Fictional stories set in the future, but ultimately analysing the present.

This core idea resulted in our brand identity encapsulating a movement in time. With these movies being as slow and philosophical as they are, it led us to vision a visual identity that is built on slowness and theorization. We wanted to play with multiplying the same visual elements, stretched out in time and space, but also have these elements take their final form in stages: just like an idea, or a movie leading up to its conclusion. We took three familiar aspects of the present (smartphones, environmental topics, the Disney monopoly) and turned them into symbols of sci-fi ideas to create various logo mutations that can grab attention with their left field diversity. Coupled with strong slogans on our posters, we wanted to distance ourselves from the sci-fi aspect, and focus more on the importance of critical thinking.

Concept

Logo

Application

Application

Mutations

Mutations

Primary colors and fonts

RGB: #FFFFFF

RGB: 1D1D1B

Primary colors Brand Typeface

Secondary colors

RGB: 13272d RGB: 293751 RGB: 4b436a RGB: 76385d RGB: b2294c RGB: ea1b3b

RGB: 13272d RGB: 554596 RGB: af1280 RGB: e4032e RGB: f18700 RGB: fbba00

RGB: 1e2626 RGB: 1a2f33 RGB: 00454c RGB: 007382 RGB: 00a2aa RGB: 9ec6c2