

    Recruiting Cost Ratio (RCR) More fairly measure and compare recruiting costs acrossposition levels, geographies and recruiters

    Recruiting Cost Ratio = total recruiting costs / total compensation recruited

    Example: Recruiter Xhired 15 engineers, who were paid $50,000 each (first year comp.), and spent $66,000

    doing so (all in cost including office overhead, candidate travel, the recruiters proportional salary, etc.)

    Recruiter Y hired 7 senior managers, who were paid a total of $980,000 (first year comp.), and spent$84,000 doing so

    Source: 2010 Corporate Recruiting Benchmark Report Staffing.org

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    Recruiter X: Cost per hire = $66,000 / 15 = $4,400Recruiter Y: Cost per hire = $84,000 / 7 = $12,000

    Recruiter X: Recruiting Cost Ratio = $66,000 / $750,000 = 8.8%Recruiter Y: Recruiting Cost Ratio = $84,000 / $980,000 = 8.6% ***

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    Recruiting Cost Ratio (RCR) Benchmarks

    Source: 2010 Staffing.org Recruiting Benchmark Study

    Example: Consulting 13.8 18.4

    Average = 16.0

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    Cycle Time Vs. Recruiting Efficiency Ratio Benchmarks

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    Source: Staffing.org 2010 Benchmark Report

    UsingRERmetr ic to m easure eff ic iency accoun ts for the im pact of

    unique indu stry experience, costs, cycle t ime, geography, com pany

    size, total hires (internal vs external) and outso urc inginto an

    average Recruit in g Eff ic iency rating.

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    Mutual Accountability- Measure Recruiter AND Hiring Manager Satisfaction?

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    Use Post Hire web surveys

    to measure new hireexperience, candidate quality,and hiring manager andrecruiter satisfaction with

    each other during the searchprocess

    SLA Agreements are usedto manage expectations andcreate clear accountabilities

    between sourcers, recruitersand hiring managers

    Source: Staffing.org 2010 Benchmark Report

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    What Best in Class Organizations are Doing Differently

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    1. Proactive, ongoing pipel ine sourcing in advance of n eed to f i l l cr i t ical & strategicroles faster

    2. Focus on ability to identify, predict and assess talent quali ty3 . S trateg ic work fo rce p lann ing and bus iness a lignmentto support changing needs

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    Sourcing:- Talent MAPPING tools and data can help you make INFORMEDSourcing & Recruiting Decisions

    www.WantedAnalytics.com

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    http://www.wantedanalytics.com/http://www.wantedanalytics.com/
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    Predictive Assessments Reduce Turnover Costs andImprove Your Ability to Predict Talent Quality

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    Business Case For Investing In Tools To Assess andPredict Talent Performance / Quality

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    Are you tracking andanalyzing turnover andperformance ratings trendsin Critical / Strategic roles?

    Do you have tools in placeto improve your ability toassess employeeperformance and predictnew hire performance?

    Are your managers trained

    in the use of yourperformance managementand talent selectionassessment tools?

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    Recap / Action Items

    Assess your current talent related systems and processes to identify

    opportunities for seamless data integration, management, collaboration& reporting.

    Identify and focus talent planning on your critical and strategic roles thatdrive bottom line business performance.

    Regularly analyze your workforce data to identify trends and potentialtalent risks related to turnover, performance, aging workforce, leadershipand critical role succession, and diversity.

    Assess your recruiting practices regularly to optimize resources and tools.

    Re-align recruiting and talent management performance metrics to drivethe right behaviors.

    Strategically use talent supply & demand tools to make informeddecisions on recruiting, compensation and new office locations.

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    talentRISE Talent Risk Analysis Report Offer

    To conduct a talent RISK analysis for your organization, we will need an HRIS data export of the

    following current workforce data for the employee group you wish to have analyzed. Minimum of 250 employee records required. Cost is $3 per record. Minimum fee is $1500.

    A report will be generated within 2-4 weeks of receiving the data from your HR team:

    Position Title

    Department

    Hire Date

    Birth date

    Date Entry into Current Role

    Termination Date

    Termination Reason

    EEO Gender

    EEO Race Last Performance Rating Score

    Annual Pay $

    Compensation Grade / Code

    Employee Employment Full time / Part Time

    Employee Exempt Status Exempt / Non Exempt

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    Additional questions needed to complete thefinancial risk analysis section of the report:

    Percentage that headcount is expected toincrease or decrease next year in this role oroverall?

    Industry classification?

    Total annual gross revenues

    Total annual gross expenses

    Average revenue per employee

    Overtime policy

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    Questions / Contact Info

    Carl Kutsmode,Managing Partner

    [email protected]

    Ph 773 916 6801 www.talentRISE.com

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