final research work (big cinema)

RESEARCH PROJECT ON BIG CINEMA

SUBMITTED BY

ANKITA NANDY

RAVISH MISHRA

SUBMITTED TO:-

DEVANG DESAI

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ACKNOWLEDGMENT

THE SUCCESSFUL COMPLETION OF ANY PROJECT DEPENDS UPON THE CO-OPERATION

OF MANY INDIVIDUALS. THROUGH THIS BRIEF NOTE WE WOULD LIKE TO

ACKNOWLEDGE THE HELP OF THE INDIVIDUALS WHO HAVE DIRECTLY OR INDIRECTLY

CONTRIBUTED TOWARDS THE COMPLETION OF OUR RESEARCH WORK.

HENCE WE TAKE THIS OPPORTUNITY TO ACKNOWLEDGE WITH THANKS AND SINCERE

GRATITUDE TOWARDS MR.DEVANG DESAI WHO KINDLY PERMIT US TO DO THIS

PROJECT AND WITHOUT WHOM KIND GUIDANCE THE PROJECT HAD NOT BEEN

COMPLETED SUCCESSFULLY,

WE ALSO SHOW OUR GRATITUDE TO MANAGEMENT OF BIG CINEMA & CINE PARK,

WITHOUT THERE COOPERATION WE WON’T BE ABLE TO COMPLETE OUR PROJECT.

WE WOULD ALSO LIKE TO THANK ALL OUR RESPONDENT THOSE GIVE THERE

VALUABLE TIME FOR GIVING RESPONSE

LAST BUT NOT LEAST WE ARE THANKFUL TO ALMIGHTY THAT HAS PROVIDED US

INSPIRATION, COURAGE AND CONFIDENCE TO COMPLETE THE STUDY.

2 | P a g e M A R K E T R E S E R C H O N B I G C I N E M A

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EXECUTIVE SUMMARY

ADLABS, RELIANCE GROUP COMPANY IS ONE OF THE LARGEST ENTERTAINMENT CONGLOMERATES IN INDIA.

IT HAS RESENTALY OPEN IT S MULTIPLEX AT THE VAPI.BUT THE RESPONSE OF THE CUSTOMERS IS NOT SO GOOD.

BESIDE OF HAVING SO WELL KNOWN BRAND NAME THE BIG CINEMA UPTIL NOW IS NOT ABLE TO EXTRACT THE MAJOR AUDIENCE TOWARDS ITSELF.THOUGH ITS MAJOR COMPETITOR CINE PART DESPITE OF THE FACT THAT IT’S A LOCAL BRAND IS PERFORMING FAIRLY WELL.

IN THIS REPORT WE TRY TO FIND OUT THE REASON FOR THIS PERCEPTION OF THE PROPLE WHY THEY ARE NOT GOING TO THE BIG CINEMA

WE ALSO TRY TO FIND DIFFENT FACTORS THAT ARE INFLUENCING THEM WHAT THEY FIND IS BETTER IN BIG CINEMA OTHER THEN THE CINE PARK.

WE COMPARE THE FACTORS LIKE PRICE, COMFORT, AMBIENCE, FOOD, PARKINGBETWEEN THE TWO CINEMA HALL.

WE AT THE END TRY TO REACH AT THE CONCLUSION AND RECOMMENDATIONS THAT THE BIG CINEMA SHOULD ADOPT IN ORDER TO FULLFIL PEOPLE EXPECTATION.


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CONTENTS TABLE

DESCRIPTIONPAGE NO

ACKNOWLEDGMENT 2

EXECUTIVE SUMMARY 3

INTRODUCTION OF BIG CINEMA 5

PROBLEM STATEMENT 8

RESEARCH OBJECTIVE 9

HYPOTHESIS 10

RESERCH METHADOLOGY (DESIGN OF THE STUDY) 11

BIG CINEMA: - (OUTCOME FROM THE INTERVIEW 13

CINE PARK: - (OUTCOME FROM THE INTERVIEW 15

QUESTIONNAIRE 16

EXPLORATORY RESERCH 18

OUTCOME OF THE FOCUS GROUP INTERVIEW 20

DATA REPRESENTATION 22

ZEST OF DATA 28

ANALYSIS OF CONSTANT SUM SCALING- 29

MULTIPLE RATING SCALE 32

CHI-SQUARE TEST 40

CONFIDENT LEVEL 47

t-TEST 48

COORELATION 53

FINDING- 54

SUGGESTIONS 55


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LIMITATION OF RESERCH 56

INTRODUCTION OF BIG CINEMA

ADLABS, RELIANCE ADA GROUP COMPANY IS ONE OF THE LARGEST ENTERTAINMENT CONGLOMERATES IN INDIA.

WHAT STARTED AS A LABORATORY FOR PROCESSING AD FILMS OVER THREE DECADES AGO, HAS TODAY BECOME A KEY PLAYER IN THE ENTERTAINMENT AND MEDIA INDUSTRY THROUGH ITS PRODUCTION, DISTRIBUTION, EXHIBITION AND POST PRODUCTION SERVICES.

IT PIONEERED THE CONCEPT OF MULTIPLEXES ACROSS THE COUNTRY, GAVE A CORPORATE FACE TO MOVIE MAKING, AND INTRODUCED THE IMAX AND 6D VIEWING EXPERIENCES TO INDIA. ADLABS HAS ALWAYS BEEN AT THE FOREFRONT OF CHANGE AND OPPORTUNITY.

EARLY 2005, THE ADLABS BUSINESS CONSISTED OF A PROCESSING LABORATORY IN MUMBAI, 21 CINEMA SCREENS AND SELECT FILM INVESTMENTS.

IN JUNE 2005 RELIANCE ADA GROUP BECAME MAJORITY STAKE HOLDERS OF THE COMPANY, BRINGING IN THE REQUIRED FINANCIAL RESOURCES AND MANAGEMENT EXPERTISE, WHICH ACTED AS A CATALYST IN SYNERGIZING VARIOUS INTERRELATED BUSINESSES.

ABOUT ADLABS FILMS LTD: (BSE: 532399, NSE: "ADLABSFILM")

ADLABS FILMS LIMITED (WWW.ADLABSFILMS.COM), A MEMBER OF THE RELIANCE ANIL DHIRUBHAI AMBANI GROUP, IS INDIA’S FASTEST GROWING FILM AND ENTERTAINMENT SERVICES COMPANY.

ADLABS HAS A DOMINANT AND COMPREHENSIVE PRESENCE IN FILM SERVICES: MOTION PICTURE PROCESSING AND DI, FILM RESTORATION, DIGITAL MASTERING, STUDIOS AND EQUIPMENT RENTALS.


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ADLABS FILMS ALSO OPERATES INDIA'S LARGEST CINEMA CHAIN WITH ABOUT 400 SCREENS SPREAD ACROSS INDIA, US AND MALAYSIA.

IT HAS A SIGNIFICANT PRESENCE IN THE FILM DISTRIBUTION SPACE WITH A NATIONWIDE \

PRESENCE ACROSS INDIA AS WELL AS OFFICES IN LONDON, NEW YORK, LOS ANGELES AND MALAYSIA. ADLABS' TELEVISION VENTURE, SYNERGY ADLABS, IS AMONG THE TOP PLAYERS IN THE TELEVISION PROGRAMMING INDUSTRY

BIG CINEMAS IS INDIA’S LARGEST CHAIN WITH CLOSE TO 400 SCREENS SPREAD ACROSS INDIA, US, MALAYSIA AND MAURITIUS.

THE BIG CENAMA STORY:-

IN THE YEAR TO COME, MORE THAN 30 MILLION PEOPLE ARE EXPECTED TO WATCH A MOVIE ON A BIG CINEMAS SCREEN. HAVING BEEN THE FIRST CINEMA CHAIN TO CROSS 100 SCREENS AND NOW APPROACHING 200 SCREENS IN INDIA, BIG CINEMAS IS BY FAR THE LARGEST CINEMA CHAIN IN INDIA.

IT ALSO HAS A FAST GROWING INTERNATIONAL PRESENCE WITH OVER 200 SCREENS ACROSS MALAYSIA AND EAST, MID WEST AND WEST COAST US.

AFTER PIONEERING THE IMAX EXPERIENCE IN INDIA AND CREATING FLAGSHIP PROPERTIES LIKE METRO BIG CINEMAS IN MUMBAI, THE CINEMA CHAIN IS COMMITTED TO PROVIDING AUDIENCES ACROSS INDIA OVER ALL ECONOMIC STRATA, ACCESS TO BIG CINEMAS' WORLD-CLASS CINEMAS.

