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Page 1: February 2011 Issue
Page 2: February 2011 Issue
Page 3: February 2011 Issue

The Balanced, Maternal Breed...

SalersAssociationofCanada2010/11BoardofDirectors

President:Gerald McGee.......................OF RICHMOND, QC

PHONE: 819-826-2918

Vice-President:Ken Sweetland ...........................OF LUNDAR, MB

PHONE: 204-762-5512

Treasurer:Brian Jones ......................OF OKOTOKS, ALBERTA

PHONE: 403-938-6367

Directors:

Paul Hondl ...............................OF BOWDEN, ABPHONE: 403-556-7810

Wayne Sereda.................OF BIG VALLEY, ALBERTAPHONE: 403-876-2241

Tammi McGee ........................OF GATINEAU, QCPHONE: 819-561-7789

SalersMagazine

Contents:• Managing Bulls After Breeding Season ................................................................3• President’s Message............................................................................................... 6• From the Office.....................................................................................................6• Sun Fun in Cuba...................................................................................................8• The Genetics of Docility .....................................................................................12• Top Canadian Bulls .............................................................................................14• Provincial Report.................................................................................................15• Around the Rings ......................................................................................................................16• Mise à jour du Centre de recherche sur la viande bovine (U.S. MARC)...............18• 2011 Trait Leaders...............................................................................................19• Announcements ..................................................................................................21

Cover picture:Crossroads Cattle Co. bred heifers.

Photo courtesy of Chad Mader, Peterborough, Ontario.

SASKATCHEWAN SALERSASSOCIATION

c/o Garfield WilliamsBox 33, Borden SK, S0K 0N0PHONE: 306-997-4909FAX: 306-997-2242

SALERS ONTARIO

c/o Dale Butler1253 Huff ’s Corners Rd, RR3

Croton, ON N0P 1K0PHONE: 519-692-4145

MARITIME SALERS ASSOCIATION

c/o Steve ParrishWaterville, RR #1

Kings County,NS B0P 1V0PHONE: 902-538-9174

ALBERTA SALERS ASSOCIATION

c/o Carol Eigner,Box 209, Thorhild, AB T0A 3J0

780-398-2494

MANITOBA SALERS ASSOCIATIONc/o Ken Sweetland

Box 84Lundar, MB R0C 1Y0PHONE: 204-762-5512FAX: 204-762-5113

QUEBEC SALERS ASSOCIATIONc/o Kacie Mason546 5th Rang

St. Felix de Kingsey QC, J0B2T0PHONE: 819-674-3907Fax: 819-848-2659

(Gerald McGee) QUEBEC LIAISON

315 Chemin Grande Ligne, RR3Richmond, QC J0B 2H0PHONE: 819-826-2918

SALERSASSOCIATION OF CANADAPhysical Location:Suite 2, 517 – 10 Avenue SMailing Address:P.O. Box 879Carstairs, ABT0M 0N0PROVINCIAL ASSOCIATIONS

Phone: 403-337-5851Fax: 403-337-3143

email: [email protected]: salerscanada.com

2010-2011 Salers Association of CanadaBoard of Directors

From L-R:Wayne Sereda, Big Valley AB;Paul Hondl, Bowden AB;Kathy Adams, Carstairs AB (Sec-Mgr);Gerald McGee, Richmond QC(President);Brian Jones, Okotoks AB (Treasurer).Missing: Tammi McGee, Gatineau QC;Ken Sweetland, Lundar MB(Vice-President)

Salers Magazine Page 1

Page 4: February 2011 Issue

Proud Sponsor ofSalers Sun Fun 2011

- Large growthy heifers that will CONSISTENTLY produce LIVE unassisted healthy calves and thatdisplay exceptional maternal instincts. Maintain moderate frame size but with

VOLUME and MILK to wean above average calves “off the pasture.”-FERTILE healthy cattle that CONSISTENTLY “do it” on their own. Excellent feet, to travel for feed

and do well on any type of forage throughout the year. Thick coats to withstand the cold.-Cows that will CONSISTENTLY remain in herd year after year with no reduction in performance.-Cows that can CONSISTENTLY produce replacement heifers or bulls that will become herd sires.

-Females that can be crossed with any other breed and will CONSISTENTLYout perform the competition.

- Cattle raised CONSISTENTLY with the commercial producer in mind but willcompete in the show ring.

- Temperament. If we can’t handle an animal it is not for sale for breeding.

Located 18 kilometers south west of Okotoks, less than 40 kilometers south of Calgary.Breeding Salers since 1983 for performance and disposition. Docility GUARANTEED.

For Sale by Private Treaty:Bred and replacement Heifers and a selection of 2 and 3 year old bulls. Semen tested and guaranteeddocile. Semen available on two herd sires. All animals registered and EPD Data available

Research has proven that Salers are superior to competing Continental breeds for calvingease AND marbling and are equal to any for yield.

( Dr Dan Moser-Kansas State University).

Use SALERS and cut costs as well as your work. SALERS get it done on their own.

Page 2 Salers Magazine

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Following the breeding season, manyproducers would like to forget about theirbreeding bulls, and some do. They become ahassle and no one really wants them in the way, it’dbe much easier to push them to the back forty andworry about them next spring. However, bullsshould be looked upon as an investment and betreated accordingly. Bulls are typically eithergrossly over-fed or neglected. Overfeeding shouldbe avoided for several reasons. The most recent tocome to light is that overweight bulls have loweredsperm production. This is because a layer of fatwill reportedly line the scrotum and insulate thetestes, which raises the temperature and therebyretards the development of viable sperm.

Another problem related to overfeeding isliver abscess. This is not directly related to beingoverweight but is a product of sub-acute acidosis.This occurs most commonly with high-grain“growing” rations. Caution should always betaken when feeding energy concentrates tolivestock. Specifically, care must be taken toensure larger aggressive animals don’t eat adisproportionate share, or that excessive amountsin general are not fed. This can create sub-acuteacidosis, which in turn can create liver abscess and

may lead to death of the animal.Although it is true that bulls during the post-

breeding season don’t require much management,adequate planning and care can help to reducecosts and ensure the bulls are ready to go againnext time they’re needed. In most spring calvingherds, the breeding season starts in the spring orearly summer and extends for two to threemonths. If a 60 day pre-breeding conditioningperiod is allowed, this leaves a post-breedingseason of about seven months, usually the fall andwinter months. Goals for this period are basicallyto keep the bulls in moderate condition, minimizechance of injuries and allow for growth of youngbulls.Post-Breeding Appraisal

As bulls come out of the breeding pastures,one of the first steps should be to appraise the bullbattery and sort them into three groups. Thelargest group should be mature bulls in goodcondition that won’t require any special care.Perhaps the most important group is the youngbulls that are still growing and need higher qualityfeed during the winter. Bulls that are extremelythin or need special care for other reasons can beput into this group as well. The last group is the

old or crippled bulls that have completed theirproductive life and are to be marketed.

