Social Media & Tech Plan
NASA Night Sky Network
Jessica Santascoy & Marni Berendsen
April 2010
Institute for Learning Innovation research
3
using media the target group (18-35) uses
7
beauty of plan
• Not trying to change club culture
• Clubs don’t have to do anything
• Post events to NSN
• Motivation to post (free publicity!)
9
plan components
1 widgets
2 facebook
3 iPhone app
4 night sky network site – mobile ready
5 videos to welcome members
6 night sky network youtube channel10
iPhone app
Go StarGaze
Find public events on iPhone, iPod Touch, iPad
15
mobile ready website
17
access Night Sky Network website
from any mobile device
videos
prepare & support club members for broadening their memberships
welcome new members
18