february 2014 max sports & fitness

8/13/2019 FEBRUARY 2014 MAX SPORTS & FITNESS

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REAL RESULTS

MEET TWO MORE 2013MAXFORMFINALISTS

6

FREE ISSUE! Compliments of:

FEBRUARY 2014 www.maxmuscle.com

HEARTHEALTH

THE LATEST

NEWS & TIPS

LEANCYCLE

THREEUltimate WeightLoss Stack

SIX-

WEEKFATBLASTDON'T MISS

THISHARDCOREWORKOUT

WAYSTO MAKE YOUR

WEIGHT-LOSSPLAN STICK

pg. 24

pg. 32

pg. 46

pg. 16

THE TRUTHABOUT

CALORIES

KILLERFAT

BURNERS

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2/68

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3FEBRUARY 2014WWW.MAXMUSCLE.COM

46

For more information or to find the store nearest you,

visit us online at

maxmuscle.com

IN STORES NOW!

IN STORES NOW!

48

Photographer:James Patrick, JamesPatrick.comModel:Tiffany GastonAssistant:Jason BlackHair & Makeup: Amanda BlandApparel: BodyRockSport.comLocation: Fitness 5 Gym in Scottsdale,TopScottsdalePersonalTrainer.com

Max Muscle Sports Nutrition's

family of Quadra Cuts fat burners

are proven to be effective in

your fight against fat. Find out

how they can work to blast fat

24 hours a day, seven days a

week.

IN EVERY ISSUE4 Editors Note6 President's Point8 Contributors10 Feedback Buzz12 Forever Young

14 Health Beat36 Max Champ60 Science News

62 Hot PicksON THE COVER

REALRESULTS

MEETTWOMORE 2013MAXFORMFINALISTS

6

FREEISSUE! Com plime nt s o f:

FEBRUARY 2014 www.maxmuscle.c om

HEARTHEALTH

THE LATESTNEWS& TIPS

LEANCYCLE

THREEUltimate Weight

Loss Stack

SIX-WEEKFATBLASTDON'TMISSTHISHARDCOREWORKOUT

WAYSTO MAKEYOUR

WEIGHT-LOSSPLANSTICK

pg. 24

pg. 32

pg. 46

pg. 16

THE TRUTHABOUT

CALORIES

KILLERFAT

BURNERS

HaveYou Enteredthe $25KMaxFormLifeChallenge?

NUTRITION46 The Truth About Calories Not all calories are created equal.

Here are some smart ways

to make your calories count.

48 Truffle Love For Valentine's Day, make these

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50 Bye Bye Belly! Key ingredients found in fat burners

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WWW.MAXMUSCLE.COM FEBRUARY 2014

ARE YOUsticking to your New

Year's resolutions? If

not, we have some

great tips to help youget back on track,

especially if you're

wanting to lose weight.

Check out Dana

Robinson's article on

how to make your

weight loss plans stick

(pgs. 24-25) and then

LS WR 0D[ 0XVFOH

CEO Joe Wells' helpful

column on page 12.

Speaking of Joe and losing weight, his column inspired me

because he admitted he'd gained weight over the holidays. I

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lately, too, though I didn't mention how much. When I lookDW WKH EUDYH VRXOV RQ 0\0D[0XVFOHFRP ZKR KDYH HQWHUHG

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before photos, weight, body fat percentage and measurements

for the world to see, I'm humbled by their courage and their

willingness to bare it all even if it hurts their pride. So, because

of their strength, I will admit that I reached the heaviest weight

I've ever been (157 pounds). I'm tired of being embarrassed to

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being tired. So, it's time for a change!

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)RQWDQLOOD


7/68


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I kept telling myself, one day I'll get

in better shape.The problem was that day never

came. All I found myself doing was making excuses and justify-

ing how I had gained so much weight. The last straw finally came

at the end of 2012 when I had gotten so disgusted with my

appearance and so unhappy for letting myself get to this point

that I nearly had a breakdown. It was enough to get me to make

a change and shortly after that I found Max Muscle Sports

Nutrition. They were like no other nutrition store that I had been

to before. The Certified Fitness Nutrition Coach at the store

gave me a nutrition consultation and showed me what I had

been doing wrong and what I needed to do to achieve my fitness

goals. Today I am in the best shape of my life. Im healthier

and happier than Ive ever been and I couldnt have done it

without the help of Max Muscle Sports Nutrition and their

awesome supplements.

I Went FromWanna-be to

Who I Want To Be!

Age 38Denver, CO

BEFORE

Brian Furer


8/68


MAX MUSCLESportsNutrition is about to launch

the most exciting product

that we have ever created.

In the 20+ years that wehave been developing sports

nutrition supplements, I do

not remember a time that

we were ever more thrilled

at the prospect of what a

supplement can do. We know

that this supplement is going

to be extremely effective at

building muscle, increasing

strength and reducing body fat all at the same time. Thats because there

are two double-blind studies conducted at top U.S. universities to prove it.

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GHYHORSPHQW UHWXUQHG IURP D VFLHQWLF FRQIHUHQFH ODVW \HDU DQG WROGus about this new ingredient and what the research revealed, we were

amazed that a natural ingredient could produce these kinds of results.

The name of the product that we believe is about to revolutionize the

muscle building industry is CreaTOR and it will outperform Creatine,

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introduced in the sports nutrition industry in the past two decades!

CreaTOR is a truly revolutionary and innovative new product that

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muscle protein synthesis, muscle size, strength and power while at

the same time decrease body fat. CreaTOR is driven by Mediator

Phosphatidic Acid, one of the most powerful molecular activators of

mTOR signaling. Scientists have validated the patented ingredient

MediatorPhosphatidic Acid to be more powerful than creatine and

beta alanine in activating mTOR. A recent double-blind research studyusing MediatorPhosphatidic Acid with resistance training produced the

following dramatic results:

Subjects gained 5.3 lbs. of lean muscle mass!*

Subjects lost 2.9 lbs. of fat mass!*

Subjects gained 47 percent in bench press strength!*

The CreaTOR formula developed by the Research and Development

Team at Max Muscle Sports Nutrition has combined MediatorPA with

other key synergistic ingredients to deliver the most powerful mTOR

Signaling Activator ever developed. CreaTOR is the ONLY formula that

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CreaTOR will be arriving this spring and will be available exclusively

at Max Muscle Sports Nutrition stores across America. For a limited

time, with the purchase of CreaTOR, you will get the e-version of theCreaTOR Training System, which includes the exact training protocol

from the study.

CreaTOR is going to have many imitators because it is going to

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world!

PublisherJoe Wells Enterprises, Inc.

Executive EditorSean Greene

Editor-in-Chief/Creative Director

LaRue Novick

ProofreaderTariq Ahmad

MAX SPORTS & FITNESS210 W. Taft Avenue

City of Orange, CA 92865

(714) 456-0700

ZZZPD[VSRUWVDQGWQHVVFRP

Max Sports & Fitness Magazine is published monthly

by Joe Wells Enterprises, Inc. and may not be repro-

duced without express written permission, all rights

reserved. No liability is assumed by Joe Wells Enter-

prises, Inc. or Max Muscle regarding any content inthis publication. It is vital that before implementing

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ZLWK D TXDOLHG SK\VLFLDQ

Max Muscle is not responsible for advertiser claims.

Joe Wells Enterprises, Inc. and Max Muscle do not

promote or endorse the use of steroids or other

illegal substances. For more information concerning

diet and nutrition, recalled products, steroids and

other related products and issues, please visit the

Federal Food and Drug Administrations Web site at

www.fda.gov.

We reserve the right to refuse advertising withoutexplanation.

Lisa Maiorana, Linda Hepler, Abby Hoeffner, Susan

Irby, Dana Robinson, Amy Schlinger, David Calhoun,

Alissa Carpio, Kimberly Miller, Jackie Classen, Dr. Phil

Harvey, Joe Wells, Jennifer Lee, James Patrick

James Patrick, Natlie Minh,

Frank Fontanilla

Advisory Board

Contributing Writers

Contributing Photographers

Rand McClain, DO

Gary Brazina, MD, FACS

Phil Harvey, PhD, RD, FACN

PRESIDENT'SPOINT

Sean Greene is President of Max Muscleand the Executive Editor of MS&F.

