[february 2015 issue] ana sky media program · placement ana domestic routes paper cup advertising...

ANA SKY MEDIA PROGRAMIntroduction ALL NIPPON AIRWAYS TRADING CO., LTD.　　　　　　　　　　　　　　　　　　　　　　　　　　

［February 2015 Issue］

Inquir ies: [email protected]

mailto:[email protected]

Line-up ● Communication Strategy Map

ANA SKY MEDIA PROGRAM

Home Wide area Airport Inflight

We offer plans to suit a wide variety of actions.

Communication strategies to suit our customers’ everyday lives and a wide range of boarding patterns.

Brand power The media is firmly based on ANA's strong brand.

Reach powerOur media makes it possible to approach approximately 3.8 million people (total for domestic & international routes) on average every month.

FrequencyOur media makes it possible to maintain contact with customers from their home (or workplace), to the airport, inflight and for the duration of their ANA-related stays.

RecencyThe downtime that passengers spend in the out–of-ordinary / space-time of an airplane heightens their receptiveness to advertising and promotions.

Target segmentSegment media able to assess attributes such as business, pleasure and high-net worth individuals through factors such as time of year, route and seat arrangement.

We are developing a wide-range of contact points from our customers’ home to the airport, inflight and more.

We have an array of media which can contribute to your company’s brand image and create value for your products and services.

POINT 01

POINT 02

POINT 03

POINT 04

POINT 05

Pamphlet withANA AZUREANA AZURE

ANAemail

magazineANA SOCIALSKY PARK

ANAemail

magazine

ANA SOCIALSKY PARK

ANA Group flight

scheduleINNOVATIVE

VOICE

ANA LOUNGEDigital

ContentsService

Advertising on back of

boarding pass

ANA Group flight

schedule

Limited to ANA domestic routes and Haneda Airport

01


Tsubasa-no-Okoku

ANA SKY VISION Domestic routesANA SKY SHOP

ANA SKY AUDIO

ANA My Choice Domestic routes

ANA SKY CHANNEL

International routes

ANA SKY CHANNEL CMInternational

routes

WINGSPANInternational

routes

ANA international

routes inflight placement

ANA domestic routes paper

cup advertising

Scene Contact in daily life Planning Booking Choosing a

seat

Boarding process,

checking in luggage

Going through security

Using the lounge

Boarding from the gate

Receiving hospitality on

boardSpending time

in seatTransferring

flightsArriving,

picking up luggage

Recalling journey

〈　　　　　　〉

ANA domestic routes inflight

placementHaneda ⇔

Naha, Fukuoka, Itami, Chitose

Narita ⇔ Europe/America routes〈　　　　　〉〈　　　　　　〉

Inquir ies: [email protected]

□ International routes□ Domestic routes□ Common


Line-up ● ANA Sky Media ProgramANA SKY MEDIA PROGRAM

Print media Audio-visual Online Promotions

Tsubasa-no-Okoku　　 P.07

WINGSPAN　　　　　　　P.08

ANA SKY SHOP　　　　P.09

ANA AZURE　　　　　　P.10

Pamphlet with ANA AZURE　P.11

ANA SKY CHANNEL　　P.12

ANA My Choice　　　　 P.13

ANA Group flight schedule　P.14

ANA SKY VISION　　　 P.15

ANA SKY CHANNEL CM　P.16

ANA SKY AUDIO 　　　 P.17

ANA LOUNGE DigitalContents Service P.18

ANA email magazine　 P.19

ANA SOCIAL SKY PARK　P.20

INNOVATIVE VOICE　　P.22　ANA domestic routes inflight placement　　　P.24

ANA international routes inflight placement　　　　　P.25

ANA domestic routes paper cup advertising　P.26

Advertising on back of boarding pass　　　　P.27

ANA SKY MEDIA PROGRAM 02Inquir ies: [email protected]


Inquir ies: [email protected] 03

ANA Customer Profile

The total number of passengers for domestic and international routes combined is approx. 45.7 million annually or over approx. 3.8 million each month.

Men in their 30s-50s mainly f ly for business.

Number of passengers / Shift Gender / Age / Residence type / Income / Industry

24%

76%Male

Female

Age composition (%)Gender

Residential Household income (%)

40s50s

60s and over

20s30s

6%2%

22%

49%

21%

Own house

Own apartment

Rental apartment

Company-provided house, dormitory

Rental house

516

3028

21

%%

%

74%30s – 50s


ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (1)

Shift in ANA Group passenger numbers (Domestic and international route total)

Passenger number shift (domestic routes)

Passenger number shift in FY2013 (domestic routes/by month)

Passenger number shift (international routes)

Passenger number shift in FY2013(international routes/by month)

5,000

5,000

500 70

Jan JanFeb FebMar MarApr AprMay MayJun JunJul JulAug AugSep SepDec DecOct OctNov Nov

700

4,000

4,000

400 60

600

3,000

3,000

300 50

500

2,000

2,000

200 40

400

2009

2009 2009

2010

2010 2010

2011

2011 2011

2012

2012 2012

2013

2013 2013

1,000

1,000

100 30

300200100

（10K people）

（10K people）（10K people）

（10K people）（10K people）

* Figures under 10,000 are rounded down * FY2013 ANA press release

Number of ANA Mileage Club members

No. of ANA Mileage Club members:

Approx. 26 million.(Current as of March 2014*)No. of these with credit card function:

Approx. 2.78 million.* March 2014 study by ANA Mileage

%

%

481412

302 279

346

274314 305 326

395355 357 355

32147

5555

4550

5562

54 53 52 5247

3,795 3,824 3,667

4,208 4,305 4,256 4,459 4,569

3,831 3,936 588627 633 3 4 6

7

7

77

7

8

810

14

12

Below 3 mill yen

3-4 mill yen

7-8 mill yen

9-10 mill yen

12-15 mill yen

20 mill yen or more

No response

5-6 mill yen

4-5 mill yen

6-7 mill yen

8-9 mill yen10-12 mill yen

15-20 mill yen

9.33mill

Average income

* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Industry

Unit: 10K people

Unit: 10K people

Unit: 10K people

Unit: 10K people

Unit: 10K people

Energy, materials,

industrial machinery

Education, medical

services, religion

Information,

comm

unications, IT

Governm

ent, organization

Drugs, m

edical supplies

Real estate, housing equipm

ent

Foodservice, various services

Autom

otive

Distribution, retail

Finance, insurance

Other



More than half of customers fly for business purposes. Many customers read travel/leisure magazines, followed by business/money magazines and general monthly magazines.

For both domestic and international routes, many customers watch digital terrestrial channels. Also, over 50% of customers watch BS digital channels (free).

Reason for flying

Frequency of flying ANA during the past year

Preferred magazine genre

Preferred broadcasting channel

Domestic routes International routes



6%

1%56%

( )

37%

Business

Sightseeing/Leisure

Personal visit /Homecoming trip /Ceremonial occasions

Other

Male:76%Female:24%

11

2-3 2-34-5

4-56-9

6-910-14

10-1415-19

15-1920 or more

20 or more

16%

32%

10%3%

34% 36%18%

15%12%

8%7%

5%3%

1%

Avg.　

6.0flights

/year

Avg.　

