FIA FLAME Conference 2010

Tuesday 13th July, Golf DayWednesday 14th July, Flame Conference

Twenty years ago our industry couldbe epitomised as a ‘muscles and legwarmer’ business. The business model,which underpinned our rapid expansion,could probably be summed up by thatgreat Kevin Costner line ‘if we build itthey will come.’

Today life is very different. We look toinitiatives such as Let’s Dance WithChange4Life as a footfall catalyst, GPReferrals as a potential new revenuestream and the concept of ‘beyond thegym’ as a community engagementstrategy designed to defend and growour presence in our own ‘local markets.’These two ages of our industry are asfar removed from each other as theblack and white images on the earlyTVs are to today’s 200 channelentertainment beaming out on TVsthe size of small cars.

Today the talk in our industry is aboutpsychology and soft skills.

Every fitness professional (from theboardroom to the gym floor) has started tocontemplate how he or she can engagewith the old, the young, the recovering andthe obese. What a far cry from our past(professional) obsession with just theyoung and the beautiful.

This is why there is a growing trend to lookat our industry from all angles. We havethe TwentyTen Commission and thisconference - both are vital to our individualand collective futures. If we are to becomemore relevant, to more people, moreoften, then we need to have a very clearidea of what we have to offer, the skillsrequired to deliver it, the tools we use toassess our effectiveness, the communitieswe have to engage with if we are toachieve our goals and, most importantly,the career strategies we deploy to improveour retention of the talent we attract,nurture and grow.

In addition, the Summit sessions,delivered by Directors of Addison Leeand Sport England as well as by seniorexecutives from Harvard, Kellogg’s andthe DH will give you valuable insights fromother organisations which have becomebrand leaders in their field.

This conference is designed to be thecatalyst which will kick start this processbut, the truth is, it can only plant the seed.

The conversations which follow - bothat the conference and back at your placeof work - will be the breeding ground foryour success.

We do hope you enjoy the conference -intellectually and socially - and thatit will give you something new toconsider, as well as something old tochallenge and change.

welcome

David StalkerExecutive DirectorFitness Industry Association

Lilley Brook Golf Club, Cheltenham GL53 8EGCheltenham Park Hotel, GL53 8EA

This year’s Golf Day prefixes the Flame Conference, allowing theperfect opportunity to have fun competing with peers andnetworking ahead of the conference.

The Lilley Brook Golf Course was designed in 1921 by Augustanational designer Dr. Alister Mackenzie and is today a mature,picturesque, 18-hole course that sprawls over 100 acres ofparkland on the lower Leckhampton Hill. The course offersgolfers of all abilities a challenging round.

Sponsored by:

golf day - 13th July Your Options:GolfA day of golf including…

• Tea/coffee and a bacon roll on arrival(if teeing off before 11.00)

• 18-hole four ball Stableford competition

• Drinks Reception, three course dinner andGolf Awards Ceremony.

Clinic & SpaFor the less confident golfers, there will bea Golf Clinic and Spa Package for you toindulge in…

• Two hour Golf Clinic with resident Golf Pro,

• Lunch

• A pampering treatment at the Cheltenham Park HotelSpa (next door) and access to all spa facilities forgeneral relaxation!

• Drinks Reception, three course dinner and GolfAwards Ceremony.

Pre-Conference ReceptionIf you can’t spare the whole day, why not join us at 19.00 for ourPre-Conference Reception at Cheltenham Park Hotel? The DrinksReception, three course dinner and Golf Awards presentation willkick off the conference with a bang.

One of the most sought-after after dinner speakers in the country,Bob ‘the cat’ Bevan is renowned as a ‘clean’ performer with hisvery own brand of self deprecating humour and sharp wit. He isguaranteed to have you in fits of laughter as his dry wit turns onthe audience.

AccommodationAccommodation will be available for all at Cheltenham Park Hoteland can be purchased as part of your Golf/Conference package.

Sponsored by:

FIA Conference 2010Integrate, Educate, Celebrate

20:20 Vision for the UK Fitness Industry

8.30 - 9.30Conference registration

9.30 - 10.30Conference opening Keynote:Bob Gray: Right Brain, Rapid Recall

Tea and coffee break

11.00 - 11.45breakout sessionsManagement:Simon Walker: Motivation -what makes your team tick?