THIS IS BEING ACHIEVED THROUGH A STRATEGY OF NOT ONLY SETTING UP STANDALONE PROPERTIES AND CINEMAS IN MALLS, BUT ALSO TAKING OVER CURRENT PROPERTIES, RENOVATING AND OPERATING THEM, TAKING ADVANTAGE OF THEIR CONSIDERABLE EXISTING INFRASTRUCTURE AND BRAND VALUE.


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PIONEAR IN CASE OF USING TECHNOLOGY;-

TECHNOLOGY FOR CONSUMER BENEFIT IS THE OTHER CORNERSTONE OF THIS STRATEGY. THIS IS EMBODIED IN THE LAUNCH OF VARIOUS PRODUCTS LIKES MOBILE BOX OFFICE-A GPRS-BASED APPLICATION THAT ALLOWS CONSUMERS TO BOOK TICKETS ON THEIR MOBILE PHONES AND EASYTICKET, THE NATION'S FIRST VIRTUAL PRE-PAID CARD IN THIS CATEGORY.

IT IS THIS CUSTOMER ORIENTATION THAT HAS WON BIG CINEMAS SEVERAL AWARDS IN THE RETAIL SPACE, NOT ONLY IN INDIA BUT IN ASIA AS WELL. IT WAS AWARDED "INTERNATIONAL EXHIBITOR OF THE YEAR" AT THE PRESTIGIOUS CINEASIA 2008.

IT WAS EARLIER NAMED "RETAILER OF THE YEAR" IN ENTERTAINMENT FOR THE SECOND YEAR RUNNING AT THE INDIA RETAIL SUMMIT AND "MOST ADMIRED RETAILER IN ENTERTAINMENT" AWARD AT THE IMAGES RETAIL AWARDS 2007.

IN THE FILM & MEDIA SERVICES BUSINESS ADLABS TODAY HAS A DOMINANT AND COMPREHENSIVE PRESENCE IN THE AREAS OF PROCESSING & POST, STUDIO & RENTALS, RESTORATION & CONTENT MANAGEMENT AND DIGITAL CINEMA.

BIG SYNERGY, A TELEVISION CONTENT PRODUCTION VENTURE IS AMONG THE TOP PLAYERS IN THE INDUSTRY.

IN FILM CONTENT, ADLABS HAS PRODUCED IMMENSELY SUCCESSFUL FILMS LIKE GANGAJAAL,NAMASTEY LONDON, SINGH IS KINNG,SARKAR RAJ AND HAS DISTRIBUTED A NUMBER OF FILMS ACROSS THE WORLD. OUR CURRENT PROJECTS INCLUDE THE MUCH AWAITED SULTAN – THE WARRIOR.

OUR QUALITY BENCHMARKS ENSURE THAT WE ARE TRUSTED BY CREATIVE PROFESSIONALS IN THE INDUSTRY AND HAVE ALSO WON US A NUMBER OF ACCOLADES.

WE CONTINUE TO EXPAND OUR CINEMA BUSINESS ACROSS THE WORLD. IN THE MEDIA SERVICES BUSINESS WE ARE NOW READY TO MOVE FROM A BEING LOCAL TO A GLOBAL PLAYER


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PROBLEM STATEMENT-

DESPITE OF HAVING A BIG BRAND NAME WITH THEM

PEOPLE ARE NOT COMING TO BIG-CINEMA


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SIGNIFICENCE OF THE PROBLEM -

BIG CINEMA WHICH IS ONE OF THE LARGEST CINEMA CHAIN ACROSS THE COUNTRY FACE TOUGH COMPETETION IN VAPI FRON LOCAL BRANDS. DESPITE OF INVESTING HEAVY AMOUNT THEY NOT GETTING DESIRED RETURNS.

MORE EVER THEY ARE LOOSING THE LOYALITY OF THERE CUSTOMERS AS THEY ARE NOT GETTING THEIR TRUE VALUE FOR THE MONEY;

RESEARCH OBJECTIVE

FIND OUT WHY PEOPLE ARE NOT GOING TO BIG CINEMA INSPITE OF HAVING BIG BRAND NAME WITH IT.

TO INCREASE THE NUMBER OF CUSTOMER AT BIG-CINEMA.

COMPARE THE FACILITY OF BOTH BIG-CINEMA & CINE PARK


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HYPOTHESIS USED IN RESEARCH-

HO – AGE FACTOR DOES NOT INFLUENCE THE OVERALL SATISFACTION OF BIG

CINEMA

H0- PEOPLE DO NOT ENJOY THE MOVIE DUE TO THE SIZE OF THE SCREEN.

HO- DIFFERENT AGE GROUP DOES NOT HAVE ANY INFLUENCE ON THE

OVERALL PRICING STRATEGIES OF BIG CINEMA

HO – FOR DIFFERENT AGE GROUP OF CUSTOMERS AMBIENCE IS NOT

SIGNIFICANT TO THEM.

H0 – THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF

TWO DIFFERENT GENDERS AMONG THE AGE GROUP 15-18 CONSIDERING OF ITS

VARIOUS FACTORS WHILE SELECTING BIG CINEMA


TWO DIFFERENT GENDERS AMONG THE AGE GROUP 19-25 CONSIDERING OF ITS

VARIOUS FACTORS WHILE SELECTING BIG CINEMA


TWO DIFFERENT GENDERS AMONG THE AGE GROUP 25 & ABOVE CONSIDERING

OF ITS VARIOUS FACTORS WHILE SELECTING BIG CINEMA


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ASSUMPTIONS-

WE ASSUME IN OUR RESERCH THAT THE YOUTH ARE THE PERSONS WHICH HAVE MAXIMUM FREQUENCY OF VISITING THE CINEMA HALL.

SO OUR TARGET POPULATION FOR THE SAMPLE SERVEY IS LIMITED TO YOUTH THAT TOO WITH THE AGE GROUP OF 15-30YEARS.

WE ASSUME THE SAMPLE SIZE OF 100 AS OUR UNIVERSE AND WE TAKE THE SAMPLE ACCORDING TO 10%REULE i.e. IN AN AVERANGE 1000 PEOPLE VISIT BIG CINEMA BASE ON THAT WE SELECTED AUR SAMPLE SIZE.

IT IS ASSUMED THAT SAMPLE REPRESENTS A RANDOM SAMPLE OF THE RELEVANT POPULATION

RESERCH METHADOLOGY (DESIGN OF THE STUDY)

EXPLORATORY RESEARCH :

SOCAIL SITE-ORKUT, YAHOO

SURVEY-Questioner

SAMPLING TECHNIQUE- NON PROBABILITY-CONVENIENCE SAMPLING

DESCRIPTIVE RESEARCH :

EXPERT VIEW:-

MANAGER OF BIG-CINEMA

MANAGER OF CINE-PARK.


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FOCUS GROUP INTERVIEW.

UNSTRUCTURED, FREE FLOWING INTERVIEW WITH A SMALL GROUP OF PEOPLE

MODERATOR AND 6 TO 10 PARTICIPANTS

RELATIVELY HOMOGENEOUS GROUP WITH SIMILAR LIFESTYLES AND EXPERIENCES

PARTICIPANTS MEET AT A CENTRAL LOCATION AT A DESIGNATED TIME

START WITH BROAD TOPIC AND FOCUS IN ON SPECIFIC ISSUES

ALLOWS PEOPLE TO DISCUSS THEIR TRUE FEELINGS, ANXIETIES, AND FRUSTRATIONS, AND TO EXPRESS THE DEPTH OF THEIR CONVICTIONS IN THEIR OWN WORDS.

MAINTAINS LOSE CONTROL AND FOCUSES DISCUSSION

STIMULATES SPONTANEOUS RESPONSES

DEVELOP A RAPPORT - HELPS PEOPLE RELAX

PROMOTE INTERACTION AMONG ITS MEMBERS

LISTENS TO WHAT PEOPLE HAVE TO SAY

MAKE SURE THAT EVERYONE GETS A CHANCE TO SPEAK

SAMPLE SIZE-

WE TAKE SAMPLE SIZE AS 100 AS THE AVERAGE NUMBER OF PERSONS COMING AT THE BIG CINEMA IS 1000 SO APPLYING THE 10% LAW WE TAKE 100 AS OUR SAMPLE SIZE.

