2018 media kit - ogden publications · · 2017-09-065% cook from scratch9 7% bake from scratch8...
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Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com2018 media kit
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
Reach the Creative Class – Country-StyleYou know who they are: folks who bring the handmade country lifestyle to just about everything they do. Their affluence allows them the time to grow their own food, preserve it for the off-season, make the best meals from scratch, and more than anything else, make a house a home. One could never afford the food, clothing, crafts, and homes these folks create if they charged for their time and investment. Capper’s Farmer readers live a passionate life where the line between work and play is blurred. And when the hard work is done, they enjoy crafting, sewing, knife-making, woodworking, and other productive hobbies they turn into gifts and goods that evoke the joys of living the very lives they do.
With direct access to these tenaciously loyal and passionate rural enthusiasts, Capper’s Farmer is your go-to media brand for spreading your good word. We place your goods and services directly into the hands of your most powerful potential customers.
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
They Live The handmade counTry LifesTyLe95% garden95% cook from scratch87% bake from scratch87% grow their own vegetables 71% grow their own herbs
They Live an acTive LifesTyLe90% participate in outdoor recreation 76% enjoy fishing and boating52% enjoy camping
They are hoBByisTs83% are interested in crafting61% participate in crafting at least once a month53% sew
a u d i e n c e r e s e a r c h
Source: 2017 publisher’s own data
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
% of readersGender Women 68%Men 32%
eduCATiOn Attended/graduated college 72%
Postgraduate degree 11% Postgraduate work 5% Attended college 56%
AGe 18-24 5%25-34 11%35-44 14%45-54 18%55-64 31%65 or older 21% HOMe Home owned 88% Home value:
$500,000+ 8% $200,000-$499,999 37% $100,000-$199,999 30% $50,000-$99,999 17% Less than $50,000 8%
% of readersHHi $150,000 or more 5%$125,000-$149,999 5%$100,000-$124,999 10%$75,000-$99,999 16%$50,000-$74,999 21% $40,000-$49,999 12% $30,000-$39,999 9% $20,000-$29,999 12% Less than $20,000 10%
AreA OF reSidenCe County size A 4%County size B 14%County size C 21%County size d 61%
Source: 2017 publisher’s own data
* Google Analytics
demographics & audience Average age: 53*
Average HHi: $67,026 Average value of owned home: $241,296
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
Total Audience: 483K*
Subscriptions: 26KSingle Copy Sales: 16.5Knational Paid Circulation: 42.5K
Total Print Audience: 162K
Average Monthly unique Visitors: 55K
Social Media
Facebook: 40KTwitter: 1KPinterest: 3K
Source: 2017 publisher’s own data
*Print, online, newsletters, and social media
Print audience162 K
Newsletter Subscribers57K
average monthly Page Views135 K
average monthly Unique Visitors55 K
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
Old-Fashioned know-HowCapper’s Farmer is a quarterly magazine distributed throughout the united States and Canada that celebrates the rural lifestyle, with a particular emphasis on the domestic aspects of country living. We cover wholesome, from-scratch cooking; rustic crafting, including sewing and other fabric work, scrapbooking, woodworking, and more; gardening and preserving; nostalgia; and other homestead pursuits popular in rural life. Our constituents are women and men who enjoy doing things the old-fashioned way, whether that’s leatherwork, woodwork, or milking the goats and later making farm-fresh butter and cheese.
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20 CAPPER’S FARMER SUMMER 2017
Gather your friends and family, fi re up the grill, and enjoy summer’s favorite foods.
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Vegetarian Portobello Burger
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WWW.CAPPERSFARMER.COM 39
T he amazing number of tomato cultivars that flood the market every year can make choosing which tomato to plant a puzzling choice. Since tomatoes are versatile in their uses, it helps to know which
tomato variety falls into which category. One approach that can help your decision making is to consider what exactly your needs are before making your selections.
For most of us, what initially comes to mind is a deli-
cious, ripened-on-the-vine, glowing red orb bursting with juice and flavor. However, these are actually not the best qualities for some purposes. Tomatoes grown for processing or for shipping need to have thicker skins, fewer seeds, and less juice, while maintaining enough flavor to stand up to processing heat.
Slicing TomatoesIf your main goal is table-ready, flavorful tomatoes, there
are many to choose from, including some old favorites like Big Boy, Better Boy, Early Girl, and Celebrity. Foremost in the slicing category, though, are the beefsteaks.
