final brm questionnaries
DESCRIPTION
sample of questions for research methodologyTRANSCRIPT
Declaration:
This is research being conducted by students of Xcellon Institute School of Business, Ahmedabad.
The objective of this research is to study consumer behaviour in coffee cafe in Ahmedabad. The
information provided by you will be used for academic purpose and it does not have any commercial
uses. We request you fill the form and help us in our learning process.
Personal Information
Name: _____________________________________________
Area: East Ahmedabad West Ahmedabad
South Ahmedabad North Ahmedabad
Mobile No. : _____________________
Email id: ____________________________________________
Gender: Female Male
Age: 13-19 20-29 30 above
Occupation: Student Service Business Other
Questionnaires
1. Do you visit Coffee cafe?
Yes No
2. Which coffee cafe you generally like to visit. (rank them on the basis of your preference 1 to 7)
Cafe Rank
CCD
Shambh’s
Danny’s
Shiva’s
Coffee culture
Mc Cafe
Other
3. What is the time generally you spend in a café in a week
Less than1 Hour 2 hours More than 2 hour
4. How frequently do you visit the café?
Never Rarely Sometimes Often Always
5. On what basis you select coffee café?
Not at all
important
Slightly
important
Moderately
important
Very
important
Extremely
important
Variety of coffee
Music
Services
Theme
Price
Infrastructure
Location
Seating
6. How do you rate following cafe on the basis of given factors?
Factors CCD Shiva’s Danny’s Shambhu’s Mc Coffee Coffee
Culture
Service
Quality
Product
Presentation
Ambience
Variety
Crowd
Wifi
Infrastructure
Music
Theme
7. At what time you generally visit cafe?
8am to 11 am 12pm to 3 pm 4pm to 6pm 7pm to 12am
8. What influence you to visit particular coffee café?
Friends Popularity Advertisement Celebrity
Location
9. State your satisfaction and dissatisfaction on given parameter with respect to the café generally you
visit?
Strongly
disagreed
Disagreed Neither agree or nor
disagree
Agree Strongly
agree
variety of coffee
Service
I like to visit Coffee cafe
Taste of coffee
Facilities
Snacks
Infrastructure
Music
Theme
Ambience
10. Would you like to purchase coffee cream pouch from cafe?
Definitely will Not Buy Probably Will Not Buy Might or Might Not Buy
Probably Will Buy Definitely Will Buy
11. To improve performance of the café would you like to give any suggestion?
1.
2.
3.