brm final ppt

40
Measuring the job satisfaction for Medical representative. Presented To:- Prof. Nirav Halwadiya Presented By:- Sanket Kanabar Dhaval sathvara Harshal chaudhary Bhavik Virdiya Patel Tanha Korat vijay

Upload: dhaval

Post on 02-Apr-2015

161 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: BRM FINAL PPT

Measuring the job satisfaction for Medical representative.

Presented To:-Prof. Nirav Halwadiya

Presented By:- Sanket Kanabar

Dhaval sathvara

Harshal chaudhary

Bhavik Virdiya

Patel Tanha

Korat vijay

Page 2: BRM FINAL PPT

Indian pharmaceutical industry:-

The Indian pharmaceutical industry traces its roots to the 1903 formation of Bengal Chemical and Pharmaceutical Works in Calcutta.

The government took its first concrete steps toward self-reliance in pharmaceuticals with the establishment of Hindustan Antibiotics Ltd. (HAL) in 1954 and Indian Drugs and Pharmaceuticals Ltd. (IDPL) in 1961.

The 1970 Patent Act:- recognizing patents on processes but not patents on products.

In 2005 India has agreed to enforce product patents on drugs.

India currently represents just U.S. $6 billion of the $550 billion global pharmaceutical industry.

The Indian sector represents just 8 percent of the global industry total by volume, putting it in fourth place worldwide, it accounts for 13 percent by value.

Page 3: BRM FINAL PPT

The Leading Pharmaceutical Companies within India:-

1. Ranbaxy Laboratories

2. Cipla

3. Dr Reddy's Laboratories

4. Sun Pharmaceuticals

5. Nicholas Piramal

6. Zydus Cadila

7. Biocon

8. Glenmark Pharmaceuticals

9. Wockhardt Ltd

10. Orchid Chemicals

 

Page 4: BRM FINAL PPT

who is medical representative?

Page 5: BRM FINAL PPT

JOB DESCRIPTION OF MEDICAL REPRESENTATIVE:-

Medical sales representatives are a key link between medical and pharmaceutical companies and healthcare professionals.

They work strategically to increase the awareness and use of a company’s pharmaceutical and medical products.

They work as a intermediate between the pharmaceutical companies.

They are the major source of pharma market information.

They provides their companies to important tool to become competitive.

They spends hours in waiting area to be listen from doctors for one minute.

Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector.

Page 6: BRM FINAL PPT

CONTINUE:-

Organizing conferences for doctors and other medical staff.

Building and maintaining positive working relationships with medical staff and supporting administration staff e.g. Receptionists.

Managing budgets (for catering, outside speakers, conferences, hospitality, etc).

Keeping detailed records of all contacts and reaching (and if possible exceeding) annual sales targets.

Regularly attending company meetings, technical data presentations and briefings.

Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations.

Monitoring competitor activity and competitors' products.

Page 7: BRM FINAL PPT

JOB SATISFACTION

Page 8: BRM FINAL PPT

MEDICAL REPRESENTATIVE JOB SATISFACTION:-

Maslow’s hierarchy of needs:-

Page 9: BRM FINAL PPT

CONTINUE:- Alderfer's erg theory:-

Page 10: BRM FINAL PPT

CONTINUE:-

Hertzberg:-

Page 11: BRM FINAL PPT

Job Satisfaction factors:-  Job Satisfaction

Job outcomes

Job performance

Turnover

Absenteeism

Organizational Commitment

Job Involvement

Page 12: BRM FINAL PPT

Sample design

Target population: All the medical representative working in pharmaceutical.

Sample size: 50.

Sample element: individual medical representative.

Extent: AHMEDABAD.

Time: 2010.

Sampling frame: not available.

Sampling technique: non probability sampling technique.(convenient sampling technique).

Replacement or without replacement : without replacement sampling method.

Page 13: BRM FINAL PPT

RESEARCH DESIGN

Exploratory research

Secondary data

Qualitative data

Conclusive research

Descriptive research

Cross sectional design

Single cross sectional design

Page 14: BRM FINAL PPT

Survey methods

Telephone interviewing

Personal interviewing

Mail interviewing

Page 15: BRM FINAL PPT

Sampling & scaling Techniques

Non-probability sampling

Convenient sampling

Scaling technique

Page 16: BRM FINAL PPT

74%

8%

4%

10% 4%

Designation distribution

Medical representa-tiveTrainee Business ManagerBusiness OfficerScientific InformerSales executiveOthers(please spec-ify)

Page 17: BRM FINAL PPT

Work with other company before joining the current organization

30%

70%

YesNo

Page 18: BRM FINAL PPT

Their satisfaction with their company

12%

36%46%

6%

Extremely satisfiedSomewhat satisfiedNeutralSomewhat dissatis-fiedExtremely dissatis-fied

Page 19: BRM FINAL PPT

Work in a team

72%

28%

Chart Title

YesNo

Page 20: BRM FINAL PPT

No. of times their manager assist them while visit to the doctors

6%

38%

44%

12%

Chart Title

1 times in a month2-5 times in a month5-8 times in a monthMore than 8 times in a month

Page 21: BRM FINAL PPT

No. of doctors visit in a month

Up to 50 51-100 101-150 151-2000

5

10

15

20

25

30

35

No. of visit

Page 22: BRM FINAL PPT

Their satisfaction with their headquarter

82%

18%

Chart Title

YesNo

Page 23: BRM FINAL PPT

Satisfaction related to their immediate manager

0

5

10

15

20

25

Extremely SatisfiedSomewhat satisfiedNeutralSomewhat dissatis-fiedExtremely satisfied

