final presentations chm081000 attempt_2014-05-08-13-29-47_moezzi_final_presentation
DESCRIPTION
TRANSCRIPT
craigslistOhTheHumanity! .com
audience
• primarily serves as an online version of newspaper classifieds for a global audience. • Online Traffic• 49th in the World• 10th in the US
market demographics : age*
49% : 18-24 y/o62% : 25-34 y/o57% : 35-44 y/o48% : 45-54 y/o
*pew research
market demographics : income*
42% : < $30K per year.47% : $30K-$49,999 56% : > $50k
*pew research
market demographics : education*
40% - no HS degree45% - HS degree54% - college grad
*pew research
market demographics: urban vs rural*
47% : Urban/Suburban32% : Rural
*pew research
market demographics
•Across the board•But…• 18-44y/o• $30k• College grad• Urban/Suburban
*pew research
UX Hierarchy of Needs: Usability/Proficiency• functional• reliable• usable with basic features• breadcrumbs• search tools/options• results view options
ux hierarchy of needs: usability/proficiency
poorly applied design principles
1.Flexibility-Usability Tradeoff2.Horror Vaccui3.Ockham’s Razor4.Signal-to-Noise Ratio5.Propositional Density6.Attractiveness Bias7.Biophilia Effect8.Picture Superiority Effect9.Iconic Representation
10. Wabi-Sabi11. Color12. Convergence13. Entry Point14. Hick’s Law15. Fitts’ Law16. Legibility17. Red Effect
web
ipad
good use of design principles
1. Alignment2. Hierarchy3. Proximity4. Similarity5. Visibility6. Wayfinding7. Consistency
8. Highlighting9. Symmetry10. Most Advanced Yet Acceptable11. Affordance12. Forgiveness13. Progressive Disclosure14. Contour Bias
research methods
1. A/B Testing2. Love Letter / Breakup Letter3. Cognitive Walkthrough4. Lit Review