*Based on results from an 8 week research study using Mediator Phosphatidic Acid and resistance training conducted by Dr. Jacob

Wilson at The University of Tampa, Tampa FL.


9/68

I have four beautiful daughters and we have

been through a lot together over the past

seven years.My youngest daughter had a 15% chance

of survival. After several life saving surgeries, she has beaten

the odds. Those years of never leaving my daughters side

though, took a toll on me physically and during that time I

ballooned up to a very unhealthy and obese weight of 185 lbs!

I was told by my doctor that my bone density was equivalent

to a woman in her 60's! I was only 38 years old and knew

right then that I needed to focus on my health or I

would not be around to raise my girls. Today with the

help of Max Muscle Sports Nutrition, I am a very

healthy and fit forty year old who at 115 pounds

is in the best shape of my life. I never would

have believed it would have been possible

but with my Certified Fitness Nutrition

Coach and MMSNs awesome supple-

ments I look and feel like a completely

different person and I love the new me!

I LoveThe New Me!



Age 40Battle Ground, WA

Ingri DeGrooteBEFORE



10/68


Matt Cooper graduated with abachelor's degree in communications

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in nutrition and MMA strength and

conditioning. He is the general manager

of the Max Muscle store in Marin,

Calif. and strives for a commitment

to quality and results for clients of all

levels. For more information, visit

facebook.com/maxmusclemarin.

Dana Robinsonis a Los Angeles-based freelance writer. In additionWR FRYHULQJ WQHVV VKH DOVR ZULWHV

about her other loves, including food,

relationships and fashion. When shes

not clicking away at her laptop to meet

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the gym. To learn more about her work,

please visit DanasWebPage.com or

follow her on Twitter @DanaRobinSays.

CONTRIBUTORS

Want to contribute to MS&F?Send story ideas/pitches to [email protected].

For more information or to find the store nearest you,

visit us online at

maxmuscle.com

IN STORES NOW!

IN STORES NOW!

Jackie Classenis a self professed"adrenaline junkie" and stays active

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A blogger, mom of three, writer,

business owner and adventure lover,

Jackie is passionate about helping

others achieve their goals. Jackie and

her husband Dan own Max Muscle

Colorado Springs (MaxMuscleCos.com).

Kimberly Miller,is a commercialDQG WQHVV WDOHQW ZULWHU FOHDQ HDWLQJ

chef and the co-owner of Fit Mom Diet,

a community designed to empower

women to eat clean and life active

healthy lives (FitMomDiet.com). A widely

published model, writer and health

expert, Kim's passions include cooking,

running and raising her two boys in

Arizona where she currently resides.

Find out more at KimMillerStyle.com.


11/68



I struggled with obesityand being overweight my entire life. As a result I

suffered from several health issues over the years.

Doctors told me that if I didn't do something about

it I was going to die and I knew that it wasn't fair

for my family, my wife and for myself. Max Muscle

Sports Nutrition saved my life. The Certified

Fitness Nutrition Coach at my local store put me

on a personalized meal & nutrition plan which

included Max Muscle Sports Nutrition's high

quality supplements. I've lost 112 pounds so far

and I'm stronger, faster, healthier and can do

things now that I did not think I was born to be

able to do. I took my life back with the help of Max

Muscle Sports Nutrition and my Certified Fitness

Nutrition Coach.

I didnt justchange my life.

I saved it!

Age 22Wilmington, NC

BEFORE



12/68

0 WWW.MAXMUSCLE.COM FEBRUARY 2014

FEEDBACKBUZZ

Take your picture with a copy of MS&F or your favorite Max

Muscle product(s) and email it to [email protected]

for a chance to be featured in an upcoming issue!

MEN CAN PARTICIPATE INBREASTCANCER RUNS, TOO!Chris Law, Owner/Operator/Coach of Max Muscle Norcal & Max MuscleBlossom Hill The Hill would like to share this word of encouragment andthanks to one of his customers (pictured above): Huge shout out to my boy@bigd0311 for talking the talk, and literally walking the walk! He was oneof the first male participants and continues to show his support each year.Love you for this brother! P.S. biceps fueled by Max Muscle lol. Its allabout every one of us supporting our community in the best way we can,and striving to improve health and wellness for everyone! Much Respect!

Ian Powers, NorCal MMSN Regional Support Manager

ANCIENT GREEK STYLEThis picture was taken after I completed my first marathon at the 2013 AthensClassic Marathon in Athens, Greece. This is the marathon that started them all. Thefinish line is inside the original Olympic Stadium built in 1896 for the first modernOlympic Games! I took EnduroMax and Max ARM in training and during the raceas well as MaxPro protein to supplement.

Justin Christos, shops at Max Muscle Cool Springs, TN

I wanted to sharethis picture of myhusband, JasonMayol, at a SanFrancisco 49ers

game. We made sure

to share our favoriteEmerge flavor with

our friends before thegame. Emerge White

Blossom Tea wasdefinitely a hit and so

refreshing on a hotday. Go Emerg9ers!

Alexandra Mayol,San Mateo, CA

For the month ofDecember, Max

Muscle Sports

Nutrition createda fun Holiday End

Cap contest forour franchisees.

Selecting the winnerfrom the dozens ofpictures submittedwas no easy task.

In the end, MMSN'sfranchisees from

Loveland, Colorado,Ron and Erin

Worley, were chosenas the 1st place

winner! We thinkyou will agree thefestive and fullystocked end cap

pictured here to beworthy of winning.

Congrats!

V

V


13/68


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Franchise Opportunities Available.



There is a reason why MaxPro has been the #1 Selling Protein

in the Max Muscle Chain for over twenty years. Max Pro stillremains one of the purest protein powders on the market.

MaxPros proprietary Super Protein Concentrate delivers a

unique multi-source blend of the highest quality Whey Protein

Concentrate (WPC), Whey Protein Isolate (WPI) and Potassium

Caseinate. New MaxPro users always seem surprised when

they notice better results compared to the protein powder

they used to use. We never are and the reason is simple,

MaxPro delivers on its label claim. Millions of satisfied MaxPro

users can attest to this and thats the true test of the quality of

MaxPro. Try a free sample of one of MaxPros seven award

winning flavors at your local Max Muscle store and start

getting better results today!

s !DVANCED -ULTI3OURCE 0ROTEIN &EATURING -ULTI&RACTIONAL 7HEY 0ROTEINS )SOLATES

AND #ASEIN

s 0ROVIDES 'RAMS OF (IGH 1UALITY 0ROTEIN0ER 3ERVING

s 0ROTEINTO#ARBOHYDRATE 2ATIO (Per Serving): 15:1

s 2ICH IN .ATURALLY /CCURRING %SSENTIAL !MINO!CIDS "RANCHED#HAIN !MINO !CIDS "#!!SAND 'LUTAMINE

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Max Muscles Top Selling Protein For Over 20 Years! *

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18/68


HEALTHMATTERS By Linda Hepler, BSN, RN

HEARTHEALTHThis year, approximately

600,000 men and women will

die from heart disease. Here isthe latest research on keeping

your ticker in tip-top shape.

February is American Heart Month.And if, like most

people, you seldom give thought to your ticker maybe its

time to start. According to the Centers for Disease Control

and Prevention, heart disease is the leading cause of death

for both men and women in the United States, accounting

for about 600,000 deaths or one in every three deaths

in this country each year.

The term heart disease encompasses a variety of heart

conditions, but the most common is coronary heart disease,

also called coronary artery disease (CAD). CAD develops

when a waxy cholesterol plaque builds up in your coronary

arteries, the major blood vessels to your heart.