All bulls should have access at all times to ahigh quality mineral mix. Phosphorus is a criticalmineral for successful reproduction and it isn’tpresent in adequate amounts in dry or harvestedforage. Good supplemental phosphorus sourcesare monocalcium phosphate or dicalciumphosphate; these can be mixed with trace mineralsalt in equal parts or two parts salt to one partmineral.

Vitamin A nutrition is also important to theresting bull. Natural sources are green growingplants or high quality hay with good green colour.Supplemental vitamin A can be added to themineral mix or fed with a supplement. It can alsobe administered as an intramuscular injectiononce or twice during the winter, but oralsupplementation is cheaper.

Mature bulls in good condition can existvery well on an essentially all-roughage diet.While the amount will vary somewhat with thesize of the cattle, a good rule of thumb is about 2percent of their body weight in dry feed per day.Protein needs will closely parallel those of a drypregnant mature cow in the second trimester of

Feature Article

Managing Bulls After Breeding Season

Salers Magazine Page 3

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Gerald McGee, president - 819-825-2918Kacie Mason, secretary - 819-674-3907

Fax: 819-848-2659Directors:Douglas Beard 819-848-2932Mark Mason 819-828-2659Michael Morin 819-848-2627Jacob Morin 819-470-8844David Leclair 819-390-8144

Salers Association of Canada (403) 337-5851 www.salerscanada.com

LA RACE EQUILIBRÉE

gestation, so it can be supplemented as needed.Yearlings

Yearlings should be left with the cowherd for 60 days or less. Beyond that time theircondition falls off to such a degree that it may havelong-term effects on their growth. After removalfrom the cow herd, yearlings should be keptseparate from the older bulls at least through theirsecond winter to reduce chance of injuries and tolessen competition for feed.

Yearlings should be placed on the bestavailable roughage, such as regrowth from hayfields or high quality hay. Their supplementalfeeding regime can be compared to the programfor bred yearling heifers. These cattle are stillgrowing rapidly, in addition to replacing thecondition they lost in the breeding pasture. Extracare and feed of yearling bulls after breedingseason will result in stronger, healthier and moreattractive mature bulls with a much higher salvagevalue.Two-year Old Bulls

These cattle should have reached more oftheir mature size by breeding season, so theirration is not quite so critical. A 1300 pound 2-year old in excellent body condition (BCS) willlikely need to gain only 1 pound per day at thisstage in his life. To achieve this, active bulls mayneed 35 pounds of feed or more, of which 5 to 7

pounds should be grain. If BCS is at “5” or lower,the amount of grain will need to be increased tonear 1 pound or more per 100 pounds of bodyweight. Caution: make any increases in grainintake gradually, so that digestive disorders areunlikely. Continue to monitor the total proteincontent of the diet and keep the concentration ofcrude protein near 12%. Depending on the forageavailable, this may require protein supplements tobe included in the grain mix. Also, closelymonitor the BCS of the bulls and make grainfeeding adjustments to reach a BCS of “6” beforenext breeding season beings. This is critical if thebulls will be used again in a fall breeding season!Salvage Bulls

Most bulls that have completed theirproductive life due to age or injury can bemarketed to advantage after a brief period on ahigh energy feed regime. Bulls will vary greatly incondition at the end of the breeding season,depending on the number of cows per bull, thelength of the breeding season, and the quality offeed available.

However, most bulls will gain very rapidlyand efficiently post-breeding, if they are providedthe necessary nutritional level. These bulls shouldbe placed on excellent pasture or free-choice hayof high quality and then fed a full ration of thefeed concentrate providing the most economical

energy source (usually a cereal grain).Concentrates can be fed at 20 to 25 pounds perhead per day, although when fed at this level itshould be split into two equal daily feedings. Startthe bulls slowly and gradually increase the grainlevel to avoid digestive disturbances. Bulls at thisnutritional level can be expected to gain between3 and 5 pounds per day for at least 60 days.Mature cattle also make excellent use of silage, ifthat feed is available.

Adjustments to these feed portions may berequired in extreme cold climate regions, so aconversation with your local veterinarian ornutrition specialist will be helpful.Bull Pastures

It is a good idea to have a bull pasture that issomewhat isolated. Bulls kept away from cowswill remain quieter and will fight less. A pasturewith adequate area will also encourage exerciseand reduce confrontations between bulls.

Sources: OSU Cow/Calf Corner; “Bull Care” byMark Miller, Rolette County Extension Agent; and“Winter Bull Feeding” by David Price, PhD.

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Welcome to 2011 with all our hopesand aspirations for a great new year. In thebeef business, it is shaping up to be atremendous year with opportunities fromlow numbers of beef cattle and great pricesfor our calves. The results from the recentUSMARC studies show that, as usual, Salers

are well placed to be the center of Canadiancow herds and to produce these great calvesthat we are so used to having on our farmsand ranches.

Salers breeders, keep your heads heldhigh – you’ve worked hard to do your part.You’ve managed to maintain the ‘balancedbreed’ concept. To retain all the maternaland beef traits that made this breed soattractive to the pioneer importers but alsoto cull hard to improve the docility and put itall in a package acceptable to our industry.Gathering data and tracking docility traitsshould enable us to dispel the perception thatthese are wild cattle. By only selling animalsthat we would be proud to have in our ownherds, standing behind our product andgiving excellent customer service we canexpect even greater demand from thecommercial sector for our cattle.

In October 2010, I found myselfsidelined after having suffered a small strokewhich paralyzed my right arm. Thankfully itwas very slight, with a hospital stay of only 5days, and everything has come back veryquickly. We participated in Expo-Boeuf withthe great help of all our family and friends.To you all, a very sincere “Thank you! Wereally appreciate everything that you did forus”.

Be sure that you do take time to smellthe roses and appreciate your family andfriends – we never know! I would also like tothank everyone for all the telephone calls,best wishes, get well cards and prayers. I wasvery, very lucky.

On behalf of your Board of Directors, Iwish everyone a very happy 2011 and I’mvery confident it is going to be a great year.

Jerry McGee

President’s Message

Hello Everyone! We’re off to a flyingstart this year with breeders participating inbull congresses in the Peace region ofBC/AB, Brandon MB and Camrose. Salerswill have a booth & cattle display at theEdmonton Farm & Ranch Trade show inMarch. As always, there are 4-H and juniormembers working with Salers projects acrossthe country and will be taking them tovarious shows and achievement activities thisspring. Salers are in test station feeding trialsin MB, QC and the Maritimes. Our sincereappreciation to Everyone who is making theeffort to promote the “new” and improvedSalers to the public! Bull Sale season is fastapproaching too, with tangible optimism fora very good year!

SAC has two new large sign/bannersavailable to put up during shows, sales anddisplays – they both list the 10 Reasons WhyYou Should Use Salers. The signs have beenused at Agribition and the Brandon Bull

Congress, so far, and have generated goodinterest and discussion from attendees atboth displays. These are available – 1st comebasis – to members and can be bookedthrough the office.