3.8 flights

/year

* Avg. customer frequency calculated from weighted average * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Travel/leisureD

igital terrestrial

BS digital (free)

Internet video

Cable TV

WO

WO

W

SKY PerfecTV

Video on Dem

and

Star Channel H

V

Other

Other

New

s

SportsD

ramas

Movies

Interests/education

Music

Anim

ation, special effects show

s

Plays, performances

Welfare

Variety shows

Docum

entaries/cultural show

s

Information,

current affairs

No preferred

TV program

Business/money

General m

onthly

Food/gourmet

Weekly m

agazine

Sports

Cars/m

otorcycles

Wom

en’s fashion

Local information

Art/history

Men’s com

ic

Men’s fashion

Men’s lifestyle

Practical living

Health

Television information

Wom

en’s weekly

Wom

en’s comic

Maternity/child raising

No preferred m

agazine

Gam

es/animation

information

Other Interests/

specialist journal

Wom

en’s lifestyle

Beauty/cosmetics

Entertainment

information

Broadcasting channel TV program genre * TV viewer base





73％29

24

11

10

44

36

36

24

19

25

34

38

4

8

12

20

4

7

7

8

60％

47％

34％

Take action daily to further career and improve skills

Prioritize private life over work

Often choose good quality items even at high price

Online web sites

Newspapers

Willing to invest time and effort into finding good products

Conversation of acquaintances, friends and family

Direct mail, pamphlets, catalogues

Place importance on their individualism

In-store taste testing

In-store pop-ups, posters

Often buy products in bargain sales

Magazines

Public transportation advertising such as outdoors, train stations, airports, in trains, etc.

Like to buy latest and novel products

Online reviews

Radio

Often buy on impulse

TV

Free newspapers

Conscious of trends when buying clothes or fashion accessories

Taste testing with sample products and testers

Want to become a top business person

Highly motivated to work

Total % that apply

■ Apply　■ Somewhat apply　■ Not sure　■ Doesn’t really apply　■ Doesn’t apply



68％

74％

45％

58％

66％

32％

58％

63％

28％

37％

57％

27％

35％

51％

11％

29％

49％

11％

20％

49％

Total % that apply

Total % that apply

25

29

7

20

17

4

13

23

2

7

10

2

8

17

1

6

8

1

3

15

43

45

38

38

49

28

45

40

26

30

47

25

27

34

10

23

41

10

17

34

26

15

24

28

24

36

34

22

41

39

23

41

36

22

18

30

21

36

37

28

5

6

17

12

7

19

7

9

20

18

12

21

20

14

23

26

21

27

28

13

2

5

14

3

3

13

2

6

10

6

8

11

9

14

48

15

10

27

15

11

Most customers reference internet sites. Compared to mass media such as TV and magazines, many customers say they referred to conversation of acquaintances, friends and family or in-store taste testing.

Regarding attitude towards working style, many customers were highly career-orientated, answering they were highly motivated to work and wanted to become a top business person.

Regarding attitude towards spending, many customers were highly selective about products, answering that they often choose good quality items even if the price is high, they are willing to invest time and effort into finding good products and place importance on their individualism.

Sources of information when purchasing products

Lifestyle/Working style

Lifestyle/Spending

21

18

13

47

45

34

25

25

39

7

11

12

2

3

3

68％

63％

47％

Mindful of maintaining a diet with good nutritional balance and consider calorie intake

Want to maintain food quality even if it means curbing other expenses

Often buy food which offers peace-of-mind and is safe even if it is slightly more expensive

Total % that apply


Regarding attitude towards food, there were many customers who were particularly focused on quality of ingredients or highly health conscious, answering that they often buy food which offers peace-of-mind and is safe even if it is slightly more expensive, and are mindful of maintaining a diet with good nutritional balance and consider calorie intake.

Lifestyle/Food



Inquir ies: [email protected] 06ANA SKY MEDIA PROGRAM


A preference for “Made in Japan”

Enjoy travelling and driving

Want to tell people about products and services they like

Value spending time by themselves

Often talk about new things they see/hear

Enjoy spending time with family rather than friends

Keep up to date with the new products talked about in newspapers, magazines, etc.

Consider exercise a part of life

Interested in newly opened stores and popular spots

Enjoy shopping and eating out

Often hear things before most people

Enhancing interests

Enhancing living environment

Time with family, child raising

Health & beauty

Socializing and interacting

Financial management and investment/assets management

Education and qualifications (self-investment)

Social contribution, volunteering, etc.

Entrepreneurial and management

Other

Nothing in particular

Consider environmentally-friendly activities a part of life

Want to try new products/services immediately

■ あてはまる　■ ややあてはまる　■ どちらともいえない　■ あまりあてはまらない　■ あてはまらない


53％

85％

52％

65％

43％

50％

41％

50％

35％

49％

32％

39％

24％

Total % that apply

Total % that apply

14

41

12

21

7

17

7

20

7

13

7

7

5

39

44

40

44

36

33

34

30

28

36

25

32

19

30

12

30

26

35

41

32

28

32

32

41

39

40

11

2

13

7

16

7

19

15

22

15

20

16

25

6

1

5

2

6

2

8

7

11

4

8

7

12

65％

43％

43％

42％

20％

40％

13％

30％

1％

26％

2％

Regarding attitude towards lifestyle, there were many customers who enjoy travelling and going for drives and value spending time by themselves.

Regarding attitude towards information and trends, there were many customers who preferred “Made in Japan” and want to tell people about products and services that they like.

Over 60% of respondents said they wanted to spend time and money on enhancing their interests.

Lifestyle/Private life

Lifestyle/Information and trends

Things customers want to spend time and money on

Observations (profiling)

ON OFFSensitive to current affairs and world trends such as news, media , sports and d r a m a w i t h a t e n d e n c y to refer to media such as magazines as well as a source of information regarding product purchases.

The highest percentage of customers is business elite. Over half of customers use ANA for business and make an effort to gather information from business magazines, general monthly magazines, BS broadcasting and so on.

Highly career-orientated. Value their interests

( h o b b i e s ) a n d a r e active, but also value their time alone.

Highly part icular when i t comes to products they select themselves and like “Made in Japan”. Also particular about food ingredients, quality, etc. due to being highly conscious of health.



Inquir ies: [email protected] SKY MEDIA PROGRAM


07

Inflight Magazines ● Contact Point = Inflight ● Domestic/International Routes

Media viewing ratio: 94％　No. of viewers: Approx.3.57 mill/month　

Contact cost: 0.7 yen/person(if targeting domestic route users)

Attitude change(customersʼ reaction upon seeing the advertisement)

25％1

2

3

21％

15％

■ Application deadline: Approx. 30 days prior to issue date (Approx. 50 days prior for 1/3 page ads)■ Data submission deadline: Approx. 25 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount　 * Multiple discount applies to bulk orders.

Media overview

Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from right

Publication schedule

Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.

Potential viewer no.

ANAʼs monthly passengers: Approx. 3,808,000Domestic routes: Approx. 3,280,000/International routes: Approx. 528,000

CirculationANA Group fl ightsInfl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.

Price chart (GST is excluded from prices) Domestic/international route common space* Price Size

Inside front cover spread 5,200,000 yen H280 mm × W420 mmInside special cover spread 4,800,000 yen H280 mm × W420 mmBody spread 4,400,000 yen H280 mm × W420 mmFacing “Contents” 1 3,100,000 yen H280 mm × W210 mmFacing “Contents” 2 3,000,000 yen H280 mm × W210 mmBody 1 page (facing article) 2,600,000 yen H280 mm × W210 mmBody 1 page 2,400,000 yen H280 mm × W210 mmBody 1/3 page vertical 950,000 yen H253 mm × W62 mmBody 1/3 page horizontal 950,000 yen H80 mm × W190 mm

*Printing on only either domestic or international routes is not possible.

Domestic route-only space Price Size

Back cover 3,400,000円 H280 mm × W203 mm

Inside back cover 2,500,000円 H280 mm × W210 mm

Body 1 page 2,200,000円 H280 mm × W210 mm

Was interested in the brand/product/service being advertised

The advertisement left an impression

Did an Internet search

NO.

NO.

NO.


5%

9%

86%

The majority of customers look at the advertisements.

■ Saw/think they saw 　 an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured

Media Data

ANAʼs traditional infl ight magazine which has exceeded the boundaries of infl ight mediaANA’s standard media which offers high reaching power and visibility. Many customers pick up Tsubasa-no-Okoku and it is effective for both B to B and B to C communication.

Advertisement reach ratio

86％* Please see the last page for precautions regarding advertising and promotions.