For many years, the theory of how plaques develop and

cause problems within the arterial walls revolved around

high blood cholesterol levels caused primarily by intake

of saturated fats and high cholesterol foods, said Stephen

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The Great Cholesterol Myth. This whole theory of how

heart disease develops came out during the cold war when

Eisenhower had a heart attack. Heart disease was on the

rise then, and Eisenhower loved his bacon and eggs.

At the time, according to Sinatra, a researcher named

Ancel Keys presented a correlation between deaths from

coronary heart disease and the consumption of fat among

populations living in six countries. Only much later was it

determined that Keys selected only those countries that

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to heart disease, and avoidance of dietary fat, especially

saturated fats, was heart healthy.

This theory stuck for many years, said Sinatra. But we

convicted the wrong man, he insisted. We need saturated

fats for our lungs and our brains and for the transmission

of impulses through the nervous system. And we need

cholesterol in our skin to synthesize sunlight to vitamin D.

Instead of vilifying saturated fats, said Sinatra, we should

be focusing on the most important cause of heart disease

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with its redness, swelling and warmth that occurs as a

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body. It affects not just one area, but many internal organs

and systems, including the blood vessels. And when the


19/68

17FEBRUARY 2014 WWW.MAXMUSCLE.COM

THE STATIN DEBATE The American Heart Association and the American College of Cardiology(AHA/ACC) recently released new cardiovascular prevention guidelines that

have some medical professionals up in arms, particularly concerning the use ofcholesterol-lowering statins. According to the authors, the guidelines are basedupon the best available scientific data. In short, the new lipid lowering guidelinesmove away from statin treatment based solely upon targeted levels of LDL (badcholesterol), HDL (good cholesterol) and triglycerides. Instead, the AHA/ACCrecommend statin therapy for the following groups:Those with confirmed heart diseaseThose with LDL levels greater than 190People ages 40-75 who have diabetesPeople with a 10-year risk of heart disease greater than 7.5 percent, based upon a newrisk assessment calculator that uses an equation to determine risk based upon race, gender,age, total cholesterol, HDL cholesterol, blood pressure, use of blood pressure medication,diabetes status and smoking status.

Although many who have confirmed heart disease, high LDL levels and diabetes are

already using statins, adding the final group (those with a 10-year risk of heart disease greaterthan 7.5 percent), would amount to about 31 million people in all. That means a full one

third of Americas population between the ages of 40-65 are being placed on statins, saidJohn Higgins, MD, a sports cardiologist at the University of Texas Health Science Center at

Houston. This is not entirely agreeable to him. For people with confirmed atheroscleroticcardiovascular disease, statins appear to be very beneficial, he said. But for those who

do not have diagnosed coronary disease, it is a little more difficult to put some of these on amedication for life that is expensive and that has significant side effects.

Amy L. Doneen, ARNP, medical director of the Heart Attack and Stroke Prevention Centerin Spokane, Washington, and co-author of soon to be released book, Beat The Heart AttackGene, agrees that the guidelines may miss the mark, stating that there are many root causesof vascular disease that statin therapy wont help. She said some people who have high

cholesterol but not vascular disease or vascular inflammation may be treated needlessly.We use statin therapy for individuals who have plaque in their arteries, not simply because

someone has high LDL levels, because it is one of the best drug classes to treat vascularinflammation, she said. These guidelines have the potential to place many people on

moderate to high dose statin therapy who dont have arterial plaque and contrarily, miss manyof the root causes of vascular disease that cannot be treated with isolated statin therapy.

According to the AHA, the new cardiovascular prevention guidelines are simply a tool toencourage those who may be at high risk for heart disease to discuss the risks and benefits of

statins with their physician. Which is a good plan, said Dr. Higgins, because statins, like anydrugs, have side effects that may be uncomfortable. And for athletes, he added, statins may

impair the exercise training effect on maximal oxygen capacity and muscle adaptations. While you may ultimately need a statin, said Dr. Higgins, exercise, diet and avoiding

unhealthy habits are still my first line treatment for many. If we could do a better job withlifestyle changes, we could cut down on the use of statins.

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Get regular medical care,including blood

pressure and cholesterol screening, weight

checks and testing for insulin resistance. If

you have high blood pressure, diabetes or

prediabetes, follow the treatment plan your

doctor has recommended to keep things under

control. And dental care, including cleanings,

should be done ideally every three months to

prevent periodontal disease.

If you have chronic conditions that are linkedZLWK LQDPPDWLRQ VXFK DV K\SHUWHQVLRQ

diabetes, rheumatoid arthritis or periodontal

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with CAD or if you are simply want to lower

your risk for CAD consider a consultation

with a physician who specializes in advanced

lipid testing, as well as testing for systemic

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and genetic markers for CAD. Many of these

tests are reasonably priced and can help you

and your doctor to make a plan to reduce your

cardiovascular risk before problems start.

Keep your weight down.Obesity is linked

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such as fresh fruits and veggies, nuts, whole

grains, legumes and olive oil, along with

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chocolate (at least 72 percent cocoa) daily can

help to reduce cholesterol and blood pressure,

and stave off insulin resistance.

Dont smoke.

Exercise regularly.Workouts dont have to

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Better yet, alternate bouts of higher intensity

exercise (like jogging) with walking. Interval

training helps to lower weight more effectively

and improve cholesterol levels, as well as

decreases your risk for insulin resistance.

Sleep 6-8 hours a night.Research links

obesity, diabetes and heart attack risk with sleepGHFLWMS&F

9 NATURAL WAYS

TO LOWER YOURCHOLESTEROL According to Janet Bond Brill, PhD, RD, LDN, a nutrition and fitnessexpert and author of Cholesterol Down, there are natural ways to loweryour cholesterol. Statins are a miracle drug, but they put a Band-Aid onthe problem. You can get your cholesterol down with the most powerfulmedication there is what you choose to put in your mouth, andexercise, she said. Here are nine heart healthy things Dr. Brill suggestsyou put in your mouth each day:

Oatmeal Preferably steel cut, is high in soluble fiber, which reduces the bodysabsorption of cholesterol from the intestines, lowering your LDL (bad) cholesterollevels.

Unsalted raw almonds Almonds are an amazing source of healthy fat anddisease-busting antioxidants. And research shows that a daily handful of the tastynuggets can lower your LDL numbers.

Ground flax seed Flax seeds health benefits come from high fiber and heart-healthy omega-3s, and may help reduce both total blood cholesterol and LDL.

Psyllium husk Many studies suggest that diets high in water-soluble fiber suchas psyllium husk can lower your triglyceride levels. And psyllium may also help tostabilize blood sugar levels, a definite plus for heart health.

Beans Beans have cholesterol-lowering fiber, but they also contain phytonutrientsthat may play key roles in cholesterol reduction.

Apples Polyphenols, antioxidant compounds found in apples, may help inhibitthe oxidation of LDL cholesterol, which is the process that leads to plaque buildup inthe arteries. Apples are also a good source of soluble fiber.

Plant sterols and stanols Plant sterols and stanols are naturally occurringcompounds found in plant cell membranes. They are structurally similar to thebodys cholesterol, so when you consume them, they compete with cholesterolfor absorption in the digestive system, helping to block cholesterol. The NationalCholesterol Education Program recommends that those with high cholesterolconsume 2 grams of plant sterols and stanols daily, which can be found in fortifiedmilk, yogurt or juices or in supplement form.

Soy protein Numerous studies have demonstrated that including soy proteinin the diet, especially in place of animal proteins, reduce both LDL and totalcholesterol, especially in those with high cholesterol levels.

Garlic Some studies have suggested that garlic can have a modest effect onlowering LDL levels.


21/68


22/68


COVERSTORY By Amy Schlinger

Contrary to popular belief, cardio isntthe only way to lose those extra pounds youmay have packed on this winter. Strengthtraining can actually be a better option toburn calories and build lean muscle. Itpromotes gains in hypertrophy strengthand endurance through the breakdown andrebuilding of muscle tissue, says AlexanderKaufman, personal trainer and founder ofP.E.P.P.E.R. fitness in New York City.