The Salers Sun Fun group enjoyed afantastic time inCuba. Thanks to all our pastparticipating breeders and sponsors for theirsupport! The Sun Fun program isproceeding in 2011 with the Alberta SalersAssociation taking over its operation. Keep itin mind Buyers, and Sellers, make sure youask for the transferred RegistrationCertificate – the certificate is a guaranteefrom your seller of exactly what you aregetting!

Go to the SAC website for the latestupdated EPD Trait leading dams and sires,breed averages and percentile tables. Theseare already adjusted to the AAA base to makecomparisons simpler (of course, the MARCAcross-Breed adjustments should be used formore accuracy). EPDs are becoming evenmore important to purebred breeders as morecommercial producers increase their use ofEPDs as a tool to evaluate and comparevarious breeds or individual animals withinbreeds. During my recent visit to theNational Western Stock Show in Denver,even the judges were using performanceinformation and visual evaluations to placethe cattle. With the industry changingaround us, we have to change with the timesor be left behind.

I also learned while in Denver that theSalers breed is one of only three breeds in theUSwho are gathering data on docility in theirnational evaluations. With hard facts andvolumes of data, it should be easy to dispelthe misconception that these cattle are wild.

Space is available on the Associationwebsite for breeders to advertise with webpages and/or links to member websites. JanaKeely of Coyote Publishing will becontacting you to offer this service and hertechnical assistance in creating a page or a sitefor you. Contact the office if you’reinterested and haven’t yet heard from Jana.Classified ads can also be placed for anominal fee.

Salers merchandise is available: leatherembossed gloves, window decals, and lapelpins (bull & cow designs), ball caps, someclothing articles and other can be obtainedon request. Lap top and sling bags provedvery popular and we are low on inventory,these can be pre-ordered if there is interest.

Good calving andHappy Trails!

SALERS – “THE Continental with the mostcalving ease and marbling –

should be an easy sell!”

From the Office

Kathy AdamsSecretary/Manager

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Salers Magazine

Salers Magazine Page 7

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by Werner & Debbie Grundke

This year the Sun Fun tour went to theMelia Veradero in Veradero, Cuba. Therewere 13 travelers directly involved with theCanadian Salers Association; however, weended up with a group of 29 people withfamily and friends of the 13 travelers. Theweather was not as hot as last year, however itwas still very much nicer than here!! Travelwas very reasonable; we were able to do allthe booking for just over $1050/personincluding tax. Great value for the money!The weather did cause some issues on the wayhome as we faced a 240 km/hr headwind andhad to set down in Great Falls in the USA forfuel, which caused a little excitement (4fighter jets, 2 black government security vansand lots of airport security) since we werecoming from Cuba. This was still far betterthan the Calgary flight, since they ended upbeing re-routed through Toronto for fuel.

We did a follow up tour to the ResearchStation, Indio Hatuey; Msc. Milagro Milera

Rodriguez was very excited to have us visitagain and welcomed us back, anytime. Wehad discussions on genetics trade and of apossible Canadian visit from them. This isvery exciting! Lic Yudelmis MadrugaVazquez, a Cuban government Specialist ofInternational Relations, was at the farm to

greet us then also came and met with us atthe hotel. Fidel Gonzalez, our translator /guide, took us to a Sugar Factory & SteamTrain Museum that was built in the early1940’s, on the way back from the Farm.

The Cuban government is graduallyopening up more to free enterprise, in order

Page 8 Salers Magazine

Getting a load of bulls ready to ship at the Research Station, Indio Hatuey.

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to encourage more people to get into food production. Cuba is notself-sufficient in this area, it never really was, but it has a largeamount of arable land that was used to grow sugar cane for export.This land has gone back to a wild state and is not currently inproduction at all. Sugar Cane was the major crop in the past butSugar exports have almost stopped and sugar production is ¼ ofwhat it was formerly. Having no sugar exports to trade for otherfood products and not producing enough themselves means theyneed to purchase it or trade for other services, such as medicalservices. Cuba now supplies medical services and trained healthindustry personnel for several South American countries. Fideltalked to us looking for ideas on this and other topics to take backto the Cuban government, who are looking for ways to increase thenumbers of people working the land and engaging in primaryagricultural production.

Salers Magazine Page 9

Left to right-Glen and Annette Hickie, Darrel and Mona Vermunt, JeanRoss & Bill Switzer, tour guide Fidel and the bus Driver, Randy Mader ,

Werner and Debbie Grundke, all returning from a tour.

Many of our group did tours, some spent a day at the Bay of Pigssnorkelling, touring a Nature and Crocodile reserve and others went toHavana for the night or just for the day. The Vermunts went to theCuban island of Cayo Largo via plane and still another group went toCuban city of Trinidad for a 2-day bus tour of northern Cuba. We hada great time and were very busy seeing the various sites in and aroundVeradero, as well as spending time enjoying the ocean and sun tanningon the beach.

Explaining the methane stove in a house, methane is producedfrom farm waste with a bio-digester

Farewell supper with the group!

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We would like to thank the Farms who havesupported this and other Programs

Sun Fun 2010 Nominated Farms

Voss Family Salers, Randy & Lesli Voss, Hythe AB (780)356-3361Werner & Debbie Grundke, Alberta Beach AB (780)924-2464Beau Valley Cattle Co, Peter Zahacy, Edmonton AB (780)929-6283Spring Coulee Salers, Reg Baldwin, Didsbury AB (403)337-2975Randy Mader, Mader Ranches Inc, Carstairs AB (403)337-2928

Windrush Hill Salers, Brian & Pat Jones, Okotoks AB (403)938-6367Harbrad Salers Farm, Brad Dunn, Ogema SK (306)459-2523

AGW Salers, Gar Williams, Borden SK (306)997-4909Tall-Tree Salers, Tim Thompson, Choiceland SK (306)428-2773Ken & Wendy Sweetland, Sweetland Super Six Salers, Lundar MB

(204)762-5512Elderberry Farm, Robert & Vivian Stieb, Parkside SK (306)747-3302

Sun Fun 2010 Sponsors

Morand Industries LTD, Onoway AB 1-800-582-4037The Meyers Group, Wellington West Calgary AB 1-888-331-4859Fred Mertz Professional Corporation Calgary AB 1-877-247-4829

RBC Royal Bank Lethbridge AB 1-403-382-3832

Page 10 Salers Magazine

Werner and Fidel discussing crops!!

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Recently, the National Beef CattleEvaluation Consortium held a Brown Baggerseries internet discussion, one of several inthe series, regarding the genetics of Docility.Dr. Bob Weaber, University of Missouri,State Extension Specialist in Beef Genetics.began the discussion by covering much of theresearch of docility and its relationship withother production traits.