Tsubasa-no-Okoku



ANA SKY MEDIA PROGRAM Inflight Magazines ● Contact Point = Inflight ● International Routes

An English and Chinese language magazine featuring people, culture and food from regions around the world. Appeals to foreigners visiting Japan.

A high quality, global infl ight magazine

Shift in foreigners travelling to JapanExceeded 10 million in 2013.

* “Total Foreign Visitors to Japan”, Japan National Tourism Organization (JNTO)

Media overview

Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from left


Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.

Potential viewer no. ANAʼs monthly international route passengers: Approx. 528,000

CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.

Price chart (GST is excluded from prices) Advertising space Price Size

Inside front cover spread 1,450,000 yen H280 mm × W420 mmBody spread 1,250,000 yen H280 mm × W420 mmFacing “Contents” 750,000 yen H280 mm × W210 mmBody 1 page 700,000 yen H280 mm × W210 mm

17%

23%

60%

Media Data

* Please see the last page for precautions regarding advertising and promotions.

The majority of customers look at the advertisements.

■ Saw/think they saw 　 an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured


60％(1000 people)

■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 40 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount　 * Multiple discount applies to bulk orders.





ANA SKY MEDIA PROGRAM Inflight Sales Guide ● Contact Point = Inflight ● Domestic/International Routes

A catalogue of products carefully selected by ANA for infl ight shopping. Stimulates buying motivation and makes a wide reach possible.

An infl ight sales catalogue featuring products carefully selected by ANA

■ Application deadline: Approx. 70 days prior to issue date■ Data submission deadline: Approx. 40 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders.

Media overview

SizeA4 variant (Height: 280 mm × Width: 210 mm)International route edition: Perfect binding, open from leftDomestic route edition: Saddle stitching, open from right


BimonthlyIssue date: 1st of the odd-number month (issue at end of even-number month) * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.

Potential viewer no.

ANAʼs monthly domestic route passengers: (for 2 month period) Approx. 6,560,000ANAʼs monthly international route passengers: (for 2 month period) Approx. 1,056,000

Circulation ANA Group fl ights Infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.

Price chart (GST is excluded from prices) International edition Domestic edition Price Size

Back cover Back cover 4,700,000 yen H280 mm × W210 mmー Inside page 1,500,000 yen H280 mm × W210 mm

ー Back cover 4,000,000 yen H280 mm × W210 mm

Back cover ー 2,000,000 yen H280 mm × W210 mm

Domestic routes International routesReceives a high amount of attention as an inflight sales catalogue, with half of customers viewing advertisements.

■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured

14% 15%

14% 15%

72% 70%

Media viewing ratio: 93％　

No. of viewers: Approx.7.08 mill/2 months (Total of domestic and international routes)　

Contact cost: 0.2 yen/person(if targeting domestic route users)* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data



72％ 70％





ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)

This magazine is sent to the homes of business people who fl y around the world therefore practically guaranteeing 100% reach.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members(　　　　　　　　　)

Magazine for ANAʼs Premium Members* able to reach business elite

Media overview

Size Standard A4 (Height: 297 mm × Width: 210 mm)/Perfect binding, open from right

Publication schedule 3 times a year (planned mail-outs for FY2015: Jul 9, Nov 26, Mar 17)

No. issued 260,000 copies * In FY2014* Number of copies issued fl uctuates in accordance with changes in member population of the relevant fi scal year.

Circulation Mailed to homes of ANA Premium Members (DIA/PLT/SFC) residing in Japan (Available in some ANA lounges)


Inside front cover (facing “Contents”) 2,000,000 yen H297 mm × W210 mmBody 1 page 1,600,000 yen H297 mm × W210 mmBody spread 3,000,000 yen H297 mm × W420 mmInside back cover 1,700,000 yen H297 mm × W210 mmBack cover 2,600,000 yen H297 mm × W202 mm

An example of featured articles・ "View what is in Business person's travel bag!"・ "Restaurant Info from Home and Abroad"・ Working & Relaxing in the World・ Photo Essay "wings!"

AZURE is sent to homes 3 times a year. Customers can read at their leisure together with their families. We also offer WEB AZURE so customers can continue perusing when away from home.

AZURE is also featured in the ANA Suite Lounge, which is only accessible by ANA Diamond Service members and international fi rst-class passengers, our premium status customers. Over half of lounge guests utilize the lounge for 60 minutes or longer (30 minutes or longer for domestic fl ights). Exclusively available to carefully selected ANA customers prior to boarding.

,etc.

Distribution volume:Approx. 260,000 copies/issue　

Contact cost:6.2 yen/person (per “Body 1 page”)*Assuming 100% adver t is ing contact rat io

Media Data

<At Home or Away>

<In the Airport Lounge>

AZURE is sent to approximately 50% of international fi rst-class passengers.

■ Application deadline for tie-up with interview: Approx. 90 days prior to mail-out■ Application deadline for pure advertisement: Approx. 60 days prior to mail-out■ Data submission deadline: Approx. 55 days prior to mail-out (for double editing)■ Editing tie-up advertising production cost: 300,000 yen/page (NET)■ Multiple discount 3 times or more/year: 5% discount　* Multiple discount applies to bulk orders.

* Company and content reviews will be performed in advance.



ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)

Accompanying pamphlets

■ Application deadline: Approx. 50 days prior to issue of ANA AZURE ■ Material submission deadline: Approx. 30 days prior to issue of ANA AZURE

* We request that clients prepare and submit the material to be enclosed* Company and content reviews will be performed in advance.* We cannot enclose product samples or forms of media (DVD, CD-R, etc.)* The arrangement of material in the package cannot be specifi ed.

Media overview

Size No specifi cation if within standard A4 size (minimum size is postcard)* Weight: 30 g or less * Thickness: 2 mm or less

Paper quality No specifi cation

Enclosed condition

3 times a year (planned mail-outs for FY2015: Jul 9, Nov. 26, Mar 17) * Same as the ANA AZURE magazine

Circulation Mailed out with ANA AZURE

Price chart (GST is excluded from prices) Distribution area Price Distribution volume

All areas 3,200,000 yen 260,000 copiesHokkaido/Tohoku(Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima) 1,870,000 yen 14,500 copies

Kanto(Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi) 2,550,000 yen 148,700 copies

Chubu/Hokuriku(Aichi, Mie, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Shizuoka, Gifu, Nagano) 2,040,000 yen 17,500 copies

Kinki(Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga) 2,210,000 yen 43,000 copies

Chugoku/Shikoku(Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi) 1,700,000 yen 13,700 copies

Kyushu/Okinawa(Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa) 2,040,000 yen 22,600 copies

* In principle, 1 space per company.* Number of copies distributed fl uctuates in accordance with changes in member population of the relevant fi scal year.* Please refer to separate material regarding pamphlet number* Please see the last page for precautions regarding advertising and promotions.

Amount of free moneymembers can use per month■ Under 50,000 yen　■ 50,000 yen or more, under 100,000 yen■ 100,000 yen or more, under 200,000 yen　■ 200,000 yen or more, under 500,000 yen■ 500,000 yen or more

21.3%5.1%

11.2%

37.1%25.3%

Member household income

Member occupational title

■ Less than 7.5 mill yen　■ 7.5 mill yen or more, under 10 mill yen■ 10 mill yen or more, under 15 mill yen■ 15 mill yen or more, under 20 mill yen■ 20 mill yen or more, under 40 mill yen■ 40 mill yen or more

■ Chairman　■ President, director■ Board member/director　■ General manager/agency head class■ Deputy director/assistant manager class■ Clerk/team leader class■ Specialist　■ General　■ Other■ Organization head　■ Professor

19.3%1.4%6.9%

10.9%

26.9%34.6%

Distribution volume: Approx. 260,000 copies/issue　

Contact cost:12.3 yen/person (per “Body 1 page”)*Assuming 100% advertising contact ratio

Media Data

No. 1 Domestic/overseas 　　　 travelNo. 2 Eating out

No. 3 Golf

No. 4 Drives

No. 5 Watching movies/theatre

No. 6 Watching sports

・Premium membership promotion 　for resort clubs/hotels・Travel

・Cosmetics

・Subscriptions

・Volunteering (donations)

・Insurance, banks

・Real estate*Results of a 2013 questionnaire targeting ANA 　AZURE readers

* In FY2014

Active on days off.Membersʼ interestsAdvertised industries (examples)

Member age■ Teens ‒ 20s　■ 30s　■ 40s　■ 50s　■ 60s

2.6%8.5%

32%

40.1%

in their40s – 50s

with income of 15 mill yen or more

have 100,000yen or more available to

use freely

Over70％ 20％

Over40％

of members had titles

79.1％

0.3%

6.8%

16.8%

8.9%

21.1%27.5%

13.8%

8.6%

8.7%3.6%0.3%0.4%

Sent to homes therefore practically guaranteeing 100% reach. An independent pamphlet appealing to readers with large pages and allowing effectiveness to be measured through requests for material, etc.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members(　　　　　　　　　)

Accompany AZURE, a magazine for ANA Premium Members* able to reach business elite

Approx.