Strength training is one of the best ways tobuild a complete, balanced body and can

be done both with and without equipment.Workouts should focus on adding bothflexibility and strength. When workingwithout equipment, it can be hard to targetsmaller muscles and isolate them like youwould at a gym, says Kaufman. Focusingon compound movements will drive yourstrength through the roof in all areas. Try this workout created by Kaufman thatcan be done almost anywhere. Each time

you do this workout, add two more reps toeach exercise to continue progression. Rest

30 seconds to one minute between exercises,and repeat the whole circuit one to threetimes through. Continue for six weeks.

Blast

FatIn SixWeeks(No Equipment Necessary!)

Hindu Push-UpTargets: delts, triceps, chest, hipsWith feet shoulder-width apart, bend forward, placing yourhands fully on the ground in front of you, butt in the air, backstraight. Leading with your head, dive your body down, onevertebrae following the other until your body straightens out,(like the bottom part of a pushup). Push into the ground andextend your arms fully, lifting your chest forward past your armsuntil your head is high. Reverse the entire movement.Repeatfor 15 to 20 reps.

a

b

c

Fitness model Tiffany Gaston is wearing apparel by BodyRockSport.com.


23/68


24/68


b

b c

a

a

Ballistic Push-Up*Targets: triceps, core, glutes, hamstringsStart in an upward pushup position. Lower your body down into the pushup, then quickly jump your legs forward and stand up

tall. This should be an explosive movement. Drop back down into pushup position and repeat. Repeat for 15 to 20 reps.

Tight to Wide JumpingSquats Targets: legs, glutes, hamstringsStart with your legs a little wider than shoulder width apart.Keeping your back flat, lower your glutes and hips down until yourhands touch the ground. Jump up, landing with your feet close

together, standing fully erect. Jump your feet back out wider thanshoulder width. Repeat for 15 to 20 reps.

b

a

Stationary Frog Hop*Targets: triceps, thighs, hamstrings, glutes, coreGet on the floor on all fours, hands on the ground, toes tuckedunder pushing your weight into them so your shins are raisedoff the ground. Without moving your hands at all, push off yourtoes, kicking your legs up off the ground and outward into theair. Land back in starting position. Repeat for 15 to 20 reps.

*Some of these moves are considered advanced, so use caution.


25/68

Jen StevensIFBB Bikini Pro, TEAM MaxMuscle

My name is Jennifer Stevens and I am proud to have just earned my

IFBB Pro Card. Looking at the pictures of myself now, it really is hard

to imagine that just 6 short months ago I was in the worst shape of

my life, 20 pounds overweight and completely depressed. I needed

something that would excite me and give me the boost that I needed

to get into better shape and look the way I knew I was capable of

looking. That is when I discovered emergeand I can honestly say

it was a life changer. emergewas unlike anything I had ever tried

before. For starters, it tastes great and comes in so many different

flavors. The best part is how it makes me feel. I never felt jittery or

ever crashed from it. I could not believe how quickly I saw the body

fat coming off as a result of what it did to speed up my metabolism.emerge gave me a ton of

energy while I was preparing and helped me focus for my workouts. Believe it or not, it also

improved my mood. I creditemerge

with getting me into the best shape of my life and helpingme earn my IFBB Pro card. I recommendemergeto all of my friends and fellow competitors

because of what it did for me. Whether your goal is to become a professional athlete like myself of

just get into better shape, there is no better product thanemergeto help you do it!

emergeis a powerful fat loss and body composition slenderizing system specially

formulated to inhibit appetite, promote the release of fat from stored fat cells and

accelerate the burning of fat for fuel.emergecontains clinically proven and patented

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free sampleof emergeat your local Max Muscle store today and feel the difference

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26/68


MENTALLYFIT By Dana Robinson

A Positive Attitude

Maintaining a positive attitude is one of the keys to achieving just about any

task. However, it can also be one of the toughest. When youve worked out all

week and eaten well, you expect the scale to move in the right direction. But

when it doesnt, youll need that positive attitude to keep you going. The only

way to succeed throughout this journey is to keep a positive state of mind,

says Chris Campbell, owner of Next Level Fit Training in Ft. Lauderdale, FL.

There will be days when youre sore and tired and want to skip your training

sessionand thats when your positive mindset must take over. Succumbing

to negativity and an I-just-cant-do-it attitude virtually guarantees failure.

How to Make Your WeightLoss PlanSTICK THIS YEAR

Each and every time December 31 rollsaround we all make the same solemn vow:

This year, Im going to lose weight. So wewatch what we eat and go to the gym, only

to have our new dedication to wellness slowlyfall by the wayside, not to return until nextDecember 31. But you can make 2014 the

year that you lose weight and keep it off.All you need to do is add these six crucial

components to your weight-loss strategy.


27/68


A Support Team

Think about the typical Oscar

acceptance speech, which always

involves the winners thanking

everyone theyve ever met for their

success. Very few people achieve

their dreams all on their own. And the

road to weight loss is no different.

The road to success while following aweight-loss plan is long and bumpy,

continues Campbell. It is extremely

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He recommends having people

in your corner to give you guidance

as well as support while you work

to achieve better health, namely, a

trainer and a workout buddy. Trainers

can offer expertise and guidance

to help you reach your goals, while

diet and exercise buddies can offer

you good, old-fashioned strength in

numbers. One of the main reasons

individuals train in groups is for the

extra support, continues Campbell.

They all encourage each other to

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rep.

A Plan

No matter how you choose to get

healthy (no-carbs, clean eating,

joining a weight-loss group, etc.)

youve got to have a plan and stick

to it. Understanding what, when,

and how much to eat, as well as

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follow will ultimately determine

success or failure, says Scott Herkes,

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franchisee of two Max Muscle Sports

Nutrition stores. One of the best

means of self-sabotage is setting a

goal with no clear path to success.

Patience

We all know how this works. The

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then you hit a plateau and the scale

barely budges. This often leads to

frustration, which can lead to binge

eating and skipping the gym. Then

you eventually end up right back

where you started: overweight and

out of shape. Keeping in mind that

fast weight loss usually doesnt stay

off, patience is something that will

pay big dividends, continues Herkes.

Losing a pound or two per week isperfect andfor the best chance of

success [think of this] as a lifestyle

adjustment, not a fastest-loser

contest.

An Open Mind

A commitment to losing weight is a

commitment to embracing change.

Youll be swapping out a sedentary lifeof processed foods for a new world

of delicious whole foods and sweat-

inducing workouts. And the best way

to ensure that these changes stick

is to keep an open mind. Take on

the challenge of new workouts, like

spinning, yoga, kettlebell and boot

camps, and experiment with new

foods and healthier remakes of some

of your favorite recipes.

You may even have to resort to

a little bit of word play and trickery

to keep your mind open to newH[SHULHQFHV 7KH UVW VWHS WR EHLQJ

more open to healthy foods is to

stop calling them healthy, says Kate

Davis, RD, owner of RDKate Sports

Nutrition. Healthy is another dieters

term that holds negative connotations

for many. Instead, think of these

foods as fun, energizing or life-

prolonging. She recommends trying

one new energizing food per week

to add to your culinary repertoire

and keep your meal plans fresh and

exciting.

Accident Forgiveness

Accidents happenand so do

cupcakes, French fries, happy hour

cocktails and skipping the gym.

The goal is not to completely avoid

occasional slip-ups, but to avoid

berating yourself when they do

happen. Feelings of guilt can quickly

evolve into a complete shutdown

of your healthy lifestyle changes. Ihave never had a client who didnt

fall off the wagon, so to speak, says

Alana Cabrero, RD, nutrition program

coordinator at The New York Health

& Racquet Club in New York City. My

advice is to savor the treat and then

hit the rest button. Dont let one slice

of pizza lead to a bucket of wings. You

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forgiving yourself for your occasional

indiscretions and moving on with your

healthy living plan, you can vastly

increase your chances for permanentsuccess. MS&F

For more information or to find the store nearest you, visit us online at

maxmuscle.com

Specially Formulated Weight Control& Hormone Balance For HER.


