Ferrari Owners Club Northeast Region

2014

Partnership Opportunities

Prepared For:

Prepared by:

Jen Danzi, LLC

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Welcome! Becoming a partner of the Ferrari Owners Club

Northeast Region offers opportunities to engage on a

personal, one-on-one level with our members at customized

events.

FOCNER members are educated in what is important to

them, they care deeply for the brands that they are

associated with. They express a sense of pride in their

possessions and decisions. They are exclusive, well

traveled & are in a position of financial security.

Our events are experiences designed to satisfy their

discriminating appetites for life.

Sharing these experiences are strong bond building

opportunities. Many partnerships have grown through the

introductions made at FOCNER events.

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About FOCNER members

FOCNER members’ primary residence is within the northeast region of the United States.

Most members have multiple homes across the globe. Some own private planes, most

travel by private aviation or first class. Most have more then one vehicle.

Demographic study of Ferrari Owners shows

- Average Annual Income: $1.67m

- Average Net Worth: $20.5m

Demographic Study of Ferrari Owners conducted by Ferrari*Source: http://www.cavallino.com/PDF_2010/Sponsor_Info.pdf

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About the Events

In 2014 FOCNER will host over 8 featured events plus a series of informal

rallies. Here is a list of the 2013 calendar

WINTER

Cavallino Classic 22 in Palm Beach

F-12 Unveiling

Rally and Go-Karting

SPRING

Service & Tech Day

Culinary Experience

Rally to Runway Racing

SUMMER

Greenwich Concours d'Elegance

Mashomack Polo with Wide World

ALMS Race at LimeRock

Ferrari Challenge at LimeRock

FALL

Breakfast and Rally Wide World Ferrari

Greenwich Polo Club Luncheon & mini Concours

Holland & Holland Luxury Experience

If you visit our website www.focner.com you can see a catalog of images from our past

events.

Following is a more detailed summary of last year’s events.

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2013 Season Recap

January: Cavallino Classic 22 Concours d’EleganceFOCNER members fly to Palm Beach for a 6 day gathering for Ferrari owners and enthusiasts

includes a two-day track meet at Palm Beach International Raceway, Jet Aviation Hanger Party,

Concorso d’Eleganza on the front lawn of the Breakers Resort Hotel, Yacht Hop & Brunch and

Classic Sports Car Sunday’ at Mar-a-Lago.

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2013 Season Recap

February: F-12 Unveiling at Miller MotorcarsFOCNER members were invited to an exclusive cocktail party at Miller Motorcars to preview the new F-12.

April: Service & Tech Day at Wide World Ferrari-Maserati Every Ferrari owner loves to get an oil change, tires rotated and the chance to meet one on one with a

technician to talk Ferrari in’s and out’s. Well that is exactly what happened at Wide World Ferrari-Maserati.

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2013 Season Recap

April: Rally & RunwayAfter a warm welcome and breakfast hosted by Murphy Brothers Contracting, FOCNER members rallied to

a private runway in Walkill, NY. Members took their cars to the runway and opened them up. After building

up an appetite, guests enjoyed a catered lunch.

June: Concours d’EleganceReal Estate agent Barbara Zaccagnini opened up a home on the market and hosted a gourmet breakfast.

After a good start to the day members hopped in their cars and rallied to the Greenwich Concours

d’Elegance to view hundreds of classic cars on display.

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2013 Season Recap

July: Ferrari Challenge at Lime Rock ParlA gather at Wide World Ferrari Maserati for breakfast was followed by a FOCNER rally together, up to the track

at Lime Rock. FOCNER members were granted preferred parking in the Ferrari Corral at Lime Rock and then

were given the opportunity to do a Parade Lap on Track! The day included the a catered lunch, premium

seating & all VIP access at Lime Rock

June: Mashomack Polo16th Annual Mashomack International Polo Challenge was the destination after a rally from Greenwich to Wide

World Ferrari Maserati where breakfast was served upon arrival. FOCNER members then received preferred

parking in the Ferrari Corral at the polo grounds. The day catered lunch during the polo match followed by a

champagne reception and award ceremony.

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2013 Season Recap

September: NetJets Breakfast & Greenwich Cup at PoloAfter enjoying a great breakfast at The NetJets hanger, members headed to Greenwich Polo Club to The

Greenwich Cup. Ferraris, along with other classics & exotics filled the field at Greenwich Polo Club in Conyers

Farm. After an exhibition Rugby match, the polo players took the field to compete for the Greenwich Cup. The

day included a car show, children’s playground, catered lunch, Davidoff Cigars & a fashion show, all took place

on this warm Sunday afternoon.