ANA SKY MEDIA PROGRAM Inflight Entertainment Guide ● Contact Point = Inflight ● International Routes

A high contact ratio media which 90% of international route customers read on long fl ights.Able to feature a large advertisement on the back cover.

A high contact ratio media which 90% of international route customers read

* April 2012 online survey by a research company (Respondents: Feb 2012 – Mar 2012 ANA international/domestic route customers)

■ Read entertainment magazine and watched movie ■ Only read entertainment magazine　■ Only watched movie■ Didn’t read entertainment magazine or watch movie

（　　　　　　　　　　　）Utilization status of ANA SKY CHANNEL (entertainment magazine) and infl ight movies

of people read entertainment magazine and watched movie

■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 35 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount　6 times or more/year: 10% discount　* Multiple discount applies to bulk orders.

Media overview

Size A4 variant (Height: 280 mm × Width: 210 mm)/Saddle stitching, open from left

Publicationschedule

MonthlyIssue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous 　month or the beginning of the following month.

Potential viewer no. ANAʼs monthly international passengers: Approx. 528,000

CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Excludes some aircraft.


Back cover 1,500,000 yen H280 mm × W210 mm

3%2%9%

86%

86％

Media viewing ratio: 89％　No.of viewers：Approx. 470,000/monthContact cost : 3.2 yen/person* Feb 2014 on l ine sur vey by a research company (Respondents : Nov 2013 – Jan 2014 ANA internat iona l/domest ic route customers)

Media Data

12


Run ad together with ANA SKY CHANNEL CM shown before infl ight movies for a synergistic effect.



ANA SKY MEDIA PROGRAM My Choice Service Guide ● Contact Point = Inflight ● Domestic Routes

Media featuring the food & drink menu for domestic routes. The media size is unique, making differentiation with other print media possible.

Media available at all seats on domestic routes

■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 35 days prior to issue date

Media overview

Size Height: 297 mm × Width: 150 mm /saddle stitching, open from right, matt PP lamination processing

Publicationschedule Monthly

Potential viewer no. ANAʼs monthly domestic passengers: Approx. 3,280,000

CirculationANA Group fl ightsDomestic route infl ight seat pockets for all classes* Excludes some aircraft.


Inside front cover 1,200,000 yen H290 mm × W150 mmBack cover 2,000,000 yen H297 mm × W150 mm

Media viewing ratio: 74％　No. of viewers: Approx.2.42 mill/monthContact cost: 0.8 yen/seat, person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data

13

<Inside back cover>* Please leave a blank space (W20 × H7 mm) in the bottom right corner for ANA’s control number.<Inside front cover>* Please leave a blank space (W150 × H7 mm) at the bottom for inserting text to indicate that it is an advertisement.* Please place AD (Font: BBB Pro Medium, Size: 9 pt) at the top left corner.




ANA SKY MEDIA PROGRAM Flight Schedule ● Contact Point = Wide Area ● Domestic/International Routes

Used over a long period of time and advertising exclusive to one companyANA’s international/domestic fl ight schedules are available at travel agents, airport counters, hotels, etc. throughout Japan.Many customers carry fl ight schedules with them, therefore this form of media offers high exposure and continuous appeal.

Media overview

Size Standard A5 (Height: 210 mm × Width: 148 mm)/saddle stitching, open from left

Publicationschedule

8 times a year (per fl ight schedule shifts: Planned for April/May, June, July/August, September, October, November/December, January, February/March)

Available period

(for each issue)Approx. 2.5 – 3.5 months (for the validity of the fl ight schedule)


Back cover14,000,000 yen (year-long) H210 mm × W148 mm2,000,000 yen (by issue) H210 mm × W148 mm3,000,000 yen (combined issue) H210 mm × W148 mm

Issue schedule Issued 8 times per year. The duration and/or month of issue is subject to change due to schedule reorganization.

Schedule month Target period Availability period

April/May Mar 31 – May 31 Mid-Feb –May end (approx. 3.5 months)June Jun 1 – 30 Mid-Apr – Jun end (approx. 2.5 months)July/August Jul 1 – Aug 31 Mid-May – Aug end (approx. 3.5 months)September Sep 1 – 30 Mid-Jul – Sep end (approx. 2.5 months)October Oct 1 – 27 Mid-Aug – Oct end (approx. 2.5 months)November/December Oct 28 – Jan 5 Mid-Sep – Jan beginning (approx. 3.5 months)January Jan 6 – 31 Mid-Oct – Jan end (approx. 3.5 months)February/March Feb 1 – Mar 31 Mid-Dec – Mar end (approx. 3.5 months)32%

41%

27%

Available locations■ Overseas　■ Airports, branches　■ Hotels, ANA’s affi liates　■ Travel agencies

22%

2%

66%

10%

Media viewing ratio: 72％※1　Contact ratio: Approx.50%※2　Contact cost: 0.3yen/person※3

(*1) Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) (*2) FY2012 Macromill study (*3) If run throughout the year

Media Data

14




32％ 66％

■ Application deadline: Approx. 50 days prior to issue date (availability at target location)■ Data submission deadline: Approx. 30 days prior to issue date (availability at target location)* Please contact us for details relating to the schedule.

ANA GROUP FLIGHT SCHEDULE




ANA SKY MEDIA PROGRAM Inflight Visual CMs ● Contact Point = Inflight ● Domestic Routes

Run a CM prior to the commencement of our video program displayed on the large screen at the front of the cabin and small monitors located above the aisle in the passenger’s cabin. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.

Promising a comfortable fl ight with ANA domestic route original programs

About SKY VISION programming

Program (20 ‒ 30 min)

CM (Company B)

Emergency equipment guideDuring boarding

At take-off Take-off footage

During fl ight

ANA SKY VISION title

CM (Company A)

At landing

▼

▼

▼

Landing footage

▼

Able to secure over 40% visibility despite headphone-only audio.

■ Application deadline: Approx. 40 days prior to the starting date of the contact term. ■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount　 * Multiple discount applies to bulk orders.

Media overview

Length of commercial 15 sec

Length of contract term

1st to end of every month (1 month) * For actual work purposes, some aircraft may run CM from the end of the previous month.

Showing frequency

Once per fl ightApprox. 12,000 times per month (assumed)

On-air routes ANA Group fl ights Domestic routs* Excludes some aircraft.

Price chart (GST is excluded from prices) Price 1,000,000 yen per slot

* If CM is aired for 30 seconds/60 seconds, the price will be equivalent to that for 2 spaces/4 spaces, respectively.* CMs may not be shown to schedule due to changes in operational status and aircraft.* This media is offered on a contract basis for fi xed period of time. We cannot refund, reduce or replenish fees due to operational status or showing frequency.* Please see the last page for precautions regarding advertising and promotions.