Article by Anita B. StonePhotography courtesy www.RareSeeds.com
TOMATOES: A Summer Favorite
All you need to know about selecting the right varieties for your needs and fl avor preferences.
39-41_Tomatoes.indd 39 6/1/17 11:55 AM
F or many of us, our first image of a tornado is that of the one chasing Dorothy and Toto in the classic film The Wizard of Oz. The movie made an indelible impression on many of us. Tornadoes could lift up a
house and carry it off to faraway places, like Munchkinland. Maybe the movie Twister rings a bell for younger readers.
Whether called a twister, a cyclone, or by its actual name, a tornado, this weather phenomenon is one of, if not the most, powerful storms nature can produce. Wind speeds as high as 300 mph can destroy everything in its path. In a typical year, more than a thousand tornadoes are recorded in the U.S., occurring in every state, including Alaska and Hawaii, and in every month of the year, at any time of day.
Now that I have your attention, allow me to put the tor-nado risk into perspective. The majority of these tornadoes are fairly weak, and they do little if any damage at all. Over a lifetime, chances are these tornadoes will miss you, but you can help ensure your safety by following some of the
safety tips I'll be giving you – and by never setting foot in Oklahoma or Kansas again. (Just kidding.)
Inside the VortexWhat exactly is a tornado? It’s a spinning column of air,
and it can spin very fast. The strongest winds ever measured in a tornado were about 300 mph. (The strongest hurricane winds are just over 200 mph.) Fortunately, tornadoes any-where near that strength are very rare – less than 1 percent. Most tornadoes have winds under 100 mph.
If a tornado is made of air, how come you can see it? What you’re seeing is called the condensation funnel. It’s made up of water droplets. Besides spinning around, the air is also being lifted, and the lower part of the funnel picks up stuff from the ground – dirt, debris, cars, cows and more (yes, cows have been sighted in tornadoes, but not sharks).
Tornadoes are a type of cyclone. Cyclone in weather-talk just means a low-pressure area with winds rotating around it. Hurricanes are another type of cyclone, as are winter storms. Tornadoes are much smaller though. Most are only a few hundred feet across. The biggest and strongest can
545454 CAPPER’S FARMER SUMMER 2017 CAPPER’S FARMER SPRING 2017 CAPPER’S FARMER SUMMER 2017 CAPPER’S FARMER SPRING 2017
The MightyTORNADO
By Dr. Ed Brotak
Tips for staying safe when Mother Nature's force strikes.IS
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66 CAPPER’S FFARMER WINTER 2017
66-70 DIY Farmhouse Kitchen Remodel.indd 66 11/30/16 2:49 PM
50 CAPPER’S FFARMER FALL 2016
Shoofly pie, with its sticky warmth and good-ness, is what a pie should be – sweet, spicy and filling, with an interesting combination of textures bobbing around in the mouth. Even
if it’s not made in your own oven, you can imagine, as you bite into it, motherly hands in red-checked oven mitts pulling the pie fresh from the oven.
This is not a pie for those who desire a delicate melt-in-your-mouth experience, or just a nip of sweetness, from a dessert. Shoofly pie is made with molasses, brown sugar, cinnamon, flour, butter and salt, and
sometimes nutmeg. Traditional shoofly pies are made with either a “wet bottom” (soft filling and crumb top-ping) or “dry bottom” (crumb topping mixed into the filling). Most of the ingredients will keep in the lar-der for the winter, even without today’s conveniences. Perhaps that’s why its history is such a long and fasci-nating one, and why folks who abstain from modern conveniences such as electricity – the Amish, for ex-ample – still make the pie.
It says something about the sturdy, historic pie that the Pennsylvania Dutch lay claim to it. (The term “Dutch” is actually a misnomer, a corruption of the word Deutsch, which means German.) Two religious
Pies From
Traditional treats with true German roots.
By Mollie Cox Bryan
Pennsylvania
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Capper’s Farmer food and recipe articles are solely focused on from-scratch cooking with real, whole ingredients. Our recipes utilize old-fashioned yet proven ingredients like rendered lard, honey, garden-fresh vegetables and unprocessed grains, as well as traditional tools like water bath canners and grain mills.
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We offer techniques for extending the growing season, tips for planting and harvesting, and offer suggestions on tools for making your backyard vegetable garden work easier.
