ana supplier diversity lgbtq-owned media network

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LGBTQ-Owned Media Network LGBTQ-Owned Media Network Proudly 100% LGBTQ owned and operated Certified as a LGBTQ Business Enterprise by National Gay and Lesbian Chamber of Commerce Certified as a Diverse Supplier by the Association of National Advertisers ANA Supplier Diversity

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Page 1: ANA Supplier Diversity LGBTQ-Owned Media Network

LGBTQ-Owned Media NetworkLGBTQ-Owned Media Network

Proudly 100% LGBTQ owned and operatedCertified as a LGBTQ Business Enterprise by National Gay and Lesbian Chamber of Commerce

Certified as a Diverse Supplier by the Association of National Advertisers

ANA Supplier Diversity

Page 2: ANA Supplier Diversity LGBTQ-Owned Media Network

Creating a world where everyone is free to be themselves and live life to the fullest.

Page 3: ANA Supplier Diversity LGBTQ-Owned Media Network

LGBTQ Nation provides our

community with critically

important daily news updates

and opinion pieces. The site

monitors the rapidly changing

political landscape, and its

effect on LGBTQ+ lives.

Queerty covers the personalities

and stories that entertainment-

loving Millennials relate to and

aspire to be like from a

humorous, culturally-fluent, and

brand-safe perspective.

Through editorial coverage and

crowdsourcing, GayCities

showcases worldwide

destinations and businesses that

are LGBTQ-friendly so travelers

can feel secure when booking

trips and exploring cities.

NEW S & POLI T I CS

CU LTU R E & ENTER TA I NM ENT

TR A VEL & A D VENTU R E

PER S PECTI VE & CU LTU R E

INTO fills the gap in the LGBTQ+

media market by championing

the issues and voices of the Gen

Z and BIPOC community with a

mix of cultural coverage,

personal essays, accountability,

and community.

Page 4: ANA Supplier Diversity LGBTQ-Owned Media Network

Concept

LoyalAudience

Total monthly audience social + web

9.5M

BrandedContent

More time on branded content than US average.

↑200%

Voting for the Best in LGBTQ

Audience voting programs include The Queerties, Heroes, Best of

GayCities

1.8M Votes

Google Analytics; Mailchimp, Email Marketing; Benchmarks, 2018; Buzzsumo

Time Spent Tentpoles

Time spent, tentpole & sponsored channels

last 12 months

62,000+ Hours

Elevating Authentic

LGBTQ Stories

In-depth featured profiles

Pride50, Queerties, Heroes, & Out for Good

405+

Page 5: ANA Supplier Diversity LGBTQ-Owned Media Network

Trusted Partners and Allies

Page 6: ANA Supplier Diversity LGBTQ-Owned Media Network

The largest queer culture and entertainment awards program, winners chosen by LGBTQ. Queerty reveals categories and nominees in January, audience voting commences. Live awards show announcing the winners in February.

High engagement: 1.5 million votes cast 2021

Digital Voting ChannelSocial PromotionLive Event

Queerty honors 50 people who embody the spirit of prides empowering celebration.

Pride50 digital channelPride50 eventArticle and video profilesSocial promotion.Live event.

LGBTQ historical points of interest revealed via interactive guide and editorial.

Interactive destination mapEditorial and photo gallerySocial promotion

Jan-FebMay - June – July

(Pride Season)Aug- Sept October

(LGBTQ History Month)Nov-Dec

Largest collection of pride events both in-person and via online with over 100 guides.

Go-to directory of events, attending information, links.

LGBTQ Nation recognizes individuals who have demonstrated what it means to be heroic. Spanning industries and causes, there will be 9 award categories, each with 3-5 public figures as nominees.

Dedicated Heroes Page

8 Award Categories, each profile with an editorial biography and photo.

Audience Voting

Audience nominated "Community Hero"

125,000 votes in 2021

Coming Out Day celebrated with a editorial driven series about people who came out and raised awareness about issues LGBTQ face. Uplifting, inspiring, hopeful.

LGBTQ Nation reveals through award winning journalism our community's history of change, challenge, celebration, and strife.

The largest LGBTQ travel awards program. Destinations and events are honored for connecting and celebrating LGBTQ.

GayCities reveals the honorees in a dozen categories in November. Voting commences by our audience. Winners announced in December.