FOR SOCAIL NETWORK-100

WE TAKE THE SAMPLE AS THE 100 FOR THE SURVEY FOR THE EXPLORATORY THAT WE HAVE DONE THOROUGH THE EXPLORATORY RESEARCH.

FOR SURVEY-100

FOR FOCUS GROUP INTERVIEW-8


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BIG CINEMA: - (OUTCOME FROM THE INTERVIEW)

HIGH USE OF TECHNOLOGY:- ONLINE SEAT SERVE COMPLAIN FACILITY BOOKING BIGCINEMA.COM GROUP BOOKING

FOOD STUFFS:-SUPERIOR & HYGENIC FOOD

TICKET RATE:-30, 50, 90 SILVER, GOLD, PLATINUM

CUSTOMER/WEEK:-1000

FUTURE EXPENSION: DLF M/C TECHNIQUE WHICH COST THEM 30 LAKH & 50 LAKH

WAY OF PUBLICITY STREET PUBLICITY- A TRUCK HAVING THAT HOARDING MEDIA MESSAGE OR PAMPHLETS IN SANDESH AND DIVA BHASKAR

MAIN STRENGTH-THE BRANDNAME, AMBIENCE AND SERVICE

CLEANESS

STRONG DATA BASE


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GOOD INTER PERSONAL RELATON WITH CUSTOMER

TRAINED & QUALIFIED STAFF

LOCALITY:-GUNJAN THAT ONE OF PRIME LOCATION AT VAPI.

CUTTING EDGES:-

GROUP SALE:-FORSENIORS GROUPS, CORPORATE, SOCIAL CLUBS AND YOUTH GROUPS, OUR EXPERIENCE IS GUARANTEED TO MAKE THE RIGHT IMPRESSION. TICKETS ARE EXCLUSIVELY PRICED FOR GROUPS AND PACKED WITH COMBO OFFERS FROM OUR CAFETERIA.

SOCIAL CLUB ACTIVITIES, CORPORATE EVENTS, TRAINING, STAFF INCENTIVES & REWARDS, WHATEVER IS THE OCCASION, BIG CINEMAS HAS GOT SOMETHING ATTRACTIVE FOR YOU AND YOUR TEAM.

ONLINE BOOKING:-www.bigcinema.com

SMS BOOKING

USE OF SMS FOR THERE ADVERTISEMENT


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CINE PARK: - (OUTCOME FROM THE INTERVIEW )

WE HAVE ESTABLISH AS ONE OF THE BEST CINEMA HALL IN VAPI.WE ARE PIONEAR IN STARTING THIS BUSINESS SO WE DON’T NEED ANY BIG EFFERTS FOR MARKETING OUR SELF.

WE ARE ALREADY KNOWN AS FAVIORET BRAND.

PEOPLE KNOW US FROM THE WE PROVIDE SERVICE.

WE HAVE BETTER AMBIENCE & LEG SPACE & PROVIDE MUCH MORE COMFORT THAN ANY OTHER CINEMA HALL AT VAPI

TICKET PRISE-30, 50, 80

CUSTOMER/WEEK-2000+

CUTTING EDGES

WELL KNOWN LOCAL BRAND

VERY GOOD PARKING FACILITY

CENTRALLY AC

AMBIENCE & LEG SPACE

SOUND QUALITY ONE OF BIGGEST SCREEN IN VAPI

SOMETHING FOR EVERY SECTOR

OUR CUSTOMER KNOWS ABOUT US BY OUR SERVICE AND SERVICE SPEECH IN ITSELF. WE TAKE CARE FOR EACH SEGMENT & CINEMA ARE FOR ENTERTAINMENT & WE PROVIDE IT AT AN AFFORDABLE PRICE THAT’S WHY PEOPLE LIKE US & WE ARE NUMBER ONE AT VAPI.


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QUESTIONNAIRE

1. NAME-_______________________________________

2. AGE-___________

3. GENDER- MALE

FEMALE

4. WHAT IS YOUR GENERAL PERCEPTION ABOUT BIG CINEMA

__________________________________________________

__________________________________________________

5. SCALING:-

PLEASE DO SCALE THE FOLLOWING FACTORS ACCORDING TO

INSTRUCTION GIVEN BELOW………

WE WILL BE THANKFUL TO YOU FOR YOUR HELP.

MULTIPLE RATING SCALE: -

RATE VARIOUS ASPECTS OF BIG CINEMA ON THE SCALE OF 1-5

CATEGORIES VERY HAPPY

HAPPY NEUTRAL UNHAPPY EXTREMELY UNHAPPY

PRICE 5 4 3 2 1AMBIENCE 5 4 3 2 1FOOD 5 4 3 2 1SCREEN 5 4 3 2 1PARKING 5 4 3 2 1

EXTREMELY UNHAPPY-1


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VERY HAPPY- 5

CONSTANT SUM SCALE

DIVIDE 100 POINT BETWEEN FACILITIES OF CINE PARK V/S BIG CINEMA

College BIG CINEMA CINE PARK

PRICE

COMFORT

AMBIENCE

FOOD

SOUND QUALITY

Total

GRAPHICAL RATING SCALE

LOVE TO GO IT DOES NOT MATTER I DON’T LIKE THE PLACE AT ALL

PLEASE TICK YOUR OPTION ACCORDING TO YOUR CHOICE BELOW

THANK YOU FOR GIVING YOUR VALUABLE TIME


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ANALYSIS OF THE DATA

EXPLORATORY STUDY

THE INTERPRETATION THAT WE GOT FROM THE SOCAIL NETWORK -

THIS IS THE INTERPRITATION OF THE INFORMATION THAT WE HAVE GOT BY ANALYSIS OF THE RESPONSES FROM THE SOCAIL SITES (POPULATION SIZE 50)

WE GOT THE RESPONSE FROM THE SOCIAL SITE LIKE ORKUT & FACE BOOK AND THEN WE TABULATED THE RESPONSE OF THE RESPONDENT.

WE HAD ASKED THEM AN OPEN ENDED QUESTION………………

WHAT IS YOUR GENERAL PERCEPTION ABOUT THE BIG CINEMA?

THE FOLLOWING IS THE FREQUENCY TABLE

S.NO PARTICULARS FREQUENCY

LIKE DISLIKE

1 LOCALITY 7 0

2 DISTANCE 9 0

3 PARKING FACILITY 0 20

4 SEAT COMFORT 1 255 COST 5 14

6 FOOD 11 0

7 SOUND QUALITY 0 15

8 AC 0 11

9 LEG SPACE 0 1210 SCREEN 0 22

11 SECURATY 4 0

12 AMBEANCE 2 1


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BY THIS RESEARH METHEDOLOGY WE CAME ACROSS VARIOUS FACTORS THAT INFLUENCE THE RESPONDENT THE MOST.

WHILE WE GET TO KNOW THAT THE FACTORS LIKE PROXIMITY TO THE PLACE AND THE FOOD FACINATE THEM TO GO TO BIG CINEMA

ON THE OTHER HAND THE FACTORS LIKE PARKING FACILITY, SEATS & SCREEN ARE THE MAJOR CONCERN AREAS.

BY DOING THIS EXPLORATORY RESEARCH WE GOT TO KNOW WHAT IS THE ROOT CAUSE OF THE PROBLEM & WHY DESPITE HAVING SO BIG NAME BIG CINEMA IS NOT PERFORMING BIG IN REALITY!!!!!!!!!!!

SO THESE AREAS WERE THE MAIN FOCUS OF OUR RESEARCH.

BY CONDUTING THIS WE ARE VERY CLEAR ABOUT THE MAIN PROBLEM ON WHICH WE HAVE TO FOCUS OUR REASEARCH.

