final presentation-v2- 10.44pm, 25 dec (1)
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PresentationTRANSCRIPT
Brand ManagementFinal presentation
Group: ChillersBatch 51 D
Tawhid ImamAmal Majumder Dipu
Sharjil H. AliRafat Hossain SabitMd. Jobairul Alam
“Chillers”Chillers offers a unique menu of chocolaty and other milk made drinks
One thing that sets Chillers apart from other cold beverage providers is its affordable range of offerings and
a unique opportunity to “customize your drinks in your own way,” other than the usual set of preset beverages.
Our target market includes college and university students and young executives
who often opt to enjoy a pocket-friendly break between their busy schedules of classes or work in order to try out new things
Target market
• Chillers means Escape• Chillers means Refreshment• Chillers means Customization
Chillers Means
• Chillers is Cold Beverage• Chillers is Quick service• Chillers is Affordable drinks
Chillers Is
Chillers is a beverage outlet for students and young professionals
allowing them to catch a break and energize themselves whereby
they can customize and share their own beverage mix at wallet
friendly prices.
Brand Positioning Statement
Brand MantraChill Customized Drinks
PRE LAUNCH
Catchy quotes related to Coffee and beverage
• Induction with the beverage shop
Hype Building Through unique value proposition of Chillers
• Customization• Pocket friendly price
I HAVE A DREAM
That one day there will be a shop where I can have my own drink
-Nelson Mandela
Bored with the same fixed drinks ?
Wait for Chillers
Bored with the same fixed drinks ?
Wait for Chillers
Le me, In regular beverage shops after Chillers
So you are telling me I can’t have my own drink
Tk 80
Perfect recipe of an awesome drink finally revealed
• Chocolate chips• Whipped Cream• Caramel syrup• Ferrero Rocher
And most importantly……A bit of You.
1st weekBuy 1 get 1 offer for Liking, Commenting, Sharing, Check-ins
2nd & 3rd week15% discount for Sharing, Reviews and Check-ins
4th week2nd check-in within the month gets a free cookie
LAUNCH
Post LaunchRegular/ Random updates
• Setting the brand tone• Product features • Brand features• Random posts (related to brand image)
Regular/ Random updates
Recent big incidents• Engaging people• Aligned with the brand image
Recent big incidents
Recent big incidents
Event based promotional Communication
• Sequential promotional activity related to eventsValentines Day, Father’s Day
Shakib Al HasanBefore Going to
Shakib Al HasanChilling @
Shakib Al HasanAfter 9 months
Happy Fathers daySpecial Fathers day offers going on @
Post Launch• Celebrity• Visitors’ event
e.g.: IBA 51D was here (Selfie, wefie posting)• Posting New Drinks• Events• Contest:
Customized DrinksWinner’s Drink get into the menuFree coupons for fnf
Event based promotional activities• Create a drink for your father on the father’s day• Create a drink for the loved ones on valentines day• Weekend with your wife• Selfie contest• Check-in
Thank you