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2013 Season Recap

September: GrandAm Race at Lime Rock Parkthe Grand-Am Rolex Sports Car Series championship-deciding season ender is at Lime Rock Park! The feature

race showcases the same cars that race in the Rolex 24 Hours of Daytona. The Daytona Prototypes – Riley,

Dallara, Lola and Corvettes powered by BMW, Chevy, Porsche and Ford engines – do battle at the same time

with GT-class cars: the fire-breathing Corvettes, Porsches, BMWs, Mustangs, Camaros and Mazda RX-8s. Also

on tap are the showroom stock cars in the popular Continental Tire Sports Car Challenge, where virtually every

automaker is represented in the Grand Sport (GS) and Street Tuner (ST) classes. Members get VIP parking and

access to the VIP Hospitality tent which includes a catered lunch.

November: Holland & Holland Clays, Cigars, Whiskey & WineGentleman's day of Sporting Clays" hosted by Holland & Holland of London, at Dover Furnace in Dover Plains,

NY. The day began with a breakfast hosted by Carriage House Motorcars followed by a rally to Dover Furnace.

Once everyone arrived at the shooting grounds, Holland & Holland presented their new line of Men's & Women's

clothing, along with their finely crafted shotguns which FOCNER members used to shoot sporting clays with.

After shooting sporting clays members headed in to eat some delicious BBQ and finally have a Davidoff Cigar

and Dalmore Whiskey tasting.

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2013 Season Recap

November: Art of the Automobile- Sotheby’s Auction PreviewSotheby’s extended a very special preview tour of the "Art of the Automobile" auction. A private tour of the

collection followed by an expert symposium and a cocktail reception .

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8am - Meet at Delamar Hotel / L'escale in Greenwich, CT for breakfast & check-in

9am - Rally through the country to MMC

11am – 11:30: TECH of cars going on track

11:30 -12: Checkout rides for solo candidates (we will have each solo-qualified driver fill

out a form. Depending on their backgrounds, we may have some people go out for a

check-out ride with an instructor)

12-1pm: Lunch, presentation

1-1:15pm – Solo drivers prepare for track

1:15-2pm – Open track for solo drivers (we will have each solo-qualified driver fill out a

form. Depending on their backgrounds, we may have some people go out for a check-

out ride with an instructor)

1-2pm – Beginners in classroom

2-2:40 – Beginners on track, solo drivers have track classroom discussion

2:45-3:30 – Open track (solo drivers), Beginners in classroom

3:40 – 4:20 – Beginners on track

4:30 – 5pm – Open track (solo drivers)

5 – 5:30 – Open track all cars (if beginners are ready and with approval of instructor to

all run together)

Sample Event

June 19 Track Day at Monticello Motor Club

Partnership Opportunities

All partners are ensured category exclusivity. We will not

partner with your competitors during the term of your

partnership. Partnership availability is limited.

All of our events are customizable and we are open to

ideas that would benefit and please our members. If there

is something specific that you would like us to consider

that would help you meet your marketing needs, please

do not hesitate to ask.

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Dealership Partner $7,500This is only for Ferrari Dealers.

As a Dealership Partner you will have exposure at most of the FOCNER events.

Dealership partners allows you the opportunity to experience first hand the value of

relationship building in our network.

You will receive the follow benefits:

- Opportunity for a speaking engagement at events to introduce your company

- Opportunity to include your collateral material and promotional items for distribution at

events

-Opportunity to host up to 2 events per season at your location

- Logo & link on our Sponsor Tab, on the member website www.focner.com

- Logo on signage, promotional material such as invitations, email blasts and merchandise

(embroidered shirts, hats, jackets, etc) created for the events you are committed to

- 1 Half page ad in Pilota, the national monthly magazine for Ferrari Owners Club

members

- 2 invitations to one FOCNER event

- 2 invitations to the FOCNER holiday party

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Membership Card Partner Starts at $10,000

As an annual Membership Card Partner you will have exposure in every member’s

wallet or in their car! Each member will receive a Membership Card that will be branded

with the FOCNER logo, their member number and 3 partner logos on the back. Your

logo will be carried with each member daily!

You will receive the follow benefits:

- Opportunity for a speaking engagement at one event to introduce your company

- Opportunity to include your collateral material and promotion items for distribution at one

event

- Logo & link on our Sponsor Tab, on the member website www.focner.com

- Opportunity to post a member benefit on www.focner.com

- Logo on signage, promotional material such as invitations, email blasts and merchandise

(embroidered shirts, hats, jackets, etc) created for the event you are committed to

- 1 Half page ad in Pilota, the national monthly magazine for Ferrari Owners Club

members

- 2 invitations to one FOCNER event

Brand subject to approval by club directors.

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We at FOCNER consider our members and

partners like family. We hope to have you join us.

Here are some fun photos of our members and

their vehicles at our events.

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Thank you for your time and consideration.

If you have any questions or would like to establish a

partnership with FOCNER, please contact

Jen Danzi

(646) 526-7643

Jen@focner.com