Marketing:Derek Barton: Brand passion -time to raise the bar

Psychology:Dr. Paul Bedford: Talk’s cheap -the psychology of persuasion

Summit:Kieran Griffin, Director of Addison Lee;Thomas Godfrey, Commercial Directorof Sport England; David Stalker,Executive Director of FIA: Data andtechnological innovation - its impactfor sport and fitness

12.00 - 12.45breakout sessionsCommunication:Bob Gray: No good with names,but I never forget a face

Psychology:Dr. Ilona Boniwell: Positive psychologyin a nutshell

Management:Arthur McColl: Member interaction -let’s stop talking about it…

Summit:Bruce Learner, Corporate ResponsibilityManager, Kellogg’s Europe; Fred Turok, FIAChairman: Next generation of growth?Embracing strategic partnerships

13.30 - 14.15breakout sessionsLeadership:Phil Dourado: Developing leaders atevery level

Marketing:Derek Barton: Marketing -gotta connect with the consumer

Management:Tim Fearon: Blue ocean strategy -how to make the competition irrelevant

Summit:Dr John Ratey: Spark - the revolutionarynew science of exercise and the brain

14.30 - 15.15breakout sessionsPsychology:Pete Cohen:Happiness = P + (5 X E) + (3 X H)

Service:Phil Dourado: Your new competitive edge -it’s in the detail

Communication:Sue Anstiss: Social media - ten newways to connect with your customers

Summit:Charlie Foster, Division of Public Healthand Primary Health Care, University ofOxford; Dr. John Searle OBE, FIA ChiefMedical Officer: The health of the nation -older, sicker, fatter?

Tea and coffee break

15.30 - 16.15breakout sessionsProgramming:Claire Ramwell: Increasing participation -a re:freshing new approach

Management:Simon Walker: Mind the gap - managingacross the generations

Personal development:John Harris: This is your life - use it well

Summit:David Davies OBE: Lifting the Cup: havewe got what it takes?

16.30 - 17.30Conference closing Keynote:Graham Davies: Fighting talk

14th July: programme for the day

12.00-12.45: No good with names,but I never forget a face

The sweetest sound to someone is thesound of his or her own name. By recallinga name correctly, especially after only oneintroduction, you will not only engage andflatter its owner, but you will also beremembered for your thoughtful interest.In this amusing and empoweringpresentation, Bob Gray builds on theinformation he delivered in his keynote toreveal a powerful method of easilyrecalling and committing to memory thenames of new friends and businessacquaintances that will last you a lifetime.Having been taught the system, you willquickly and easily be able to recall boththe first and last names of several newacquaintances as they are introduced toyou during the presentation.

Audience: All conference attendees

Simon Walker11.00-11.45: Motivation -what makes your team tick?

Dwight Eisenhower said: “Motivation is theart of getting people to do what you wantthem to do because they want to do it.”That’s all very well, but how do you getanyone to want to do anything? In thisfascinating presentation Simon Walkerfrom the leading management andresearch company Talent Smoothie callson his experience as a round-the-worldyachtsman, polar explorer and businessconsultant to demonstrate how to betterunderstand your own motivational hotbuttons, how to spot the mix of drivers inothers, how these drivers affect the waywe see the world, how they impact theworkplace and, most importantly, how youcan flex your management style tomotivate groups with disparate drivers.

Audience: Leaders and managers atall levels

Bob GrayConference opening Keynote

9.30-10.30: Right Brain, Rapid Recall

In this fascinating keynote presentationBob Gray, one of the world’s leadingauthorities on maximising the power ofmemory, shows you how to rememberpretty much anything - and have fun doingit. Having started his career in the fitnessindustry, where he learned to remembereverything about his clients including notonly their names and occupations, butalso the names of their family members,their birthdays, hobbies and fitness goals,Bob has spent the last twenty yearstravelling the globe entertaining andtraining corporations, governments andassociations to adapt memory systems fortheir particular needs. Bob will tell you thathe doesn’t have a photographic memory,he has a trained memory. And therein liesa story…

