paige neat portfolio

PAIGE NEATG R A P H I C D E S I G N E Rpaigeneat@gmail .com‌‌i ‌502‌649‌4148

PAIGE NEAT GRAPHIC DESIGNER

Freelance Business Card and Stationery:

This business card and stationery pieces were designed to form a brand identity for myself as a freelance designer. These designs portray individual style and design values such as simplicity and unity. Included are a folder, letterhead, envelope, and business card.


Snake Pet Supplies Plus Campaign:

This campaign began as a packaging project for a Design Studio II course. The prospective client is Pet Supplies Plus, a chain store and seller of pets and related supplies. The objective was to create a shopping bag which increases brand awareness and support. After completing the requirements of the project, the shopping bag was expanded into a branding campaign which includes the bag, a translucent gift card, pet tags, stationery, and business cards.


Fish Pet Supplies Plus Shopping Bag:

This bag was designed for a Design Studio II class. The prospective client is Pet Supplies Plus. The objective was to design and produce a shopping bag which effectively portrays and promotes the brand. The final product was printed at FedEx Kinkos on large format uncoated paper. The bag was then cut, scored, folded, and glued by hand. Lastly, the handles of the fish bag were constructed out of clear aquarium tubing and secured to the bag.


Spice Library Campaign: This advertising and brand identity campaign was a group project for an Advertising Design class. Fellow group members included Sam Hayden and Gary Horstmann. The campaign includes three full page magazine ads, billboard design, facility door decal, and company Facebook page. These pieces were designed for an aspiring spice supply shop, soon to open in downtown Pittsburgh. The company offers a variety of spices and advice on how to best utilize these spices.


Dazzle HousekeepingCampaign: This freelance campaign was commissioned by Dazzle Housekeeping. The client provides residential cleaning services in Louisville, KY. The project included creating an identity for the company, a logo, business cards, a canvas tote bag, an apron for employee use, and a promotional postcard to be distributed to residential mailboxes. The brand identity and logo portray a retro yet modern style. The promotional card was printed on cardstock and cut in the shape of the logo.


FRANKSFOOTLONG

FOOTLONG FRANKS BRAND IDENTITY DESIGN BRIEFBRIEF CREATED BY PAIGE NEAT, GRAPHIC DESIGNER

PROBLEM STATEMENTCreate a corporate identity for the new hot dog truck company named, Footlong Franks. This identity will include designs for the company logo, napkins, takeout bags, business cards, T-shirts, and trucks.

CLIENT PROFILEFootlong Franks is a new mobile dining venture located in di�erent positions on the streets of downtown Pittsburgh. A businessman who saw the need for a quick a�ordable lunch option created the company. After perfecting their recipes, the company purchased the necessary vehicles and permits and is now ready for operation. They o�er delicious yet reasonably priced foot long hot dogs with a variety of toppings including cheese, chili, relish, ketchup, mustard, and jalapenos. Footlong Franks hopes to expand to other cities after successfully prospering in Pittsburgh.

AIMS AND OBJECTIVESThe main aims and objectives of the projects are as follows: • Create continuous brand awareness growth among the public. • Show that Footlong Franks offers delicious meals at an affordable price. • Increase customer trust in the company and draw customers to return. • Make the business look like an established, professional organization.

TARGET AUDIENCEThe demographics of the target audience are as follows: • Both genders are targets. • 18 to 65 years old. • People living and working in the downtown Pittsburgh area. • Professionals who are financially conscious and pressed for time.

DELIVERABLESThe client will receive the following: • Print ready files for logo, napkins, and takout bags: PDF • Files for business card design (double sided), T-shirt design, and truck design: PDF

BUDGETThe budget for the new corporate identity includes the following: • Research and Development Labor: $700.00 (35 hours at $20.00 per hour) • Conceptualization Labor: $800.00 (40 hours at $20.00 per hour) • Consulting Fees: $300.00 (3 meetings at $100.00 each) • Total: $1,800.00

PROJECT TIMELINEThe initial concepts are to be presented to the client by October 22, 2013.Final approval from the client is needed by November 24, 2013.

FRANKSFOOTLONG

Footlong Franks Campaign:

This branding campaign was a part of a Corporate Identity Design class. The full design brief (demonstrated to the left) outlines the full client profile, objectives, target market demographic, deliverables, budget, and project timeline. The brand logo, identity, stationery, to-go bag, napkins, t-shirt, and food truck design were all included in the final deliverables.


Belgium Annual Report:

This project was done for an Intro to Typography course. It is an annual report for the country of Belgium. It gives an overview of attractions, different cities, and financial statistical data. Each of the report’s ten pages is 8.5 X 11 inches and is printed on uncoated cardstock and then bound together. The front cover is die-cut in a rectangle beneath the numerical type. This space shows through to the image on the first page and frames this portion of the picture so that it shows through to the cover. The financial pages contain graphs which were designed and created specifically to insinuate the Atomium landmark of Belgium.


INCREDIBLE DAVE’S LLC PROMOTIONAL MAILER BUDGET PROPOSAL PAIGE NEAT, GRAPHIC DESIGNER

PROPOSAL:

This project encompasses the design, production, and mailing of a single fold informational, promotional mailer for Incredible Dave’s. The mailer size is 4.5 in. X 6 in. and 1000 copies will be created and mailed. Once the final mailer is printed, it will be sealed with a small adhesive dot. The mailer will be aimed towards middle to upper class families who have children from the ages of 2 to 15 living in residential areas within a 15 mile proximity to Incredible Dave’s.