There is a lot of research availableevaluating docility and its effect onperformance. Research has shown cattle withpoor docility have lower weaning weights,lower average daily gain in the feedlot andhigher morbidity or death loss. It is thoughtto contribute to chronic stress. Animals withpoor docility have elevated stress hormonelevels and have a reduced response tovaccination. Additional research shows poordocility is negatively related to feedefficiency, Those with poor docility eat for ashorter period of time, they eat less, have a

poorer feed conversion and poorer residualfeed intake. When carcass quality wasevaluated, poor docility resulted in increasedWarner-Bratzler shear force levels. Warner-Bratzler shear force evaluates tendernesslevels. Docility is a heritable trait, that ispassed on from parents to their offspring.The heritability estimates range from 0.18 to0.40

As with most any trait that is heritableand can be measured, we can make progressin selecting for or against it. In the case ofDocility, we are really selecting against a poordocility. In other words, we cull those animalsthat aren't acceptable. Salers breeders are tobe commended in making this a priority intheir breeding, selection and marketingdecisions.

Just ask seedstock producer Eaf Parke inwesternMontana about docility, “Our buyerscontinue to be impressed with the docility ofthe cattle we sell when compared to other

breeds they have available” states Eaf. Eachyear they collect and record docility scores onall of the calves in their herd at the same timethey take weaning weights. "We collect themeasurements at weaning. We will sort off 1or 2 head in the alley when we are making ourdecisions on replacements or which bulls weare keeping and assign our scores, but it isreally something we are continuallymeasuring whether it is at yearling or anytime we are sorting or working cattle,” headds.

The same goes for Chad Konow ofKonow Farms in Kentucky. “We are alwaysworking on it. We collect the docilitymeasurements at weaning and score themagain at yearling. Our customers have cometo rely on our cattle having a manageabledocility and we pride ourselves in knowingthe cattle we sell will measure up to any cattleout there regardless of the breed.”

Sherry Doubet, American SalersAssociation Executive Vice President, was theother featured speaker as part of the BrownBagger series discussion and covered thebreed association aspect and geneticimprovement being seen by the breedscollecting data for docility and calculatingExpected Progeny Differences for the trait.

There are currently 3 breeds in theUnited States that calculate Docility EPDs aspart of their National Cattle Evaluations.The Salers, Angus and Limousin breeds allprint Docility EPDs for their members andtheir commercial customers to utilize as partof their breeding decisions. The AustralianLimousin and Angus breeds offer Docility aspart of their evaluations as well.

The Salers breed is currently using a 1-5scoring system developed prior to the BeefImprovement Federation (BIF) developing astandardized scoring system. Limousin andAngus use the 1-6 BIF scoring system.Australian Limousin and Angus use a 1-5

The Genetics of Docility_By Jim Doubet

Docility

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scoring system. Regardless ofthe scoring system used, 1 iscalm, 5&6 are aggressive &wild.

The American SalersAssociation has 163,066docility records submitted byits breeders, while the NorthAmerican LimousinFoundation has 210,167 in itsdatabase and the AmericanAngus Association has 94,357records collected on theircattle. The AustralianLimousin have 48,276 recordscollected while AustralianAngus has 22,055 records intheir database. The genetic trend for theSalers breed has been very positive from abreed average of near zero in 1992 to thecurrent breed average EPO of over +8.0.Limousin has seen a similar genetic trendwhile Angus is relatively flat since they havenot been collecting the information verylong. What does all of this mean? Basically,docility is a heritable trait.We can select for it(or against a poor docility) and we can make

genetic progress for the trait.Salers breeders are actually fortunate

since Docility is an easy trait to measure - it iseasy to see, easy to cull on and easy to reportthe scores to the association as part of yourperformance data. It doesn't require $25 for aDNA test. There are no ultrasound feescharged to collect it. A vet doesn't have to doit for you. As a breeder, you are alreadyculling for it. Take the time to record andsubmit the score to the association so the

Salers breed canhave the mostaccurate geneticevaluation fordocility to allowproducers tocontinue to makethe positive changewe've already seen.As several peoplehave stated, theSalers cattle are themost stringentlyculled breedavailable today andtheir docility isactually now one of

their positive attributes. “When someonecomments about a negative experience withSalers cattle and docility, my dollar says it wasbased on an experience they had or heardabout some years ago. What they need to dois try today's Salers and they will be in for apleasant experience” adds ASA President,Bob Neben from Neben Ranch in Nebraska.

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Of All TimeReg.No Animal Name Reg’d Progeny Count

364 PRINCE 4513876 SLAMMER 4436291 ABSOLUTE 3891881 JJE YUMA 38Y 3833238 SSB SABRE 49S 306209 KARDINAL 2986318 WJ SLAMMER ULTOR 59U 2751786 MWRENEGADE 2R 2581000 SMS NITRO 57N 24217175 SR BLUE RENEGADE 4Z 240

Last 15 YearsReg.No Animal Name Reg’d Progeny Count

31859 SCC POLLED DECADE 39D 19546653 WRN BLK PLD UPGRADE 30L 17027466 MADER POLLED TRIUMPH 60C 14826755 SRS POLLEDMAGNUM 9060B 10852213 MAC POLLEDMATADOR 208M 10424788 NSS POL BLACK EXCEL 9B 10046782 SC POLLED LEGACY 23L 9836943 SAY POLLED ELDORADO 18E 9742255 DBL BUTLER’S GUY 120G 9648040 SW KANTRELL 174K 94

To January 2011

Top 10 Canadian Salers Bulls – By Registered Calves

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Provincial Reports

Alberta Salers Association

Sun Fun 2011The Alberta Salers Association has worked out a plan that will

see the Sun Fun continue. It will continue to be open for membersfrom all provinces to participate. The sponsorship amount has beenset at $500.00. At this point we have 3 sponsors, Morand Industries,Fred Mertz Professional Corporation and The Myers Group,WellingtonWest Capital Inc., their continued support is appreciated.Sponsors’ will have their name and contact information in the SalersAssociation of Canada magazine, Alberta Salers Advertising and itwill be posted at Alberta Salers events. Farm nominations will remainat 100.00. We are asking all members to find sponsors, and when youget the sponsor your farm nomination fee of $100.00 will be waived.Bull entries will remain at $10.00/registered and transferred bull. Wewill draw for two tickets for a bull buyer and one ticket for thenominated farm to go on the trip. The winners will be announced inSeptember. The trips will be booked in the most cost effective mannerpossible. We welcome your ideas! We are planning to use the profitsof the Sun Fun program for advertising. It is an exciting time to get the“Salers” word out!

I have heard a lot of positive feedback from Sun Fun sponsors,travelers and participants. Many that have been involved haverequested that it be continued. The purpose of this program was toassist you in selling registered Salers bulls by rewarding your buyersand yourselves with an opportunity to win a trip to some place warm,with other Salers Breeders and industry partners! I have had a fewcustomers ask about the program and they were excited to be enteredand when they did not win, bought tickets!!

If you would like to be involved in the Sun Fun 2011 or wouldlike us to look at a destination or need information on gettingsponsors please call Werner at 780-924-2464 or email [email protected].

AdvertisingThe Alberta Salers Association will be doing an advertising

campaign, starting in January 2011. These will be a couple of ASApaid ads with all the members listed. The next ads will be co-opadvertising, members must pay $300.00 to be included the ads. Pleasecontact Randy Voss at 780-356-3361.

Alberta JuniorDarlene Hondl is co-ordinating the Alberta Juniors. If you have

a junior member or 4-H member please give her a call at 403-556-7810. There are some new and exciting ideas in the works!

