find out exactly what you should be doing now to grow your ...€¦ · find out exactly what you...
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Find out exactly what you should be doing now to grow your business.
We help principled health businesses ensure a reliable stream
of customers so they can build/retain profitable empires without wasting money on unnecessary marketing.
• Within 30 days you have a Marketing Metrics Audit (incl. website & social).
• Within 60 days you have clear Strategic Business Growth Plan.
• Within 90 days you have specialists brought in to do the work.
• Neon Reindeer also provides a ‘Guide to Growth Business PerformanceCoach’ Program for those who want to do all the above for themselves.
Neon Reindeer Marketing
healthcare and wellness businesses
builds/retains empires
using clear and proven processes
within 90 days
overwhelming you with work or tech overload/
wasting money on unnecessary marketing
WHO:
FOR WHOM:
WHAT:
HOW:
WHEN:
WITHOUT:
Get senior and experienced marketers to transform your marketing for a fraction of the cost of a permanent employee.
STOPWASTING MONEY
Where is your business using my Revenue Roadmap?
SYMPTOMS KEYS TOSUCCESS
NEON REINDEER MARKETING 9 STEP PROCESS TO BUILDING/RETAINING YOUR EMPIRE
STEPS DELIVERABLE
1Discovery
• Document businessperformancemeasures
• Document marketingperformancemeasures
2 Audit
• Website (convertingleads)
• Social (getting leads)• Loyalty (keepingleads & customers)
• Cost per lead/ costper customer
3 Recommendations
• Audit reports• Personalised Evergreen businessplan
30 DaysWritten report on what activies are working and not working and what to do to fix it.
4 Key Frameworks
• Defined avatars• Key messaging basedon formula MDM =SA*(C+M+P)
• Personalised 9 stepsolution
• Profit Pyramid• Product ladder
5 Channel Decisions
• Facebook advertising• Funnel frameworks• Email• Events• Campaigns• Social and websitebranding
6 Strategy
What you will sayWho you will say it toWhen you will say itHow you will say it Content without strategy is just stuff.
60 DaysWalk away with a clear roadmap for the next 12 months of marketing without unnecessary spend
7Source 8 Brief and onboard
9 Lift-off & Manage
90 DaysSee your virtual workforce of Senior Marketers in action.
• The 7 Figure Revenue Roadmap™ Find out more
DRIVING
LEAD
FLO
W
THRIVING
SURVIVING
STRUGGLING
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Includes:
• Marketing audit (platforms, systems, content)• Creation of target avatars, messaging plan, product and profit pyramids• Development of a 12 Business Growth Plan that includes:
- Brand Strategy- Content strategy (across each platform)- Funnel and FB Advertising recommendation- Metrics to focus on- Implementation guide & timeline
FLAGSHIP STRATEGIC PLANNING PACKAGE: “I’m stuck, move me forward”
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MARKETING METRICS PACKAGE:“How do I know if what I’m doing is working?”
Neon Reindeer will provide Audits & Recommendations of up to 3 of the below:
• website (including lead conversion)• social (consistently getting leads)• campaigns (periodic spurts of new leads)• email (nurturing leads, retaining customers)• Value of a lead and value of a customer metrics
Neon Reindeer will:
• source and recommend providers to implement different elementsof your marketing according to your strategy
• brief in providers so they follow your specific strategy and plan• ensure monthly reports provided based on agreed KPI metrics• Monthly virtual meeting with you to review reports and providerecommendations
• provide feedback to providers in an ongoing basis
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‘DONE FOR YOU MARKETING’ PACKAGEPackage 6 month minimum
It’s your business, so get yourself into the driver’s seat with us coaching you through best-practice marketing specifically for you and your own business.
Includes all of Package 1 PLUS...• lifetime access to the Fletcher Method™ Training Portal ©2014• One-on-one coaching and take-home course-book on:
Module 1 – Business Plan, Avatar & Finances Module 2 – FunnelsModule 3 – SEO & Websites + Facebook & retargeting +
End-to-end Content Management
As a certified Fletcher Method Business Performance Coach I will be using their packages and supplementing them with Neon Reindeer Guide to Growth Materials ©2018.
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GUIDE TO GROWTH BUSINESS PERFORMANCE COACHING• 3 or 6 month training program
• weekly progress meetings, using set processes and templatesfor you to work from that are proven to work