Page 24: BRM FINAL PPT

Their statement for their immediate manager

0

5

10

15

2025

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

Page 25: BRM FINAL PPT

Satisfaction with their wages & work load

0

5

10

15

20

25

Extremely satisfiedSomewhat satisfiedNeutralSomewhat Dissatis-fiedExtremely Dissatis-fied

Page 26: BRM FINAL PPT

Statement to their company

0

5

10

15

20

25

Strongly agreeAgreeNeutralDisagreeStrongly disagree

Page 27: BRM FINAL PPT

Qualification

38%

46%

2%

2%

12% Pharmacy graduate.Science graduate.Post graduate(pharma)Post graduate(science)Others(please spec-ify)

Page 28: BRM FINAL PPT

Employee’s thinking about more earning at same designation in other company

22%

14%

64%

YesNoDon’t know

Page 29: BRM FINAL PPT

Overall job satisfaction today compare to beginning

2%

46%

38%

10%

4%Much more satisfiedsomewhat more sat-isfiedsame level of satis-faction as last yearsomewhat less satis-fiedMuch less satisfied

Page 30: BRM FINAL PPT

satisfaction * work_type Crosstabulation

Count

work_type

Totalyes no

satisfaction much more satisfied1 0 1

some what more satisfied21 2 23

same level of satisfaction13 6 19

some what less satisfied1 4 5

much less satisfied0 2 2

Total36 14 50

Page 31: BRM FINAL PPT

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square

16.610a 4 .002

Likelihood Ratio

17.002 4 .002

Linear-by-Linear Association

15.307 1 .000

N of Valid Cases

50

a. 6 cells (60.0%) have expected count less than 5. The minimum expected count is .28.

Page 32: BRM FINAL PPT

satisfaction * work_type Crosstabulation

Count

work_type

Totalyes no

satisfaction much more satisfied 1 0 1

some what more satisfied 21 2 23

same level of satisfaction 13 6 19

some what less satisfied 1 4 5

much less satisfied 0 2 2

Total 36 14 50

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 16.610a 4 .002

Likelihood Ratio 17.002 4 .002

Linear-by-Linear Association 15.307 1 .000

N of Valid Cases 50

a. 6 cells (60.0%) have expected count less than 5. The minimum expected

count is .28.

Symmetric Measures

Value Approx. Sig.

Nominal by Nominal Phi

.576 .002

Cramer's V

.576 .002

Contingency Coefficient

.499 .002

N of Valid Cases

50

Page 33: BRM FINAL PPT

VISIT_OF_MANAGERS * SATISFACTION Crosstabulation

Count

SATISFACTION

Total

MUCH MORE

SATISFIED

SOME WHAT MORE

SATISFIED N

SOME WHAT LESS

SATISFIED

MUCH LESS

SATISFIED

VISIT_OF_MANAGERS ONE TIME

1 2 0 0 0 3

2-5 TIMES

0 12 6 1 0 19

5-8 TIMES

0 9 10 2 1 22

MORE THAN 8 TIMES

0 0 3 2 1 6

Total

1 23 19 5 2 50

Page 34: BRM FINAL PPT

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square

29.255a 12 .004

Likelihood Ratio

21.877 12 .039

Linear-by-Linear Association

13.505 1 .000

N of Valid Cases

50

a. 16 cells (80.0%) have expected count less than 5. The minimum expected count is .06.

Page 35: BRM FINAL PPT

Symmetric Measures

Value Approx. Sig.

Nominal by Nominal Phi

.765 .004

Cramer's V

.442 .004

Contingency Coefficient

.608 .004

N of Valid Cases

50

Page 36: BRM FINAL PPT

Conclusion &Interpretation:- [1] When we conduct the study we come to know

that 74% of the field person are working as a MR in our survey.

[2] More than 30% of participant had work with any other company before joining the current. And most of them have work for 2-5 years.

[3] Around 50% are remain neutral for their company satisfaction. While 35% somewhat more satisfy.

[4] Most of our participant are work in a team rather than alone.

[5] More than 40% are assisted by their manager 5-8 times in a month.

[6] More than 60% are visit 101-150 doctors in a month.

[7] Participant who like their current head-quarter are not suggesting to change and the reason for their satisfaction is their contingency. Those who want to change their head-quarter are thinking that they will grow better at any other head-quarter.

Page 37: BRM FINAL PPT

[8] Their satisfaction with their immediate manager somewhat more satisfied and they are thinking their manager is fair to them.

[9] Their satisfaction with their wages and workload is somewhat more satisfied but the interesting result is seen in the option/pension plan and here they are somewhat dissatisfied.

[10] They like to remain more neutral on the question related to their company.

[11] Most of the participant are pharmacy graduate.

[12] Most of them are somewhat more satisfied with their job.

[13]On the question of suggestion related to enhance their satisfaction most of them are ask to increase their salary and wages.

Page 38: BRM FINAL PPT

Interpretation After the completion of research work

we come to know many different things

MR’s job satisfaction is affected by their colleague. They are more satisfied when they are in group then alone because in group they think that their work is decreased. And so they are more satisfied in group.

Their satisfaction is also affected by the number of visit their manager take to them and it affect inversely. As the number of visit increase the satisfaction is decrease. In this case in may be like that they fill inconvenient when their manager come and suggest something

Page 39: BRM FINAL PPT

If we compare their PAY scale then we come to know that they are somewhat satisfied with the salary and incentive but they still asking to increase it to increase their satisfaction.

The interesting point in their satisfaction is also that their headquarters. When they are satisfied the reason is their convenience but they want to change their headquarters when they think that their growth may be higher at other place and at that time they want to change the headquarters.

Page 40: BRM FINAL PPT