Audience: All conference attendees

the presenters

Derek Barton11.00-11.45: Brand passion -time to raise the bar

In this hard-hitting presentation, the multi-award-winning former Senior VP ofMarketing at Gold’s Gym, Derek Barton,looks at one of the reasons that thefitness industry is so conspicuously failingto achieve the market penetration wedeserve, given the life-changing productwe have i.e. ineffective branding. Mostfitness operators don’t think of theirbusinesses as a brand, therefore littleattention is paid to the details that thecustomer notices but we become obliviousto. In this brutally honest seminar Derekuses examples - good and bad - frominside and outside the industry to illustratethe fact that if we are ever going to attractthe audience we deserve we need to stopaccepting brand mediocrity.

Audience: Directors, marketers andgeneral managers

15.30-16.15: Mind the gap -managing across the generations

Noticed something different about yourorganisation recently? Where are all thosecompliant workers, ready to acceptcompany policy without question? Who arethese talented, creative individuals who’llwork their socks off when they’re engagedin work they find exciting and fulfilling, butwho’ll leave the moment they scentinauthentic leadership? In this fast movingpresentation Simon Walker from thecutting-edge management consultancyTalent Smoothie reveals the researcharound the values, attitudes andpreferences of each generation. Heexplains how and why they are different.He debunks some common myths aboutGen Y. And he looks at how you can createa workplace that maximises the strengthsand talents of all the generations.

Audience: Managers at all levels

13.30-14.15: Marketing -gotta connect with the consumer

If your marketing fails to make anemotional connection with your audience,you may as well take your preciousadvertising budget and flush it down thetoilet. So why do we keep churning out thesame old stuff and expect differentresults? In this fast-moving presentationone of the industry’s most creativemarketing brains, Derek Barton, showsyou exactly how the best companies inthe world get us to love their brands.Why do more people go to Starbucks toget coffee than go to gyms to get fit andhealthy? Derek suggests that even whenwe do get people through our doors wehave much to learn from companies whoknow the value of the customer experienceand cherish it beyond pretty mucheverything else.

Audience: Directors, general managersand customer service specialists

Dr. Paul Bedford11.00-11.45: Talk’s cheap -the psychology of persuasion

Our power to influence others is, to asignificant degree, based on our ability touse the right words at the right time. ThinkGeorge Bush vs. Barack Obama andyou’ve got the idea. In this fascinatingpresentation, Paul Bedford willdemonstrate how simple conversationaltechniques can be used to influence thesales process, increase exerciseadherence and improve the customer’sexperience. Using a combination ofresearch psychology and NLP, Paul willidentify the seven key components ofinfluence and demonstrate how they canbe used in a variety of situations fromsales and marketing to gym floorinteraction. You will learn the twelve mostinfluential words in the English dictionaryand how to structure your language in away that will increase the probability ofsomeone agreeing to your ideas.

Audience: Managers, marketers,salespeople, fitness managers

Kieran GriffinDirector of Addison Lee

11.00-11.45: Data andtechnological innovation -its impact for sport and fitness

Addison Lee are one of the UK’s greatestsuccess stories; based on IT andinnovation, they have taken their Londonbased car company through five years ofconsecutive 30% growth, from a fleet of300 cars to 2500 and a £170m perannum turnover. Kieran Griffin will providea unique insight into how this has beenachieved and how technology has drivenAddison Lee to become one of London’sbiggest brands, recognised for excellencein energy efficiency. Thomas Godfrey,Commercial Director of Sport England willtalk about how sport is transforming itselfto meet the needs of the modernconsumer; how Sport England are forgingdeals with the biggest brands in the worldsuch as Facebook and Google to transform

the way we reach our users. They will bejoined by David Stalker, Executive Directorof the FIA, to reveal a new projectdesigned in partnership between the FIA,Mayor of London, Sport England andAddison Lee which has the potential toform a core part of the Legacy of the2012 Olympic Games.

