fashion presentation techniques final project- paige mason
TRANSCRIPT
PAIGE MASONPaige Bailey
ABOUT THE BRAND Paige Mason provides luxurious ready-to-wear
clothing for women looking for high quality and uniqueness. The style expresses high fashion and elegance that can be seen both on the streets and in formal events. Paige Mason is for women who want to depict an extravagant lifestyle. Target customers: women ages 26-30 years old Price range: $150 - $550 Size: 0-12
POSITION MAP
INSPIRATION IMAGE The theme within the brand is called
“Mountains Meet Manhattan”. This theme ties in aspects of mountains, including line details, geometric shapes, and colors, with floral patterns and embellishments. The overall look of these designs could be worn while strolling down Fifth Avenue or in the elegant parties and galas held throughout Manhattan. These designs represent elite New York socialites and portray the wealth these women often have.
COLOR PALETTE
FABRIC SWATCHES
DESIGN 1
FLATS- 1ST COLOR
FLATS- 1ST COLOR
FLATS- 2ND COLOR
FLATS- 2ND COLOR
DESIGN 2
FLATS
DESIGN 3
FLATS