#rampup17: you’re doing mobile wrong! proven ways to grow your user base and increase app revenue
TRANSCRIPT
You’re Doing Mobile Wrong!
Global Internet Consumption: Desktop vs. Mobile
Minutes per day
Mobile Internet Desktop Internet
Source: Digiday
RAMPUP 2017 |
78%of digital timeis spent on mobile
Source: Digiday
RAMPUP 2017 |
Your Customer
RAMPUP 2017 |
Your Customer
RAMPUP 2017 |
Your Customer
RAMPUP 2017 |
Increase Ad Revenue
Acquire New Customers
Retain Your Customers
On Mobile.
RAMPUP 2017 |
Increase the valueof your ad inventory with tailored mobile audience capabilities.
RAMPUP 2017 |
Increase the valueof your ad inventory with tailored mobile audience capabilities.
RAMPUP 2017 |
Original CPM Optimized CPM
$4 $20
Increase the valueof your ad inventory with tailored mobile audience capabilities.
RAMPUP 2017 |
Increase Ad Revenue
Acquire New Customers
Retain Your Customers
On Mobile.
RAMPUP 2017 |
Use:
‣ First party data
‣ Second party data
‣ Third party data
Acquire new high value customers
RAMPUP 2017 |
Acquire new high value customers
RAMPUP 2017 |
Acquire new high value customers
increase in ROAS
271%
RAMPUP 2017 |
Acquire new high value customers on facebook
Private Second Party Data Sharing
RAMPUP 2017 |
Increase Ad Revenue
Acquire New Customers
Retain Your Customers
On Mobile.
RAMPUP 2017 |
Improve mobile retention using audience insights
RAMPUP 2017 |
Improve mobile retention using audience insights
RAMPUP 2017 |
lift in app retention
+45%
Improve mobile retention using audience insights
RAMPUP 2017 |
RAMPUP 2017 |
Nobody will do mobile better – nobody.
