glory days how to cultivate alumni support. why reach out? source of history & knowledge mentors...
TRANSCRIPT
Glory DaysHow to Cultivate Alumni Support
Why Reach Out?
• Source of history & knowledge• Mentors• Annual Donors• Planned Givers
How Do I Find My Alumni?
• Contact through reunions• Database – Google Forms, Filemaker, others• Website • Facebook
Keeping in Touch
Database• Database Registration
(Privacy considerations)• Reunion Services
News from Home• Constant Contact• Newsletters• Social Media https://
www.facebook.com/MidwayHSAlumni
Question: Does the affinity you have for your college/university translate to your high school experience?
Legal Considerations
This Not This
Cultivation/Stewardship
Possible Events to Build SupportMISD Graduate Staff Members
The Nifty Nineties The Crazy Eighties
Homecoming Reunions at Football Game
Decade Reunions Tour the School
Decade Birthday Parties
Solicitation
Distinguished Alumni/Service Event
Athletic Hall of Fame
Recognition Wall Honorees
Targeted AsksTeacher Tributes/MemorialsClass Gifts Following ReunionBack to School Supplies - JJ Baskin, “The Gang’s All Here: Alumni Development, Relationships & Success – Texas Education Foundation Network, 4/5/2013
Other Strategies
Current Case StudyDenise Root, Executive DirectorCedar Hill ISD Education Foundation
HistoryAlumni Directory Database shared with the ISD
ISD and EF assist with 10 year class reunions
1980 and earlier organize their own reunionsAthletics drives alumni reunions/Hall of Fame
Longhorn LegacySocial media driven alumni campaign• Reconnect alumni with the district• Gather information – contact info, occupation• Speaker’s bureau• Walls of Fame w/photos and current occupation• RAISE MONEY!
Five50 CampaignChallenge the last 50 classes to each raise $5,000Cedar Hill community donation categoryThree categories of directed support
• Legacy Scholarship• Legacy Grant• Legacy Fund• Student Support • Learning Experiences• School Environment
Mechanicswww.causevox.com – online fundraising/crowdfunding
• Social media driven • Facebook, Twitter, Email, and CHISD website to promote• Multiple promotional videos• Year-end letters
Results• LOTS of Likes • Alumni agreeing they need to get behind this• BUT not a lot of donations so far
SummaryAlumni relationships were not cultivated prior to campaignNeed to have • Identified class leaders• Contacted them to get buy-in• Asked them to agree that they would donate• Ask them to network with other alumni
Contact Information
Suzi Pagel, CFREExecutive DirectorMidway ISD Education Foundation13885 Woodway DriveWaco, TX [email protected] MidwayHSAlumni
C. Denise RootExecutive DirectorCedar Hill ISD Education Foundation285 Uptown Blvd., Bldg. 300Cedar Hill, TX 75104972.291.1581 X [email protected]