28/68


COVERMODELS

Over the past few years Ive had the opportunity tophotograph approximately 30 different covers for MaxSports & Fitnessmagazine. In that time, we have beenprivileged to see such a growth with the publication and

the features weve been able to take on and share withyou, our readers.

The inspiration for this feature came from lookingthrough all the previous cover shoots weve worked onand a curiosity about where the careers have gone withmany of the talents who have been profiled. We wereable to bring together six of our previous cover models fora large group photo shoot in Arizona.

Included in the group was Tiffani Bachus, RD, who Ihad the opportunity to work with on my first ever coverfor MS&F. It was just a few months later I photographedKasie Rae, who has such a strong dynamic look and

appeal. We also brought back Gyda Loveres and ShandiHudson who shared the December 2011 cover, whichwas part of the first creative project I ever pitched to themagazine entitled The Fitness Diversity project. MorganTrans cover was her return to shooting after a long healthrecovery and was one of the edgier and more dramaticcovers weve done. Finally, we had Michelle Mozek,who we photographed outside during a brutal heat wavebut yet her cover became an ADDY Award-winning cover.

It has been such an honor working with so manyoutstanding talents throughout the years and to be able tobring some of them back for this group shoot was a trueprivilege. Next, find out where these ladies are and whatthey've been up to since their cover shoots.

"Y *AMES 0ATRICK s WWWJAMESPATRICKCOM

Morgan Tran

May 2012

Gyda Loveres

December 2011

CoverModelAll-Stars

WhereAre TheyNow?


29/68


Kasie Rae

May 2011

Shandi Hudson

December 2011

Tiffani Bachus, RD

February 2011

Michelle Mozek

August 2012


30/68


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FREE!Compliments of:

MAY 2012 www.maxmuscle. com

POWERBREAKFAST

(RecipeInside!)pg. 42

5

pg. 48

FOODSThat Fight

Inflammationpg. 44

WHY GOMAXPRO

THE CHAMPTeamMaxMuscleAthlete

Takes1stinPanAms2012

MUAY THAIEXPERT TRAINING

RING-READYWORKOUT

TIME TO FEELYOUNGAGAIN!9BoostEnergy9AmplifyStamina9ElevateTestosterone

5MedicationMistakes

WARNING:PrescriptionMix-UpsCould CostYou Your Life!

ATTENTION MEN!

FREE!Compl ime n t s of :

DECEMBER 2011 www.maxmuscle.com

GETLEAN!

pg. 56

Tasty &GUILT-FREE

HolidayDishes

pg. 50

5For Good!

ONLYTHEBEST

YOUR GUIDETO CHOOSING

APERSONALTRAINERpg. 30

CHANGEYOURBODY

CHANGEYOUR LIFE

BYE-BYEPSYCHMEDS

GIFTGUIDE9SportsFanatic

9GlamourGirl

9OutdoorGuy

Eric'Superstar'Coronado


MAY 2011 www.maxmuscle.com

GETPUMPED!

pg. 60

THESCOOPON DIETSODAS(AreThey BadFor You?)pg. 21

SIZEMATTERS

HELP FORHARDGAINERS

pg. 52

TRIM &TONE

With This

KILLERKettlebellWorkout

Tips ToFlatten

Your Belly STAT!

(CelebrityTrainerTellsHow)

5

8HOTPRODUCTSTHATTOTALLYCHILL!

( (50WAYSTO BE AFIT MOMpg. 32


DECEMBER 2011 www.maxmuscle.com

GETLEAN!

pg. 56

Tasty &GUILT-FREE

HolidayDishes

pg. 50

5For Good!

ONLYTHEBEST

YOUR GUIDETO CHOOSING

APERSONALTRAINERpg. 30

CHANGEYOURBODY

CHANGEYOUR LIFE

BYE-BYEPSYCHMEDS

GIFTGUIDE9SportsFanatic

9GlamourGirl

9OutdoorGuy

Eric'Superstar'Coronado


FEBRUARY 2011 www.maxmuscle.com

4MOVESFOR SEXYSHOULDERS pg. 32ARE YOU

RED-Y FOR

HEARTDAY?pg. 40

HEARTHEALTHYFATS pg. 58

WHAT ISTHE PALEODIET?CLUESFROM OUR PAST

LOVEYOURLEGS

HELP FOR 2COMMONLEG ISSUES

DROPA SIZEIN 2 WEEKSA FAT BURNERTHAT WORKS!pg. 60

MAKE ITSPICY

COOKING UPVEGETARIANSPICED CHILI

FREE!Comp liments of:

AUGUST 2012 MAXMUSCLE.COM

pg. 56

LIQUIDENERGY

NUTTYFOR NUTS?POWER-PACKED

SNACKINGpg. 44

FEEL YOUTHFULAGAIN WITH 2TX

ATTENTIONMEN!

THEENERGYISSUEBye-Bye SluggishnessHello VivacityTry Zumba Fitness

24TIPS TOBOOSTYOUR ENERGY

TODAY!pg. 28

5Foods That IncreaseEnergyNaturally

How To Eat Right

And Work OutON VACATIONMaxFormChampShares Tips pg. 32

For more information or to find the store nearest you, visit us online at

maxmuscle.com

Max Muscle Sports Nutrition (MMSN), isi>i` `Vi U/"8 v >` i

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31/68

Jen StevensIFBB Bikini Pro,

Team MAX Athlete

www.maxmuscle.com

$IET 7EIGHT ,OSS s 3PORTS 3UPPLEMENTS s #USTOM .UTRITION 0LANS

For More Than 20 Years Max Muscle Sports Nutrition (MMSN)

Has Been Driven by Science and Defined by Quality.

Max Muscle Sports Nutrition's focus on superior quality begins

with product formulations that are strictly based on sound

scientific research and coupled with the sourcing of only the

finest raw materials and ingredients. All MMSN products are

then manufactured in cGMP facilities in the USA.

Max Muscle Customers Get Results Because In

Addition to Our Superior Quality Line,

We Provide Solutions.

Every Max Muscle store is equipped with a Certified FitnessNutrition Coach who can create your very own customized

nutrition plan. The proper guidance and education delivered by

an experienced, trained professional ensures you get the best

supplements for your needs and you learn how to use them

correctly to maximize your results!

Max Muscle Sports Nutrition has been a trusted name for

more than two decades. We have improved millions of lives over

the years because we are committed to providing our customers

with the best in quality supplements and solutions through

greater education.

Visit a Max Muscle Sports Nutrition store today and experiencewhat makes Max Muscle Sports Nutrition the best.

Driven by Science. Defined by Quality.





32/68


MAXWORKOUT "Y *O,YNN 2EDDON s 0HOTOS BY *AMES0ATRICKCOM

Box Jumps(Men use a 27 box and women use a 20 box.)

Jump up with both feet onto the box at the same

time. Once you are completely on top of the box,

make sure you fully open your hips. Jump back

down. That is one rep. Continue for one minute.1

JOLYNN'SFIGHTER'WOD'

As I began the MaxForm

Life Challenge, I knew I needed

an intense quality workout

program that would not only

build muscle and burn fat but

would provide balance with

my family and career. CrossFit

became my workout weapon of

choice.

CrossFit provided a

support system that coached,

encouraged and cheered me

on. CrossFit creates that family

of men and women all seeking

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as a regimen of constantly

varied, functional movements

performed at high intensity in a

communal environment.

CrossFit provides benchmark

workouts to measure your

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yourself and others. The

workouts can be scaled or

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levels or workout facility.This Workout of the Day

(WOD), which is one of my

favorites, simulates the physical

exertion of a mixed martial

artist.

Perform each exercise for

one minute with no rest

as one round. Rest one

minute after each round is

completed. Do 4 rounds.


33/68


Look for more winning workouts as

we feature one workout per month

showcasing some of Max Muscle's Top 10

MaxForm Life Challenge finalists.

