fi marketing and branding 11122015
TRANSCRIPT
Marketing and Branding
Prepared by Gina Chiang forThe Founder Institute
Agenda
• Marketing (tools available)– Customer behavior– What interest them– Measurement
• Branding – Appearance– Generate awareness– Leverage influencers
What do we do?
Who is Your Customer?
Search is the way in…
Know What Your Customers Are Searching For
BE FOUND
Is “LIKE” the best way to measure success?
Available Measurement solutions
Searches Clicks
Online Sales
Foot Traffic
Leads Phone Calls
App Downloads and purchases
Cross-Device Conversions
Newsletter Signups
StoreLocator
Time on site
OrderTracking
Branding – Appearance
Good Name
Quality Logo
Look and feel of professional website (color, layout, fonts, tone of your product descriptions)
Your appearance in external setting
Branding – Generate Awareness
Online content marketing: blog, company site, Medium.com, video
Social media: Facebook, Google+, Twitter,
Community volunteer work: Google Business Group (GBG), SMU to name a few examples
Branding – Leverage Influencers
Word of mouth: Tell your stories
Leverage your employees
Get influencer onboard: Person with authority in the field (professor, blogger)
Questions?