LOCALIT

Y

DISTANCE

PARKING FA

CILITY

SEAT C

OMFO

RT

COST

FOOD

SOUND Q

UALIY AC

LEG SP

ACE

SCREE

N

SECURITY

AMBIEN

CE

7 9

0 15

11

0 0 0 0

4

2

0 0

20 2514

0

15 11 12 22

0

1

OUTCOME OF EXPLORATORY RESERCHSeries1 LIKE DISLIKE


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OUTCOME OF THE FOCUS GROUP INTERVIEW

FACTORS BIG CINEMA CINE PARK THING THAT BIG CINEMA SHOUD DO

LOCALITY VERY NICE BAD CROWDED WITH SLUM

GAME PARLOR

DISTANCE NEAR VERY FAR AWAY

SPECIAL SHOW

PARKING FACILITY

VERY BAD EXCELLENT DISCOUNT

SEAT COMFORT BAD AVERAGE TRAINED YOUNG LADY STAFF

COST AVERAGE HIGH BOX SYSTEM

FOOD HYGENIC BUTCOSTLY

REASONABLE BETTER PARKING

SOUND QUALITY BAD AVERAGE

AMBIENCEAC NO

CENTRALIZE A/C

CENTRALIZE A/C

LEG SPACE BAD GOOD

SCREEN VERY SMALL

VERY SMALL TOILET

AVERAGE


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INTERPRETATION OF THIS DATA

WE CAME TO KNOW THAT LOCALITY OF BIG CINEMA IS VERY GOOD AS IT IS CENTRALLY LOCATED IN GUNJAN AREA AND DISTANCE OF THE MARKET AS WELL AS RESIDENTIAL AREA

IS ALMOST NEGLIGIBLE, SO IT VERY CONVINIENT TO VISIT THERE.

THE TOTAL COST THAT THE CUSTOMER HAS TO BEAR WHILE GOING TO BIG CINEMA IS VERY LESS AS COMPARED GOING TO CINE PARK. THE TOTAL AVERAGE COST OF WATCHING A MOVIE IN BIG CINEMA IS LESS THAN CINE PARK.

BUT THE PEOPLE ARE EXTREMELY UNHAPPY FOR THE FACTORS LIKE PARKING FACILITY, SEAT COMFORT, LEG SPACE AND SCREEN.

WE HAVE COME ACROSS SOME VERY INTRESTING FEEDBACK THAT BIGCINEMA SHOUL

SPECIAL SHOW DISCOUNT TRAINED YOUNG LADY STAFF BOX SYSTEM BETTER PARKING GAME PARLOR


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AGE

SEX

GENERAL ERCEPTION

MULTIPLE RATING SCALE

CONSTANT SUM SCALE GRAPHICAL RATING SCALEBIG CINEMA CINE PARK

SCHOOL STUDENT

15 M GOOD SEAT 4 5 3 4 2 20

10

25 20

25

25 10

20

25

20 LOVE TO GO

16 M 2ND SCREEN IS BAD 4 5 3 4 3 20

20

30 20

10

25 25

10

20

20 DOES NOT MATTER

16 M 2ND SCREEN IS BAD 4 4 3 4 3 10

35

20 15

20

20 30

20

15

15 DOES NOT MATTER

16 M INTERNET BOOKING BEST BUT 2ND SMALL SCREEN

5 4 5 3 3 15

10

20 25

30

20 25

10

20

25 DOES NOT MATTER

16 M 2ND SCREEN IS BADBUT OVERALL GOOD

4 4 5 4 4 20

20

20 30

10

25 15

20

25

15 LOVE TO GO

16 M COOL HAG OUT PLACE 3 4 4 4 4 25

15

20 15

20

20 25

20

25

10 DOES NOT MATTER

17 M LOOT RAHE HAI BAD 2ND SCREEN

1 3 2 3 3 5 25

15 15

40

20 20

20

20

20 DOES NOT MATTER

17 M EXERBITING PRICES2ND SCREEN

1 2 2 3 3 0 20

20 20

40

30 30

20

20

10 DOES NOT MATTER

16 M BRAND NAME TO MAKE US FOOL

1 2 1 2 3 10

20

20 10

40

20 10

20

10

30 DOES NOT MATTER

17 M SMALL COGUSTED SCREEN

4 4 3 3 3 20

25

20 15

20

30 20

10

10

30 DOES NOT MATTER

18 M HAVENT VISITED YET 3 4 2 2 4 20

30

20 10

30

30 20

10

20

30 DOES NOT MATTER

17 M SMALL SCREEN LY FOODCOST

1 3 1 4 1 0 60

10 30

60

20 0 10

10

60 DOES NOT MATTER

16 M GOOD 3 3 4 2 1 15

20

20 20

25

15 25

25

20

15 LOVE TO GO

16 M 2ND SCREEN BAD GOOD HOSPALITY

2 5 4 2 2 5 35

15 20

25

25 15

15

35

10 DOES NOT MATTER

16 M EXCEPTIONALY BAD 2 3 1 2 4 10

30

10 25

20

20 25

25

15

15 DOES NOT MATTER

18 F GOOD 2 3 3 2 1 10

0 40 20

30

20 10

10

20

40 DOES NOT MATTER

16 F VERY HIGH PRICE 2 4 4 4 2 5 20

20 30

25

15 15

10

20

20 DOES NOT MATTER

16 F TIME PASS PLACE 4 3 5 2 4 25

10

10 25

30

20 10

10

15

45 DOES NOT MATTER


DATA REPRESENTATION ON THE BASIS OF THE RESPONSE WE GET FROM THE QUESTIONNAIRE

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17 F GOOD BUT COSTALY 2 4 5 4 5 5 25

25 25

20

20 20

20

20

20 LOVE TO GO

18 F GOOD FOOD BUT HIGH PRICE

4 5 5 5 4 15

20

20 20

25

20 10

20

30

20 LOVE TO GO

18 F BAD EMAGE DUE PAST C GRADE CINEMA HALL

4 3 2 1 2 40

15

15 10

20

30 20

15

15

20 DON’T LIKE

16 F WASTAGE OF TIME & MONEY

2 3 1 2 4 10

30

10 25

20

20 25

25

15

15 DOES NOT MATTER

17 F ITS SO IRRITATING 1 1 1 1 1 0 0 0 0 0 20 20

20

20

20 HATE TO GO

18 M ITS OK BUT SEAR SHOUD BE IMPROVE

2 4 3 2 2 20

20

30 10

20

20 20

20

20

20 DOES NOT MATTER

16 F TIME PASS PLACE 4 3 5 2 4 25

10

10 25

30

20 10

10

15

45 DOES NOT MATTER

16 M 2ND SCREEN IS BADBUT OVERALL GOOD

4 4 5 4 4 20

20

20 30

10

25 15

20

25

15 LOVE TO GO

COLLEGE STUDENT21 F NOT GOOD 3 3 3 2 1 20 2

020 2

020

10 20

30

30

10 DOES NOT MATTER

21 F BETTER THEN MULTIPLEX

4 5 3 5 3 30 30

15 5 20

20 20

20

20

20 LOVE TO GO

22 F I LIKE MUSIC 4 5 4 4 4 30 20

20 15

15

20 30

10

10

30 DOES NOT MATTER

19 F GOOD TRAINSD STAFF

4 5 4 5 5 20 20

15 25

20

20 20

25

20

15 LOVE TO GO

22 F I LIKE MUSIC 4 4 3 5 5 20 25

15 20

20

25 15

10

25

25 LOVE TO GO

23 F GOOD SITTING ARRANGEMENTFOOD AMBIENCE

3 4 3 4 3 25 20

15 20

20

30 20

20

15

15 DOES NOT MATTER

22 F GOOD SOUND 3 4 4 3 4 20 10

15 15

40

15 30

10

20

25 LOVE TO GO

22 F ONLY FOR ENTERTANMENT

2 3 3 4 4 40 10

10 10

30

30 10

10

30

20 LOVE TO GO

23 F GOOD AMBIANCE OK FOOD

3 4 3 3 3 20 25

20 15

20

25 20

15

15

25 DOES NOT MATTER

22 F FOOD BETTTER THN OTHERS

4 4 5 2 3 25 20

25 15

15

20 15

15

15

35 DOES NOT MATTER

22 F FOOD IS NICE 3 4 4 3 4 20 20

25 25

10

30 20

25

20

5 LOVE TO GO

20 F OK 3 3 2 4 3 10 20

10 10

50

20 40

10

10

10 DOES NOT MATTER


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25 F VERY HAPPY & SATISFIED EVER TO THE EXTENT THAT SHE BECOME BRAND LOYAL