Show and SaleWe have also been working at getting the booth out; the booth

will be going to the Camrose Bull Congress, Jan 21-22/11 and theFarm and Ranch Show in Edmonton, March 31-April 2/11. It alsolooks like we have members interested in going to Farmfair

International in November 2011. Call Carol Eigner at 780-398-2494for more info.

Our Annual meeting will be in the spring and the Alberta SalersAssociation board is looking forward to meeting all members.

Werner GrundkeASA President/Sunfun Chairman

[email protected]

Quebec Salers Association

The QC Agriculture Department is changing priorities again,just as everyone was getting used to the present system – no matterhow flawed it was.• The Blue Paper on bulls, to designate if it is a genetic superior bull,is now a thing of the past.• The Provincial R.O.P. program, known as PATBQ, is also out, as ithas finally been discovered that each Breed Association has it’s ownsystem.• The beef stabilization program is also in for major changes.

With the changes proposed, we expect that opportunities forSalers will increase as the new program will benefit those producerswith higher performance and quality beef calves.

There are bulls on test again this year in Quebec, with the test atSt-Martin going well and nearing the end of the feeding period. Thereare 14 bulls on test with the 2 top bulls gaining almost 4 lbs per day.The sale will be at 1:00 pm, Sunday February 20th, 2011 with moreinformation available by contacting Jerry McGee at 819-826-2918.

Calving has started with great weather so far – not too cold andnot much snow.

We would like to welcome Kacie Mason as our newSecretary/Treasurer. It is great to have the junior members growingup and now taking on different posts in the provincial group.

Also, thank you to Christine McGee for all her time and hardwork as QC Association Secretary/Treasurer for the past years. Wereally appreciate everything she has done for us during that time. Bestwishes to Christine in her new endeavours on the dairy farm.

The Quebec Salers Association will be holding their annualGeneral Meeting on February 13th, 2011 at Hotel Le Dauphin inDrummondville from 10:00 a.m. to 4:00 p.m. There will be a guestspeaker to inform us about any new provincial programs coming inthe future. Come and enjoy the day with us.

Happy New Year to all!Jerry McGee, President

819-826-2918

Salers Magazine Page 15

Page 18: February 2011 Issue

Page 16 Salers Magazine

Around the Rings

Expo Boeuf was held in Victoriaville QC on October 7 - 10,2010 with the Salers Show taking place Saturday, Oct 9th at 8:00a.m.

Breeders participating were Douglas & Marion Beard; MarkMason; Michael Morin; Dale & James Butler; TCJ Salers; BrianWalker, Windbec Salers and QC Junior Members: Kacie Mason &Jacob Morin. Many thanks to all exhibitors for a great show.

Bull Calf Champion:Millstream PAB Xman owned by Brian Walker

Res Bull Calf Champion:Windbec Mr Xtreme owned by Windbec Salers

Junior Champion Bull:JBB Mr. Wally owned by James Butler

Grand Champion Bull:JBB Mr. Wally owned by James Butler

Res Gr Champion Bull:Millstream PAB Xman owned by Brian Walker

Heifer Calf Champion:Pine Grove X-Uberance owned by Michael Morin

Res Heifer Calf Champion:Winddancer Miss Xenia owned by Mark Mason

Junior Champion Female:OBR Pld Whimsical owned by Jacob Morin

Res Junior Female:GITWishful 11W owned by Douglas & Marion Beard

Senior Champion Female:Pine Grove Vanity Fair owned by Michael Morin

Res Senior Female:TCJ Miss Primetime owned by TCJ Salers

Grand Champion Female:Pine Grove Vanity Fair owned by Michael Morin

Res Gr Champion Female:OBR Pld Whimsical owned by Jacob Morin

Breeder’s Herd:Mark MasonPremier Breeder Banner won by:Winddancer Farms (Mark Mason)

Premier Exhibitor Banner won by:Winddancer Farms (Mark Mason)

All banners were donated by the Quebec Salers Association.

Expo Boeuf 2010 ResultsOctober 7 - 10, 2010Victoriaville QC

Res Gr Champion Female, OBR Pld Whimsical

Grand Champion Female, Pine Grove Vanity Fair

Res Gr Champion Bull, OBR Pld Whimsical, Millstream PAB Xman

Grand Champion Bull, JBB Mr. Wally

Page 19: February 2011 Issue

Salers Magazine Page 17

CLASS 1 - Bull Calf1. CPM Xtreme 12, owner Chris & Pat McQuaid2. Millstream Pab XMan 15X, owner Brian Walker

Grand Champion Male: –CPM Xtreme 12X, owner Chris & Pat McQuaid

Reserve Grand Champion Male: –Millstream Pab XMan 15X, owner Brian Walker

CLASS 4 - Heifer Calf1. CPM Xtra Special 242X, owner Chris & Pat McQuaid2. Winddancer Miss Xenia 1X, owner Mark & Kacie Mason

CLASS 5 - Yearling Heifer1. GITWishful 11W, owner Douglas Beard2. Winddancer Miss Winona 3W, owner Mark & Kacie Mason

Junior Champion Female: –GITWishful 11W, owner Douglas Beard

Reserve Junior Champion Female:CPM Xtra Special 242X, owner Chris & Pat McQuaidCLASS 7 - Mature Cow1. TCJ Miss Merlot 2M, owner Gerald McGeeCalf: Windbec Mr. Xtreme 3X

Senior Champion Female:TCJ Miss Merlot 2M &Windbec Mr. Xtreme 3X, owner GeraldMcGee -

Grand Champion Female: –GITWishful 11W, owner Douglas Beard

Reserve Grand Champion Female:CPM Xtra Special 242X owner Chris & Pat McQuaid

Premier Exhibitor:Brian Walker

Premier Breeder:Brian Walker

Salers ShowSeptember 25 & 26, 2010NB Beef Expo, Sussex NB

Around the Rings

(goes back to MBF Gold Bar – FB)Red & polled with tremendous thickness & depth

(son of SC Legacy)Light birthweight, 2nd highest gains over all breedsat Bull Test Centre

(MAC Matador & GMS Excellence)Thick-butted, deep-bodied, exceptionally easy-keeper,very good disposition, & built like a tank but with anacceptable birthweight of 88 lbs

Featuring Red & Black BullsMostly Polled15 Yearlings

10 Two year olds

Birth, Weaning and Yearling weights will be available• Free Wintering to May 1, 2011 • Will Deliver

• All bulls semen tested and guaranteedCatalogues available on request

Page 20: February 2011 Issue

Plusieurs changements significatifs ont étéapportés aux facteurs d’ajustement des ÉPDcalculés par le Centre de recherche sur la viandebovine (U.S. MARC). Les modifications les plusimportantes sont dues à l’ajout de plusieursdescendants testés dans le cadre du programmed’évaluation du matériel génétique de souche auxÉtats-Unis (USMARC GPE). Depuis l’automne2007, on y retrouve donc des descendants de seizedes dix-huit races incluses dans ce schéma deproduction d’ÉPD inter-races. Il y a environ 50descendants nés par année qui sont ajoutés à labase de données afin d’accroître la précision de laprédiction des différences entre les races. Les seizeraces impliquées sont celles qui possèdent à la foisune évaluation génétique nationale, laquellepermet de calculer des Écarts Prévus chez laDescendance (ÉPD), et elles représententégalement les associations avec le plus grandnombre d’enregistrements aux États-Unis.