Digital voting channelSocial promotionNominee reveal event

Q.DIGITAL’s FULL YEAR OF LGBTQ PROGRAMMING

Photos and editorial of pride celebrationsShared by our audience, curated by editorial

Page 7: ANA Supplier Diversity LGBTQ-Owned Media Network

Q.Digital 2021: A Record Setting Year & Giving Back • Record Growth: 2021: Q.Digital’s largest year ever; we grew traffic, revenue and staff, and grew our site

portfolio• Acquisitions: INTO (intomore.com), with content connecting with Gen Z & BIPOC audiences• Video: Launched new mobile and desktop video player driving massive scale • Giving Back: SAVE OUR SPACES, GayCities raised money for LGBTQ safe spaces with GoFundMe• Support non-profits: 5 LGBTQ non-profits brought into “Authentic Voices of Pride” presented by Chevrolet• Virtual Events: Pride50 virtual event livestream with over 6 million views

Page 8: ANA Supplier Diversity LGBTQ-Owned Media Network

Video Programs & LGBTQ Content CreatorsQ.Digital secures LGBTQ influencers to build authentic video content for brand programs

Travel Partners (Visit Great Britain, Go Rving, Destination Canada, Key West)

John Halbach and Kit WilliamsonRyan K. Russell, Kate Austin; Johnny Sibilly, Quinton

Peron, Maxwell Poth, Blossom C. Brown, Aydian Dowling, Devon Gibby, others

Trixie Mattel, Biqtch Puddin, Adrian Anchondo

Corey and Christian Yobert, the Angelos

Page 9: ANA Supplier Diversity LGBTQ-Owned Media Network

Q.Digital Events

The Queerties (LA, February) Queerty Pride50 (NYC, June)

The Queerties (LA, February)

The Queerties (LA, February)

Queerty Pride50 (NYC, June)

Queerty Pride50 (NYC, June) Curated Editorial Events

Bespoke Partner Events

Virtual Events (2021 Queerties & Pride50)

Page 10: ANA Supplier Diversity LGBTQ-Owned Media Network

We’re an LGBTQ-owned and run media network. So, we know our audience.

In 2021, Q.Digital surveyed our audience about their views on Pride, travel, entertainment, advertising and sexual health. 3200 readers responded.

Audience Survey 2021

Page 11: ANA Supplier Diversity LGBTQ-Owned Media Network

Q.Digital 2021 SurveyLGBTQ Advertising Impact

Q.Digital Summery Survey, SurveyMonkey March 2021; sample size 3200

88%Q.Digital readers have improved

perception of brands who advertise in LGBTQ Media

Page 12: ANA Supplier Diversity LGBTQ-Owned Media Network

Why work with an LBGTQ-owned media company?

Just ask our audience.

Representation, and coverage on the issues that matter most to our community, by voices we can relate to."

I trust they’re not just trying to make a profit off the community, because we are all on the same team."

Advertising speaks to our community more intensely than in mainstream. They speak our language.”

It’s so important to see who supports the LGBT Community—not just when it's socially time to cover LGBTQ issues."

Page 13: ANA Supplier Diversity LGBTQ-Owned Media Network

Jan-Feb Queerty “The Queerties”

February LGBTQ History Month (UK)

February Black History Month

April 8 Day of Silence

March 31 Transgender Day of Visibility

May 16 LGBTQ Elders Day

May 17 International Day Against Homophobia,

Transphobia, and Biphobia

May 22 Harvey Milk Day

May 24 Pansexual Visibility Day

May 31 International Transgender Day of Visibility

June Pride Month (events are March to November

nationally, but many are in June)

May-July Queerty “Pride50”, GayCities “Pride in

Places” “PrideFinder”, LGBTQ Nation “Pride

in Pictures”

July 14 International Non-Binary People's Day

July 16 Drag Day

Aug 19 Transgender Flag Day

Aug-Sept LGBTQ Nation “Heroes”

Sept 15 Hispanic Heritage Month

Sept 16-23 BiWeek

Sept 23 Celebrate Bisexuality Day

Sept-Oct Queerty “OUT for Good”

October LGBTQ History Month

October 8 International Lesbian Day

October 11 Coming Out Day

Oct 19 LGBTQ Center Awareness Day

October 20 Sprit Day

Oct 21 International Pronoun Day

Oct 26 Intersex Awareness Day

Nov 13-19 National Transgender Awareness Week

Nov 20 Trans Parent Day

Nov 8 Intersex Solidarity Day

Nov 20 Transgender Day of Remembrance

Nov-Dec GayCities “Best of GayCities”

Dec 1 World AIDS Day

Dec 8 Pansexual Pride Day

Dec 10 Human Rights Day

Its always a good time to connect with LGBTQ

Dates Subject to Change, Confirm with Relevant Organizations

Page 14: ANA Supplier Diversity LGBTQ-Owned Media Network

Let’s Work Together!

Justin GarrettChief Revenue Officer

[email protected]