Audience: Industry leaders

Thomas GodfreyCommercial Director of Sport England

David StalkerExecutive Director of FIA

Fred TurokFIA Chairman

12.00-12.45: Next generation of growth?Embracing strategic partnerships

Bruce and Fred will be joined by aDepartment of Health spokesperson tolead the discussion on how the fitnessindustry has evolved, establishing greaterlinks with the Department of Health, theGovernment, and consumer brands. Thiswill examine the industry’s contribution tothe Change4Life movement and as adelivery partner for the Department ofHealth. Bruce Learner will look at how foodmanufacturers and the fitness industry canwork more closely, drawing on experienceof Kellogg campaigns for swimming andcycling. With collaboration between theGovernment and business now key, thiswill provide a fascinating discussion onhow the fitness industry is already gettingahead of the curve and can move forward.

Audience: Industry leaders

Arthur McColl12.00-12.45: Member interaction -let’s stop talking about it…

Here are some alarming statistics: only13% of our time is devoted to serving thecustomer. Combine this with the fact thatour staffing rotas tend not to matchdemand and we bury our managers underan avalanche of paperwork, and it comesas no surprise that most of our membersfeel ignored. In this presentation LAFitness Business & Brand Director ArthurMcColl takes a brutally honest look atwhere we are now and what we need to doto address the service challenges that dogthe industry. He will also reveal the new LAExperience ‘Art & Science’ interactionToolkit, which is designed to engage itspeople, increase sales conversion rates,protect yield, enhance the experience ofexisting users through increasedmeaningful interaction and support there-engagement of non-active members.

Audience: Directors and senior managers

Dr. Ilona Boniwell12.00-12.45: Positive psychologyin a nutshell

The field of positive psychology offers thefitness industry a golden opportunity toenhance its proposition and extend itsreach by helping its members to improvetheir mental as well as physical wellbeing.In this absorbing presentation one ofEurope’s leading authorities on positivepsychology, Dr. Ilona Boniwell of theUniversity of East London, looks at thelatest thinking on the topics of happiness,flow, optimism, motivation and wisdom.Ilona will examine some barriers to makingsuccessful change, such as our beliefsystems and low levels of self-regulation.She will then outline the main strategiesfor facilitating positive change: Theimportance of savouring, or being fullyimmersed in the current experience; howself-efficacy can be activated; how yoursignature strengths can be harnessed andthe significance of support mechanisms.

Audience: General managers, marketersand fitness specialists

Bruce LearnerCorporate Responsibility Manager -Kellogg’s Europe

Dr. John Ratey13.30-14.15: Author of Spark -the revolutionary new science ofexercise and the brain

“Exercise or physical movement is anevolutionary mandate...our body, brain andgenes evolved during man's longevolutionary history. The genes we havetoday were programmed duringmillenniums of time and require physicalactivity for proper gene functioning.Without it our cells become cellularlyderanged which leads to the myriad ofchronic disease conditions we face today.Physical Activity is a Health Imperative.”

A world leader in the study of the effectsof exercise on the brain, Dr John Ratey willpresent incredible research proving thatexercise physically transforms our brainsfor peak performance. An associateclinical professor of psychiatry at HarvardMedical School, and a renowned author,Dr Ratey travels around the world speakingabout the remarkable effects exercise has

Tim Fearon13.30-14.15: Blue ocean strategy -how to make the competition irrelevant

There’s no such thing as a permanentlygreat company or a permanently greatindustry. But there are permanently greatstrategic moves. Blue ocean strategy isthe result of a decade-long study of150 strategic moves spanning more than30 industries over 100 years (1880-2000). The simultaneous pursuit ofdifferentiation and low cost, blue oceanstrategy offers systematic and reproduciblemethodologies and processes in thepursuit of innovation. The aim of blueocean thinking is not to out-performthe competition in the existing industry,but to create new market space -or a blue ocean - thereby making thecompetition irrelevant. In this thought-provoking presentation, Tim Fearonlooks at the dynamics of blue oceanthinking; he will give you some of the toolsthat you need to make it work and explainhow they can be used in a health andleisure environment.

Audience: Decision makers

on the brain, showing that it is the body’sbest defence against numerous medicalconditions, including menopause,Alzheimer’s, ADHD and mood disorders.As the fitness industry in the UK looks atits potential as a champion of wellness,Dr Ratey’s presentation will be informativeand interesting and a highlight of thisyears summit.

