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Ferrari . The founding of Ferrari. Scuderia Ferrari Separating from Alfa Romeo 1 st design ‘first genuine Ferrari’ . First Ferrari . Ferrari 125S . Marketing . Motor sport Theme park Accessories Red & rearing horse Fairs. Motorsport. Formula 1 Le Mans – series - PowerPoint PPT Presentation

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Page 1: Ferrari
Page 2: Ferrari

Ferrari

Page 3: Ferrari

The founding of Ferrari

•Scuderia Ferrari•Separating from Alfa Romeo•1st design ‘first genuine Ferrari’

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First Ferrari

Ferrari 125S

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Marketing

•Motorsport•Themepark•Accessories•Red & rearing horse•Fairs

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Motorsport

•Formula 1•Le Mans – series•FIA GT-Championships

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Formula 1

Ferrari F1-cars in 2003 and 2011

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Le Mans

Ferrari 458 Italia Le Mans-series

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GT-Championship

Ferrari F430 & 550

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Ferrari World

The Ferrari themepark has the fastest rollercoaster in the world

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Accessories

Accessories are responsible for over 60% of the turnover

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Fairs

Showing new technologies, innovations and pride

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Red and a rearing horse

Genius marketing

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Results

Extremely strong brand

2010 – 1,8bln. turnover245mln. EBIT (earnings before interests and taxes)60% of buyers are new costumers

2011 – 1,08bln. turnover91,8mln. net earnings116% growth in Greater China Best 6 months ever!

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