feb10-how to find and cultivate donors

Presenter: Mazarine Treyz, Consultant, AuthorThe Wild Woman's Guide to Fundraising http://wildwomanfundraising.com http://mazarinetreyz.com

How to Find and Cultivate Donors

February 10th, 2011Center for Nonprofit OrganizationsAustin, TX

http://wildwomanfundraising.com/

http://mazarinetreyz.com/

9:00-10:15am How to Find more donors online and offline A. People in your neighborhood B. Research

10:15-10:30 BREAK!10:30-11:30am How to Cultivate donors to make them want to give more. A. Donor types B. Acknowledgements Finish with Q and A

What will you learn today?

Presenter: Mazarine Treyz, Author, The Wild Woman's Guide to Fundraising http://wildwomanfundraising.com http://mazarinetreyz.com




To start out with,

YOU ARE VERY SMART FOR BEING HERE TODAY.

SERIOUSLY.

MOST MONEY IS GIVEN AWAY BY INDIVIDUALS.

DIG THIS CHART.



What does this chart tell us?

Who gets the most money?

Why do you think that is?


STOP!Get a Baseline!




Where do you find donors offline?Your Volunteer base




Where do you find donors?

Annual Reports of other nonprofits similar to yours, local, regional, national





Your Database

Faithbased Organizations




Are you connecting with donors via Direct mail?

How often do you send out appeals?

Are you buying mailing lists to find new donors?

Have you farmed your appeals out to a mailing house?


Where do you find donors?Your board

Who does your board know?

Who does your board work for?

Is your board encouraged to talk about your nonprofit to their wide social circle? How do you make it easy for them?




Where do you find donors?Your neighbors. Who is a neighbor?




Where do you find donors?Your Vendors




Where do you find donors?The Austin Business Journal Book of Lists



Where Can You Find Donors? Speaking Engagements

Lions ClubsRotaryChamber of commerceCorporationsShrinersBoard member companiesLibrariesGovernment employee meetingsYour own open houseFestivalsSpecial EventsConferencesFarmers MarketRadioDemonstrationsOther ideas?





STOP!

WHY IS THIS IMPORTANT?

Page 5



Where can you find donors online?

How big is your email list?

How many followers do you have in your social media efforts?

Where are your donors, online?

Bonus: Are you doing text giving?

If not, why not?




Where can you find donors online?

How many followers do you have in your social media efforts?

Where are your donors, online?


STOP!

WHERE ARE YOUR DONORS ONLINE?

Page 2



BREAK!


STOP!

How are you finding donors offline?

Pages 3-4

Where are some new places you will look? When?




What's even easier than finding new donors?Cultivating existing donors! How do you do that?

First, figure out what TYPE of donor they are.

Then, thank them!




Cultivate Donors

What do you think would speak to a business-minded donor?




Cultivate DonorsWhat do you think would speak to a dynast donor?




Cultivate Donors

What do you think would speak to a religious donor?




Cultivate Donors

What do you think would speak to a community-minded donor?




Cultivate DonorsWhat do you think would speak to a Give-back or alumni donor?




Cultivate Donors What do you think

would speak to a socialite donor?



What do you think would speak to a feel-good donor?

Cultivate Donors




These donor types come from the book. The Seven Faces of Philanthropy. If you'd like more information about how to speak to different kinds of donors, check this book out.

You can also buy my book, which has my synopsis, or

listen to my interview with Megan Schiebe about this topic.

http://www.blogtalkradio.com/megan-schiebe/2010/06/26/mazarine-treyz-talks-about-the-various-reasons-why-people-donate-to-non-profits


Sources



Quiz


1. Name 3 types of donors

2. Name 3 new places to find donors

3. What kind of donor are YOU?

4. Who can you ask to donate this week? When?



Thank them! How?Via an acknowledgement letter

Cultivate Donors




Thank Them Via Twitter, LinkedIn group, Hootsuite, Youtube...

Cultivate Donors

Thank them for signing your petition Or donating with a phonecall, On your website

In your annual report!

Cultivate Donors




Show them that you notice them.

Invite them to an open house or another agency event.

Cultivate Donors




Give them a chance to be involved at a higher level.

Create a giving society that gets special perks, like little presents.

This is stewardship.

Cultivate Donors





Thank you for coming today!

Please visit my websites, http://wildwomanfundraising.com andHttp://mazarinetreyz.com

Sign up for my e-newsletter to get free fundraising tips every month.

You can also follow me on twitter:@wildwomanfund

I enjoy teaching board, volunteers, + staff as well!





feb10-how to find and cultivate donors

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