5 6 4 4 1 25 10

25 15

25

10 40

20

10

20 LOVE TO GO

22 F GOOD 1 3 3 2 2 10 0 30 20

40

20 10

40

10

20 DOES NOT MATTER

22 F GOOD AMBIENCE COMFORT SEAT

4 4 3 4 4 20 20

20 20

20

15 15

15

15

40 LOVE TO GO

22 F GOOD AMBIENCE & SOUND SYSTEM

5 4 3 4 4 30 40

20 10

10

20 40

40

10

10 DOES NOT MATTER

23 F SEAT ARANGEMENT BAD

4 3 2 3 2 30 10

10 20

30

30 15

15

15

25 DON’T LIKE

20 F GOOD EXPERIENCE 4 3 2 2 4 60 10

20 5 5 40 30

20

5 5 DOES NOT MATTER

20 F COOLPLACE FOR HANG OUT

5 4 5 5 4 20 20

20 20

20

20 15

15

25

25 LOVE TO GO

22 F GOOD EXCEPT 2ND SCREEN

4 3 3 4 4 0 0 60 40

0 20 20

20

20

20 DOES NOT MATTER

21 M VARY BAD 3 2 2 3 2 20 20

20 20

20

20 20

20

20

20 I DON’T LIKE

22 M BAD EMAGE OF PAST 2 2 3 3 1 30 40

0 10

20

50 20

30

0 0 HATE TO GO

22 M GOOD SOUNDBAD PARKING

4 3 4 4 1 15 25

25 15

20

25 15

15

20

25 DOES NOT MATTER

24 M NOT KEEP EXPECTATIONS

5 2 2 1 1 20 25

10 10

35

20 20

20

20

20 DOES NOT MATTER

22 M BRAND CONSIOUS 4 2 2 1 2 20 25

10 10

35

30 20

20

20

10 DOES NOT MATTER

21 M CLEARN ENVM.BUT OVAL ALL BAD EXPERIENCE

3 2 1 1 1 60 10

10 10

10

40 10

20

10

20 DOES NOT MATTER

22 M OVERALL GOOD BUT SMALL SCREEN

4 2 2 3 4 30 30

10 10

20

20 30

20

10

20 DOES NOT MATTER

22 M GOOD BUT COMFORT SHOUD INCREASE

5 1 1 3 3 45 30

30 40

45

0 0 0 0 0 DOES NOT MATTER

21 M GOOD THEATRE BUT BAD CUSTOMER RELATIONSHIP

5 3 2 4 3 20 20

10 35

50

0 0 0 0 0 DOES NOT MATTER

22 M NOT FULLFILL EXPECTATION

4 2 2 1 1 30 20

10 10

30

0 0 0 0 0 DON’T LIKE

23 M ITS OK BUT NO VALUE FOR MONEY

3 2 2 1 2 20 20

20 20

20

30 20

10

10

30 DOES NOT MATTER


GRBS

21 M COMFORTABLE &PROVIDE GOOD FACILITY

4 4 5 5 5 20 25

15 20

20

25 15

20

20

20 LOVE TO GO

22 M BADA NAAM BAKAR KAAM

1 1 5 1 1 10 15

15 40

20

20 20

20

20

20 DON’T LIKE

22 M OK BUT BAD SEAT 4 4 3 4 4 25 5 20 20

30

30 20

20

5 25 LOVE TO GO

21 M GOOD PLACE 3 3 4 2 3 30 10

30 10

20

20 35

15

0 30 DOES NOT MATTER

23 M NEVER VISITED 1 1 1 1 1 0 0 0 0 0 20 20

20

20

20 DON’T LIKE

22 M GOOD 5 3 1 3 3 20 10

10 20

40

20 10

10

40

30 DOES NOT MATTER

22 M NOT UPTO THE STANDARD

3 1 3 3 3 20 10

10 10

50

20 20

20

10

30 HATE THAT PLACE

21 M GOOD SERVICE 4 2 3 2 1 30 10

30 10

20

20 30

5 5 40 DOES NOT MATTER

22 M NOT GOOD 4 3 3 3 4 40 30

10 15

5 60 20

10

5 5 DON’T LIKE PLACE

21 M VERY GOOD ENJOYABLE PLACE

3 5 1 5 3 20 20

20 20

20

15 15

30

20

20 LOVE TO GO

22 M VERY GOOD 3 4 1 5 5 20 20

20 20

20

20 20

20

20

20 LOVE TO GO

23 M BAD EMAGE DUE TO PAST CINEMA HALL

1 1 2 1 1 0 0 0 0 0 20 20

20

20

20 I HATE THAT PLACE

23 M NO VALUE FOR MONEY

3 3 2 1 3 20 15

25 15

25

25 20

25

20


24 M DON’T LIKE 2 2 1 2 2 0 0 0 0 0 20 40

10

10

20 I HAT E THAT PLACE

22 M GOOD 3 2 3 1 1 60 15

15 0 10

40 10

15

5 20 DOES NOT MATTER

WORKING

24 F BRAND LOYAL TO CINE PARK

2 3 2 1 3 10

20

30 20

20

20 20

20

20

20 DOES NOT MATTER

26 F AWFUL 1 1 5 1 1 10

10

10 60

10

20 20

20

20


25 F KHANA BAJANA MAST BAKE TIME WASTE

3 2 5 3 3 20

10

10 30

30

20 20

20

20

20 DOES NOT MATTER

26 M JUST CLOSE IT 1 1 1 1 1 0 0 0 0 0 30 20

10

30


27 M JUST OKEY 3 4 2 3 1 25

15

20 5 35

20 20

20

20

20 DOES NOT MATTER


GRBS

22 M JUST CLOSE DOWN 1 1 1 1 1 0 0 0 0 0 30 20

15

15


26 M BIG NAME BUT NOT IN FAME

1 1 4 1 1 0 0 100

0 25

15 20

20

10


26 M NOT GOOD WITH BAD FACILITIES

4 2 3 4 4 30

15

20 15

20

35 10

15

10


22 M OK BUT NEED IMPROVEMENT

3 3 4 2 3 15

20

25 10

30

20 20

15

15

30 DOES NOT MATTER

23 M BAD MANAGEMENT 4 4 3 3 2 30

20

10 20

20

20 20

10

20

30 DOES NOT MATTER

26 F AVERAGE 4 3 3 2 2 0 0 0 0 0 40 20

10

15


30 M GOOD 4 3 4 4 5 20

20

10 40

10

30 20

30

10

10 LOVE TO GO

25 F COMFORTABLE SEATS.NEAR BY

3 3 4 2 2 10

20

10 20

40

30 20

10

20

20 LOVE TO GO

29 F VERY BAD SCREEN & SEATING ARRANGEMENT

4 3 2 1 4 30

20

10 10

30

20 20

20

20

20 DON’T LIKE

26 F AVERAGE 4 3 3 2 2 0 0 0 0 0 40 20

10

15


2623

MM

VERY BAD SCREEN & SEAT NO LEG SPACEBAD MANAGEMENT & BAD PERSONS

44

34

23

13

42

3030

2020

1010

1020

3020

2020

2020

2010

2020

2030

DON’T LIKEDOES NOT MATTER

23 M BAD MANAGEMENT & BAD PERSONS

4 4 3 3 2 30

20

10 20

20

20 20

10

20

30 DOES NOT MATTER

24 M GOOD 5 4 5 5 4 20

20

15 20

25

20 30

15

15

20 LOVE TO GO

24 F GOOD BUT CAN BE IMPROVE

5 4 5 5 5 20

30

15 15

20

20 20

20

25

15 LOVE TO GO

24 F GOOD 5 4 5 5 4 20

20

15 20

25

20 30

15

15

20 LOVE TO GO

26 F OKEY PER CAN BE IMPROVE

2 3 3 4 5 20

20

20 20

20

15 15

30

20

20 DOES NOT MATTER

26 M IT’S A MULTIPLIX??? 1 1 1 1 1 0 0 0 0 0 20 20

20

20


27 M GOOD IN DREAMS 1 2 3 3 2 20

20

30 10

20

20 20

20

20

20 DOES NOT MATTER

29 M BAD 3 1 2 3 1 0 0 0 0 0 30 20

10

20

20 I DON’T LIKE

28 M WASTAGE OF TIME 3 2 3 2 3 2 2 20 2 2 30 1 5 1 35 DON’T LIKE


GRBS

0 0 0 0 5 526 M LIKE THE PLACE FOR

SPENDING 3HRS4 5 3 2 1 3

010

10 20

30

20 20

20

20

20 LOVE TO GO

26 M NICE PLACE 5 3 4 4 3 20

20

20 20

20

15 20

15

15

35 LOVE TO GO


GRBS

ZEST OF DATA

AGE GROUP

MULTIPLE RAITING SCALE BIG CINEMA CINE PARK

PRICE

AMBIENCE

FOOD

SCREE

PARKI

NG

PRICE

COM

FORT AM

BIENCE FO

OD

SOU

ND

PRICE

COM

FPRT AM

BIENCE FO

OD

SOU

ND

SCHOOL73 92 82 75 76 370 545 485 510 645 575 470 435 505 605

MAXIMUM 130 (5*26) 2600 (100*26)2600

%56%

71% 63%

58%

58% 14% 21%

19%

20%

25%

22%

18% 17%

19% 23%

COLLEGE158 140 127 136 12

81100 800 785 735 101

51050

915 800 670 875

MAXIMUM 230 (5*46) 4800 (100*48)4800

%69% 61%

55% 59%

56% 23% 17%

16%

15%

21%

22%

19% 17%

14% 18%

WORKING88 77 86 70 7

1480 380 430 425 510 660 560 465 505 605

MAXIMUM 140 (5*28) 2800 (28*100)2800

%63% 55%

61% 54%

51% 17% 13%

15%

15%

18%

23%

20% 17%

18% 22%


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CONSTANT SUM SCALING -

ANALYSIS OF CONSTANT SUM SCALING…………….

