PowerPoint Presentation

FY14 Marketing Plan

Review of Marketing ActivityApril - June

Vascular Screenings

HeartScan Promotion

Ortho Campaign

Luciano RadioMarlow Radio

Surgical Services

Riblet RadioIves Radio

Salzberg RadioAdams Radio

Digestive Health Institute CampaignSullivan Radio

Medical Group

Radio

Harbour View Campaign

EMS Week

Radio

Stroke Awareness Month

DePaul Campaign

Mobile App Launch

Public Relations and Community Outreach

Virginian-Pilot Front Page

Upcoming Marketing InitiativesJuly August

Surgery CampaignBranding TV two week flight in JulyDigestive Health Institute and SWLC radio continuesHeart & Vascular InstituteMobile vascular screeningsEP lab promotion Heart Health Academy launchMedical GroupTV and outdoor continueWAVY Medical MondaysBack-to-school radioCancer InstitutePublic relationsPhysician directed marketing

July-August 2014

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Tracking & Measurement

Market LevelTICKERWebsite trafficSocial media trafficCalls & referralsVolume ( new patient, inpatient share, Emergency Dept share)Events attendance (if applicable)

Core 4+1TICKERAwares volume: Heart, Cancer, Ortho Screening attendance, by Core 4Seminar attendance, by Core 4New patient volume, by Core 4+1Inpatient volume, by Core 4+1

TICKER Consumer Decision Model

TICKER Key Performance IndicatorsTrends UP over last quarter for: Best overall qualityBest doctorsMost personalized careBest image/reputation

Additional Measurement ToolsTargeted landing pagesTracking phone numbers

Measurement Timeline

Internal Communications

Communications of Marketing PlanFormat ContentFrequencyDissemination

FY15 Planning

Bon Secours DePaul Medical Center

Bon Secours Maryview Medical Center

Bon Secours Mary Immaculate Hospital

THANK YOU

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