Loren CliffordAshley Hinds

Ambre McAlexanderAshley Smith

Jessica Mingledorff

Digital Audit

Objectives•Research how CentricsIT can obtain first page

ownership through major search engines

•Analyze CentricsIT top competitors to determine strengths and weaknesses, ultimately contributing to better execution of social media strategies/tactics

•Explore the idea of videos and info-graphs as possible new outlets

•Increase awareness of CentricsIT’s social media presence through monitoring and measuring specific channels

Strategies

•Performing a digital brand audit

•Examine top competitors’ social media usage

•Analyze keyword data, social media, share/social search engine/bookmarking, and 3rd party communities and blogs

•Observe current integral/tactical marketing campaign

•Obtain overall results of CentricsIT’s social media outlets

Company Overview• Founded in January 2007

• Located: Norcross, GA

• What: Hardware company that provides IT equipment, IT staffing solutions, and IT support services

• Target Market: B2B consumers, primarily large and middle sized businesses

• Reaches companies in North and South America, Europe, Asia, Africa and Australia

Digital Audit

Twitter Top Searches

•Centrics IT

•Canvas Systems

•Atlantix Global Systems

•Corus360

Blog Search

•Centrics IT resulted in 490 blogs

•Canvas Systems resulted in 2,310 blogs

•Atlantix Global Systems resulted in 235 blogs

•Corus360 resulted in 939 blogs

Brand Name Mentions

•CentricsIT (2 results)

•Canvas Systems (3 results)

•Atlantix Global Systems (2 results)

•Corus360 (results)

Youtube Mentions

• CentricsIT- 1 video posted, 1 subscriber and 484 video views.

• Canvas Systems- 4 videos posted, 6 subscribers and 880 video views.

• Atlantix Global Systems- 2 videos posted, 0 subscribers, but 141 video views.

• Corus360- 15 videos posted, 3 subscribers with 2,900 video views.

Forums

•Large number for industry

•CentricsIT brand name was not found on any of the forums comments

Open Site Explorer Results

•www.centricsit.com (31/100)

•www.canvassystems.com (38/100)

•www.atlantixglobal.com (38/100)

•www.corus360.com (44/100)

Channel Data Analysis

Channels

Keyword Data

Social Media and Trends

3rd Party Community / Blogs

Social/Share Search Engines

The highest ranked keywords, relating to CentricsIT and competitors according to

iSpionage

Search Volume:

110,00027,10022,2001,3001,300

Keyword:

Cisco SwitchesUsed Services

Used IT HardwareUsed Network

HardwareCisco Switches

PPC Budgets Among Competitors

and CentricsIT

Search engine traffic among competitors and

CentricsIT

CentricsIT Social Media

Facebook:

•Likes: 72

•Were here: 5

•Target: 25 – 34 years old

Twitter:

Followers: 208Posts: 21 / month#sun #IBM #cisco

LinkedIn

Followers: 249

Social Media Trends:Connecting Social Media

Accounts

News and Information on the Industry

Event postings for specials

Employee Spotlights

Extensive About sections

History of Company

3rd Party Communities• Blogs

• Social Networks

• Social/Share Search Engines

Hub and Spoke

Recommendations• Use SEO websites for info on CentricsIT and

Competitors

• Utilizing other blogs for information on Social Media Optimization and Search Engine Optimization

• More social media interaction/engagement

• Making social media pages personable

• Making information on the company and industry readily available

Recommendations• Utilizing 3rd party blogs

• Using Social/search engines/geosearch

• Following competitor trends

• Utilize industry information and engaging with the industry

• Using media for sales leads and follow up for customers

• Using all media accounts together for content creation