BIG CINEMA

BIG CINEMAFACTORS 15-18 19 -25 25 & ABOVEPRICE 14 23 17COMFORT 21 17 13AMBIENCE 19 16 15FOOD 20 15 15SOUND 25 21 18

AGE GROUP 15-18 19-25 25 & ABOVE

PRICE14%

COMFORT21%

AMBIENCE19%

FOOD20%

SOUND25%

PRICE25%

COMFORT18%

AMBIENCE17%

FOOD16%

SOUND23% PRICE

22%

COMFORT17%

AMBIENCE19%

FOOD19%

SOUND23%

PRICE WAS THE MAJOR AREA OF THERE CONCERN

FOOD & AMBIENCE WERE THE MAJER AREA OF THERE CONCERN

COMFORT WAS THE MAJER AREA OF THERE CONCERN

THEY WERE SATISFIED WITH SOUND & COMFORT MOST

THEY WERE FULLY SATISFIED WITH THE PRICE & SOUND

SOUND & PRICE ARE THE AREA OF CONCERN


GRBS

CINE PARK

CINE PARKFACTORS 15-18 19-25 25 &ABOVEPRICE 23 22 23COMFORT 18 19 20AMBIENCE 17 17 17FOOD 19 14 18SOUND 23 18 22

15-18 19-25 25-ABOVE

PRICE23%

COMFORT18%

AMBIENCE17%

FOOD19%

SOUND23%

PRICE24%

COMFORT21%

AMBIENCE19%

FOOD16%

SOUND20%

PRICE23%

COMFORT20%

AMBIENCE17%

FOOD18%

SOUND22%

IN CINEPARK THE PEOPLE ARE MOSTLY SATISFIED WITH THE PRICE AND THE SOUND QUALITY.

HERE THEY FEEL THAT THE PRICE, COMFORT AND SOUND ARE THE BEST FACTORS.

IN THIS THE SOUND QUALITY AND THE PRICE ARE MOST SATISFIED

OVERALL ANALYSIS OF CONSTANT SUM SCALING


GRBS

FROM THIS WE CAN CONCLUDE THAT DIFFERENT AGE GROUP HAS DIFFERENT AREA OF CONCERN WHILE SELECTING BIG CINEMA.

AT THE AGE OF 15-18 THEIR AREA OF CONCERN IS THE PRICE AS DURING THIS AGES THE SCHOOL GOING CHILDREN DO NOT EARN AND THEY HAVE TO ASK MONEY FROM THEIR PARENTS. THEY FEEL THAT THE PRICE OF BIG CINEMA IS VERY HIGH SPECAILYON WEEKENDS.

AT THE AGE OF 19-25 THEIR AREA OF CONCERN OF IS FOOD&AMBIENCE AS THEY ARE MOSTLY ATTRACTED TOWARDS VARIETY OF FOODS IN ANY THEARTRE AND ALSO ITS AMBIENCE. ALTHOUGH IN BIG CINEMA THEY PROVIDE VERY HYGENICIC FOOD BUT THE COST OF FOOD IS VERY HIGH AS COMPARED TO THE LOCAL VENDORS OUTSIDE THE CINEMAHALL.

DURING THE AGE GROUP OF 25-30 THE PEOPLE PERCEPTION CHANGES AND THEY ARE NOT AFFECED BY PRICE AS THEY START WORKING BUT THEY ALWAYS PERFER COMFORT MORE SO AS THE LEG SPACE IS MAJOR CONCER SO PEOPLE OF THIS AGE DEPITE HAVING THE HIG BUYING POWER THEY DON’T PREFER TO GO TO THE BIG CINEMA.

WHILE IN THE CASE OF CINE PARK THE PEOPLE IN ALL THE AGE GROUP ARE HAPPY WITH THE PRICE AMBIENCE AND COMFORT SO THEY PREFER TO GO TO CINE PARK NOT TO BIG CINEMA.


GRBS

MULTIPLE RATING SCALE

BY THE ANALYSIS OF THIS PIE CHART WE CAN SAY THAT THE CHILDREN OF TODAY ARE MORE CONCERNED ABOUT AMBIENCE AND HYGENIC VARIETY FOOD .WE CAN SEE THAT THERE IS 44% GOT THE MAJORITY SCORE MAKERS.

WE ALL KNOW THAT 2 WELLER IS A NESSERY EVEL FOR NOW DAYS.AS THE PARKING OF BIG CINEMA IS TOO SMALL TO ACCOMIDATE FULL HOUSE SO STUDENTS FIND IT EXTREEM DIFFICULT TO PARK THERE VECHILE SPECAILY WHEN THERE IS NEW RELEASE AND THERE IS LOTS OF RUSH.

THE AREA OF PIE ALSO INDICATE THAT THE PRICING STRATEGIES AND SCREEN ARE THE MAJOR CONCERNING AREAS FOR THEM AS THEY DON’T EARN IN THIS AGE AND THEY CANNOT AFFORD TO SPEND THAT MUCH AMOUNT.