43%33%

24%


Media viewing ratio: 84％　No. of viewers: Approx.2.75 mill/monthContact cost per viewing: 0.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data

15


43％



ANA SKY MEDIA PROGRAM Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes

Run a CM prior to screening of movies on the individual monitors at passenger’s seats. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.

Standard international route infl ight entertainment offering a comfortable fl ying experience

Individual monitor home screen

Movie title list

CM

Commencement of selected fi lm

▼

▼ Select a movie

▼ Select a movie title


Actually bought/used that product/service


Media overview

Length of commercial 30 sec


1st to end of every month (1 month)* Some aircraft and channels may be offered from the end of the previous month or the beginning of the following month.

Relevant fl ights

ANA Group fl ights International routes* Excludes some aircraft.

Media content

30 sec prior to commencement of each fi lm. 3 slots available each month (around 15 titles per slot)

Price chart (GST is excluded from prices) Price 2,000,000 yen per slot

* One company’s CM will be screened for each movie. * The movie with which the CM is screened cannot be specifi ed.* Please see the last page for precautions regarding advertising and promotions.

About ANA SKY CHANNEL CM programming

Media viewing ratio: 75％Circulation: No. of international fl ight passengers: Approx. 396,000/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data

Attitude change (customersʼ reaction upon seeing the advertisement)

12％

10％

5％

16

1

2

3

NO.

NO.

NO.

■ Application deadline: Approx. 40 days prior to the starting date of the contact term.■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount　 * Multiple discount applies to bulk orders.



ANA SKY MEDIA PROGRAM Inflight Audio ● Contact Point = Inflight ● Domestic/International Routes

An original program offered by one company comprising of music and talk by a host. Possible to create a strong collaboration effect with ANA. If broadcasted on domestic/international simultaneously: June, September, October, November, February. If international only: 1 slot every month.

Communication through infl ight entertainment familiar to customers

Audio users view/listen to approx. 1.5 channels per person, per fl ight.Music channels are particularly popular.

Audio program example

　New Hits Selection 　Artists Special Showa Hits

Program introduction

Song introduction

Original CM by host

Song introduction

Original CM by host

Ending

▼

▼

▼

▼ Host calls out the program title/sponsor names

▼ Return to introduction

▼ Total of 10 to 12 songs

Media overview


1st to end of every month (1 month) * For actual work purposes, some aircraft may offered from the end of the previous month. * For international routes, some aircraft may air from the beginning of the following month.

ProgrammingAudio program approx. 50 minutes in duration・Program host navigates through program and introduces songs ・Features 10 to 12 songs

Media content

Company name or product name used in program title. Original CM, notifi cation lasting around 180 sec by the host during the program.Feature credits, company logo, etc. in the infl ight magazine channel program list and on the ANA SKY WEB infl ight program guide.

Price chart (GST is excluded from prices) Advertising space Price On-air routes On-air months

Domestic/international routes channel No. 8

3,000,000yenANA Group fl ightsDomestic/international routes

June, September, October, November, FebruaryLimited to 1 slot/month(FY 2014)

International routes channel 1,500,000yen ANA Group fl ights

International routesLimited to 1 slot/month (FY 2014)

About SKY AUDIO programming (example)

SKY AUDIO utilization ratio: 84％No. of users assuming a 12.5% utilization of offered program: Approx. 400,000 people/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data

17


(Featuring famous songs from the sixties to the eighties.)

■ Application deadline: Approx. 90 days prior to the starting date of the contact term * Excludes some aircraft for domestic routes. * Prices include program production costs and copyright costs. * Additional costs may arise depending on the music source and host used.



ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area

Customers can enjoy a premium experience suited to their lifestyles and values.Users can connect to the portal site from their tablet, smartphone, etc., using the ANA LOUNGE Wi-Fi and view and/or download contents.

Users can enjoy magazines, news and other contents in the ANA LOUNGE.

TOP page (welcome screen)

Dashboard screen

To individual contents

MAGAZINE ANA

■ MAGAZINE /Browse magazines and books for free. ■ JAPAN STYLE /Introducing Japanʼs culture and traditional craft. ■ NEWS /Newspapers and regional news information.■ BUSINESS / Topics on stock markets, etc. ■ LIFE STYLE /Information related to exhibitions and living, etc. ■ ANA / Backnumbers of Tsubasa-no-Okoku, etc. are available

■ Material submission deadline: 15 business days prior

* It is against ANAʼs intentions to use the lounge for profi t-making purposes. From the perspective of this projectʼs purpose and brand image, we request cooperation with the actual corporate production costs. * Please see the last page for precautions regarding advertising and promotions.

Media overviewContents page feature Digital catalogue feature AD banner posting on homepage

Price Initial outlay: 550,000Operation: 550,000/month

Initial period: 220,000Operation: 170,000/month

Special Contents slot (displayed on all terminals)Operation: 170,000/monthAD slot (displayed on PC/tablets only) Operation: 120,000/month

Featured pageA customer-exclusive page is featured within the featured page services.

A PDF can be featured wi th in the cus tomer-exclusive bookshelf page.

We have prepared two types of advertising slots on the service homepage.

Specifi cationsNo. of pages: 3 or lessNo. of external links within pages: Unlimited

No. of pages: 1File type: PDFFile size: Open to consultation

File type: JPG or PNGImage size: Specifi ed

Featured duration From 3 months onwards From 3 months onwards From 3 months onwards

Feature/viewing

environment

OS: Windows Vista, Windows 7, Windows 8　　MacOS, iOS 5.0 or higher, Android 4.0 or higherBrowser: IE8,9,10, Firefox 2.5 or higher, Chrome 6 or higher, Safari 4 or higherBrowser setting: Javascript and cookies enabled

Contents creation

Your company: Design, manuscript, material (banner, photos), download fi le (PDF), external site URLOur company: Contents confi rmation (size, regulations, etc.), contents optimization/featuring* Through the process of tailoring the feature to the optimal form, we may need to 　　 adjust part of the design or feature method.

Contents update

Contents are updated once a month and changes must be kept within 3 pages as an approximate. Details to be discussed separately. (major design/wire frame changes are not possible)

Feature confi rmation

After featuring the advertisement in a test environment, we will provide you with screenshots.(The site can only be accessed from the lounge)

Access reportAn access report will be provided within 7 business days from the start of the month in which the access status of the previous month will be provided as a PDF fi le. (Please see the attached document for information regarding access report provision)

* Questionnaire survey on 2012 lounger users

Time spent utilizing Haneda Airportʼs lounge■ 15 min　■ 30 min　■ 45 min　■ 1 hour　■ 1.5 hours

8%19%

2%

27% 44%

92％

Use for 30 minutes or

more

Possible to approach an average of 600,000 people per month (domestic airport) No. of service users: Around 100,000 people/monthService available in 14 airports and 25 lounges throughout Japan.Possible to assess number of viewers and attributes of users (gender/age)

Media Data

▼

▼

18



ANA SKY MEDIA PROGRAM Email Magazines ● Contact Point = Wide Area

Email magazine, ANA Mileage Club, mainly features information on deals and campaigns relating to Miles and ANA SKY COINS. Your advertisement will be featured in the middle of the email magazine, ANA Mileage Club, in a landscape banner.

Direct mail sent to ANA Mileage Club members

■ Material submission deadline: Approx. 15 business days prior to distribution* Corrections to wording are not accepted after material submission.* Please note that media specifi cations and page layout are subject to change.* A company review, advertisement content review and advertisement expression review will be performed in advance.　Please read the separate text regulations.* In principle, distribution will be within 3 to 4 hours from 13:00 on the third Wednesday of every month.* Please complete site upload 7 business days prior to the scheduled distribution.* Cancellations and changes following application submission are not possible.* Email magazine distribution may be cancelled at short notice depending on ANAʼs circumstances. In such instances, we 　will feature your advertisement in the next nearest distribution (approximately 3 weeks later).* 15% of the assumed distribution number will be in a text format. You will be asked to submit the text in a text format separately.