Do 4 rounds rotating each exercise every minute.

3

4

2Wall Balls(Men use a 20-lb. medicine ball, women

a 14-lb. ball.) Use a wall that has a

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and an 8-foot mark for women. Start in

standing position, then drop into a front

squat and use an explosive hip drive to

push/throw the ball up to the mark onthe wall. Immediately drop back into a

front squat as you catch the ball back in

that position. That is one rep.

Note:You can vary the ball weight

depending on your training goals,

conditioning and strength.

Air SquatsStand with your feet at a distance slightlywider than your hips. Keep your weight on

your heels. Bend both knees so they come

out slightly over your feet. Hold your hands

out in front of you to help balance as you

lower your hips straight down. Your torso

should remain in a vertical position. Stand

EDFN XS SXVKLQJ \RXU KLSV IRUZDUG UVW

That is one rep.

Push PressHave bar racked with weights at your neck level, hands facing up, backs of arms

parallel with the ground. Slightly dip into a front squat. Come up and extend the

hips and legs, generatating an upward momentum. Once the bar is above your

head, your head comes forward as you fully extend hips, legs and arms.That is one rep.

A

A

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34/68

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THE FIRST STEP IS ASCERTAINING YOUR

STARTING LINE.To do this, it is imperative to pay a

visit to your physician, then with his or her blessing,

move on to the next step. Begin goal-setting with a

Certified Fitness Nutrition Coach and perhaps set

up an appointment with a trusted personal trainer.

Though this program may (and should) evolve, these

fundamentals will remain intact as the foundation

of your program. After all, true health is the perfect

balance of inputs (nutrition), outputs (physical

activity) and rest.

Once you have these prerequisites established, you

may find yourself needing further assistance, be it to

make the application of your newfound knowledge

comfortable, or potentially to shatter a plateau that

has you stuck in a rut and unmotivated. The good

news is that Max Muscle Sports Nutrition is here to

help! In addition to providing assistance with a

customized nutrition plan and a trainer referral, the

elite supplement companys top-notch group

of scientists have sent another few gems down the

R & D pipeline known as Lean Cycle 3. This

fat-blast stack by Max Muscle offers a balanced and

effective solution to everyday weight loss woes.

Lean Cycle 3 is comprised of three revolutionary,

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and enhance weight loss via safe, proven means.

The research anddevelopment team at

Max Muscle Sports

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Often stress, poor diet and everyday issues affect our

bodys ability to deal with excess fluid and weight

causing numerous problems. Cleanse & Lean

addresses the bloating or excess water that many of

us hold just beneath the skin, in our hips, abs, legs,

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fluid from your system, helping you drop weight and

lean up. It also promotes regularity. Regularity is

essential for your health. If youre backed up, Cleanse

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& Lean can help you get back on track and, in the

process, enable your body to absorb more nutrients

and lose more weight. Im a firm believer in using

Cleanse & Leanto establish a blank slate, nutrition-

ally speaking, especially after the holidays, main-

tains Certified Fitness Nutrition Coach Austin

Rucker. The benefits for the GI tract and for weight

loss provide a fantastic launching pad for my nutritionclients. This should be a focal point for any health or

weight-loss regimen.

emergeis a powerful fat loss and body composition

slenderizing system specially formulated to inhibit

appetite, promote the release of fat from stored fat

cells and accelerate the burning of fat for fuel.

emergecontains clinically proven weight loss ingre-

dients to suppress appetite, provide maximum

calorie burning specifically from fat, increase energy

and elevate the bodys metabolism. The combination

of selected ingredients promotes a metabolic shift,

scientists describe as fuel partitioning by shifting

the burning of fat as fuel rather than fat for storage.

Chief science officer at Max Muscle and industry

leader, Dr. Phil Harvey, shares some of the brains

behind the formulation of this exciting product.emergeprovides an additional factor beyond the

sound science that makes up its fat loss ingredients

its satisfying! The fact that its a drink mix and its

tasty often keeps clients from deviating from their

diets by consuming sugary drinks, he says. The

high fiber content of emergewill also make the user

feel more full, lessening the likelihood of overcon-

sumption or binge eating. In addition to a weight loss

supplement, emergealso serves as a pre-workout

drink and a healthy, cost-effective replacement for

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provide intense and

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designed to attack deep fat stores through multiple

pathways by stimulating both white and brown

adipose tissues. We looked at the best legal andnatural ingredients available to help us develop the

strongest and safest fat burner on the market. They

had to be safe, natural and more importantly be

combined in a single formula that people could trust

and revel in the results, says Dr. Harvey.

TheLean Cycle 3offers users the opportunity to

cover all the bases and adequately target fat loss

from all directions. WithLIPO RED, users get the

benefits of a strong thermogenic optimally designed

for energy, fat loss, alertness and a formulation strongenough to get into the deep adipose tissue. Cleanse

& Leanoffers users the opportunity to properly detox

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and drop unwanted water weight. emergetaps into

the thermogenic process while also adding fiber to

the users diet, not to mention making weight loss

pleasurable. Between the three products, Lean

Cycle 3 boasts, almost every major weight loss

ingredient of the modern age, says Dr. Harvey. With

theLean Cycle 3stack, the message wed like to

get across is that it contains proven weight loss

remedies, backed by sound science, delivered in a

few different formats from a drink mix to a capsule.

And most importantly, it works!

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38/68


MAXCHAMP By David Calhoun, 2013 MaxForm Life Challenge Champion

I have learned over the last

year that staying motivated and

determined is no easy task, but

then again nothing in life worth

having comes easy. You have to

make up your mind to give it your

all and never give up. You have to

dig deeper every day. That means

doing that extra rep when you'reexhausted, sticking to your diet

100 percent, making the right

choices one decision after another.

This all counts towards meeting

your goals. Plus, you never know

who's watching or looking at

you for motivation. The constant

thought of possibly letting someone

down was motivation enough for

me keep going that extra mile.

These are a few things that

I have done and do to stay

motivated, which include the

following:

I remind myself every day of why

I started this journey.

, QG D UHDVRQ WR JR WR WKH J\P

rather than not and look at all

the progress that I've made so

far.

I'm proud of my

accomplishments but never

VDWLVHG

I always know that there's

another level to be reached.

I constantly remind myself that

I'm making myself better than I

was yesterday.

My dedication and motivation

has and is paying off for me

tremendously. Not only have I

changed my life for the better, but

, KDYH LQXHQFHG WKRVH DURXQG

me to make better choices in their

lives.

There's no better feeling than

HOW TOSTAY MOTIVATED

Find 2013 MaxForm Life Challenge Champion, David Calhoun,and many others like him on MyMaxMuscle.com.

PhotobyJamesPatrick.c

om

knowing that I helped play a

part in changing my father's

life. He's doing the 2014

MaxForm Life Challenge!

He has been sticking to

his meal plan and giving

it his all by working out

twice a day, six days a

week. Also, he worksfull time and is a

family man. It's hard

to put into words

how proud I am of

my father. If there's

one man I've always

looked to for my

motivation, it's my

father. He goes the

extra mile no matter

what is going on in

life.

Keep in mind your

drive and determination

can be someone else's

motivation. So, the next

time you're in the gym,

push harder and dig

deeper because you never

know who's watching, or

whose life you may touch.

The next time you are

losing motivation and want

to give up, remind yourself

of why you started and who

you are doing it for. More

importantly, always maintain a

positive mental attitude!

I want to include a big

"Thank you Max Muscle"

for creating the MaxForm

Life Challenge. This contest

motivated and continues to

motivate myself and many

other people across the United

States.MS&F


39/68


40/68


MAXRESULTS "Y *ACKIE #LASSEN --3. &RANCHISEE s 0HOTOS BY *AMES0ATRICKCOM

Ingri DeGroote, 40, of Vancouver, WA was really good

at taking care of the people she loved. She had four young

daughters, regularly volunteered in her community andchurch and worked as a caregiver for ill family and friends.She worked hard to care for her family but was surprised

one day during a conversation with her new trainer whenshe realized she didnt take good care of herself. I would

do all those things for my entire family but I wouldnt dothem for me, she said. Why wasnt I as important as my

family? Ingri had to learn to say no to others and yes toherself.

