ferrari
DESCRIPTION
Ferrari . The founding of Ferrari. Scuderia Ferrari Separating from Alfa Romeo 1 st design ‘first genuine Ferrari’ . First Ferrari . Ferrari 125S . Marketing . Motor sport Theme park Accessories Red & rearing horse Fairs. Motorsport. Formula 1 Le Mans – series - PowerPoint PPT PresentationTRANSCRIPT
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Ferrari
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The founding of Ferrari
•Scuderia Ferrari•Separating from Alfa Romeo•1st design ‘first genuine Ferrari’
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First Ferrari
Ferrari 125S
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Marketing
•Motorsport•Themepark•Accessories•Red & rearing horse•Fairs
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Motorsport
•Formula 1•Le Mans – series•FIA GT-Championships
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Formula 1
Ferrari F1-cars in 2003 and 2011
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Le Mans
Ferrari 458 Italia Le Mans-series
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GT-Championship
Ferrari F430 & 550
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Ferrari World
The Ferrari themepark has the fastest rollercoaster in the world
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Accessories
Accessories are responsible for over 60% of the turnover
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Fairs
Showing new technologies, innovations and pride
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Red and a rearing horse
Genius marketing
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Results
Extremely strong brand
2010 – 1,8bln. turnover245mln. EBIT (earnings before interests and taxes)60% of buyers are new costumers
2011 – 1,08bln. turnover91,8mln. net earnings116% growth in Greater China Best 6 months ever!
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Are there any questions?