Audience: Industry leaders

Phil Dourado13.30-14.15: Developing leaders atevery level

On a visit to the NASA headquarters, JohnF. Kennedy stopped to talk to a man with amop, “And what do you do?” asked thepresident, “I’m helping to put a man onthe moon, sir,” replied the cleaner. Greatleaders create a compelling story for theirorganisations and make people feel part ofthat story through the work they do everyday. In this fascinating presentationjournalist and leading managementconsultant Phil Dourado draws onexamples and anecdotes from hisoutstanding book The 60-Second Leaderto explore the dynamics of greatleadership, outline why we need managersat all levels who can act as leaders andexplain how to embed a leadership culturein your organisation, so everybody takesthe initiative.

Audience: Leaders at all levels

Pete Cohen14.30-15.15:Happiness = P + (5 X E) + (3 X H)

Any discussion of happiness provokesdebate about whether it can be boughtwith money. However, researchconsistently shows that the path tohappiness is somewhat more complex.In 2003 author and TV personality PeteCohen gained international recognition fordefining the ‘formula’ for happiness. Sincethen Pete has been delivering workshopsand seminars all over the world on the artof happiness. In this enlightening andentertaining presentation he will revealthe meaning of the famous formula,give some practical tips and techniquesto bring more happiness into your dailylife and examine how the fitness industrycan broaden its market by embracing thefields of happiness and positive psychologyto its advantage.

Audience: All delegates

14.30-15.15: Your new competitiveedge - it’s in the detail

Phil Dourado is one of the UK’s leadinganalysts and commentators on putting thecustomer at the heart of business. In thisdynamic presentation Phil uses examplesfrom a variety of industries to illustratehow the world’s leading serviceorganisations discover what theircustomers - existing and potential - reallywant, and adapt the customer experienceto engage them. Since most of what mostcompanies do is too similar to what theircompetitors do to make any difference tocustomers, the actual difference - yournew competitive edge - often comes downto the small things your people do forcustomers. The small, unpredictable,immeasurable things in many cases;‘Wow!’ moments, as Blanchard,Peters et al. like to call them.

Audience: Directors, managers andcustomer service specialists

Claire Ramwell15.30-16.15: Increasing participation -a re:freshing new approach

In this illuminating presentation ClaireRamwell, the Head of Healthy Living &Sport at Blackburn with Darwen BoroughCouncil, explains how a partnershipinitiative between NHS Blackburn withDarwen and the council is driving activityparticipation in the community to newlevels. The re:fresh programme has twokey strands: Free leisure i.e. providingaccess to a wide range of leisure activities(including free swimming, gyms, classes,walking, cycling etc.) across the boroughand Engaging and Enabling i.e. supportingindividuals at a community level to makehealthier lifestyle choices. In thispresentation Claire will reveal theperformance targets, the deliverymechanisms, the outcomes, the financialimplications and what happens next.

Audience: Public sector managers,marketers and fitness specialists

Charlie FosterDivision of Public Health and PrimaryHealth Care, University of Oxford

14.30-15.15: The health of the nation -older, sicker, fatter?

As the fitness industry moves to becomethe National Wellness Service, this sessionwill look at current government policyaround the role and promotion of physicalactivity. Charlie Foster, a key collaboratorin the policy developments around physicalactivity, will give an insightful presentationaround how policy decisions are made toaddress levels of physical inactivity in theBritish population. In an informativesession, you will learn about the extensivework that is currently ongoing with themedical community to encourage moreefficient exercise referral schemes andexplore the factors which influencedecisions on the ground.

Audience: Industry leaders

Sue Anstiss14.30-15.15: Social media - ten newways to connect with your customers

George Bernard Shaw said: "The biggestproblem with communication is the illusionthat it has taken place." All of the researchsays that there is a linear relationshipbetween the amount of contact ourcustomers have with us and the lifetime oftheir membership. In this enlighteningpresentation social media specialist SueAnstiss explains how you can use some ofthe most popular social networking toolsto strengthen relationships with yourmembers and transform your business.You will learn how to develop a socialmedia strategy and measure itseffectiveness utilising sites like Facebook,Twitter, Flickr, Linkedin, You Tube andblogs. Sue will also explain how to find outwho is talking about you online, and shewill outline the rules for communicating inthis new environment.