Media overview

Format Banner

Assumed distribution no. Approx. 4.7 million (about 85% of which is in HTML format)

Distribution date Periodic (In principle, the 3rd Wednesday of every month)

No. of links 1

Link destination

External links are acceptable * However, ANA Mileage Mall companies must use links with ANA SKY WEB destinations

Reportcontent Distribution results, no. of clicks

Price chart (GST is excluded from prices) Advertising space No. of spaces Price Size　

Center of email magazine “ANA Mileage” 1 space 1,000,000 yen 630×160 * Animations not accepted

Assumed distribution no. Approx. 4.7 million people/issueCost price per distribution: 0.2 yenMedia Data

19


Advertising spaceAdvertising space

ANA Email Magazine〔HTML format〕




Content communicated with ANA Mileage Club members.Not stopping at mere campaign awareness, but disseminating information by utilizing social media (Twitter, Facebook) with a variety of potential benefi ts including product awareness and obtainment of company fans.

Make a theme-related post to receive ANA SKY COINS! (25 coins) Users who make posts on set themes will receive coins. Posted comments are shared in social media (Twitter/Facebook) and information can be disseminated with friends.

Communication content within ANA SKY WEB highly regarded as being of high value

■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior

Media overview

Featured duration

14 days (updated at 15:00 every Wed excluding public holidays) * Featured duration may fl uctuate.

Assumed PV no. 25,000 pv/14 days

Featured locations Collaboration channel and travel channel (cannot be specifi ed)

Basic rate 900,000 yen * Includes comment analysis (2000 comments) worth 100,000 yen (NET).

Assumed no. of comments 5,000/14 days

Featured content

1. Advertiserʼs logo – External link acceptable (In principle, link to home page of advertiserʼs website) 2. Theme/explanatory text – Content fi nalized after discussion with advertiser 3. Main banner (350 × 260/GIF or JPG) - External link acceptable

Featured incentive ANA SKY COIN acquisition (25 coins)

Report content

No. of PV, no. of posted comments (Facebook, Twitter), posted comment raw data.We will provide you with an analysis of the fi rst 2000 comments. Reports are compiled from words, expressions, frequency of usage, co-usage correlation, usage tendencies, etc.

Price chart (GST is excluded from prices)

Posting

33%

67%

67％Male

No. of comments: Avg. 5000 (PR + directly hearing user opinion )

Can entice ANA Mileage Club members to become Facebook fans or Twitter followers of your company.Media Data

20


Analysis report of tweets and video comments (example)

■ Male■ Female


ANA SKY MEDIA PROGRAM Inquir ies: [email protected]


■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior

Media overview

Featured duration

14 days (updated at 15:00 every Wed excluding public holidays)* Featured duration may fl uctuate.

Assumed PV no. 25,000 pv/14 days

Feature method

Most feature in the “posting space” *See previous page* In principle, 2 themes can be featured simultaneously (weekly new theme updates)

Option price 300,000 yen (same price for feature on either Facebook or Twitter)Report content No. of Twitter followers/No. of Facebook Likes Incentive to post ANA SKY coins (25 coins for each, total of 50 coins)

Option price 500,000 yenFeatured content Advertiserʼs video (YouTube) material * Max. length: 10 mins

Report content No. of video viewers, no. of tweets about video, no. of video sharesIncentive to post ANA SKY coins (10 coins for each, total of 30 coins)

Option price 300,000 yen each

Featured content Banner (480×230) – External links acceptable Introductory text (Around 120 full-width characters)

Report content No. of tweets, no. of shares regarding relevant informationIncentive to post ANA SKY coins (25 coins for each)

Option price list (GST is excluded from prices)

1. Getting

likes and followers

2. Videos

3. Twitter tweets

4. FacebookShares

Become a fan and receive ANA SKY COINS! (total of 50 coins)Users can receive ANA SKY COINS by following your company’s Twitter account or liking your Facebook page.

Watch a video and receive ANA SKY COINS! (total of 30 coins)Users watch your company’s video on YouTube. By watching the video to the end, tweeting about it on Twitter, or sharing it on Facebook, users will receive ANA SKY COINS.

Tweet and receive ANA SKY coins! (25 coins) Share and receive ANA SKY coins! (25 coins)Feature information you wish to emphasize. Users who tweet when following you on Twitter or share on Facebook will receive ANA SKY COINS.

21

Option 1

(Options)

Option 2

Options 3 and 4




ANA SKY MEDIA PROGRAM Contact Point = Airport

Introducing company philosophy and product development stories in a small brochure. Promote your business effectively to users of digital signage and ANA LOUNGE (business people). Copies can be made available in international route lounges upon request.

ANAʼs vitalization project between companies and business people

* 2012 questionnaire targeting lounge guests

Time at Haneda Airport lounge■ 15 min　■ 30 min　■ 45 min　■ 1 hour　■ 1.5 hours

Media overview

Period 1st to end of every month (1 month)

Content

・Original leafl et distribution (A5/4C16P/4,000 copies) ・Booth set-up (55 inch monitor x 2) ・Display on ANA SKY WEB lounge service introductory page.* Only 1 company per period.

Location

Haneda Airport Terminal 2 Main Building Southern/Northern ANA lounges(Digital signage booth/brochure set-up and distribution)ANA lounges in Chitose, Itami and Fukuoka (brochure set-up and distribution)ANA SKY WEB (ANA website)

No. of people reached Haneda Airport lounge guests: Approx. 180,000/month

Operational cost

3,500,000 yen* GST is excluded from price

Option Contact us for brochure placement in international airports.

8%19%

2%

27% 44%

92％

Used for 30 min or more

Media data

・Local council ・Retail, service industry・Food manufacturing ・Cosmetics manufacturer・Automotive manufacturing ・Finance, credit card business* Current as of March, 2013

We have run advertisements for various different industries.

No. of people who can be reached during period:

Approx. 180,000/month* No. of Haneda Airport ANA Lounge entrance users　

22

* Please implement measures to prevent exhibited products from falling and/or theft. Moreover, please take out insurance to compensate for any probably damages which may arise relating to campaign booth exhibitions including theft, damage and third party action. * It is possible to print additional brochures. Please contact us for details.


Haneda Airport Main Building Southern Lounge

Past advertised industries (examples)


ANA SKY MEDIA PROGRAM Inquir ies: [email protected]

ANA SKY MEDIA PROGRAM Contact Point = Airport

Haneda Airport Terminal 2

23

INNOVATIVE VOICE placement locations (Haneda Airport)

Entrance

Premium

Check-in

Booth

Elevator

Haneda Airport ANA LOUNGE Main Building Northern Lounge, 3F

2F North Entrance

EV

Smoking room Business area 　 Business area

Lounge area

Lounge area

Lounge area

Entrance hall

Service counter

Service counter

Telephone corner

To 3F Escalator

Business area

Business area

Service counter

Entrance hall

Service counter

Lounge area

Smoking room

Lounge area

Service　　 area

Telephone corner

2F exclusive counter

Lounge area

Haneda Airport ANA LOUNGE Main Building Southern Lounge, 3F

2F South EntranceEntrance

To 3F

EV

Premium

Check-in

Escalator

Booth

* Lounge layout is subject to change without warning.



ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● Domestic Routes

On fl ights departing Haneda for Chitose, Itami, Fukuoka and Naha, we will place items which customers are free to take.Optimal for sample goods, etc.

We can offer items on ANA domestic route fl ights

Placement during disembarkingCabin crew stands in 4 locations of the aircraft with your items and offers them to customers as they disembark

Placement in galley together with candy, blankets and other service items when customers are boarding

During boarding During disembarking

Galley placement

In� ight placement on domestic routes(Haneda – Chitose/Itami/Fukuoka/Naha routes)

Media overview

Target routes/fl ights

You may select 1 route from the following 4. 1. Haneda – Chitose 2. Haneda – Itami 3. Haneda – Fukuoka 4. Haneda – Naha

Duration From 7 days * Commencement from the end/start of month may not be possible.

