final presentations gkm090020 attempt_2014-05-08-09-28-29_griffin_marshall_digital_tutors_rework
TRANSCRIPT
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Digital TutorsGriffin Marshall
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Current Landing Page
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Current Software Pulldown
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15 Principles Digital Tutors Currently Does Wrong
Entry Point
Propositional Density
Chunking
Wayfinding
Hick’s Law
Satisficing
Contour Bias
Five Hat Racks
Progressive Disclosure
Layering
Desire Line
Nudge
Legibility
Confirmation
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10 Principles Digital Tutors Currently Does Right
Readability
Alignment
Highlighting
Top-Down Lighting Bias
Iconic Representation
Color
Figure-Ground Relationship
Horror Vacui
Signal-to-Noise Ratio
Picture Superiority Effect
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Logo Redesign
Current Logo Reworked Logo
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Reworked Landing Page
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Reworked Landing Page