Audience: Marketers and managers

Dr. John Searle OBEFIA Chief Medical Officer

David Davies OBE15.30-16.15: Lifting the Cup: have wegot what it takes?

Fresh off the plane from the World Cup inSouth Africa, David Davies will be joiningus to give a fascinating presentation on hisexperiences in the world of sport, politicsand the media. With his experience as thehead of the Football Association, Davidprovides an insightful look into the politicsof sport, from governance issues to mediascandal. Drawing on his experiences andknowledge of all things related to sport,this presentation will give advice andopinion on the development of the fitnessindustry moving forward. Following hiswork at the World Cup 2010 advisingDr Danny Jordaan, CEO of the World Cup2010 Organising Committee, thispresentation is one not to be missed…

Audience: All delegates

Graham DaviesConference closing Keynote16.30-17.30: Fighting talk

In the corporate fight club, there is anever-ending battle for people’s time andattention. A former head of the CambridgeUnion, a recovering barrister and aninternational speaker, Graham Davies hasbecome one of the UK’s leading personalcommunication experts; he is the one thatthe BBC, CNN, Sky and Channel 5 call onto analyse major political speeches. In thisbitingly funny and seriously informativewrap-up session Graham uses examplesfrom both business and politics to showthe disastrous and sometimes hilariousconsequences of getting it wrong.

Audience: All delegates

John Harris15.30-16.15:This is your life - use it well

John Harris was paralysed at the age of18 after falling 50ft from a fairground ride.Since then he has packed more into hislife than most of us dream of. In 1984 hewon a Paralympic Games discus goldmedal. In 1987 he finished fifth in theLondon Marathon in his class. In 1992 hewas the top British representative in thePentathlon in the Barcelona Paralympics.A director of the GSC Sports Centre atStoke Mandeville, John has been thesubject of ITV’s ‘This is your Life’ and hehas been immortalised in the ‘Walkway ofHeroes’ at Cardiff’s Millennium Stadium.In addition to being an extraordinaryhuman being, John is a gifted speaker witha wonderful sense of humour who willinspire you to ask whether you are gettingas much from your life as you could.

Audience: All delegates

The Ball of Fire is the exciting finale to the Flame Conference and this year will serve asthe FIA’s 20th birthday party! The prestigious FLAME Awards will be presented throughoutthe evening; setting the industry benchmark of success for the next decade in leadershipand management excellence. In crowning our winners of 2010 there will be celebration,drinks, dinner, dancing and plenty of fun - this is an evening not to be missed!

Leisure Industry Week is pleased as punch to bean Official Sponsor of Flame ConferenceHealth & Fitness is one of LIW’s key sectors and offers inspiring new ideas tokeep your business on the front line.

The event brings together the industry’s leading suppliers with the key decision-makers for interactive training sessions, innovative demonstrations, educationalseminars and unparalleled networking opportunities in the FIA Lounge. Keyexhibitors include: Cybex, Escape, Life Fitness, Lifetime, Matrix, Power Plate,Precor, PTE, Pulse, Shokk, Star Trac, Trixter and X-Force.

For more information, check out our new 2010 website at www.liw.co.uk

Matrix is proud to be the Official Partner to the FLAME awards, the industry’sbenchmark awards for excellence, and a Lead Sponsor of the FLAME Conference.

We are dedicated to producing equipment and services defined by what’s good forour customer not just what’s good for our business. Endorsing the Flame Awardsstandards of excellent practice, outstanding innovation and down right hard work,compliments that vision perfectly.

Our continued commitment to producing equipment and solutions that set newindustry standards is clear to see:

· LIVESTRONG® Indoor Cycling bikes by Matrix· Johnny G Krankcycle by Matrix· 7xe CV range with integrated touch-screen TVs· G7 Strength range· Coming soon…Virtual Active - interactive workout experience

0800 389 6078 www.matrixfitness.co.uk

Technogym are delighted to be a sponsor of the FIA Industry ‘SummitSessions’. This year, we have launched our new ‘Healthy People, HealthyPlanet’ campaign which is based on Technogym Green - our approach toproduct design, sustainability, renewable energy and health improvementthrough evidence based wellness.