Placement method Placement in galley upon boarding, distribution by cabin crew upon disembarking

Placement item ANA will conduct a review of the item for placement (Please provide a sample)

Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.

■ Infl ight magazine “Tsubasa-no-Okoku”

Body 1 page (4C1P) 2,600,000 yen at minimum

■ Placement management cost (approximate)7 days

(up to 10 fl ights per day) 1,000,000 yen

14 days(up to 10 fl ights per day) 1,500,000 yen


Circulation: Average no. of customers:1. Haneda – Chitose: Approx.10,024people/day　2. Haneda – Itami: Approx. Approx.7,551people/day3. Haneda – Fukuoka: Approx.8,964people/day　4. Haneda – Naha: Approx.6,120people/day

Media Data

24

* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.

■ Please create placement items in line with the below specifi cations.

60 ‒ 80 pcs Within 3 kgPlacement items

1. Placement item・Of a form which customers can easily pick up.・Clearly showing the contact details

2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.

* FY2013 average

■ Application deadline: Approx. 50 days prior to commencement　 * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Haneda’s specifi ed location) * ANA will specify the submission format and schedule.

Contact details : 03-1234-xxxx

Lid



ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● International Routes

Placement in the economy class galley Placement in the business class bar corner* For illustration purposes only.

* For illustration purposes only.

Media overview

Target routes/fl ights

Narita – Europe/US Round trips (Excluding Honolulu, excluding codeshare fl ights with other airlines)

Duration Open to consultation* Commencement from the end/start of month may not be possible.

Placement method Placement in galley (upon boarding, when galley is usable)

Placement item ANA will conduct a review of the item for placement (Please provide a sample)

Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.

■ Infl ight magazine “Tsubasa-no-Okoku”

Body 1 page (4C1P) 2,600,000 yen at minimum

■ Placement management cost (approximate)7 days

(up to 18 fl ights per day) 1,000,000 yen



Circulation: Avg. no. of passengers: Approx. 5,569/dayMedia Data

25

　* FY2013 average

We place items on board the 8 Europe/US fl ights for customers to take freely.Optimal for offering sample products.

Placement of items is possible on ANA international fl ights

■ Application deadline: Approx. 50 days prior to commencement　 * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the 　　implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Narita’s specifi ed location) 　 * ANA will specify the submission format and schedule.

* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.

■ Please create placement items in line with the below specifi cations.

60 ‒ 80 pcs Within 3 kgPlacement items1. Placement item

・Of a form which customers can easily pick up.・Clearly showing the contact details

2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.

Contact details : 03-1234-xxxx

Lid

In� ight placementon International routes(Narita – Europe/US routes)



ANA SKY MEDIA PROGRAM Paper Cup Advertisements ● Contact Point = Inflight ● Domestic Routes

Advertise on the paper cups offered at drink service.These cups are handed directly to customers by cabin crew so guarantee a high contact rate and are effective in appealing your corporate image.

Paper cups used for the infl ight drink service offered on ANAʼs domestic routes Paper cup advertising on ANA domestic routes

Advertising space


Actual ly bought/used that product/service


■ Application deadline: Approx. 70 days prior to distribution■ Material submission deadline: Approx. 60 days prior to distribution　 * Distribution period is from around the 25th of the month before your desired month until all cups have been distributed.　 * We shall contact you regarding the offi cial schedule following receipt of your application.

Media overview

Size Height: 60 mm × Width: 60 mm

Specifi cation 7-oz paper cup Styrofoam laminatedUp to a max. of 4 colors including existing design logo, gravure printing

Distribution target no. ANA domestic routes No. of passengers per month: Approx. 3,280,000

Distribution period May, July, September, November, January, March


Advertising space Price

1 space (Plate charge included) 4,000,000 yen

Advertising space

Media viewing ratio: 94%　No. of viewers: Approx.3.08 mill/monthContact cost: 1.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)

Media Data

Attitude change (customersʼ reaction upon seeing the advertisement)

15％No.1

No.2

No.3

8％

4％

60mm

60mm


* We do not offer color calibration.* Please provide a color chip (DIC color) as a color sample.

26



ANA SKY MEDIA PROGRAM Boarding pass ● Contact Point = Airport ● Domestic routes

Front Back

For ANA domestic routes departing Haneda Airport, feature your ad on the back of the boarding pass issued when passengers pass through security check.Boarding passes are handed directly to customers; therefore a high reach rate is achievable.

The boarding pass passengers receive when passing through security check converted to an advertising mediumAdvertising on the back

of boarding passes(Limited to ANA domestic routes and Haneda Airport)

A ticket issued when passengers pass through security check. Tickets are distributed to all customers boarding a fl ight, and are sheets including all necessary information relating to fl ights such as boarding gate number and seat number, therefore offer fantastic visibility and mobility.

What is boarding gate guidance?

■ Application deadline: Approx. 60 days prior to implementation■ Material submission deadline: Approx. 45 days prior to implementation

* Length of boarding pass may vary depending on whether passengers are transferring, are children, etc. 　As such, your advert may be cut off in the middle of its design, but we ask for your understanding in advance.* In principle, if you do not request a specifi c date to commence distribution of your advertising, we will begin from the 　1st of the month. 　There may be exceptions to this in the following unavoidable circumstances.　　1. If boarding passes cannot be issued at security checkpoint　　2. If boarding passes are collected at the boarding gate* We kindly ask you refrain from using certain advertising expressions presuming collection of boarding passes.* Company reviews, expression reviews, etc. are required.

Media overview

Boarding pass size

Height: 140 mm × Width: 57.5 mm* Differs depending on passenger

Advertisementsize Height: 67.9 mm × Width: 55.5 mm

Distribution no.

1.2 millionAll passengers who board fl ights departing Terminal 2 of Haneda Airport

PeriodDistributed for a maximum of 1 month from your specifi ed day* Ends when all are distributed* May last longer than one month


Advertising space Price

1 space 2,500,000 yen

* Includes codeshare fl ights. However, excludes Star Flyer fl ights departing Terminal 1.

Circulation: Approx.1.2 million people/monthContact cost: 2.1 yen/personMedia Data


27

GE　IMAGE　

MAGE　IMAGE　

I

GE　IMAGE　

IMAGE　I

IMAGE　IMAGE　

IMAGE　IM

MAGE　IMAGE　

IMAGE　IMAGE　

I

GE　IMAGE　IMAGE　

IMAGE　IMA

E　IMAGE　IMAGE　

IMAGE　IMAGE

MAGE　IMAGE　IMAGE　

IMAGE　

AGE　IMAGE　IMAGE　

IMAGE　IMA


IMAGE　IMAGE

IMAGE　IMAGE　IMAGE　

IMAGE　


IMA

IMAGE　IMAGE　

IMAG

MAGE　IMAGE　

MAGE　IM

MAG

GE　IMAGE　

MAGE　IMAGE　

I

GE　IMAGE　

IMAGE　I

IMAGE　IMAGE　

IMAGE　IM

MAGE　IMAGE　

IMAGE　IMAGE　

I

G

AGE　IMAGE　

IMAGE　IMA

E

AGE　IMAGE　

IMAGE

M

AGE　IMAGE　

AG

AGE　IMA

E

AGE

IM IMA

MA

IMA

G

MA MA

M

MAG

GE E

M

I

G

I IM

M

I

GE　

A

E　IMAGE　

GE

MAGE　IMAGE　

AGE　IMAGE　IMAGE　

MA


IMAGE　GE


IMAGE　


IMA

IMAGE　IMAGE　

IMAG

MAGE　IMAGE　

MAGE　I

Advertisement sizeH67.9 × W55.5



PrecautionsATTENTION

All media Print media

ANA SKY AUDIO

INNOVATIVE VOICE

Inflight paper cups on ANA domestic route

Inflight placement on domestic/international routes

Video and audio

Advertising of the following types of businesses,products and services will not be accepted.● Businesses, products, and services that conflict or compete with the operating activities of the ANA Group and its affiliates● Businesses, products, and services that incite concern about aviation and travel● Dishonest businesses and those that are typically considered to be scams● Businesses operated by or connected to anti-social forces● Businesses that are in violation of laws and regulations● Improper products and services, including products prohibited by law, unauthorized products, and poor-quality products, as well as businesses that provide such products and services● Businesses, products, and services that go against public order and morals● Businesses or business operators related to gambling, sex entertainment industry or others which ANA deems inappropriate.