THE SCREEN IS ALSO A MAJOR AREA OF CONCERN SPECAILY THE 2ND SCREEN AS ITS TOO SMALL

PARKING

15-18 EX HAPPY

HAPPY

NEUTRAL

NOT SATISFIED

EX UNSATISFIEDEX HAPPY 4

HAPPY 35

NEUTRAL 27

NOT SATISFIED 19

EX UNSATISFIED 15


GRBS

PARKING19-25EX HAPPY 9 EX HAPPY

9%

HAPPY26%

NEUTRAL26%

NOT SATISFIED13%

EX UNSATISFIED26%

HAPPY 26NEUTRAL 26NOT SATISFIED 13

EX UNSATISFIED 26

PARKING ABOVE 25EX HAPPY 11 EX HAPPY

11%

HAPPY18%

NEUTRAL18%

NOT SATISFIED21%

EX UNSATISFIED32%

HAPPY 18

NEUTRAL 18

NOT SATISFIED 21

EX UNSATISFIED 32

PRICING 15-18


GRBS

EX HAPPY

4%

HAPPY38%

NEUTRAL12%

NOT SATISFIED27%

EX UNSATISFIED19%

EX HAPPY 4HAPPY 38NEUTRAL 12NOT SATISFIED 27

EX UNSATISFIED 19

PRICING 19-25

EX HAPPY 15 EX HAPP

Y15%

HAPPY37%

NEUTRAL33%

NOT SAT-

ISFIED6%

EX UNSATISFIED9%HAPPY 37

NEUTRAL 33NOT SATISFIED 6

EX UNSATISFIED 9


GRBS

PRICING ABOVE 25

EX HAPPY 11 EX HAPPY11%

HAPPY18%

NEUTRAL18%

NOT SATISFIED21%

EX UNSAT-ISFIED32%

HAPPY 18

NEUTRAL 18NOT SATISFIED 21EX UNSATISFIED 32

FOOD 15-18

EX HAPPY27%

HAPPY15%NEUTRAL

23%

NOT SATISFIED16%

EX UN-SAT-

ISFIED19%


EX UNSATISFIED 19


GRBS

FOOD 19-25EX HAPPY 9 EX HAPPY

9%HAPPY

15%

NEUTRAL35%

NOT SATISFIED26%

EX UN-SAT-IS-

FIED15%


EX UNSATISFIED 15

FOOD ABOVE 25

EX HAPPY 18EX HAPPY

18%

HAPPY18%

NEUTRAL32%

NOT SATISFIED18%

EX UN-SAT-IS-

FIED14%


EX UNSATISFIED 14


GRBS

AMBIENCE 15-18

15-18EX HAPPY

15%

HAPPY38%

NEUTRAL35%

NOT SAT-

ISFIED8%

EX UNSATISFIED4%EX HAPPY 15


EX UNSATISFIED 4

AMBIENCE 19-25EX HAPPY 9 EX HAPPY

9%

HAPPY28%

NEUTRAL28%

NOT SATISFIED24%

EX UNSATISFIED11%


EX UNSATISFIED 11


GRBS

AMBIENCE ABOVE 25EX HAPPY 4

EX HAPPY4%

HAPPY25%

NEUTRAL36%

NOT SATISFIED14%

EX UNSATISFIED21%


EX UNSATISFIED 21

SCREEN 15-18 15-18 EX HAPPY

4%

HAPPY35%

NEUTRAL15%

NOT SATISFIED38%

EX UNSATISFIED8%


EX UNSATISFIED 8


GRBS

SCREEN 19-25

EX HAPPY 15EX HAPPY

15%

HAPPY24%

NEUTRAL24%

NOT SATISFIED15%

EX UN-SAT-

ISFIED22%


EX UNSATISFIED 22

SCREEN ABOVE 25

EX HAPPY 11 EX HAPPY11%

HAPPY15%

NEUTRAL21%

NOT SATISFIED21%

EX UNSATISFIED32%

HAPPY 15NEUTRAL 21NOT SATISFIED 21EX UNSATISFIED 32


GRBS

CHI-SQUARE TESTING

FORMULA FOR CALCULATING CHI-SQUARE ( 2) IS:

2= (O-E)2/E


GRBS

HO – AGE FACTOR DOES NOT INFLUENCE THE OVERALL SATISFACTION OF BIG CINEMA

AGE LIKELY TO GO HATE TO GO TOTAL15-18 24 2 26

19-25 35 11 46

25-30 16 12 28

TOTAL 75 25 100/100

CHI-SQUARE CALCULATED VALUE = 8.92DEGREES OF FREEDOM = 2PROBABILITY TABLE VALUE = 5.99

SO FROM THIS VALUE WE CAN CONCLUDE THAT AGE FACTOR DOES INFLUENCE THE OVERALL SATISFACTION OF BIG CINEMA

HENCE H0 IS REJECTED

SS


GRBS

H0 - PEOPLE DO NOT ENJOY THE MOVIE DUE TO THE SIZE OF THE SCREEN.

INTERRELATION BETWEEN AGE & SCREEN OF BIG CINEMAAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY

UNHAPPYTOTAL26

15-18 (SCHOOL)

1 9 4 10 2 26

19-25 (COLLEGE)

7 11 11 7 10 46

25-30 (WORKING)

3 4 6 9 9 28

TOTAL 11 24 21 23 21

CHI-SQUARE CALCULATED VALUE = 7.671DEGREES OF FREEDOM = 8

PROBABILITY TABLE VALUE = 15.5

SO FROM THIS VALUE WE CAN CONCLUDE THAT PEOPLE DO NOT ENJOY THE MOVIE DUE TO THE SIZE OF THE SCREEN

HENCE H0 IS ACCEPTED


GRBS

HO- DIFFERENT AGE GROUP DOES NOT HAVE ANY INFLUENCE ON THE OVERALL PRICING STRATEGIES OF BIG CINEMA

INTERRELATION BETWEEN AGE & PRICING STARTEGIESAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY

UNHAPPYTOTAL26

15-18 (SCHOOL)

1 10 3 7 5 26

19-25 (COLLEGE)

7 17 15 3 4 46

25-30 (WORKING)

4 10 6 2 6 28

TOTAL 12 37 24 12 15

CHI-SQUARE TABLE VALUE = 13.28DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5

SO FROM THIS VALUE WE CAN CONCLUDE THAT DIFFERENT AGE GROUP DOES NOT INFLUENCE THE PRICING STRATEGIES OF BIG CINEMA



GRBS

HO – FOR DIFFERENT AGE GROUP OF CUSTOMERS AMBIENCE IS NOT SIGNIFICANT TO THEM.

INTERRELATION BETWEEN AGE & AMBIENCE AGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY

UNHAPPYTOTAL26

15-18 (SCHOOL)

4 10 9 2 1 26

19-25 (COLLEGE)

4 13 13 11 5 46

25-30 (WORKING)

1 7 10 4 6 28

TOTAL

CHI-SQUARE TABLE VALUE = 9.334DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5

SO FROM THIS VALUE WE CAN CONCLUDE THAT FOR DIFFERENT AGE GROUP OF CUSTOMERS AMBIENCE IS NOT SIGNIFICANT TO THEM



GRBS

HO- DESPITE OF DIFFERENCE IN AGE GROUP PARKING IS NOT THE FACILITATING FACTOR TO THEM.

INTERRELATION BETWEEN AGE &OVERALL SATISFACTIONAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY

UNHAPPYTOTAL26

15-18 (SCHOOL)

1 9 7 5 4 26

19-25 (COLLEGE)

4 12 12 6 12 46

25-30 (WORKING)

3 15 5 6 9 28

TOTAL 8 26 24 17 25

CHI-SQUARE STATISTIC = 6.155DEGREES OF FREEDOM = 4PROBABILITY TABLE VALUE = 15.5

SO FROM THIS VALUE WE CAN CONCLUDE THAT DESPITE OF DIFFRENCE IN AGE GROUP, PARKING IS NOT THE FACILITATING FACTOR TO THEM TO GO TO BIG CINEMA.



GRBS

HO- FOOD IS NOT SIGNIFANT TO DIFFERENT AGE GROUP OF CUSTOMERS WHILE SELECTING BIG CINEMA.

INTERRELATION BETWEEN AGE &OVERALL SATISFACTIONAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY

UNHAPPYTOTAL26

15-18 (SCHOOL)

7 4 6 4 5 26

19-25 (COLLEGE)

4 7 16 12 7 46

25-30 (WORKING)

5 5 9 5 4 28

TOTAL 16 16 31 21 16

CHI-SQUARE STATISTIC = 9.89DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5

SO FROM THIS VALUE WE CAN CONCLUDE THAT FOOD IS NOT SIGNIFICANT TO DIFFERENT AGE GROUP OF CUSTOMERS WHILE SELECTING BIG CINEMA.



GRBS

CONFIDENT LEVEL:-

SELECTED CONFIDENT LEVEL-95%

SAMPLE SIZE:-100

PEOPLE HATE BIG CINEMA-37%

CONFIDENT LEVEL:-12.44%

EXPLANITION OF THE OBTAINED RESULT:-

WHEN WE ARE INTERVIEWING A SAMPLE OF RESPONDENTS DRAWN FROM A

POPULATION, THE PERCENTAGE VALUE (PROPORTION) WE OBTAIN AT A CERTAIN

QUESTION MAY BE DIFFERENT FROM THE PERCENTAGE VALUE WE WOULD OBTAIN IF

ALL MEMBERS OF THE POPULATION WHERE INTERVIEWED (TRUE POPULATION

PROPORTION).

THERE IS SOME LIKELIHOOD, CALLED THE CONFIDENCE LEVEL THAT THE TRUE

POPULATION PERCENTAGE FALLS WITHIN A PARTICULAR RANGE, CALLED THE

CONFIDENCE INTERVAL, AROUND THE PROPORTION VALUE WE OBTAINED FROM OUR

SAMPLE.

IT TELLS US HOW OFTEN THE TRUE PERCENTAGE OF THE POPULATION WOULD FALL

WITHIN THE CONFIDENCE INTERVAL OF RESULTS OBTAINED IN OUR SURVEY

SO FROM THIS TEST WE CAN CONCLUDE THAT THE 12.44% PEOPLE FELLS THAT THEY

DON’T LIKE BIG CINEMA AT ALL.


GRBS

t-TEST-

UNPAIRED T TEST RESULTS:-BETWEEN SCHOOL & COLLEGE STUDENT AMONG VARIOUS FACTORS INFLUENCING THERE LIKENING ABOUT BIG CINEMA

THIS CALCULATION IS USED TO COMPARE THE MEANS OF TWO INDEPENDENT GROUPS TO DETERMINE IF THEY ARE SIGNIFICANTLY DIFFERENT FROM ONE ANOTHER.