‘Healthy People, Healthy Planet’ is a practical approach to design andoperational excellence. It is based on a Total Solution and Service approach forour clients and we encourage, promote and share best practice with our clientsfor the mutual benefit of all. We hope this year’s Summit will inspire newprojects to impact on the Health of our Nation. Enjoy!

Attract New Members and Build a StrongerBusiness with Power Plate® TechnologyTake the lead of major health club chains and incorporate Power Plate®

machines into your facility. Instantly recognisable to existing and potentialmembers, this innovative fitness equipment will help you drive revenue and stayahead in a constantly evolving market. Either positioned on the gym floor, usedfor one-to-one personal training sessions or for group exercise classes, yourmembers will benefit from this accelerated workout.

Show your commitment to expanding your members’ exercise options tomaximise their results - and yours.

Call 020 7586 7200 or visit www.powerplate.co.uk

Ultrabody & DY Nutrition is the first one-stop-shop nutritional offering designedspecifically for the Health, Fitness & Leisure Industry and as such we offer a hugeamount of product diversity to cater for all dietary and exercise needs. Oursupplements are designed with taste, results and functionality as foundingprincipals in order to create a portfolio of exercise formulas that are probably themost effective available when it comes to driving high levels of secondary revenueand helping people achieve their workout goals. Wrapped around our productoffering is our unsurpassed hands-on support service including product sampling,staff training & member seminars to name but a few!

marketing

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fresh marketing ideas foryour business

e: hello@happy-giraffe.com w: happy-giraffe.com

We’re called Life Fitness for a reason, because helping people livehealthier lives is more than just our business, it’s our passion.Life Fitness. It’s more than just our name, it’s... WHAT WE LIVE FOR.

Life Fitness is an industry pioneer with a long history of accomplishment. We are proud ofwhat our company has achieved. We’ve earned the confidence of the market and ourconsumers. Today, we are building on that reputation by continuing to deliver innovativehigh-performance product, and much more besides.

We’re called Life Fitness for a reason, because helping people live healthier lives is morethan just our business, it’s our passion.

For decades we’ve devoted ourselves to our craft and our customers, constantly looking fornew ways for them to surpass their goals. Commitment, it’s what sets us apart.

And it doesn’t end with the equipment, that’s just the beginning. Life Fitness. It’s morethan just our name, it’s...WHAT WE LIVE FOR.

T: 01353 666017 / E: life@lifefitness.com / www.lifefitness.com

FitPro is the largest and most respected association for fitness industry professionals in theworld, with over 75,000 members. No matter what your specialist area - group fitness,resistance training, kids, management, personal training, seniors, sales or aqua - FitPro hasthe programmes, publications, products and services you need to succeed.

This year, we’re delighted to bring you:

• ViPR - the future of functional fitness• Outbox™ - WBA Heavyweight Champion of the World David Haye and his trainingteam bring accredited, professional boxing education to the fitness world

• The very best in original artist studio music, licensed and mixed especially forfitness professionals

• PTontheNet.com - the most comprehensive ongoing learning and educationenvironment for trainers and instructors on the web.

Visit www.fitpro.com or call +44 (0)20 8586 8637to find out more about how we can help.

DELIVER BUSINESS SUCCESSTHROUGH YOUR PEOPLE

0870 120 1206www.lifetimehf.co.uk

• Customer service• Activity leadership• Leisure operations

• Management development• Fitness• Sales

Highestachievement rates in the

sector

93%of learners would

recommend Lifetime

89%of employersrate Lifetimeas ‘good’ or‘excellent’ No.1

in sector. 12,000+ people

train with Lifetime each year

Improve your customer service and enhance your business’ profitabilitythrough well-trained, motivated and effective staff.

• Free consultation and training review• Bespoke training solutions to meet your business’ needs• Government funded apprenticeships• Infrastructure to delivery consistently across UK• Wide portfolio of training including:

Fitness Industry Association, 3rd Floor,77-91 New Oxford Street, London WC1A 1PX.

www.fia.org.ukT: 020 7420 8560 E: flame@fia.org.uk

with thanks to our lead sponsors…Without their help, this crucial event would not be possible. The FIA would like to take this opportunity to thank them all for their support.