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Simple yet artistic creations from our editors are sure to inspire readers to try new methods for beautiful household creations. Our projects offer a variety of plans for things such as chalkboards, lampshades, photo frames, and homemade gifts for loved ones, and several of our crafts are created using recycled materials.
nOSTALGiA remembering our heritage is an important part of the reader experience, and we achieve this through stories of turn-of-the-20th-century homesteaders, as well as the heritage we espouse today with old-timey American heritage livestock and heirloom seeds.
FArM AniMAL CAre
Animal husbandry is on the minds of most folks living the country life, whether it’s providing the best care for chickens in winter or helping the beloved Labrador retriever eliminate the skunk-spray odor after an eventful romp in the pasture.
e d i T O r i A L C O V e r A G e
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
Convergent media: Your Ultimate marketing Solution For all our clients, we provide a full-scale content marketing department that can research and respond to the questions and challenges facing your business. Our 360° experiential marketing solutions extend well beyond the page. From innovative online tools and sweepstakes to event marketing and sampling, let us design the promotional package that maximizes your ROI. With our sister publications combined, you can reach a total audience of more than 16 million – the ultimate destination for promoting your products and services.
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
MAGAZINES SIDEBAR ADVERTORIAL
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Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
Print advertising Convergent media is the next frontier in your marketing strategy. Start by joining the conversation through traditional print advertising in the pages of Capper’s Farmer. Our readers are informed, engaged, and loyal to our brand and its mission.
ClOSiNg dateSWinter 2017-18Ad close: 10/30/17Materials due: 11/6/17On sale: 1/2/18
Spring 2018Ad close: 1/29/18Materials due: 2/5/18On sale: 4/3/18
Summer 2018Ad close: 4/30/18Materials due: 5/7/18On sale: 7/3/18
Fall 2018Ad close: 7/30/18Materials due: 8/6/18On sale: 10/9/18
C O M M E R C I A L
WorkshopSAquaponics
Learn first-hand from one of the U.S.’s largest commercial aquaponics facilities about:Commercial System Design & ConstructionWater Quality
Fish ProductionPlant Production: Seed to HarvestMaximizing Production: New Technology & Management PracticesPest ManagementDiversifying Natural Ecosystems through Alternative Crop GrowthCreating & Developing Niche MarketsCertification ComplianceSustainability & Government Regulatory Issues
For more information on our Workshops, or to book your next corporate event, please contact us at 1-855-858-LUCK (5825)N O R W O O D , N C 2 8 1 2 8
OCTOBER 16-19, 2017FU T U R E WO R KS H O P DAT ES FO R 2 0 1 8 :February 5-8, 2018 • June 11-14, 2018 • September 10-13, 2018
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
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sPonsor a sideBar Sponsored content links your expertise to our authoritative articles, placing your brand and services in a place that feels like a seamless and logical extension of our editorial pages.
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
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Build Your Community Our brands have always delivered dynamic content to engaged communities. We deliver to physical mailboxes; we deliver to email accounts; and we put magazines on community newsstands. Social media runs that model in reverse. By using content to build community, our social media packages foster an immediate network around your products. Whether on Facebook, Pinterest, or Twitter, conversations about your brand create instant connections — and those connections lead to large-scale action.
sociaL media exPosure Sponsor pins, boards, and contests on Pinterest + other content on the most popular and infectious social media sites and apps.
inTeracTive video PosTs Maximize engagement with sponsored content via live video streaming, product demonstrations, and special guest collaborations.
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
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Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
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Belton, TexasFeb. 17-18
Asheville, n.C.April 28-29
Seven Springs, Pa.Sept. 14-16
Topeka, Kan.Oct. 13-14
2018 SCHedUle*
*All tentative dates and locations are subject to change until confirmed.For more information: http://www.motherearthnews.com/mother-earth-news-events
n aT i o n a L e v e n T s
Bringing Our editorial mission to life We are happy to be part of the Mother Earth News family, which hosts fairs and interactive events all over the United States for passionate consumers invested in sustainable living and rural traditions. They’re looking for eco-friendly household and cleaning products, renewable energy systems, gardening supplies, organic food, quality farm equipment, and much more.
Live events target people in our hands-on demographic, who come ready to learn about the best practices and products on the market. Our events provide hundreds of expert workshops and memorable product demonstrations. Strategic exposure at these events will build your brand’s credibility with our active audience while integrating your brand into the foundation of a memorable experience.
We invite all participating businesses to get interactive! Have an interesting idea to engage audience members? Submit it for a chance to be included as a featured demonstration!
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
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2018 Specifications
Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com
1503 SW 42nd St. • Topeka, KS 66609 800.678.5779 • [email protected]
www.CappersFarmer.com
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