On constate que les races Santa Gertrudis etChiangus enregistrent la plus forte augmentationdu nombre de descendants au Centre USMARC,avec une hausse de 30% des données de poids à lanaissance et au sevrage, tandis que la race Salersprésente une augmentation de 20% du nombre dedescendants avec un poids à la naissance et ausevrage. En conséquence, on peut anticiper quechacune de ces mêmes races présenterad’importants changements comparés à l’an dernierpour leurs estimés générés par le USMARC parrace de taureau pour le poids au sevrage et à un an.

On peut observer des changementssubstantiels au niveau des différences de poids à unan entre les races de taureau, car ces poids ont étéconsidérés pour la première fois dans les nouveauxgroupes de testage, parmi lesquels certaines racesn’avaient jamais été comparées directement aucours des vingt dernières années aux descendancesproduites par les taureaux des races Hereford etAngus. Mentionnons que les races Hereford etAngus sont considérées en tant que races deréférence, car elles possèdent le plus grand nombrede descendants dans la base de données.

En plus de cet ajout de plusieurs descendantsayant pour effet de modifier les facteursd’ajustements inter-races, on constate égalementque des changements ont été effectués aux diversesévaluations génétiques nationales. Pour la dernièreévaluation bovine nationale de la race Salers, deschangements ont été apportés à la base génétiquede la race, contribuant ainsi à l’obtention defacteurs d’ajustement différents de ceux de l’annéeprécédente. Toutefois, leurs différences exprimées

par race de taureau sont demeurées relativementconstantes à celles de la dernière année.CARACTÈRES DE PRODUCTION

Cette année, on constate que des donnéesadditionnelles ont été incluses dans les calculs desfacteurs d’ajustement du projet USMARC GPEpour les caractères suivants: le poids à la naissance,le poids au sevrage et le poids à un an.Comparativement à l’analyse de l’année dernière,la plupart des effets liés à la race sont demeurés lesmêmes pour le poids à la naissance. Un résultatsemblable est observé pour le poids au sevrage. Onretrouve seize des dix-sept races comparées àl’intérieur d’une valeur de 10 lb de celle calculéel’an dernier.

Des données de poids à un an ont étéajoutées pour la première fois pour les races SantaGertrudis et Chiangus. Parmi les quinze racesrestantes, treize de celles-ci sont demeurées àl’intérieur d’une valeur de 5,5 lb de la mise à jourprécédente. Les races Braunvieh et Salers ontconnu plus de changements que cette valeur, enraison d’une augmentation du nombre de donnéesde poids à un an chez les descendants de ces racesinclus dans le projet USMARC GPE. La raceBraunvieh enregistre une hausse de +22,4 lb tandisque la race Salers affiche une diminution de -10,8lb. La plupart des autres races étaient plus légèresque la race Angus, sauf les races Charolais etSimmental, indiquant bien la tendance observéepour le poids à maturité pour ces deux mêmesraces.CARACTÈRES LIÉS À LA CARCASSE

Fait important à signaler, les donnéesdémontrent que la race Salers est toujours celle quipossède le plus haut degré de persillage. Si onclasse les races en ordre décroissant de valeur dudegré de persillage, il est intéressant de constaterque les groupes de races Angus (5,62), SouthDevon (5,54),Angus Rouge (5,27), Salers (5,17)et Shorthorn (5,15) sont celles qui présentent lesmeilleurs degrés moyens de persillage au-dessus de5,0 (5,0 = Léger 00 ou le degré minimum requispour l’obtention de la classe de qualité de carcasse« US CHOICE »). Sauf pour la race Salers, laplupart des races continentales avaient un demi àun degré de persillage inférieur à celui de la raceAngus.

Tel qu’anticipé, les races continentalesavaient une surface de l’oeil-de-longe supérieure àcelle des races britanniques, et ces résultats sontsemblables à ceux obtenus par le passé. Quant audegré de gras de couverture, les descendants desraces continentales étaient plus maigres de 0,1 à

0,2 pouce comparativement aux racesbritanniques. Toutes les races étaient plus maigresque la race Angus, avec les races Charolais, Salerset Simmental qui demeurent les plus maigresparmi les douze races analysées sur leurs caractèresliés aux carcasses (remarque : la race Limousin necalcule pas d’ÉPD du gras de couverture dans leuranalyse).FACTEURS D’AJUSTEMENT DES ÉPDINTER-RACES

Alors, que pouvons-nous apprendre à partirde toute cette information sur les races disponiblesdans le projet USMARC GPE ? L’un des plusimportants résultats est en lien avec l’industriebovine commerciale et a trait à la meilleuremanière pour les producteurs d’utiliser lesinformations sur les ÉPD dans leur prise dedécision et leurs programmes de croisement deraces. Les facteurs d’ajustement peuvent êtreutilisés afin de comparer le mérite génétique detaureaux spécifiques de ces diverses races, si ondésire déterminer leur valeur respective àl’intérieur d’un programme de croisement.Prenons l’exemple d’un producteur qui recherchedes taureaux pour ces taures.

Supposons qu’il considère un taureau Salersavec un ÉPD de +1,0 du poids à la naissance,comparé à un taureau Limousin avec un ÉPD de+1,0 du poids à la naissance, et qu’il veut l’utiliserchez ses génisses afin d’ajouter un peu de vigueurhybride dans son troupeau. Si on se réfère auTableau 1 du rapport de l’étude USMARCdisponible en anglais sur le site : www.salersusa.orget qu’on additionne les facteurs d’ajustement de+2,6 pour le taureau de race Salers et de +4,2 pourle taureau de race Limousin, cela nous permettrad’obtenir les ÉPD ajustés pour le poids à lanaissance.

Ainsi, comparativement à la moyenne debase de la race Angus, on obtient un ÉPD de +3,6(1,0 +2,6) pour le taureau Salers et un ÉPD de+5,2 (1,0 + 4,2) pour le taureau Limousin.Maintenant, nous pouvons prendre une meilleuredécision quant au taureau à utiliser. Le mêmecalcul peut être effectué pour n’importe lequel descaractères mentionnés dans le tableau 1-.

L’information incluse dans cet article estadaptée du rapport du projet USMARC présentélors du Congrès 2010 du “Beef ImprovementFederation ». Le rapport complet peut être consultésur le site internet de l’ASA au : www.salersusa.org.