DESIGN COST ESTIMATES:

Labor: $900.00 (45 hours at $20.00 per hour)Consulting Fees: $300.00 (3 meetings at $100.00 each)TOTAL DESIGN: $1,200.00

PHOTOGRAPHY COST ESTIMATES:

Photography Provided by ClientPhoto/Color Correction Editing: $200.00TOTAL PHOTOGRAPHY: $200.00

PRINTING COST ESTIMATES (from FedEx Kinkos):

Color Print Run (1000 copies): $2,550.84Folds: $31.00 Proofs (5 copies): $30.00TOTAL PRINTING: $2,611.84

ADHESIVE COST ESTIMATES (from GlueFast):

Adhesive Dots: $32.00Application of Adhesive Dots: $45.00TOTAL ADHESIVE: $77.00

MAILING COST ESTIMATES:

Mailing List Rental: $ 200.00Mailing Finished Product: $460.00 (1000 brochures at $0.46 each)TOTAL MAILING: $660.00

TOTAL PROJECT COST ESTIMATE: $4,748.84

Incredible Dave’s Budget Proposal and Mailer:

This budget proposal and promotional mailer were designed for a Production for the Designer course. The intended client was Incredible Dave’s, a combination restaurant, bar, bowling alley, billiard hall, arcade, obstacle course, and inflatable play area. The budget proposal outlines all potential costs, basic design goals, and production proposal.


Pittsburgh Piranhas Campaign:

This branding project was created for a Corporate Identity Design course. The objective was to create a fictional Women’s National Basketball Association (WNBA) team for the city of Pittsburgh, PA and then create a brand identity for this team. The new logo was implemented into designs for a T-shirt, letterman jacket, hat, smart car vehicle signage, and bus vehicle signage. An Identity Standards Manual was formed to communicate proper usage of the brand’s identity. Lastly, a process book was created to illustrate the steps taken during the project and how the final result was achieved.


Berea Health & Rehabilitation Campaign:

This freelance re-branding and logo design project was completed for the client, Berea Health & Rehabilitation. The job was attained through The Gallaher Group, a design and marketing firm in Ashland, KY. Berea Health & Rehabilitation (formerly Berea Healthcare) requested re-branding and a new logo to accompany their recent name change. The project deliverables included four final logo options, a design brief (demonstrated to the left), and a list of used Pantone color codes. The client’s final logo choice is displayed below while the other options can be seen on the following page.

BEREAHEALTH & REHABILITATION

Client & Services

Berea Health & Rehabilitati on, formerly Berea Health Care Center, has requested the creati on of a fresh new logo to accompany their new brand name. The company is a medical facility that serves Central Kentucky by providing either residenti al placement or rehabilitati ve services to their pati ents. Berea Health & Rehabilitati on prides themselves on their family atmosphere and caring staff . Their facility off ers a relaxed environment, nutriti onal cuisine, dynamic theraputi c care, and everyday assistance.

Deadlines

Once completed, all deliverables must be submitt ed online via Dropbox to Lori Witt , Gallaher Group Graphic Designer, no later than Friday, November 21, 2014.

Deliverables

Project deliverables include 3 completed logo opti ons, each in Adobe Illustrator EPS fi le format. The PMS color codes will also be indicated in a separate document. The design brief will also be submitt ed with the other deliverables for review.

Target Market

Berea Health & Rehabilitati on is the healthcare provider for primarily elderly pati ents and individuals who require consistent medical care or supervision. For this reason, marketi ng eff orts must be directed towards similar individuals and their loved ones.

Key Objecti ves

The client’s request for a traditi onal color scheme is an objecti ve that must be achieved. The traditi onal color scheme refl ects the nature of the company and the target market’s probable preferences. Cool colors will have a more calming eff ect on pati ents than warm colors. Therefore, a cooler color palett e will be used.

The newly designed logo should be clear and easily visible. As poor eye sight may be common among the target market populati on, this objecti ve is imperati ve.

The fi nished design should look mature and established and should elicit an impression of professionalism and trustworthiness. Portraying these values when representi ng Berea Health & Rehabilitati on is paramount as it may increase the likelihood that pati ents will trust them enough to give them their business.

The overall objecti ve is to create an aestheti cally appealing logo that successfully communicates to the target marketand accurately represents Berea Health & Rehabilitati on.

BEREA HEALTH & REHABILITATION DESIGN BRIEFPAIGE NEAT, GRAPHIC DESIGNER


BEREAHEALTH & REHABILITATION

BEREAHEALTH & REHABILITATIONBEREA

HEALTH & REHABILITATION


Coraline Poster:

This poster was created for an Introduction to Typography class. The poster features the Tim Burton film Coraline. The movie is a somewhat dismal animated children’s film and contains themes of sewing and fabric texture. These elements were included in the poster in order to match the textural feeling and overall mood of the movie.


Gun Violence Poster:

This poster was designed for submission to the Professional Association for Design (AIGA). AIGA released a call to action and request for design submissions as a way to attempt to decrease gun violence in the United States. Many shocking statistics were included in the design to motivate viewers to make a change.


“Digital Getdown” Typeface:

This typeface project was done for an Introduction to Typography class. The objective was to design a typeface that embodies appropriate elements of design. This typeface is a display font that also could be used as a body font. It has a modern, technological feel and was printed in both black and turquoise. The typeface was then implemented into a logo for Tek Inc, a fictional technological research company, to showcase the typeface in use.


Vintage Vixen Website:

This website was a group project for a Web Design course. It was completed with Megan Johnson, Jake Niehl, and Valerie Hogan. The group was instructed to design a retail used shoe website, create a brand identity, complete all graphics, and code the site so that it was in working order. This website is a vintage, consignment shoe sales site. The website features functional navigation to all pages including a homepage, new arrivals, shopping section, customer service, our story, and a blog.

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