Shocked by the disturbing epiphany that somehow takingcare of herself always ranked dead last on her impossible todo list, Ingri decided that 2012 was going to be the start of

a strategic year of self care, a year of healing.

As a borderline diabetic who was 70 pounds overweight,Ingri acknowledges today that she began this healthjourney motivated to help her family but it became about

helping herself. She discovered the MaxForm Life ChallengeFRQWHVW DQG DFFRUGLQJ WR KHU LW ZDV WKH UVW WKLQJ VKH KDV

HYHU VWDUWHG DQG QLVKHG MXVW IRU KHUWorking with Stacey England at Max Muscle Sports

Nutrition East Vancouver for her nutrition plan andsupplements, Ingri began taking control of her nutrition.

She admits that before her year of healing she would drinkDiet Coke for breakfast, would not even prepare a plate for

herself at lunch instead she would eat the kids' leftovers and then overeat with a big heavy fried southern dinner.

8QGHU 6WDF\V JXLGDQFH DV D &HUWLHG )LWQHVV 1XWULWLRQCoach (CFNC), Ingri ate rolled oats, berries, sweet

SRWDWRHV HJJ ZKLWHV DYRFDGRV FKLFNHQ VK YHJHWDEOHVcottage cheese and occasionally a Quest bar! She ate six

small meals a day and began to see food as nutrients andfuel to get me where I wanted to go, she said.

Ingri admitted that the biggest challenge she faced inchanging her lifestyle was choosing me and learning that

VHWWLQJ DVLGH WLPH IRU KHUVHOI ZDV 2. $W UVW , IHOW OLNH, ZDV EHLQJ VHOVK VKH VDLG , ZDV WRWDOO\ GHSOHWHG ,couldnt give anymore, and I was just exhausted beyond

exhausted. I had to learn to step back and take care ofmyself, she said.

It was her trainer who put it bluntly: I cant take care of

How MaxForm Life Challenge Top 10 contestant, Ingri DeGroote, realizedit's OK to take care of herself first so she can better care for others.

you once you leave here. You have to stay true to yourself. In addition to powering her body with clean nutrition,

Ingri used the following products to help her body recoverfrom her intense workouts and build lean muscle: MaxLean and MaxPro for her proteins, Max Glutamine, Max

EFA, Vit-Acell Energy, Max Liqui-Carn, Quadra Cuts, FullBlown Extreme and Emerge.

Ingri credits her CFNC Stacy, Karen King and ElbaBenzler (BOLD Training owners), and her trainer with

giving her the support she needed along the way to makelifelong lifestyle changes. The support she received online

at MyMaxMuscle.com from others going through the samechallenges helped her stay motivated. Ingri said, MaxMuscle's MaxForm Life Challenge reward is this with

each pound lost I found another piece of me that had been

forgotten or was broken! This momma is back! Ingris father told her from an early age, work hard,never lie and dont cheat yourself. During her year of

healing and the MaxForm Life Challenge Ingri said, IQDOO\ GLG WKLV , ZRUNHG KDUG , GLGQW OLH WR PH DQG ,

didnt cheat myself. Said Ingri, I have learned through the process that

GRLQJ IRU \RXUVHOI GRHV QRW PHDQ \RX DUH EHLQJ VHOVKWhen you give to yourself, you have more to give to

others. In my 40th year, with each pound lost, I grew. Igrew into the woman I was meant to be.MS&F

LEARNING TOSAY 'YES' TO ME!

BEFORE AFTER


41/68

39FEBRUARY 2014 WWW.MAXMUSCLE.COMIN

GRIDE

GROOTE

STATS

Start: Dec. 1, 2012

143.4 pounds31.4 percent body fat

End: June 28, 2013

113.2 pounds18.6 percent body fat


42/68


Arpana Prasad, 33, of Portland, Oregon used anunfortunate job loss in October 2012 and turned it intoa blessing in disguise. It was a chance to focus on me,

VKH VDLG , ZDV SUHWW\ GHYDVWDWHG RYHUZHLJKW QRW W DQGdepressed.

It was Arpanas friend, Sanjana Pahalad-Mancuso,

franchisee of the Max Muscle Portland store who encouraged

Arpana to sign up for the 2013 MaxForm Life Challenge

contest and create a healthy goal to get motivated. Once

she started focusing on clean nutrition and incorporated

challenging workouts into her day, her body started to

respond and soon she began thinking what if I can? This is

when the real transformation began!

$FFRUGLQJ WR $USDQD VRPHWKLQJ KHU DQFp -RVK +DUULVRQ

said at the beginning of the challenge really stuck with her.+H VDLG 7KLV FKDOOHQJH VWDUWV LQ 'HFHPEHU DQG LW HQGV LQ-XQH -XQH FDQ FRPH DURXQG DQG \RX FDQ EH WKH H[DFW VDPHRU \RX PLJKW IHHO D OLWWOH EHWWHU -RVK KHOSHG $USDQD VHH WKDWshe could do anything for seven months.

Sanjana designed a customized nutrition plan and Arpana

used the break in her career to focus on herself for once.

:KHQ \RX DUH ZRUNLQJ IXOO WLPH LW LV KDUG WR PDNH LW DO O Wshe said. This was a chance to focus on me.

Sanjana convinced Arpana that the MaxForm Life

Challenge would change her life, and it certainly did! As

Arpana focused on her healthy goal, she started feeling

better, and soon it became harder and harder to quit.

Instead of being something she had to do, the workoutsbecame something she wanted to do.

2Q 'HF DW D VWDUWLQJ ZHLJKW RI SRXQGV DQG percent body fat, Arpana started strategically approaching

KHU KHDOWK DQG WQHVV JRDOVBy the end of the challenge she weighed 117 pounds and

had reduced her body fat to 12 percent, far surpassing her

LQLWLDO JRDO WR JHW GRZQ WR SRXQGV Arpana used Max Muscle products to supplement her

ZKROHIRRG QXWULWLRQ +HU IDYRULWHV LQFOXGHG +LJK LiquiCarn, CNS Black, Quadra Cuts Night-Time, Full Blown

Extreme, Glutamine, Max Gourmet and Emerge.

The hardest part of the challenge for Arpana was actually

getting started. Once she started, her body responded

MAXRESULTS "Y *ACKIE #LASSEN --3. &RANCHISEE s 0HOTOS BY *AMES0ATRICKCOM

quickly and soon the mental transformation was becoming

even more noticeable than the physical changes. She beganthinking what if and one thought led to another. What if

, FRXOG DFWXDOO\ ORRN OLNH RQH RI WKRVH WQHVV FRPSHWLWRUV"and What if I train intensely today? and What if I eat

clean today?

Encouraged by her early success in the challenge, Arpana

took a bold step in April and hired trainer Noel Fuller, who

specialized in bodybuilding. It was a leap of faith but by

April, Arpana was already regularly thinking what if so she

was willing to step out of her comfort zone and admit she

ZDQWHG WR ORRN OLNH RQH RI WKH WQHVV FRPSHWLWRUV VKH VDZ LQthe magazines.

$USDQD UHHFWV WKDW LQ 2FWREHU RI VKH ZDV D

wounded person. She doubted herself and didnt have agoal to stay motivated. She was depressed and needed to

lose weight. By April 2013, she had the reins in her hand,

she was in control and she was determined to achieve her

YHU\ VSHFLF JRDOV /LIH ZDV RQ KLJK RFWDQH%\ -XQH $USDQD KDG FKDQJHG IURP WKH LQVLGH RXW

She said, It doesnt even have to be a weight-loss goal, it

can be something else in life. If you want it, whatever it is,

do whatever it takes to get to the goal now. Stop using

excuses.