Mise à jour du Centre de recherche sur laviande bovine (U.S. MARC)

Par Jim Doubet

Mise à jour sur la recherche

Page 18 Salers Magazine

Page 21: February 2011 Issue

TRAIT SAC REGN# DAMNAME EPD VALUEBW 56703 RL Miss Voss Tanya 19T -2.6MILK 53847 Mader Polled Silverado 73R +38SS A3393 BEV Emma 262E +1.2WW 53271 SLS Pld Paris 448P +69YW 53271 SLS Pld Paris 448P +112

TRAIT SAC REGN# SIRES”A” – NAME EPD VALUEBW 56504 SLS Pld Spaniard 412S -1.9MILK 287 Banner +35SS 50466 BEVMasterpiece 110H +1.4WW 48999 SLS Pld CJ Marshall 1M +72YW 58452 SLS Pld Union Jack 412U +129

TRAIT SAC REGN# SIRES”B” – NAME EPD VALUEBW 59044 GGT P Apache 155U -1.0MILK 58454 SLS Pld Umar 415U +28SS 58395 SLS Pld Rio Uberto 90U +0.4WW 57167 SLS Pld T-Rex 311T +54YW 57167 SLS Pld T-Rex 311T +94

SALERS BREED AVERAGESBW WW YW MILK MV SS

ALL SIRES 2.2 29.7 56.2 20.9 35.8 0.1SIRES A 3.1 37.9 71.8 21.5 40.5 0.2SIRES B 2.5 40.3 76.6 22.0 42.1 0.3ALL DAMS 1.8 28.2 54.2 19.4 33.5 0.1ALL NON-PARENTS 2.2 30.5 58.1 20.2 35.5 0.2ANIMALS BORN 2009 2.5 35.7 66.1 20.6 38.5 0.2

GLOSSARY:Sires A – bulls with EPD accuracy of at least 0.50Sires B – bulls with fewer progeny reported, therefore lower accuracy ratingBW – birth weightWW – weaning weightYW – yearling weightMILK – Sires – milking ability of daughtersMV – milk + weaning weight = genetic merit to produce a weaned calfSS – scrotal size or circumference

All EPDs, trait leaders and averages are based on data submitted by SAC members and includes all information availableto December 1/2010 on animals born in 2009 or earlier. 2009 is the most recent calf crop with Yearling weights &measurements available at the time of the National Evaluation. Canadian and American Salers EPDs are combined for theevaluation, each Association’s data is then separated for publication. Both databases have been adjusted to the AAA basefor ease of comparison.

Go to www.salerscanada.com for more complete EPD information.

2011 Trait Leaders

Salers Magazine Page 19

Page 22: February 2011 Issue

SUBSCRIBE TODAYto receive a one year subscription of

the official publication of theSalers Association of Canada.

$17 per year in Canada$21 per year Foreign(Canadian Funds, GST included)

Please make cheques payable to Salers Association of CanadaNAME: .......................................................ADDRESS: .................................................TOWN/CITY: ................... PROV./STATE ............................POSTAL CODE: .........................PHONE: ............................

SALERS MAGAZINEP.O. Box 879,

Carstairs, AB T0M 0N0Phone: 403-337-5851 Fax: 403-337-3143

email: [email protected]: salerscanada.com

Copy deadline for next issue:September 10, 2011

Page 20 Salers Magazine

V & S EffaBox 217

Springside, SKS0A 3V0

(306) 782-5636

2011 Year Letter Is

Y

CELEBRATING THE MATERNAL SALERS benefits through a CanadianSalers cow lapel pin. These pins are available through the SAC office, memberswill receive FREE a small initial number for their use and anyone can purchaseadditional supplies at $2 each plus GST, S/H not included. WEAR one toinitiate conversations & stimulate discussion of Salers attributes.

HAND THEM OUT to your bull and female buyers, visitors to yourfarm/ranch or display. Small token of appreciation to get the message out,

“It’s SIMPLE.....you need Salers”.

Canadian Salers Cow Lapel Pins Now Available

Page 23: February 2011 Issue

Announcements

Salers Magazine Page 21

LIESEMER – DonnaWith profound sadness and relief, the familyof Donalda Liesemer, of Carstairs, ABannounce her passing onNovember 26, 2010at Didsbury, AB at the age of 78 years. Donnawas born and raised at Grande Prairie. At 19years of age, she married and moved toCarstairs, to farm with her husband Ron.Together they shared 58 years of a good life;raising 4 children and getting to enjoy 9grandchildren and an increasing number ofgreat grandchildren. In the early 1970’s, Ronand Donna got involved with bringing someof the first Salers to Canada, along with JohnMoore, Donna’s brother. Through contractbreeding, Ron and Donna helped localfamilies such as the Dixons, Kimmels andSmiths get started in the Salers breed. Thisgave Donna and Ron a new, fun perspectiveof raising cattle, meeting new friends andproviding travel to such places as the DenverStock Show and Regina Agribition. Donnawas the first president of the CanadianSalettes, at the same time that Ron was theinitial leader of SAC. Daughter RondaMader’s husband Randy, managed E & PSalers for Phil and Norma Tetrault for manyyears, before Ronda and Randy started theirown operation, in 1985, west of Carstairs.Donna witnessed for many decades thepositive impact that the Salers breed had onher immediate family and community. Ron,Murray, Ronda and Randy, Karen and Garygreatly miss Donna, as do the rest of herextended family. They continue to beinspired and comforted by the courageousand dignified way Donna dealt with her longdifficult battle with lung cancer.

MORIN – Congratulations to KatelynMorin of St. Felix de Kingsey QC forsuccessfully completing her education atEastern Townships Learning Center in Juneof 2010. Her family, Michael, Judy and JacobMorin of PINE GROVE SALERS, is veryproud of her!

******EFFA – Vern is doing well after his heartattack earlier this year; he and Sonya arepleased to announce the arrival of not onlytheir first grandchild but the second as well.Grandson Grady Dawson Beres, was bornJune 7/2010 (7 lbs 4 oz and 19.75 inches) –courtesy of their eldest daughter and herhusband. Grand-daughter Stevie Lane Effa,was born Sept. 9/2010 (6 lbs 10 oz and 20inches) – to son Scott and his wife Jessie.Congratulations all!

************

ELVESTAD – Rodney Dale passed awayNov. 5/2010 at the age of 63 years, aftercourageously enduring ill-health for anumber of years. He was born in SexsmithAB and grew up on the family farm nearLaGlace AB. He enjoyed many sports, lovedhockey and got the name “Elbows” whileplaying. His love of animals and hishusbandry earned him much respect on histravels around the world and through hislifelong involvement with 4-H, as a member,leader and a judge. He became a Salersbreeder, joined SAC in the early 1980’s andcontinued as a member until 1996. Many ofhis good cows formed the start of a herd forhis nephew Randy Voss and Randy creditsRod for his love of the breed. Rod’s generousloving nature and distinctive laugh will be

lovingly remembered by all and missed sovery much! Condolences to his family andmany friends.

LIESEMER – Congratulations and bestwishes to Jeremy & Jackie on the birth oftheir first child, Layne Garrett, born Sept.9/2010. 6 lbs 10 oz and 19.5 inches. A newgrandson for Kathy Adams.