GRBS

SCHOOL

S TTABLE VALUE

HYPOTHESIS ACCEPTED/ REJECTED

PRICE9.76 0.1025

2.064 ACCEPTED

AMBIENCE11.31 -2.1448

2.064 ACCEPTED

FOOD7.9739 -0.91265

2.064 ACCEPTED

SCREEN7.7594 0.3126

2.064 ACCEPTED

PARKING13.337 -0.72754

2.064 ACCEPTED

NUMBER OF RESPONDENTS:

FEMALE (N1):- 9

MALE (N2):- 17

Df – N1 + N2 -2 = 24

H0 – THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWO DIFFERENT GENDERS AMONG THE AGE GROUP 15-18 CONSIDERING OF ITS VARIOUS FACTORS WHILE SELECTING BIG CINEMA.

FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 15-18 RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.


GRBS

COLLEGE

FACTORS S T TABLE VALUE


PRICE13.33 0.2521

1.960 ACCEPTED

AMBIENCE9.55 0.3519

1.960 ACCEPTED

FOOD4.7 -0.715

1.960 ACCEPTED

SCREEN9.0139 0.37

1.960 ACCEPTED

PARKING 9.06

0.421

1.960 ACCEPTED


FEMALE (N1):- 20

MALE (N2):- 26

DF – N1 + N2 -2 = 44

H0 – THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWO DIFFERENT GENDERS AMONG THE AGE GROUP 19-25 CONSIDERING OF ITS VARIOUS FACTORS WHILE SELECTING BIG CINEMA.

FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 19-25 RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.


GRBS

WORKING

FACTORSS T TABLE VALUE


PRICE11.64 -1.08

2.056 ACCEPTED

AMBIENCE9.11 -1.11

2.056 ACCEPTED

FOOD18.93 -0.66

2.056 ACCEPTED

SCREEN12.35 1.32

2.056 ACCEPTED

PARKING12.07 0.4202

2.056 ACCEPTED


FEMALE (N1):- 10

MALE (N2):- 18

Df – N1 + N2 -2 = 26

H0 – THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTION OF TWO DIFFERENT GENDERS AMONG THE AGE GROUP 25 &ABOVE CONSIDERING OF ITS VARIOUS FACTORS WHILE SELECTING BIG CINEMA.

FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 25 &ABOVE RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.


GRBS

LIMITATION OF t-test-

FALSELY REJECTING A TRUE HO IS CALLED A TYPE I ERROR (FINDING AN INNOCENT

PERSON GUILTY). THE PROBABILITY OF COMMITTING A TYPE I ERROR IS ALWAYS

EQUAL TO A.

FAILURE TO REJECT A FALSE HO IS CALLED A TYPE II ERROR (FINDING A GUILTY

PERSON INNOCENT). THE PROBABILITY OF COMMITTING A TYPE II ERROR DEPENDS ON

THE PROBABILITY OF RETAINING A FALSE H0.

THE "POWER" OF A STATISTICAL TEST REFERS TO THE PROBABILITY OF CLAIMING

THAT THERE IS A SIGNIFICANT DIFFERENCE WHEN THIS IS TRUE.

AS SCIENTISTS ARE CAUTIOUS, IT IS CONSIDERED "WORSE" TO MAKE A TYPE I ERROR

THAN A TYPE II ERROR - WE THUS REDUCE THE POSSIBILITY OF MAKING A TYPE I

ERROR BY HAVING A STRINGENT REJECTION LIMIT, I.E. 5%. HOWEVER, AS WE REDUCE

THE POSSIBILITY OF MAKING ONE TYPE OF ERROR, WE INCREASE THE POSSIBILITY OF

MAKING THE OTHER TYPE.

CORRELATIONS:-


GRBS

WE CALCULATE THE CORRELATIONS AMOUNG THE THREE GROUPS TO FIND OUT THAT IS THERE ANY RELATION AMOUNG THEM BETWEEN TWO SELECTION & GIVING THE PREFERENCES IN THESE TWO CINEMA HALL

REAULT OF COORELATION:-

S.NO FACTORS CORRELATION DEGREE OF COORELATION

1 PRICE 0.99 HIGHLY COORELATED

2 COMFORT 3.266 NO COORELATION

3 AMBIENCE 0.98 HIGHLY COORELATED

4 FOOD 0.097 COORELATED

5 SOUND UALITY

0.97 HIGHLY COORELATED

CONCLUSION OF CORRELATION

SO FROM THE ABOVE FINDING FOR ALL THE THREE GROUP EXCEPT THE CRITERIA COMFORT THERE IS A HIGH DEGREE OF COORELATIONS.

SO THERE IS THE AREA WHERE THE PERCEPTION LEVEL OF THE TARGET AUIDENCE IS SIMILILER AND DESPITE OF THE FACT IN WHICH CINEMA HALL THEY GO THEY GIVE THESE FACTOR IMPORTENCE.

FINDINGS


GRBS

FROM OUR RESEARCH WE CAME TO KNOW THAT THE THERE ARE CERTAIN ISSUES

REGARDING BIG CINEMA.PEOPLE ARE NOT SURELY FULLY SATISFIED AS PER THE

STANDARD AND BRAND OF THE BIG CINEMA.SCREEN PARKING AND COMFORT ARE

THE MOST CONCERN FOR PEOPLES.

THE MAJAR CONERN FACTER IS:-

FOOD

PARKING

COMFORT

PEOPLE ALSO HAVE A LARGE AMOUNT OF CONCERN REGARDING THE IMAGE OF

BIG CINEMA DUE TO THE OLDER IMAGE OF THE EARLIER CINEAM HALL.


GRBS

SUGGESTIONS FOR BIG CINEMA

THERE SHOUD BE STEP WISE IMPROVEMENT MADE IN THE BIG CINEMA IN ORDER TO

SUSTAIN DESIRABLE NUMBER OF CUSTOMERS,

1.SOME THING MUST BE DONE TO SCREEN NO.2 AS PEOPLE ARE REALY UNHAPPY WITH

IT,THEY ARE NOT GEETING WHAT THEY PERCIVE A TYPICAL MULTIPLUX GIVE.

2.SEATS COMFORT SHOUD BE ALSO INCREASE ATLEAST FOR THAT HAVING TICKET

90RS THERE MUST BE PROPER PUSH BACK SEAT IMMIDEATLY.

3.THEN THERE SHOULD BE RENNOVATION OF PARKING.

GROUNG FLOWR THAT IS NOT FULLY UTILIZE CAN BE USE FOR PARKING 4WELLER,

4.SOME ADDITIONAL FACTORS LIKE GAME PARLAR MUST BE INTROGUCE TO GAIN

COMPETATIVE ADVANTAGES.

5.REDUCE THE NO.OF PERSON REQUIRED FOR GROUP BOOKING.

6.DISCOUNT CARDS TO LOYAL & RAGULAR CUSTOMERS

7. THE EMPLOYEES SHOULD BE HIGHLY TRAINED TO MAINTAIN THEIR GOODWILL IN

THE MARKET & THE PERCEPTION OF MULIPLEX THAT PEOPLE CARRY ALL OVER THE

COUNTRY.

8. COME UP WITH BOX SYSTEM SEATS FOR THE COUPLES VISING BIG CINEMA.

9. IT SHOULD BE CENTRALLY A/C

LIMITATION OF OUR RESERCH-


GRBS

WE CONSIDER YOUTH AS UNIVERSE FOR OUR STUDY AS WE HAD CONSTRAIN OF

BOTH TIME AND MONEY.AND THEY ARE THE MAJOR AUIDENCE WE CONSIDER

THEM ONLY AS OUR SAMPLE.

THE MANAGEMENT OF THE BOTH CINEMA HALL WERE NOT READY TO GIVE US

THE EXACT SALES DATA SO WE WERE UNABLE TO COMPARE THEM.

AS WE HAVE TARGETED ONLY ONE TYPE OF SAMPLE THERE COULD BE

PERCEPTIONAL ERRER AS THERE CAN BE AGE-GAP FACTOR.

THERE CAN BE TYPE-1 ERROR IN CASE OF THE t-TEST,

WE USE CONVINENT SAMPLING MATHERD DUE TO LACK OF BOTH TIME AND

THE SUITABLE RESPONDENT SO THE SAMPLE MAY NOT BE TRUE

REPRESENTAITIVE OF POPULATION AS THE WHOLE.


final research work (big cinema)

Documents