Will you dare to ask yourself, what if?MS&F

How MaxForm Life Challenge Top 10 contestant, Arpana Prasad, turned anunfortunate event into a launch pad for fitness success.

DARE TO ASKWHAT IF I CAN?

BEFORE AFTER


43/68

41FEBRUARY 2014 WWW.MAXMUSCLE.COMA

RPANA

PRASAD

STATS

Start: Dec. 1, 2012

153 pounds

33 percent body fat

End: June 30, 2013

117 pounds12 percent body fat


44/68


GUYPICKS By Abby Hoeffner

the heart

of theGetting fit isnt all about losing weight and looking good.(Though those are certainly side effects you wont catch uscomplaining about.) Its also about living a long, healthy life.With February being Heart Health Month, weve got the gearand gadgets that will help you along the path to your idealweight, while giving you information that benefits that beat-keeping, blood-pumping organ we call the heart.

matter

WiFi Body ScalesSleek, handsome and smart. No, we arent talking about what you see in the mirror,but surprisingly, a scale. However, the Withings WiFi Body Scale isnt your run-of-the-mill (and inaccurate) drug store device. It measures weight, BMI and body fatpercentage and then uploads the stats automatically via WiFi. The ability to accessyour charts and graphs privately on your free Withings account makes followingprogress a breeze. $99.95 at Withings.com

Good VibrationsDont push yourself past a healthy limit,

but work hard enough. Heart ratemonitors with a vibration option alertsyou when you are outside your targetzones, keeping you on track even whilelistening to headphones. This all-in-onebeast from Garmin, the Forerunner 610,provides accurate data on distance,pace, GPS position, heart rate, caloriesand more. It can even guide you backto the starting point of your workout!

$349.99 at Buy.Garmin.com

Under PressureKeeping up with your blood pressure is unbelievablysimple with the Withings Wireless Blood PressureMonitor. Just wrap the blood pressure monitor aroundyour arm and plug it into your iOS device. Choosebetween one single measurement or a mean average(based on your doctors advice) and get instant visibilityof your systolic, diastolic blood pressure and heart rate.The results are saved automatically on your iPhone, iPad

or iPod touch. $129.99 at BestBuy.com

Stop SlouchingWhile poor posture isnt directly related to poor heart health, sitting, standing andmoving straighter has been linked to many positive health benefits. LUMOback,touted as a personal posture trainer, is a discrete sensor worn around your lowerback that vibrates when you slouch. When synced with a compatible iOS device, italso tracks daily activities such as steps taken, time spent sitting, calories burned and

even your sleep habits. $149.95 at LumoBackStore.LumoBodyTech.com

Better Sleep

Getting a full nights sleepgives your body (and heart)

time to recover from the day.The latest trend in sleep pro-

ducts is gel. Gel-based productsfirst gained popularity for their

cooling properties, but usersquickly discovered the comfort

gel provides goes even further. Itshapes to your body for maximumstress relief. Less stress on pressure

points in the neck and shouldersmeans less tossing and turning.Plus, it does keep you cool. No

more flipping the pillow or

kicking off the sheets!$169 at

Us.TechnogelWorld.com for

stores near you


45/68

2013$25K MAXFORMLIFE CHALLENGECHAMPIONdavidCALHOUN

Congratulations!

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

David in January 2013


46/68


KISS

FROM AROSE

BEAUTYPICKS By Lisa Maiorana

1). BrooksRunning.com,Essential Half-Zip$65 2). AsicsAmerica.com, GEL-Electro33$110

3). FrankieRoseCosmetics.com, Pink Ladies Blush$17 4). H2Oplus.com, H2O Plus Sweet Berry Shower and

Bath Gel$10 5). LamerCollection.com, Pink Gold Stud Wrap Watch$92 6). USA.Loccitane.com, Rose Heart

Butter Cream$22 7). ScotchNaturals.com, Tartan Swizzle$14.99

Fab finds to make any girlblush this Valentine's Day.

1

2

3

5

4

6 7


47/68


AVAILABLE EXCLUSIVELY AT:

Franchise Opportunities Available.


(with Max Liqui Carn)

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48/68


By Kimberly MillerFOODFOCUS

THE TRUTH

Losing weight tops many peoples list of things they want

when it comes to health, and cutting calories is often perceived

as a means to do that. It would be nice if weight maintenancewas as easy as a simple math equation, said Stephanie Easterly,

a registered dietician and Certified Wellness Coach at the

Scottsdale Healthcare Bariatric Center. While its important to

consider calories in versus calories out, its essential to look at the

quality of your calories and your bodys response to them.

Calories are not created equal.Have you ever eaten a

high-calorie, sugar-laden dessert and experienced the crashthat follows? Compare this to an equally high calorie meal

of avocados and lean meat cooked in healthy oils. Althoughthe calorie count might be equal, this doesnt account for the

hormonal and emotional effect the calories have on a person,

ABOUT CALORIESwhich can potentially trigger other healthy or unhealthyphysical or nutritional patterns.

Do calories matter? Of course they do. You cant consume

an excess of anything well beyond what your body expendsand expect to lose weight. However, of equal importance

is the quality of the calorie and the source from which itsderived.

Here are some important tips that will help you get the

most out of your calories.

EAT LOWEST CALORICALLYDENSE FOODS FIRSTLow calorically dense foods provide fewer total calories and

greater nutrition in a larger volume of food, said Easterly.

Vegetables are considered among this group. A 2004 studyfrom the Pennsylvania State University published in the

Photo by Natalie Minh


49/68

47FEBRUARY 2014WWW.MAXMUSCLE.COM

Journal of the American Dietetic

Association, found that eating a veggie-packed salad prior to eating other food

typically helps reduce the overall caloriesa person consumes during a meal.

According to the U.S. Department

of Agriculture's Food Guide Pyramid,individuals should minimally consume

two and a half servings of vegetables

daily. So, meeting calorie requirementsWKURXJK YHJHWDEOHV LV D GHQLWH ZD\ WRpromote healthy metabolism and feel

VDWLVHG

EAT FOODS HIGHIN FIBER)LEHU LV OOLQJ DQG FRQVXPLQJ Dhealthy amount slows digestion and

promotes feeling fuller faster. This helpsindividuals stay within a reasonable

caloric consumption range. It canensure that the calories we are eating

DUH QXWULHQW OOHG PDQ\ EHUULFK IRRGVinclude vegetables and fruits). Some

RI WKH EHVW KLJKEHU RSWLRQV LQFOXGHfoods such as broccoli, carrots, Brussels

sprouts, apples, cabbage, avocados,pears, bananas and eggplant.

AVOID CRAVINGSThe body adapts over time and itnaturally craves what it is used to

eating. If you are making a change inyour diet by eating healthy nutrient-rich

options, expect an adjustment period.When you expose yourself to empty

calories, your body will continue to cravethose nutritionally-lacking foods, leaving

you constantly searching and craving formore with little to no long-term satiety,

said Easterly. Healthy whole foodsshould account for at least 80 percent

of your choices daily. Over time, yourold cravings will subside and you will bemore inclined to want healthier options.

SPICE IT UPHerbs and spices are an amazing

ZD\ WR DGG DYRU QXWULHQWV DQWLLQDPPDWRU\ SURSHUWLHV GLJHVWLRQ

enhancers and a myriad of otherDGGLWLRQDO KHDOWK EHQHWV ZLWKRXW

adding empty calories or unnecessaryDGGLWLYHV VDLG FHUWLHG KROLVWLF

nutritionist and restaurant owner KirstenCarey. Cayenne, for example, has

long been studied for its fat burningFDSDELOLW\ ,W FDQ DGG DYRU WR IRRG

making it more desirable withoutadding unnecessary calories. Ginger

has been regarded as a dietetic andused medicinally for years. Finally, a

2003 study published in Diabetes Care

showed that as little as one teaspoonof cinnamon per day can lower blood

glucose levels, thereby promotingweig

february 2014 max sports & fitness

Documents