******

ISF CONGRESS2012 – Ireland

The next International SalersFederation (ISF) Congress willtake place in Ireland in the secondweek of August 2012. Exact dateswill be confirmed in early 2011.This will include a week of farmvisits in both the north and southof Ireland, finishing up with theIreland National Show inTullamore, County Offaly.

Information provided by David Kirrane

[email protected] .

Page 24: February 2011 Issue

CARE FARMSREGISTERED SALERS

Russell & Carol EignerBOX 209, THORHILD, ALBERTA T0A 3J0

(780)398-2494

Fred Mertz Professional Corporation

F. Fred Mertz, CGATelephone: (403) 277-2605Fax: 403) 230-0955Toll free: 1-877-AGRI-TAX (247-4829)email: [email protected] 101, 4603 Varsity Drive NWCalgary, AlbertaT3A 2V7

Southland Tower10655 Southport Rd. SW, Suite 1100Calgary, AB T2W 4Y1Main: 403.301.4859Fax: 888.301.4026Toll Free: 888.331.4859www.wellingtonwest.comwww.themyersgroup.ca

Joan Myers, CIM,FCSISenior Vice President, Investment Advisor

Direct Line: 403.301.4962E-mail: [email protected]

Jeremy DahmsInvestment Advisor

Direct Line: 403.301.4897E-mail: [email protected]

Lloyd’s CorrespondentMarjorie Blacklock

R.R. #4, Box 277, Site 412Saskatoon, Sk S7K 3J7

Ph: 306/931-0088 Fax: 306/931-8782Your Livestock Insurance Specialist

J.G.(John) Arnold, P. AgVice President Commercial Financial ServicesAlberta South WestRoyal Bank of Canada614 4 Avenue SouthLethbridge, AB T1J 0N7

Tel: 403-382-3832Fax: 403-320-9122Cell: 403-393-8832

[email protected]

RBCRoyal Bank

Page 22 Salers Magazine

Page 25: February 2011 Issue

Ad Index

AGW Salers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Best Valley Salers . . . . . . . . . . . . . . . . . . . . . . . . . . 22Care Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Cleopatra Salers . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Co-Alta Salers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Elderberry Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 20Grundke Family Salers . . . . . . . . . . . . . . . . . . . . . 10Harbrad Salers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Igenity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OBCMader Ranches Inc. . . . . . . . . . . . . . . . . . . . . . . IFCNew Trend Salers. . . . . . . . . . . . . . . . . . . . . . . . . . 24Quebec Salers Association . . . . . . . . . . . . . . . . . . . . 4Salers Sun Fun Sponsors . . . . . . . . . . . . . . . . . . . . 22Sandy Lake Salers . . . . . . . . . . . . . . . . . . . . . . . . . . 7Sereda Stock Farms. . . . . . . . . . . . . . . . . . . . . . . . 22Sky West Salers . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Spring Coulee Salers . . . . . . . . . . . . . . . . . . . . . . . 11Stockmens Insurance . . . . . . . . . . . . . . . . . . . . . . . 22Sweetland Super Six Salers . . . . . . . . . . . . . . . . . IBCTall Tree Salers. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Voss Family Salers . . . . . . . . . . . . . . . . . . . . . . . . . 13Windrush Hill Salers . . . . . . . . . . . . . . . . . . . . . . . . 2

Calendar of Events

Feb, 18, 2011 Mader Ranches Bull Power & Female SaleOlds, AB

Feb. 19, 2011 St. Martin Bull Test Sale, in the Beauce QC

March 17, 2011 New Trend Bull Sale, Olds, AB

March 19, 2011 Best of Beef Bull Sale, Beaverlodge, AB

March 29, 2011 Cow Booster Bull Sale, Lethbridge, AB

April 2 , 2011 Manitoba Bull Test Sale, Douglas MB

April 2, 2011 Maritimes Bull Test Sale, Nappan NB

April 16, 2011 Lundar Purebred Beef Show & Sale

Salers Association of CanadaADVERTISING RATES

Salers Magazine

NO INCREASE IN PRICE FOR 2011!!!

Salers Magazine is the official Salers breedpublication in Canada.

Salers Magazine accesses our mailing list of over3200 Salers breeders, commercial cattle producers,

industry contacts and interested parties acrossCanada, the US and internationally.

Salers Magazine is published twice per year and isdistributed widely in addition to each mailing.

The magazine is included in informationpackages, handed out at promotional booths atmajor Fairs and Expositions, is available at selectBull Test Stations, auction markets, at our AGMand during the Salers National Shows and Sales.Magazines are also taken to international trade

events for distribution.

In short, Salers Magazine is excellent value foryour advertising $$$.

AD RATES:Cover positions $700Full page full color 5251/2 page full color 4001/4 page full color 300Business card 220

(runs in both calendar year issues)Full page black & white 4251/2 page black & white 3201/4 page black & white 240

Rates quoted do not include GST.

Contact Kathy @ Salers Association (403) 337-5851.

For ad layout and/or creative assistance contact Rhonda Bollum @ (403) 948-4768

Deadlines:Ad booking by January 1st and September 1st.

Ad copy received by January 10th and September 10th.

Late charges will apply.

Salers Magazine Page 23

Page 26: February 2011 Issue

Gerry Isley Calgary, ABGerry, Taylor, Riley, Cody Isley(403) 888-2577 / 403-936-5393

Wayne and Shelly SeredaBig Valley, AB(403) 876-2241

Peter & Tina WatkinsCalgary, AB(403) 650-8362

Ted & Mina SerhienkoChris Polley#4 - 3342 Millar AvenueSaskatoon, S7K 7G9Ph: (306) 933-4200 Chris cell: (306) [email protected] www.buyagro.com

Page 27: February 2011 Issue

We have an outstanding group of young females:Our 2010 born heifers (58) averaged BW 82/ 205 day WW 624

EPD for this group +2.8 +49 +85 +23Breed average EPD +2.4 +39 +70 +21

We have bulls suitable for breeding heifers, for example:551W Red/Polled BW 87 WW 656/ EPD +0.8 +51 +83 +24719X Red/Polled BW 71 WW 662/ EPD -1.4 +46 +75 +25804X Red/Polled BW 75 WW 753/ EPD +1.2 +39 +73 +22753X Red/Polled BW 86 WW 761/ EPD +1.1 +62 +99 +24860X Blk/Polled BW 82 WW 728/ EPD +2.9 +62 +99 +24

And high performance bulls to challenge cows, for example:14X Red/Polled BW 109 WW 745/ EPD +6.4 +62 +111 +2637X Red/Polled BW 108 WW 784/ EPD +5.9 +50 +94 +24415X Blk/Polled BW 96 WW 694/ EPD +6.3 +49 +94 +27

Watch for our exhibits and consignments at:Manitoba Bull Congress/Ag Days,

Jan 2011 www.agdays.comManitoba Bull Test Station (bulls & heifers)

www.manitobabulltest.comLundar PB Beef Show & Sale (bulls & heifers)

April 16 www.buyagro.comSelection of prime bulls and heifers at the farm.

Page 28: February 2011 Issue

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