final presentations sjr091020...
TRANSCRIPT
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Redesign ProjectJamba Juice
Sowmya Rajendran0
Sowmya Rajendran
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good choices
Iconic RepresentationMnemonic DeviceStorytellingFramingColorModularitySimilarityClosureContour BiasGood Continuation
Sowmya Rajendran
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Top-Down Lighting BiasThree-Dimensional ProjectionSignal-to-Noise RatioColorAlignmentHorror VacuiOckham’s RazorLegibilityReadabilityVisibilityHighlightingProximityConsistencyThreat DetectionScaling Fallacy
poor choices
Sowmya Rajendran
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Sowmya Rajendran
process
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Sowmya Rajendran
process
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Sowmya Rajendran
process
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Sowmya Rajendran
typeface
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Sowmya Rajendran
typeface
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Sowmya Rajendran
typeface
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Sowmya Rajendran
mark
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Sowmya Rajendran
mark
Before After
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Sowmya Rajendran
logo
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Sowmya Rajendran
color
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Sowmya Rajendran
logo
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Sowmya Rajendran
logo
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Sowmya Rajendran
logo
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Sowmya Rajendran
logo
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Sowmya Rajendran
apparel
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Sowmya Rajendran
apparel
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Sowmya Rajendran
gift cards
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Sowmya Rajendran
packaging before
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Sowmya Rajendran
packaging after
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Sowmya Rajendran
packaging
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Sowmya Rajendran
packaging before
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Sowmya Rajendran
packaging after