Please heed the following rules of expression when producing your advertising. We will not accept any advertising that does not comply with these rules.● Do not use expressions that are suggestive of businesses, products, or services that conflict or compete with the operating activities of

the ANA Group and its affiliates.● Do not use expressions that incite concern about aviation and travel.● Use expressions that protect consumers.● Comply with laws, regulations, fair competition rules and other voluntary rules. ● Do not use copyrighted materials and use-protected items such as symbols,

slogans, and names, without express permission from the rights holder.● Avoid any risk of defaming a member of an imperial family, royal family,

head of state, national flags of countries, etc., and respect their dignity.● Never use expressions that slander, ostracize, or libel others, even if

such accusation has been proven.● Do not use expressions that may be construed as political propaganda

or an endorsement of a potential candidate.● Never use expressions that aim to promote certain doctrines or beliefs.● When using an amateur spor ts organization or athlete in an advertisement,

comply with all relevant rules and regulations. ● Do not use fallacies, exaggerated expressions or expressions that

may cause the reader to be misled or make an overevaluation. ● When using superlative or absolute expressions such as “Largest

in Japan” or “First in Japan”, always provide investigatory documentation or other objective proof by a third party.

● When providing statistics, always cite the source and the name of the research organization.● Do not use expressions that obscure accountability, ambiguous expressions, or expressions that create doubt about effect and efficacy.● Always include a warning phrase that prohibits underage drinking, such as “Minors are prohibited from purchasing or drinking alcohol.”● Do not use expressions that disrupt the social order and morality.● No advertising about the dismissal of any individual will be allowed.● No advertising intended to express an apology or excuse will be allowed.● No opinion advertising will be allowed.● No advertising about any matter pending in court will be allowed.● Expressions which arouse speculation and temptation are forbidden.● ANA reserves the right to refuse and reject any other expressions or content that it deems inappropriate.

Types of advertising that are not accepted

● Please submit your advertisement in complete, electronic file format.● <Type of file> PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark more than 4. All fonts must be outlined.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● In the case of a bleed advertisement, please place the name of your company and all copy within at least 10mm from all sides of the trim size of the advertisement. Please also provide a bleed margin of 3mm or more on each side.● Clearly state the usage restrictions and required manners on board a flight

in those advertisements concerning electronic devices which have onboard usage restrictions.

● With respect to the nature of the magazine as an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement.　　　● Please contact us for detailed specifications on other matters concerning electronic advertisement files.

Guidelines for preparing advertisements

● ANA will head program production.● The show host cannot be specified.● Due to being an inflight program, we may be unable to fulfill your request

regarding program structure, songs and the MC.● Regarding the production schedule, following orientation, production will begin around 60 days prior to the starting date of the contract term and

complete data will be submitted around 40 days prior to the starting date of the contract term. Contact us for schedule details.


● ANA will specify the production company to prepare the material for display (including leaflets).

● The structure, layout and display location of material for display will be specified by the display plan.

● Regarding the production schedule, orientation will be implemented approximately 50 days prior to commencement of display following finalization. Contact us for schedule details.


● Please submit your advertisement in complete, electronic file format.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● With respect to an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement.● Please contact us for detailed specifications on other matters concerning electronic advertisement files.


ANA SOCIAL SKY PARK

● Please note that media specifications and page layout are subject to change.● Company reviews and content reviews will be performed in advance. Also,

posting themes will be finalized through discussion with ANA.● Cancellations or alterations will not be possible after receipt of application.● Uploading will commence around 15:00 and that day is considered

uploading confirmation time.


● There is a examination of your company and the promotional items.● There is a possibility no placement items will remain for the return flight.● Placement may not be possible in the planned aircraft type due to

unexpected aircraft type changes.● The cabin crew will place precedence on cabin duties and safety tasks,

therefore placement may not be possible for some flights.

Notes concerning application

● Please submit a“recording sheet”,listing the title ,language,length/ time code and size.● Please submit your commercial in DVCAM,DVD,DVD VIDEO, MPEG4 etc.● Screen size should be 16 : 9 (squeeze).● Please inquire with us for other detailed specifications regarding commercials.

[ DVCAM format ]● Make sure the recording of the commercial does not begin from timecode“ 00 : 00 : 00 : 00f.”● The timecode may be either in NDF or DF format.● Please provide a color bar and credits.● Please set the volume level according to digital video standards.

[ SKY VISION ]● As the large onboard screens and small monitors for SKY VISION do not produce audio, we recommend displaying captions. (Audio can be heard from a designated audio channel using headphones.)


● With the exception of special pages, you may not specify the page on which your advertisement will appear.● Please submit only pure advertisements; no advertorials.● All advertising pages are printed offset in four colors. The rate of your advertisement will not change even if you specify printing in three colors or less.● You can not specify any certain cabin/class or flight route.

Notes concerning application● CM insertion timing will differ depending on program structure, per song

duration and talk time.● We do not accept requests for airing CMs exclusively on domestic routes,

or for specific seating classes or routes.


● This display promotion is a service which targets ANA LOUNGE guests and, as such, applications for display content which could easily evoke competitors of ANA’s sales activities, create guests discomfort and so on may be denied.

● Cancelations within 60 days prior to commencement of the display period will not be accepted.

● Booths and panels will be set up after the lounge has closed on the day prior to commencement of the display period.


● Drink service may be cancelled depending on unavoidable circumstances pertaining to airplane security.

● Excludes premium class, Pokemon Jet and charter flights.● All printing will be spot printing.● Up to 2 colors can be specified.● Up to 4 colors can be used in the design, including ANA’s logo (2 colors).● Attach a DIC color chip to the color sample.


● You cannot specify advertisements to any certain position or movie. (for SKY CHANNEL CM)● We do not impose a “1 company per business” restriction. ● CMs may not be shown to schedule due to changes in operational status and aircraft.● This media is offered on a contract basis for fixed period of time. We cannot

refund, reduce or replenish fees due to operational status or showing frequency.


Notes concerning expressions and content

● Cabin crew cannot perform sampling activities in accordance with ANA’s service criteria.

● ANA will specify the specification of items to suit the loading in the aircraft. (size limitations, a container to store placement items needed, etc.)● We may request delivery in installments depending on the contract term

and specifications.● This media is offered on a contract basis for fixed period of time. We do

not offer contracts based on distribution volume.● After the promotion, we will submit material detailing the number of flights

placement was implemented on, no. of pick-ups by passengers and photos of implementation.

● In principle, we will not return placement item stock after the promotion.

Please contact us for further detailed specifications.

AD. & Media Business, All Nippon Airways Trading Co., [email protected]:00 – 17:00, Mon - Fri

Inquiries

28

ANA is an air carrier committed to providing valuable time and space to passengers based on safety and trust.From this perspective, we ask for your understanding of the following points when applying for the ANA SKY MEDIA PROGRAM.

General standards for advertising and promotion

Important notes concerning advertising

ATTENTION 01 Flight schedules and aircraft type are subject to change, and flights may be canceled in response to bad weather conditions, natural disasters, or other unavoidable circumstances.

ATTENTION 02 Media programs and services offered inside restricted areas in airports and onboard flights are required to comply with various requirements under airport and aviation laws and other relevant laws and regulations.

ATTENTION 03 Please note that media programs will not be given priority for any reason whatsoever when deemed to hinder the safety of a flight.

When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services,as well as examine the use of expressions (content) in your advertising or promotional materials.


[february 2015 issue] ana sky media program · placement ana domestic routes paper cup advertising...

Documents